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David Pereira

Getting a job as a Product Owner is only the beginning of a journey. To excel in this role, you've got to develop a value-driven mindset to lead teams in a meaningful direction.

Unfortunately, you will hardly find a well-established environment to deliver value. Misconceptions are the only certainty on your way. Here are some examples:

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Getting a job as a Product Owner is only the beginning of a journey. To excel in this role, you've got to develop a value-driven mindset to lead teams in a meaningful direction.

Unfortunately, you will hardly find a well-established environment to deliver value. Misconceptions are the only certainty on your way. Here are some examples:

  • Roadmaps limit teams from focusing on value. Instead, the goal is to deliver features respecting the deadline.

  • No matter what you do, it's never enough. Stakeholders always pressure you for more, yet an overarching goal is absent.

  • Scaling becomes a nightmare: more people, more complexity, and ultimately sub-optimal result.

If any of these points annoy you, no worries, I've got you covered.

After years hitting the wall several times, I learned the key aspects you need to thrive on your journey, and I want to share them with you. During this course, you will find answers to overcome the most dreadful challenges in your journey.

This course summarizes 10 years of experience into 4 hours. Let me share with you what I wish I knew when I started my career as a Product Owner. At the end of this course, you can expect to learn the following:

  • Understand the mindset of outstanding Product Owners

  • Clarity on what not do during your daily activities

  • Know how to craft roadmaps that focus on the outcome instead of output

  • Develop the required leadership skills to excel in your role

  • Be able to scale teams successfully

  • Become a strategic and tactical Product Owner

This course is for you who is a Product Owner or a Product Manager who wants to strengthen your skillset and knowledge to become an outstanding professional. However, if you are not yet in any of these roles, this course might not be a good choice for you. In this case, the course: How to become a strong Product Owner may suit you better.

I hope the content in this course will help you advance in your journey.

Join me and the thousands of students who decided to change the product world for better.

Enroll now

What's inside

Learning objectives

  • Becoming an advanced product owner
  • How to develop a value-driven mindset
  • How to stand out as a product owner
  • Product management for product owners
  • Leadership skills for product owners
  • How to craft successful roadmaps
  • How to benefit from business models
  • How to set objective key results
  • How to scale with agile
  • What not to do while scaling with product teams
  • Effective stakeholder management
  • What not to do during your daily activities
  • Show more
  • Show less

Syllabus

Understand what attitudes you have to cultivate to become a solid Product Owner.
Intro Module 1
Differentiation
Focus on Problems Worth Solving
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores stakeholder management, which is essential for aligning expectations and achieving product goals, especially when navigating complex organizational structures
Examines various scaling frameworks like Scrum of Scrums, LeSS, and SAFe, providing insights into managing product development across multiple teams and projects
Teaches how to craft product roadmaps focused on outcomes rather than outputs, enabling product owners to drive value and align product strategy with business objectives
Requires learners to already be in a Product Owner or Product Manager role, which may exclude individuals seeking an introductory overview of product ownership
Develops leadership skills, which are crucial for product owners to effectively guide teams, influence stakeholders, and drive product success in dynamic environments
Examines business model frameworks like Business Model Canvas and Lean Canvas, which helps product owners align product strategy with overall business goals

