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Custom Attribution Modeling with Google Analytics

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview

With this guided project you will learn what is attribution modeling, gain insights in online marketing and advertising, build and share custom attribution models with Google Analytics, export data to further analyze in spreadsheets.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for beginners seeking an introduction to Attribution Modeling

Focuses on Google Analytics, providing specific and practical skills

Tailored for individuals based in North America, addressing regional relevance

Provides hands-on experience through project-based learning

May require learners to have access to external resources for data analysis

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Reviews summary

Custom attribution modeling google analytics

Learners say that Custom Attribution Modeling with Google Analytics is a good course for learning about custom attribution modeling with Google Analytics. Students appreciate the engaging assignments, simple and straightforward explanations, and practical material. However, some learners have concerns about the lack of resources, insufficient explanations of some terms, and the difficulty of the project.

Clear explanations

"Simple and straight forward explanation"

Practical and engaging

"Excellent"

"Simple and straight forward explanation"

Engaging assignments

"Excellent Coursework!"

"Good Course to explore the Custom Attribution modelling WIth Google Analytics"

Project difficulty

"project was the one I have not understood the utility first of all."

Lack of resources

"Resources required to complete the project are not provided."

"It didn't explain how the data and other things were setup with Google Analytics."

"None of the bookmarks we are instructed to begin with are available in the private browser window provided in Rhyme."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Custom Attribution Modeling with Google Analytics with these activities:

Review Fundamentals of Marketing Analytics

Show steps

Refresh your knowledge of marketing analytics to prepare for this course.

Browse courses on Marketing Analytics

Show steps

Review key concepts of marketing analytics.
Practice using marketing analytics tools.
Read articles or case studies on marketing analytics applications.

Guided Tutorials: Attribution Modeling Fundamentals

Show steps

Walk through tutorials on attribution modeling to gain a deeper understanding of the concepts.

Browse courses on Attribution Modeling

Show steps

Find a comprehensive tutorial on attribution modeling.
Follow the tutorial step-by-step, taking notes on key concepts.
Practice applying the concepts to real-world scenarios.

Peer Discussion: Attribution Modeling Best Practices

Show steps

Share and discuss attribution modeling best practices with peers to gain diverse perspectives.

Browse courses on Attribution Modeling

Show steps

Join a peer discussion group or forum.
Share your experiences with attribution modeling.
Learn from others' experiences and insights.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Practice Drills: Attribution Model Evaluation

Show steps

Engage in practice drills to enhance your ability to evaluate attribution models.

Browse courses on Google Analytics

Show steps

Identify different types of attribution models.
Set up tracking and reporting for each model.
Collect and analyze data to evaluate the performance of each model.

Create a Custom Attribution Model in Google Analytics

Show steps

Gain hands-on experience by creating your own custom attribution model in Google Analytics.

Browse courses on Google Analytics

Show steps

Review the different attribution models available in Google Analytics.
Select the model that best aligns with your business goals.
Configure the model in Google Analytics and track its performance.

Contribute to Open-Source Projects Related to Attribution Modeling

Show steps

Gain practical experience and contribute to the community by participating in open-source projects related to attribution modeling.

Browse courses on Attribution Modeling

Show steps

Identify open-source projects related to attribution modeling.
Review the project documentation and identify areas where you can contribute.
Make code contributions or provide feedback to the project.

Attribution Modeling Project: Analyze and Optimize Marketing Campaigns

Show steps

Apply your knowledge to a real-world project, analyzing and optimizing marketing campaigns using attribution modeling.

Browse courses on Attribution Modeling

Show steps

Identify a specific marketing campaign to analyze.
Set up attribution tracking for the campaign.
Collect and analyze data to determine the effectiveness of the campaign.
Make recommendations for optimizing the campaign based on the analysis.

Compile and Organize Course Materials for Future Reference

Show steps

Increase retention by organizing and reviewing course materials after completion.

Show steps

Gather all the materials from the course.
Create a system to organize the materials.
Review the materials periodically.

Career center

Learners who complete Custom Attribution Modeling with Google Analytics will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Coursework in Custom Attribution Modeling with Google Analytics can provide a strong foundation for a Digital Marketing Manager. They're responsible for planning and executing digital marketing strategies to grow brand awareness and drive conversions. This includes creating and managing online advertising campaigns, optimizing websites for search engines, and analyzing website traffic to measure the effectiveness of marketing efforts. A deep understanding of attribution modeling is crucial for Digital Marketing Managers to accurately track and measure the impact of their campaigns and make informed decisions about how to allocate marketing budgets. This course can help Digital Marketing Managers build the skills and knowledge needed to succeed in this dynamic and rapidly evolving field.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Custom Attribution Modeling with Google Analytics is a valuable course for Marketing Analysts who want to develop their skills in data analysis and attribution modeling. Marketing Analysts are responsible for collecting, analyzing, and interpreting data to understand consumer behavior and marketing campaign performance. They use this information to make recommendations on marketing strategies and tactics. A strong understanding of attribution modeling is essential for Marketing Analysts to accurately measure the effectiveness of marketing campaigns and identify areas for improvement. This course can help Marketing Analysts build the skills and knowledge needed to succeed in this growing field.

