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Jan Ozer

Working efficiently in any encoding tool requires two levels of knowledge; First, you have to know how to use the program. Second, you must know the requirements of your target platform to ensure that your file plays optimally on that platform.

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Working efficiently in any encoding tool requires two levels of knowledge; First, you have to know how to use the program. Second, you must know the requirements of your target platform to ensure that your file plays optimally on that platform.

In this course, you'll learn both. First, you'll learn how to use the Adobe Media Encoder as efficiently as possible, with multiple tips and tricks to maximize encoding quality and performance. And you'll learn the requirements of multiple target platforms, from general-purpose streaming, mobile playback and uploading to YouTube, to disc-based productions like Blu-ray and DVD.

You'll learn that in some cases, the presets included with Adobe Media Encoder are spot on. In others, they need some adjusting to maximize quality, playback compatibility or both. In some very rare cases, you probably shouldn't use the Adobe Media Encoder to produce your files at all.

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What's inside

Learning objectives

  • Learn how to set relevant preferences in the adobe media encoder
  • Learn to create, customize and save encoding presets
  • Learn to manage the adobe media encoder encoding queue
  • Learn to create watch folders, and some of the limitations associated with watch folder operation
  • Learn to configure files for general-purpose streaming, mobile deliver, uploading to youtube or similar sites, and for recording to blu-ray or dvd
  • Learn what adaptive streaming is, and adobe media encoders capabilities relating to adaptive streaming
  • Learn how to trigger parallel encoding in the adobe media encoder and otherwise encode most efficiently

Syllabus

No matter what you do, YouTube is going to re-encode your video after you upload it. So you better upload the highest possible quality files you can, and follow several other rules to get the best possible result. In this lesson, you'll learn the "rules according to YouTube" so the videos you show the world on YouTube will look their best. you'll also learn how to encode for uploading to other user generated content sites, as well as online video platforms like Wistia and Brightcove.

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Encoding for mobile playback isn't hard; it's just very technical and precise, and if you don't know the rules, you may produce a file that won't play on your target device. In this lesson, you'll learn the rules for encoding for playback on Apple and Android playback.

Getting to Know the Adobe Media Encoder

This tutorial will provide an overview of the Adobe Media Encoder interface and show you the many ways that you can load files into the encoding queue.

In this tutorial, you'll learn how to set settings for the Adobe Media Encoder's most important preferences.

In this tutorial, you'll learn about the Adobe Media Encoder's presets. We start with a review of the formats supported in Adobe Media Encoder Creative Cloud, and then learn how to create, customize, save, import and export Adobe Media Encoder presets.

In this tutorial, you'll learn how to work in the Encoding Queue, learning how to add presets, change encoding priorities, pause, stop and resume encoding, and how to encode multiple files as efficiently as possible on multiple-core computers.

In this tutorial, you'll learn how to scale and crop in Adobe Media Encoder while avoiding black bars and aspect ratio problems. If you're experiencing any of these issues, watch this tutorial to resolve them.

The new effects tab lets you add a Lumetri look to file before encoding, as well as text, timecode and graphics file overlays. These can be very useful when you don't want to edit the file in Adobe Premiere Pro or After Effects. In this tutorial, you'll learn how to apply these effects.

This tutorial describes how Adobe Media Encoder handles deinterlacing. The short answer is that AME deinterlaces anytime you produce a progressive file from interlaced source, but there are no compression controls to adjust.

Watch folders are great for efficiently encoding files, and for sharing encoding capabilities over a workgroup. In this tutorial, you'll learn what a watch folder is, what it's good for, how to create one and how to configure the format and preset.

Encoding Recipes

Encoding for streaming is always a trade-off, where you balance data rate and resolution to produce a file you can deliver to your viewers in real time. In this lesson you'll get a quick review of those parameters, and then learn how to compute and apply the single most important metric in streaming, bits per pixel. Then you'll see the configurations used by major corporate websites and broadcasters, plus get a cheat sheet the will instantly help you identify the ideal configuration for your streaming video. You can opt for the short answer delivered 40 seconds in, or stay for the entire lesson and round out your knowledge of streaming encoding.

H.264 is the current "it" codec you'll use for a range of target platforms, from desktops, to mobile, to OTT and when distributing via Flash and HTML5. In this tutorial, you'll learn which H.264-related audio and video options Adobe Media Encoder makes avaialble, and how to configure them.

In this tutorial, you'll learn to encoding compressed audio and video files to add to a DVD. We'll start by looking at the DVD spec, and practical requirements of encoding for DVD playback. Then we'll learn to choose and configure the best preset for your content and apply that preset in the Adobe Media Encoder.

In this tutorial, you'll learn to encoding compressed audio and video
files to add to a Blu-ray disc. We'll start by looking at the Blu-ray spec, and
practical requirements of encoding for Blu-ray playback. Then we'll learn to
choose and configure the best preset for your content and apply that
preset in the Adobe Media Encoder.

Adaptive streaming is the preferred technique for delivering video to a range of viewers on varying devices and connections because it optimizes the experience for all viewers. In this lesson, you’ll learn how to produce files for adaptive streaming with the Adobe Media Encoder.