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Reviews summary

Advanced product owner skills and mindset

According to learners, this course is a valuable resource for existing Product Owners and Product Managers looking to deepen their understanding and excel in their role. Students highlight the instructor's extensive experience and ability to convey practical insights on topics like value-driven mindset, stakeholder management, and crafting outcome-focused roadmaps. The content is described as clear and concise, offering actionable strategies derived from real-world experience. While largely positive, some students note that it serves as a high-level guide and may require supplementary learning for truly deep dives into certain frameworks or techniques.
Provides breadth, not always depth.
"While comprehensive in breadth, some topics could use more depth."
"This course is excellent for a solid overview, but you might need other resources for deep dives into specific areas."
"It summarizes a lot, which is good, but don't expect exhaustive detail on every single framework."
Best fits those already in the role.
"As an experienced PO, I found this course highly relevant and insightful."
"The course description is accurate - it's for improving if you're already a PO/PM, not for starting out."
"Great for refining skills rather than building from scratch."
Well-structured, easy to understand.
"The content is presented very clearly and easy to digest."
"I found the modules bite-sized and to the point, which is great for busy professionals."
"The explanations are simple yet effective in conveying complex ideas."
"Concise and well-paced lectures kept me engaged throughout."
Helps develop a value-driven approach.
"It really helped me shift my focus towards delivering value and not just features."
"I learned the importance of cultivating the right mindset to be an outstanding PO."
"Changing my perspective on product development was a key takeaway from this course."
Actionable advice for daily PO work.
"I got practical strategies for managing stakeholders effectively."
"The section on crafting outcome-focused roadmaps is incredibly useful."
"Learned specific actions I can take back to my team immediately."
"The course provides tactical advice that complements the strategic perspective."
Instructor shares valuable practical insights.
"The instructor's years of experience really shine through; I got so many practical tips."
"I appreciate that the course is not just theoretical, but grounded in real-world scenarios."
"He shares practical advice coming from years of experience."
"I feel equipped with actionable insights derived from someone who's been there."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Becoming an Outstanding Product Owner with these activities:
Review 'Inspired: How to Create Products Customers Love'
Gain a deeper understanding of product management principles and best practices to enhance your skills as a Product Owner.
Show steps
  • Obtain a copy of 'Inspired' by Marty Cagan.
  • Read the book, focusing on key concepts like product vision, strategy, and execution.
  • Take notes on actionable insights and relate them to your current role or projects.
Review Agile Principles
Solidify your understanding of Agile principles to better apply them in your role as a Product Owner.
Browse courses on Agile Principles
Show steps
  • Review the Agile Manifesto and its principles.
  • Reflect on how these principles apply to product ownership.
  • Identify areas where you can better incorporate Agile principles into your work.
Develop a Product Vision Statement
Practice crafting a compelling product vision statement to guide your product development efforts.
Show steps
  • Choose a product or service you are familiar with.
  • Define the target audience and their needs.
  • Craft a concise and inspiring product vision statement.
  • Share your vision statement with peers for feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Stakeholder Communication Plan
Improve your stakeholder management skills by developing a structured communication plan.
Show steps
  • Identify key stakeholders for a specific product.
  • Determine their communication needs and preferences.
  • Create a plan outlining communication frequency, channels, and content.
  • Present the plan to your team or manager for review.
Review 'The Lean Startup'
Learn how to apply Lean Startup principles to your product development process.
Show steps
  • Obtain a copy of 'The Lean Startup' by Eric Ries.
  • Read the book, focusing on key concepts like the Build-Measure-Learn loop.
  • Identify opportunities to apply Lean Startup principles in your projects.
Write a Blog Post on Product Ownership
Solidify your understanding of product ownership by writing about your experiences and insights.
Show steps
  • Choose a specific topic related to product ownership.
  • Outline your blog post and gather relevant information.
  • Write a clear and engaging blog post.
  • Share your blog post on social media or relevant online communities.
Participate in a Product Owner Study Group
Enhance your learning by discussing course concepts and challenges with fellow Product Owners.
Show steps
  • Find or create a study group with other Product Owners.
  • Schedule regular meetings to discuss course materials and real-world scenarios.
  • Share your experiences and learn from others.