See salaries and explore the career path for Marketing Analyst

Data Analyst

A course in Custom Attribution Modeling with Google Analytics may be useful for Data Analysts who want to develop their skills in data analysis and attribution modeling. Data Analysts are responsible for collecting, cleaning, and analyzing data to identify trends and patterns. They use this information to make recommendations on business decisions. A strong understanding of attribution modeling can help Data Analysts more accurately measure the impact of marketing campaigns and other business initiatives.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts may find Custom Attribution Modeling with Google Analytics helpful for developing their skills in data analysis and business intelligence. Business Analysts are responsible for understanding business needs and translating them into technical requirements. They also analyze data to identify opportunities for improvement and develop solutions to business problems. A strong understanding of attribution modeling can help Business Analysts more accurately measure the impact of business decisions and make better recommendations.

See salaries and explore the career path for Business Analyst

Product Manager

Custom Attribution Modeling with Google Analytics is a useful course for Product Managers who want to develop their skills in data analysis and attribution modeling. Product Managers are responsible for understanding customer needs and developing products that meet those needs. They also analyze data to track product performance and make decisions about future product development. A strong understanding of attribution modeling can help Product Managers more accurately measure the impact of product launches and other marketing initiatives.

See salaries and explore the career path for Product Manager

eCommerce Manager

Custom Attribution Modeling with Google Analytics is a course that can help Ecommerce Managers develop their skills in data analysis and attribution modeling. Ecommerce Managers are responsible for planning and executing ecommerce strategies to drive sales and grow revenue. They also analyze data to track website traffic and conversion rates. A strong understanding of attribution modeling can help Ecommerce Managers more accurately measure the impact of marketing campaigns and make informed decisions about how to allocate marketing budgets.

See salaries and explore the career path for eCommerce Manager

Digital Marketing Specialist

A course in Custom Attribution Modeling with Google Analytics can be helpful for Digital Marketing Specialists who want to develop their skills in data analysis and attribution modeling. Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns to grow brand awareness and drive conversions. They also analyze data to track campaign performance and make recommendations on how to improve results. A strong understanding of attribution modeling can help Digital Marketing Specialists more accurately measure the impact of their campaigns and make better decisions about how to allocate marketing budgets.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

Custom Attribution Modeling with Google Analytics is a course that may be useful for Marketing Consultants who want to develop their skills in data analysis and attribution modeling. Marketing Consultants provide advice and guidance to businesses on how to improve their marketing strategies and tactics. They also analyze data to track campaign performance and make recommendations on how to improve results. A strong understanding of attribution modeling can help Marketing Consultants more accurately measure the impact of their recommendations and provide better advice to their clients.

See salaries and explore the career path for Marketing Consultant

Search Engine Optimizer (SEO) Specialist

A course in Custom Attribution Modeling with Google Analytics is a valuable course for SEO Specialists who want to develop their skills in data analysis and attribution modeling. SEO Specialists are responsible for optimizing websites for search engines to improve visibility and drive traffic. They also analyze data to track website traffic and rankings. A strong understanding of attribution modeling can help SEO Specialists more accurately measure the impact of their optimization efforts and make better decisions about how to allocate marketing budgets.

See salaries and explore the career path for Search Engine Optimizer (SEO) Specialist

Social Media Manager

Social Media Managers may find Custom Attribution Modeling with Google Analytics helpful for developing their skills in data analysis and attribution modeling. Social Media Managers are responsible for planning and executing social media strategies to grow brand awareness and drive conversions. They also analyze data to track campaign performance and make recommendations on how to improve results. A strong understanding of attribution modeling can help Social Media Managers more accurately measure the impact of their campaigns and make better decisions about how to allocate marketing budgets.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

Custom Attribution Modeling with Google Analytics may be useful for Content Marketing Managers who want to develop their skills in data analysis and attribution modeling. Content Marketing Managers are responsible for planning and executing content marketing strategies to attract and engage customers. They also analyze data to track campaign performance and make recommendations on how to improve results. A strong understanding of attribution modeling can help Content Marketing Managers more accurately measure the impact of their campaigns and make better decisions about how to allocate marketing budgets.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Specialist

Email Marketing Specialists may find a course in Custom Attribution Modeling with Google Analytics helpful for developing their skills in data analysis and attribution modeling. Email Marketing Specialists are responsible for planning and executing email marketing campaigns to grow brand awareness and drive conversions. They also analyze data to track campaign performance and make recommendations on how to improve results. A strong understanding of attribution modeling can help Email Marketing Specialists more accurately measure the impact of their campaigns and make better decisions about how to allocate marketing budgets.

