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David Pereira

Getting a job as a Product Owner is only the beginning of a journey. To excel in this role, you've got to develop a value-driven mindset to lead teams in a meaningful direction.

Unfortunately, you will hardly find a well-established environment to deliver value. Misconceptions are the only certainty on your way. Here are some examples:

Read more

Getting a job as a Product Owner is only the beginning of a journey. To excel in this role, you've got to develop a value-driven mindset to lead teams in a meaningful direction.

Unfortunately, you will hardly find a well-established environment to deliver value. Misconceptions are the only certainty on your way. Here are some examples:

  • Roadmaps limit teams from focusing on value. Instead, the goal is to deliver features respecting the deadline.

  • No matter what you do, it's never enough. Stakeholders always pressure you for more, yet an overarching goal is absent.

  • Scaling becomes a nightmare: more people, more complexity, and ultimately sub-optimal result.

If any of these points annoy you, no worries, I've got you covered.

After years hitting the wall several times, I learned the key aspects you need to thrive on your journey, and I want to share them with you. During this course, you will find answers to overcome the most dreadful challenges in your journey.

This course summarizes 10 years of experience into 4 hours. Let me share with you what I wish I knew when I started my career as a Product Owner. At the end of this course, you can expect to learn the following:

  • Understand the mindset of outstanding Product Owners

  • Clarity on what not do during your daily activities

  • Know how to craft roadmaps that focus on the outcome instead of output

  • Develop the required leadership skills to excel in your role

  • Be able to scale teams successfully

  • Become a strategic and tactical Product Owner

This course is for you who is a Product Owner or a Product Manager who wants to strengthen your skillset and knowledge to become an outstanding professional. However, if you are not yet in any of these roles, this course might not be a good choice for you. In this case, the course: How to become a strong Product Owner may suit you better.

I hope the content in this course will help you advance in your journey.

Join me and the thousands of students who decided to change the product world for better.

Enroll now

What's inside

Learning objectives

  • Becoming an advanced product owner
  • How to develop a value-driven mindset
  • How to stand out as a product owner
  • Product management for product owners
  • Leadership skills for product owners
  • How to craft successful roadmaps
  • How to benefit from business models
  • How to set objective key results
  • How to scale with agile
  • What not to do while scaling with product teams
  • Effective stakeholder management
  • What not to do during your daily activities
  • Show more
  • Show less

Syllabus

Understand what attitudes you have to cultivate to become a solid Product Owner.
Intro Module 1
Differentiation
Focus on Problems Worth Solving
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Strategy versus Roadmap
Understand the Why
Speed the Learning Process
Needs versus Requests
Priority versus Deadline
Happiness versus Alignment
Be Careful with Opinions
Rational versus Natural
Exercise Module 1
Clarity on what you should not do as a Product Owner
Intro - Module 2
What not to do with the Backlog Management
What not to do in the Daily Scrum
What not to do in the Refinement Session
What not to do during the Sprint Planning
What not to do during the Sprint Review
Develop a mindset to become a Leader as a Product Owner
Intro Module 3
What is Leadership?
Functional Roles
What is a Team?
Emotional Intelligence
Emotional Intelligence Practice
Feedback Loops
Empowerment
Clarity on What to Pursue
The Ideal Team Player
Be able to manage your stakeholders prioritising outcome over output
Intro Module 4
Understand Who Your Stakeholders Are
What NOT to Do
Consensus versus Commitment
RACI Matrix
Stakeholder Matrix
How to Reach Agreements
Stakeholder Management Exercise
How to craft meaningful roadmaps
Introd Module 5
What is a Roadmap?
How to Craft a Solid Product Vision
Product Vision Example
What NOT to do with Roadmaps
What makes a Roadmap GREAT
Objective Key Results
OKR examples
What NOT to do with OKRs
Exercise Module 5
Understand what to tackle while scaling product teams
Intro Module 6
What are the TRAPS with scaling
What NOT to do while scaling product teams
Types of Product Teams
How to Scale Successfully
Scrum of Scrums
LeSS and LeSS Huge
SAFe
Agility is Endangedered
How to Excel with Agile
Understand how to apply an effective strategy to your product
Intro Module 7
Strategy versus Tactics
Business Model Canvas
Business Model Canvas Example
Lean Canvas
Lean Canvas Example
Design Thinking
Double Diamond
Design Sprint
Insights on how to further develop as a Product Person
Intro Module 8
What you should read
Events

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Becoming an Outstanding Product Owner with these activities:
Review 'Inspired: How to Create Products Customers Love'
Gain a deeper understanding of product management principles and best practices to enhance your skills as a Product Owner.
Show steps
  • Obtain a copy of 'Inspired' by Marty Cagan.
  • Read the book, focusing on key concepts like product vision, strategy, and execution.
  • Take notes on actionable insights and relate them to your current role or projects.
Review Agile Principles
Solidify your understanding of Agile principles to better apply them in your role as a Product Owner.
Browse courses on Agile Principles
Show steps
  • Review the Agile Manifesto and its principles.
  • Reflect on how these principles apply to product ownership.
  • Identify areas where you can better incorporate Agile principles into your work.
Develop a Product Vision Statement
Practice crafting a compelling product vision statement to guide your product development efforts.
Show steps
  • Choose a product or service you are familiar with.
  • Define the target audience and their needs.
  • Craft a concise and inspiring product vision statement.
  • Share your vision statement with peers for feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Stakeholder Communication Plan
Improve your stakeholder management skills by developing a structured communication plan.
Show steps
  • Identify key stakeholders for a specific product.
  • Determine their communication needs and preferences.
  • Create a plan outlining communication frequency, channels, and content.
  • Present the plan to your team or manager for review.
Review 'The Lean Startup'
Learn how to apply Lean Startup principles to your product development process.
Show steps
  • Obtain a copy of 'The Lean Startup' by Eric Ries.
  • Read the book, focusing on key concepts like the Build-Measure-Learn loop.
  • Identify opportunities to apply Lean Startup principles in your projects.
Write a Blog Post on Product Ownership
Solidify your understanding of product ownership by writing about your experiences and insights.
Show steps
  • Choose a specific topic related to product ownership.
  • Outline your blog post and gather relevant information.
  • Write a clear and engaging blog post.
  • Share your blog post on social media or relevant online communities.
Participate in a Product Owner Study Group
Enhance your learning by discussing course concepts and challenges with fellow Product Owners.
Show steps
  • Find or create a study group with other Product Owners.
  • Schedule regular meetings to discuss course materials and real-world scenarios.
  • Share your experiences and learn from others.

Career center

Learners who complete Becoming an Outstanding Product Owner will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Becoming an Outstanding Product Owner.
Introduces the Lean Startup methodology, which focuses on building products iteratively, validating assumptions quickly, and minimizing waste. It's highly relevant to product owners who want to adopt a data-driven approach to product development. It provides a framework for building MVPs, gathering customer feedback, and pivoting when necessary. This book is particularly useful for understanding the 'speed the learning process' aspect of the course.
Is considered a bible for product managers and product owners. It provides a comprehensive guide to product discovery, product strategy, and product execution. It emphasizes understanding customer needs, defining product vision, and working effectively with engineering and design teams. This book is highly recommended for anyone looking to build successful products.

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