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Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour créer une campagne de sensibilisation pour sensibiliser votre public à des causes sociales ou environnementales en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de transmettre un message fort et clair qui permet une prise de conscience et fait évoluer les comportements de la société. Vous allez pouvoir créer des éléments graphiques personnalisables en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva.

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Syllabus

Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour créer une campagne de sensibilisation pour sensibiliser votre public à des causes sociales ou environnementales en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de transmettre un message fort et clair qui permet une prise de conscience et fait évoluer les comportements de la société. Vous allez pouvoir créer des éléments graphiques personnalisables en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva. Ce projet est destiné aux intermédiaires et aux organisations à but non lucratif qui souhaitent lancer une action de sensibilisation. Ce projet est idéal pour créer des designs professionnels en utilisant différents modèles proposés par Canva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Adapté aux besoins des intermédiaires et des organisations à but non lucratif
Apprentissage pratique grâce à la plateforme Canva
Initiation aux techniques de création de campagnes de sensibilisation
Développement de compétences en design visuel personnalisées
Utilisation d'outils de conception, de couleurs et de graphiques variés
N'inclut pas d'informations sur les meilleures pratiques de sensibilisation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créer du contenu de sensibilisation à une cause sur Canva with these activities:
Join an online community or forum dedicated to Canva for social awareness
Participating in an online community focused on Canva for social awareness gives you an opportunity to connect with your peers, share knowledge, and get feedback on your campaigns.
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Show steps
  • Search for online communities or forums related to Canva and social awareness.
  • Join the community and introduce yourself.
  • Explore the community and participate in discussions.
Familiarize yourself with Canva's platform and tools
Canva is a powerful tool for creating awareness. Having a solid understanding of the platform and its tools will enable you to create engaging campaigns.
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Show steps
  • Create a Canva account and explore the interface.
  • Watch tutorials or read articles on how to use Canva's basic features.
Create a collection of resources on social awareness campaigns using Canva
Assembling resources on social awareness campaigns and Canva will provide you with a valuable reference for future projects and help you stay updated on the latest trends and best practices.
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  • Create a folder or document to store your resources.
  • Conduct research to find relevant resources.
  • Organize your resources into categories or sections.
Five other activities
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Create a social media campaign using Canva
Creating a social media campaign on Canva is a practical way to apply your knowledge of the platform and contribute to creating awareness.
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Show steps
  • Find a social media campaign template on Canva.
  • Customize the template to fit your campaign.
  • Schedule your campaign to post on your social media channels.
Volunteer for an organization that promotes social or environmental awareness
Volunteering for an organization that focuses on social or environmental awareness will allow you to apply your knowledge and contribute to a cause you care about.
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  • Find an organization that aligns with your interests.
  • Contact the organization and inquire about volunteer opportunities.
  • Attend volunteer training and orientation.
Create a presentation on how to use Canva for social awareness campaigns
Creating a presentation on Canva's uses for social awareness campaigns will showcase your understanding of the platform and how it can be used to make a positive impact.
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Show steps
  • Choose a presentation template on Canva.
  • Add your content and customize the presentation to your liking.
  • Practice your presentation.
Create an infographic on a social or environmental issue
Creating an infographic on a social or environmental issue will not only help you practice your Canva skills but also contribute to raising awareness about important issues.
Browse courses on Infographics
Show steps
  • Choose a topic for your infographic.
  • Gather data and research your topic.
  • Create your infographic using Canva's tools.
Contribute to an open-source project related to Canva or social awareness
Contributing to an open-source project related to Canva and social awareness allows you to give back to the community, hone your skills, and make a positive impact.
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  • Find an open-source project that aligns with your interests.
  • Review the project's documentation and guidelines.
  • Identify an area where you can contribute.