See salaries and explore the career path for Email Marketing Specialist

Web Analyst

Custom Attribution Modeling with Google Analytics may be helpful for Web Analysts who want to develop their skills in data analysis and attribution modeling. Web Analysts are responsible for collecting, analyzing, and interpreting data to understand website traffic and user behavior. They use this information to make recommendations on how to improve website performance and user experience. A strong understanding of attribution modeling can help Web Analysts more accurately measure the impact of website changes and make better recommendations.

See salaries and explore the career path for Web Analyst

Market Researcher

Market Researchers may find a course in Custom Attribution Modeling with Google Analytics helpful for developing their skills in data analysis and attribution modeling. Market Researchers are responsible for conducting research to understand consumer behavior and market trends. They use this information to make recommendations on marketing strategies and tactics. A strong understanding of attribution modeling can help Market Researchers more accurately measure the impact of marketing campaigns and make better recommendations.

See salaries and explore the career path for Market Researcher

Data Scientist

Data Scientists may find a course in Custom Attribution Modeling with Google Analytics helpful for developing their skills in data analysis and attribution modeling. Data Scientists are responsible for developing and implementing data science solutions to solve business problems. They use their skills in data analysis, machine learning, and artificial intelligence to extract insights from data and make recommendations on how to improve business outcomes. A strong understanding of attribution modeling can help Data Scientists more accurately measure the impact of data science initiatives and make better recommendations.

See salaries and explore the career path for Data Scientist

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Custom Attribution Modeling with Google Analytics.

Digital Marketing Analytics

Save

Provides a comprehensive overview of digital marketing analytics, covering topics such as data collection, analysis, and reporting. It valuable resource for anyone looking to learn more about how to use data to improve their marketing campaigns.

Digital Marketing Analytics: Making Sense of...

Paperback

Digital Marketing Analytics: Making Sense of...

Kindle Edition

Sports Analytics and Data Science

Save

Provides a practical guide to using Python for marketing data science. It valuable resource for anyone looking to learn how to use data science to improve their marketing campaigns.

Sports Analytics and Data Science: Winning the Game...

Kindle Edition

$$$

Marketing Analytics

Save

Provides a comprehensive overview of data analytics for marketing. It valuable resource for anyone looking to learn more about how to use data analytics to improve their marketing campaigns.

Marketing Analytics: Strategic Models and Metrics

Paperback

Analytics Stories

Save

Provides a step-by-step guide to using Microsoft Excel to perform marketing analytics tasks. It valuable resource for anyone looking to learn how to use data to make better marketing decisions.

Analytics Stories: Using Data to Make Good Things...

Paperback

Analytics Stories: Using Data to Make Good Things...

Kindle Edition

Analítica Web 2.0

Save

Provides a practical guide to web analytics. It valuable resource for anyone looking to learn how to use web analytics to improve their website.

Web Analytics 2.0

Save

Provides a practical guide to web analytics. It valuable resource for anyone looking to learn how to use web analytics to improve their website.

Data Science for Business

Save

Provides a comprehensive overview of data science for business. It valuable resource for anyone looking to learn more about how to use data science to improve their business.

Data Science for Business: What You Need to Know...

Paperback

Data Science for Business: What You Need to Know...

Kindle Edition

The AI Playbook

Save

Provides a comprehensive overview of predictive analytics. It valuable resource for anyone looking to learn more about how to use predictive analytics to improve their business.

The AI Playbook: Mastering the Rare Art of Machine...

Hardcover

The AI Playbook: Mastering the Rare Art of Machine...

Kindle Edition

Marketing Management, Global Edition

Save

Provides a comprehensive overview of marketing management. It valuable resource for anyone looking to learn more about how to develop and implement marketing strategies.

Marketing Management, Global Edition

Paperback

$$$

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Effort

1 hour

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Angelo Paolillo

Language

English

Good to know

Suitable for beginners seeking an introduction to Attribution Modeling

Focuses on Google Analytics, providing specific and practical skills

Tailored for individuals based in North America, addressing regional relevance

Provides hands-on experience through project-based learning

May require learners to have access to external resources for data analysis

Share and help others discover this course.

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