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Tayseer Almattar

Design Thinking is a human-centered approach to innovation that can help organizations create better products, services, and processes. In this course, you will learn how to apply Design Thinking to transform your business processes and deliver more value to your customers and stakeholders. You will discover how to use Design Thinking tools and methods to understand the needs and pain points of your users, generate and prototype ideas, and test and evaluate solutions. You will also learn how to foster a culture of creativity and collaboration in your organization and overcome common challenges and barriers to innovation.

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Design Thinking is a human-centered approach to innovation that can help organizations create better products, services, and processes. In this course, you will learn how to apply Design Thinking to transform your business processes and deliver more value to your customers and stakeholders. You will discover how to use Design Thinking tools and methods to understand the needs and pain points of your users, generate and prototype ideas, and test and evaluate solutions. You will also learn how to foster a culture of creativity and collaboration in your organization and overcome common challenges and barriers to innovation.

This course is designed for a diverse group of professionals including business analysts, process owners, project managers, consultants, designers, developers, and entrepreneurs. It is also suitable for anyone interested in enhancing business processes through the innovative approach of design thinking. Whether you're directly involved in process management or looking to introduce more creative problem-solving techniques into your work, this course provides valuable insights and tools to help you achieve your goals.

To get the most out of this course, participants should have a basic understanding of business processes and an interest in design methodologies. A willingness to learn new approaches to problem-solving is crucial, as the course emphasizes the iterative nature of design thinking. Additionally, openness to feedback and iteration will help learners effectively engage with the material and collaborate with peers.

Upon completing this course, learners will gain proficiency in identifying the core principles of Design Thinking, focusing on empathizing with users to grasp their perspectives. They will adeptly apply the Design Thinking process—Empathize, Define, Ideate, Prototype, and Test—to tackle real-world business problems. Participants will also assess the effectiveness of Design Thinking in reshaping business processes and devise strategies to navigate typical challenges. Ultimately, they will acquire skills to create prototypes and solutions that meet the criteria of viability, desirability, and feasibility within organizational frameworks.

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Syllabus

Design Thinking for Innovators
Design Thinking is a human-centered approach to innovation that can help organizations create better products, services, and processes. In this course, you will learn how to apply Design Thinking to transform your business processes and deliver more value to your customers and stakeholders. You will discover how to use Design Thinking tools and methods to understand the needs and pain points of your users, generate and prototype ideas, and test and evaluate solutions.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Uses common industry tools and methods
Teaches concepts that apply well in business
Develops skills and processes that are highly relevant to business process innovation and product development
Suitable for a wide range of professionals and leaders within business and related fields
Taught by Tayseer Almattar a recognized expert in business process innovation and design thinking
Examines Design Thinking as a concept, and explores its benefits and applications

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking for Innovators with these activities:
Review Process Management Concepts
Strengthen your knowledge of process management concepts before starting the course.
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  • Review notes or textbooks on process management principles.
  • Analyze real-world business processes to identify pain points and improvement opportunities.
Read 'Design Thinking for Innovation' by Thomas Lockwood
Gain a comprehensive understanding of the principles and practices of Design Thinking.
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  • Read the book thoroughly.
  • Highlight and annotate key concepts.
  • Reflect on how the concepts apply to your own work.
Create a User Persona
Develop a deep understanding of the target audience for your design projects.
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  • Identify the project's goals and objectives.
  • Research the target audience's demographics, behaviors, and needs.
  • Create a detailed profile of a representative user.
Four other activities
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Empathy Mapping Exercises
Practice putting yourself in the shoes of users to understand their perspectives and pain points.
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  • Select a specific user persona.
  • Brainstorm the user's thoughts, feelings, and actions in different situations.
  • Create a visual representation of the user's journey.
Participate in Design Thinking Discussions
Engage with peers to exchange ideas, provide feedback, and expand your understanding of Design Thinking.
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  • Join online forums or discussion groups related to Design Thinking.
  • Contribute to discussions by sharing your insights and experiences.
  • Seek feedback and advice from peers.
Prototyping with Figma or Adobe XD
Gain hands-on experience in creating interactive prototypes to test your design ideas.
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  • Choose a prototyping tool and learn its basics.
  • Design and create a prototype based on your ideas.
  • Test the prototype with users and gather feedback.
Develop a Design Thinking Case Study
Apply the Design Thinking process to solve a real-world business problem and demonstrate your understanding.
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  • Identify a business problem that aligns with the principles of Design Thinking.
  • Apply the Design Thinking process to develop a solution.
  • Document the process and outcomes in a comprehensive case study.

Career center

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