Career center

Learners who complete Créer du contenu de sensibilisation à une cause sur Canva will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager spearheads social media campaigns to achieve marketing and communication goals. Their focus on creating and sharing content, engaging with followers, and tracking results aligns with the skills you'll develop in this Canva course. By learning to create visually stunning and impactful content that resonates with specific audiences, you'll be well-equipped to succeed in this role and drive meaningful change through social media.
Marketing Communications Specialist
Marketing Communications Specialists develop and execute marketing strategies to promote brands and products. This course will provide you with the necessary skills to create visually appealing and engaging marketing materials, such as brochures, infographics, and presentations. By honing your ability to convey messages effectively and persuasively, you'll enhance your marketability as a Marketing Communications Specialist and contribute to successful marketing campaigns.
Public relations manager
Public Relations Managers manage the public image of organizations and oversee communication with the media. The Canva course aligns with this role by equipping you with the skills to create visually appealing press releases, media kits, and other materials that effectively convey key messages to the public. By developing a strong foundation in visual communication, you'll be well-positioned to excel as a Public Relations Manager and build strong relationships with the media.
Nonprofit Program Manager
Nonprofit Program Managers oversee the planning, implementation, and evaluation of programs that serve specific causes or communities. This course will empower you to create impactful marketing materials, such as brochures, posters, and social media graphics, to raise awareness, engage stakeholders, and drive support for your programs. By effectively communicating the mission and impact of your organization through visually compelling content, you'll contribute to the success of your nonprofit and make a meaningful difference in the lives of others.
Community Outreach Coordinator
Community Outreach Coordinators connect organizations with communities to build relationships and promote social change. This course will provide you with the skills to create visually appealing materials, such as flyers, newsletters, and social media content, to engage community members, raise awareness about important issues, and encourage involvement in community initiatives. By effectively communicating your organization's mission and programs through creative visuals, you'll be able to expand your reach, foster community engagement, and drive positive change.
Environmental Educator
Environmental Educators develop and deliver educational programs to raise awareness about environmental issues and promote sustainable practices. This course will provide you with the knowledge and skills to create visually engaging materials, such as presentations, infographics, and videos, to effectively communicate complex environmental concepts to diverse audiences. By honing your ability to convey scientific information in an accessible and visually compelling way, you'll empower others to make informed decisions and inspire action towards environmental stewardship.
Graphic designer
Graphic Designers create visual content for various purposes, including marketing, advertising, and branding. While this course may not directly train you in all aspects of graphic design, it will provide a solid foundation in visual communication and design principles. By developing your skills in using Canva's tools, you'll gain valuable experience in creating visually appealing graphics that effectively convey messages and ideas.
Web Content Writer
Web Content Writers create and edit written content for websites, blogs, and other online platforms. This course may complement your writing skills by providing you with a basic understanding of visual design principles. By learning to incorporate visually appealing elements into your written content, you'll enhance the user experience, increase engagement, and make your online content more effective.
Content Marketer
Content Marketers plan, create, and distribute valuable, engaging, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. This course will provide you with a foundation in creating visually compelling content that resonates with specific audiences. By mastering the art of visual storytelling, you'll be able to develop effective content marketing strategies that drive engagement, build brand loyalty, and achieve business goals.
Digital Marketing Specialist
Digital Marketing Specialists use digital technologies to promote products or services. This course may complement your digital marketing skills by providing you with a basic understanding of visual design principles. By incorporating visually engaging elements into your digital marketing campaigns, you'll enhance their effectiveness, increase brand awareness, and drive conversions.
Event Planner
Event Planners organize and manage events of all types, from conferences to weddings. This course may be indirectly relevant to event planning, as it provides skills in creating visually appealing promotional materials. By developing your ability to design eye-catching event posters, invitations, and other materials, you'll enhance your ability to attract attendees and create memorable experiences.
Public Speaker
Public Speakers deliver speeches or presentations to inform, persuade, or entertain an audience. This course may complement your public speaking skills by providing you with a basic understanding of visual design principles. By incorporating visually engaging elements into your presentations, you'll enhance their impact, keep your audience engaged, and effectively convey your message.
Salesperson
Salespeople sell products or services to customers. This course may be indirectly relevant to sales, as it provides skills in creating visually appealing sales materials. By developing your ability to design persuasive sales presentations, brochures, and other materials, you'll enhance your ability to engage potential customers, demonstrate the value of your products or services, and close deals.
Teacher
Teachers educate students in a variety of academic subjects and grade levels. While this course may not directly relate to teaching, it can provide valuable skills for creating visually appealing educational materials. By utilizing Canva's tools, you'll be able to develop engaging presentations, infographics, and other resources that enhance the learning experience for your students.
Journalist
Journalists gather, analyze, and report on news and current events. This course may complement your journalism skills by providing you with a basic understanding of visual design principles. By incorporating visually engaging elements into your articles or reports, you'll enhance their appeal, reach a broader audience, and communicate your stories more effectively.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer du contenu de sensibilisation à une cause sur Canva.
Ce guide pratique fournit des instructions étape par étape pour utiliser Canva, de la création de designs de base à des projets plus avancés. Il couvre les fonctionnalités essentielles de Canva, y compris la création d'images, d'infographies et de présentations.
Cet ouvrage explore les stratégies et les techniques de marketing applicables aux causes sociales. Il fournit des conseils pour définir une stratégie marketing efficace, cibler les publics, créer des messages percutants et mesurer les résultats.
Cet ouvrage théorique et pratique explore la communication comme outil de transformation sociale. Il présente les concepts clés, les modèles et les stratégies de communication pour le changement social, et fournit des exemples concrets d'actions de communication réussies.
Ce livre explore le pouvoir du storytelling pour susciter le changement social. Il fournit des conseils pour développer des récits convaincants, utiliser des techniques de narration et créer des campagnes de communication percutantes.
Cet ouvrage aborde les principes et les techniques de design graphique pour les causes sociales. Il fournit des conseils pour créer des visuels impactants, accessibles et éthiques, et explore les enjeux éthiques et sociaux liés au design.
Ce livre fournit des conseils pratiques pour les organismes à but non lucratif sur la façon d'utiliser les médias sociaux pour atteindre leurs objectifs. Il couvre les stratégies de contenu, la gestion de la communauté et la mesure du retour sur investissement.
Ce livre explore l'utilisation stratégique des médias sociaux pour créer un impact social positif. Il fournit des conseils pour définir des objectifs, développer du contenu engageant et mesurer les résultats.

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