Career center

Learners who complete Becoming an Outstanding Product Owner will develop knowledge and skills that may be useful to these careers:
Product Strategist
A Product Strategist defines the long-term vision and strategy for a product. This course, Becoming an Outstanding Product Owner, helps Product Strategists focus on value-driven roadmaps and strategic decision-making. It helps in understanding business models, setting objectives and key results, and scaling product teams effectively. The course also emphasizes clarity and focus, helping Product Strategists make informed choices on how to proceed with their vision.
Product Operations Manager
A Product Operations Manager streamlines product development processes and ensures operational efficiency. This course can help Product Operations Managers understand the problems to tackle while scaling product teams. By clarifying what not to do with backlog management, or in daily scrums, refinement sessions, and sprint planning, the course contributes to more efficient and effective processes. The course also helps with stakeholder management, which helps Product Operations Managers align different teams.
Product Manager
A Product Manager shapes the vision, strategy, and roadmap for a product. This course, Becoming an Outstanding Product Owner, helps you to think critically about how to develop roadmaps that focus on outcomes instead of output. Understanding different types of product teams also helps you scale successfully. This course may be useful if you want to understand business models and improve stakeholder management, both helpful for a Product Manager who wants to think strategically about a product's direction.
Chief Product Officer
A Chief Product Officer (CPO) leads the product vision and strategy for an entire organization. For a CPO, this course provides insights into crafting meaningful roadmaps, scaling product teams, and developing essential leadership skills. The course helps CPOs to enhance their strategic and tactical abilities, ultimately resulting in better outcomes.
Agile Coach
An Agile Coach guides teams in adopting and improving Agile methodologies. This course touches on scaling with Agile, including what to avoid while scaling product teams. It also emphasizes developing leadership skills. For an Agile Coach, this course helps in understanding team dynamics, managing stakeholders effectively, and fostering a value-driven mindset that can drive meaningful change within an organization, especially as they navigate common problems that occur.
Technical Product Manager
A Technical Product Manager focuses on the technical aspects of product development, bridging the gap between engineering and product teams. This course helps enhance a Technical Product Manager's understanding of roadmap creation, stakeholder management, and agile scaling. Learning what not to do during daily activities helps streamline processes and reduce inefficiencies, and helps the manager to make informed decisions that drive successful product outcomes.
Scrum Master
A Scrum Master facilitates the Scrum framework within a team. This course helps Scrum Masters to improve leadership skills and manage stakeholders effectively. Understanding what not to do during daily activities, such as backlog management or sprint planning, helps Scrum Masters ensure smooth and productive sprints. This course may be useful for current Scrum Masters who want to refine their approach and avoid common pitfalls.
Delivery Manager
A Delivery Manager ensures the timely and successful delivery of products or services. This course helps Delivery Managers learn how to craft effective roadmaps and handle stakeholder expectations. Understanding what not to do in various Agile ceremonies and how to scale product teams successfully are beneficial insights for ensuring smooth and efficient delivery processes.
Program Manager
A Program Manager oversees a group of related projects, often with a strategic focus. This course helps Program Managers learn how to effectively craft roadmaps, manage stakeholders, and prioritize outcomes. The course helps in understanding scaling challenges and what attitudes to cultivate to become a solid product owner, all of which are highly beneficial when managing multiple projects simultaneously.
Team Lead
A Team Lead oversees a group of individuals working towards a common goal. This course helps someone know what attitudes they have to cultivate to become a solid product owner. In addition, with its focus on leadership skills and stakeholder management, this course is valuable for a Team Lead who wants to enhance their team’s performance and foster a more collaborative environment.
Business Analyst
A Business Analyst identifies an organization's needs and recommends solutions. This course may be useful to Business Analysts through its emphasis on understanding stakeholder needs and prioritizing outcomes over output. The course's modules on crafting roadmaps and setting Objectives and Key Results (OKRs) guide Business Analysts in outlining strategic initiatives that align with business objectives and can help clarify the business value of requirements.
Project Manager
A Project Manager oversees projects from initiation to completion, ensuring they are on time and within budget. This course may be useful to Project Managers in its focus on roadmaps and stakeholder management. Knowing how to avoid common traps and effectively manage stakeholders leads to smoother project execution. The course helps develop a focus on outcomes, ensuring projects deliver real value.
Product Consultant
A Product Consultant advises organizations on product management best practices. This course helps Product Consultants understand the mindset of outstanding product owners and gain insights into effective stakeholder management. This course may be useful for Product Consultants in applying strategies to products.
Innovation Manager
An Innovation Manager fosters a culture of innovation within an organization and leads the development of new products and services. This course helps you craft roadmaps that focus on outcome rather than output. The course may also be useful for Innovation Managers, who can use it to develop leadership skills and enable them to excel in their role.
Product Marketing Manager
A Product Marketing Manager is responsible for the marketing and promotion of a product. This course can help a Product Marketing Manager think strategically about product roadmaps and vision. Understanding business models and how to set objectives and key results may be useful for aligning marketing strategies with product development efforts, enabling more effective product launches and market penetration.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Becoming an Outstanding Product Owner.
Introduces the Lean Startup methodology, which focuses on building products iteratively, validating assumptions quickly, and minimizing waste. It's highly relevant to product owners who want to adopt a data-driven approach to product development. It provides a framework for building MVPs, gathering customer feedback, and pivoting when necessary. This book is particularly useful for understanding the 'speed the learning process' aspect of the course.
Is considered a bible for product managers and product owners. It provides a comprehensive guide to product discovery, product strategy, and product execution. It emphasizes understanding customer needs, defining product vision, and working effectively with engineering and design teams. This book is highly recommended for anyone looking to build successful products.

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