Reference Materials

To use the Adobe Media Encoder effectively, you need to know quite a bit about a lot of topics, like codecs and compression, container formats, file characteristics like resolution and data rate, bitrate controls like constant and variable bitrate encoding, and delivery concepts like single file and adaptive streaming. This document defines all these items, plus lots more, as you can see in the Table of Contents below.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills and knowledge for efficiently encoding video and audio files for target platforms, including streaming, mobile devices, disc-based media, and adaptive streaming
Provides comprehensive coverage of encoding best practices and techniques for streaming, mobile playback, YouTube, and disc-based productions
Covers how to configure and utilize presets to optimize encoding efficiency and quality
Explains the different video and audio codecs and formats, including H.264, MPEG-4, and AAC
Provides practical examples and real-world scenarios to demonstrate encoding techniques
Teaches how to troubleshoot encoding issues and optimize output files for specific platforms and devices

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mastering the Adobe Media Encoder CC with these activities:
Organize foundational notes from previous courses
Put all class notes, assignments, quizzes, exams, and other materials in order
Show steps
  • Gather materials from any prior courses taken on this topic
  • Organize the materials chronologically by date of creation
  • Check for any missing materials and make copies of the missing materials
  • Place the materials into a binder or folder for safekeeping
Review your Adobe Media Encoder skills
Reviewing your Adobe Media Encoder skills will help you get up to speed quickly and make the most of the course.
Show steps
  • Open Adobe Media Encoder and familiarize yourself with the interface.
  • Create a new project and import some media files.
  • Experiment with different encoding settings and see how they affect the output quality.
Attend an Adobe Media Encoder Meetup or conference
Attending an Adobe Media Encoder Meetup or conference will help you connect with other users and learn about new trends and developments.
Show steps
  • Find an Adobe Media Encoder Meetup or conference in your area.
  • Register for the event and attend.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Learn about video encoding from video encoding tutorials
Learn new skills or reinforce what was taught by watching step-by-step tutorials
Browse courses on Video Production
Show steps
  • Search for video encoding tutorials on websites like YouTube or LinkedIn Learning
  • Choose a tutorial that covers the specific topic you want to learn
  • Watch the tutorial and take notes
  • Practice the skills you learned in the tutorial
  • Share your knowledge with others
Complete the Adobe Media Encoder tutorial series
The Adobe Media Encoder tutorial series will provide you with a comprehensive overview of the software and its features.
Show steps
  • Watch the tutorials in order, starting with the basics.
  • Follow along with the steps in the tutorials to practice using the software.
  • Experiment with different settings and options to see how they affect the output quality.
Gather a collection of resources on Adobe Media Encoder
Gathering a collection of resources will help you learn more about the software and stay up to date on the latest developments.
Show steps
  • Search for online articles, tutorials, and videos about Adobe Media Encoder.
  • Bookmark or save the resources that you find most helpful.
  • Organize your resources into a folder or online collection.
Practice encoding videos with different settings
Repetition helps to solidify learned material and prepare for common situations
Browse courses on Video Production
Show steps
  • Gather a variety of video clips to encode
  • Choose a range of different encoding settings
  • Encode the video clips using the different settings
  • Compare the results of the encoding process
  • Adjust the encoding settings as needed
Encode a variety of media files
Encoding a variety of media files will help you develop a deeper understanding of the software and its capabilities.
Show steps
  • Collect a variety of media files, including videos, images, and audio files.
  • Encode each file using different settings and options.
  • Compare the output files and see how the different settings affect the quality.
Write a blog post or article about Adobe Media Encoder
Writing a blog post or article about Adobe Media Encoder will help you learn more about the software and share your knowledge with others.
Show steps
  • Choose a topic that you're interested in writing about.
  • Research your topic and gather information from reliable sources.
  • Write your blog post or article and make sure to include clear and concise instructions.
  • Publish your blog post or article on your own website or blog.
Build a video encoding portfolio
Gain hands-on experience by applying knowledge to a self-directed project
Browse courses on Video Production
Show steps
  • Choose a niche for your portfolio
  • Gather a collection of high-quality video clips
  • Encode the video clips using a variety of different settings
  • Create a website or online portfolio to showcase your work
  • Promote your portfolio to potential clients
Create a video project that uses Adobe Media Encoder
Creating a video project will help you apply your knowledge of Adobe Media Encoder and create something tangible.
Show steps
  • Plan your project and decide what you want to create.
  • Gather the media files that you need.
  • Edit your media files in Adobe Premiere Pro or After Effects.
  • Encode your final video using Adobe Media Encoder.
Create a video tutorial on how to use Adobe Media Encoder
Creating a video tutorial will help you solidify your understanding of the software and share your knowledge with others.
Show steps
  • Plan your tutorial and decide what topics you want to cover.
  • Record your screen as you demonstrate how to use the software.
  • Edit your recording and add narration and annotations.
  • Publish your tutorial on YouTube or another video sharing platform.
Contribute to the Adobe Media Encoder open source project
Contributing to the open source project will help you learn more about the software and its development.
Show steps
  • Find an issue or feature request that you're interested in working on.
  • Fork the Adobe Media Encoder repository on GitHub.
  • Make your changes and submit a pull request.

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