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Jan Ozer

Working efficiently in any encoding tool requires two levels of knowledge; First, you have to know how to use the program. Second, you must know the requirements of your target platform to ensure that your file plays optimally on that platform.

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Working efficiently in any encoding tool requires two levels of knowledge; First, you have to know how to use the program. Second, you must know the requirements of your target platform to ensure that your file plays optimally on that platform.

In this course, you'll learn both. First, you'll learn how to use the Adobe Media Encoder as efficiently as possible, with multiple tips and tricks to maximize encoding quality and performance. And you'll learn the requirements of multiple target platforms, from general-purpose streaming, mobile playback and uploading to YouTube, to disc-based productions like Blu-ray and DVD.

You'll learn that in some cases, the presets included with Adobe Media Encoder are spot on. In others, they need some adjusting to maximize quality, playback compatibility or both. In some very rare cases, you probably shouldn't use the Adobe Media Encoder to produce your files at all.

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What's inside

Learning objectives

  • Learn how to set relevant preferences in the adobe media encoder
  • Learn to create, customize and save encoding presets
  • Learn to manage the adobe media encoder encoding queue
  • Learn to create watch folders, and some of the limitations associated with watch folder operation
  • Learn to configure files for general-purpose streaming, mobile deliver, uploading to youtube or similar sites, and for recording to blu-ray or dvd
  • Learn what adaptive streaming is, and adobe media encoders capabilities relating to adaptive streaming
  • Learn how to trigger parallel encoding in the adobe media encoder and otherwise encode most efficiently

Syllabus

No matter what you do, YouTube is going to re-encode your video after you upload it. So you better upload the highest possible quality files you can, and follow several other rules to get the best possible result. In this lesson, you'll learn the "rules according to YouTube" so the videos you show the world on YouTube will look their best. you'll also learn how to encode for uploading to other user generated content sites, as well as online video platforms like Wistia and Brightcove.

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Encoding for mobile playback isn't hard; it's just very technical and precise, and if you don't know the rules, you may produce a file that won't play on your target device. In this lesson, you'll learn the rules for encoding for playback on Apple and Android playback.

This tutorial will provide an overview of the Adobe Media Encoder interface and show you the many ways that you can load files into the encoding queue.

In this tutorial, you'll learn how to set settings for the Adobe Media Encoder's most important preferences.

In this tutorial, you'll learn about the Adobe Media Encoder's presets. We start with a review of the formats supported in Adobe Media Encoder Creative Cloud, and then learn how to create, customize, save, import and export Adobe Media Encoder presets.

In this tutorial, you'll learn how to work in the Encoding Queue, learning how to add presets, change encoding priorities, pause, stop and resume encoding, and how to encode multiple files as efficiently as possible on multiple-core computers.

In this tutorial, you'll learn how to scale and crop in Adobe Media Encoder while avoiding black bars and aspect ratio problems. If you're experiencing any of these issues, watch this tutorial to resolve them.

The new effects tab lets you add a Lumetri look to file before encoding, as well as text, timecode and graphics file overlays. These can be very useful when you don't want to edit the file in Adobe Premiere Pro or After Effects. In this tutorial, you'll learn how to apply these effects.

This tutorial describes how Adobe Media Encoder handles deinterlacing. The short answer is that AME deinterlaces anytime you produce a progressive file from interlaced source, but there are no compression controls to adjust.

Watch folders are great for efficiently encoding files, and for sharing encoding capabilities over a workgroup. In this tutorial, you'll learn what a watch folder is, what it's good for, how to create one and how to configure the format and preset.

Encoding for streaming is always a trade-off, where you balance data rate and resolution to produce a file you can deliver to your viewers in real time. In this lesson you'll get a quick review of those parameters, and then learn how to compute and apply the single most important metric in streaming, bits per pixel. Then you'll see the configurations used by major corporate websites and broadcasters, plus get a cheat sheet the will instantly help you identify the ideal configuration for your streaming video. You can opt for the short answer delivered 40 seconds in, or stay for the entire lesson and round out your knowledge of streaming encoding.

H.264 is the current "it" codec you'll use for a range of target platforms, from desktops, to mobile, to OTT and when distributing via Flash and HTML5. In this tutorial, you'll learn which H.264-related audio and video options Adobe Media Encoder makes avaialble, and how to configure them.

In this tutorial, you'll learn to encoding compressed audio and video files to add to a DVD. We'll start by looking at the DVD spec, and practical requirements of encoding for DVD playback. Then we'll learn to choose and configure the best preset for your content and apply that preset in the Adobe Media Encoder.

In this tutorial, you'll learn to encoding compressed audio and video
files to add to a Blu-ray disc. We'll start by looking at the Blu-ray spec, and
practical requirements of encoding for Blu-ray playback. Then we'll learn to
choose and configure the best preset for your content and apply that
preset in the Adobe Media Encoder.

Adaptive streaming is the preferred technique for delivering video to a range of viewers on varying devices and connections because it optimizes the experience for all viewers. In this lesson, you’ll learn how to produce files for adaptive streaming with the Adobe Media Encoder.

To use the Adobe Media Encoder effectively, you need to know quite a bit about a lot of topics, like codecs and compression, container formats, file characteristics like resolution and data rate, bitrate controls like constant and variable bitrate encoding, and delivery concepts like single file and adaptive streaming. This document defines all these items, plus lots more, as you can see in the Table of Contents below.

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Read about what's good
what should give you pause
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Develops skills and knowledge for efficiently encoding video and audio files for target platforms, including streaming, mobile devices, disc-based media, and adaptive streaming
Provides comprehensive coverage of encoding best practices and techniques for streaming, mobile playback, YouTube, and disc-based productions
Covers how to configure and utilize presets to optimize encoding efficiency and quality
Explains the different video and audio codecs and formats, including H.264, MPEG-4, and AAC
Provides practical examples and real-world scenarios to demonstrate encoding techniques
Teaches how to troubleshoot encoding issues and optimize output files for specific platforms and devices

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Reviews summary

Deep dive into adobe media encoder

According to learners, this course offers a deep dive into Adobe Media Encoder CC, providing a comprehensive understanding of video encoding principles and practical application. Students frequently praise the instructor's clear and concise explanations, which demystify complex topics like codecs and bit rates. The course is highly valued for its actionable insights and tips on workflow optimization, including effective use of watch folders and parallel encoding. While some find the initial pace slow or note that certain content might be slightly outdated, many working professionals find it an indispensable resource for mastering platform-specific encoding requirements for platforms like YouTube and mobile.
Instructor's explanations are clear, concise, and knowledgeable.
"The instructor's explanations are clear and concise, making complex topics easy to grasp."
"The instructor is knowledgeable... instructor demonstrates a deep expertise in the subject."
"The instructor's knowledge is truly impressive. I now feel confident in handling any encoding task."
Offers practical tips for efficient encoding and automation.
"The 'Encoding Recipes' section was a game-changer for optimizing my workflow."
"The watch folders section alone was worth the price. I've streamlined my team's encoding process significantly..."
"I liked the practical demos and the focus on real-world applications."
Provides comprehensive understanding of encoding principles.
"I've used AME for years, but I never truly understood the 'why' behind many settings. This course dives deep into the technical aspects of codecs, bit rates..."
"This course provided a comprehensive understanding of Adobe Media Encoder. I particularly appreciated the detailed explanations on optimizing settings..."
"It demystifies video encoding and provides actionable insights. The tips on parallel encoding significantly sped up my project deliveries."
Some content may require updates due to evolving technology.
"Some of the content might be slightly dated given rapid changes in streaming technology."
"My main feedback would be to perhaps update some parts as software and platform requirements evolve quickly."
Course assumes some prior video knowledge, challenging for novices.
"As a beginner, I found some parts quite challenging. While the instructor is good, the course assumes a bit of prior knowledge..."
"The more technical 'encoding recipes' were over my head. I think it's better suited for intermediate users."
"I found some parts a bit basic for me, but the course is generally a good comprehensive guide."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mastering the Adobe Media Encoder CC with these activities:
Organize foundational notes from previous courses
Put all class notes, assignments, quizzes, exams, and other materials in order
Show steps
  • Gather materials from any prior courses taken on this topic
  • Organize the materials chronologically by date of creation
  • Check for any missing materials and make copies of the missing materials
  • Place the materials into a binder or folder for safekeeping
Review your Adobe Media Encoder skills
Reviewing your Adobe Media Encoder skills will help you get up to speed quickly and make the most of the course.
Show steps
  • Open Adobe Media Encoder and familiarize yourself with the interface.
  • Create a new project and import some media files.
  • Experiment with different encoding settings and see how they affect the output quality.
Attend an Adobe Media Encoder Meetup or conference
Attending an Adobe Media Encoder Meetup or conference will help you connect with other users and learn about new trends and developments.
Show steps
  • Find an Adobe Media Encoder Meetup or conference in your area.
  • Register for the event and attend.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Learn about video encoding from video encoding tutorials
Learn new skills or reinforce what was taught by watching step-by-step tutorials
Browse courses on Video Production
Show steps
  • Search for video encoding tutorials on websites like YouTube or LinkedIn Learning
  • Choose a tutorial that covers the specific topic you want to learn
  • Watch the tutorial and take notes
  • Practice the skills you learned in the tutorial
  • Share your knowledge with others
Complete the Adobe Media Encoder tutorial series
The Adobe Media Encoder tutorial series will provide you with a comprehensive overview of the software and its features.
Show steps
  • Watch the tutorials in order, starting with the basics.
  • Follow along with the steps in the tutorials to practice using the software.
  • Experiment with different settings and options to see how they affect the output quality.
Gather a collection of resources on Adobe Media Encoder
Gathering a collection of resources will help you learn more about the software and stay up to date on the latest developments.
Show steps
  • Search for online articles, tutorials, and videos about Adobe Media Encoder.
  • Bookmark or save the resources that you find most helpful.
  • Organize your resources into a folder or online collection.
Practice encoding videos with different settings
Repetition helps to solidify learned material and prepare for common situations
Browse courses on Video Production
Show steps
  • Gather a variety of video clips to encode
  • Choose a range of different encoding settings
  • Encode the video clips using the different settings
  • Compare the results of the encoding process
  • Adjust the encoding settings as needed
Encode a variety of media files
Encoding a variety of media files will help you develop a deeper understanding of the software and its capabilities.
Show steps
  • Collect a variety of media files, including videos, images, and audio files.
  • Encode each file using different settings and options.
  • Compare the output files and see how the different settings affect the quality.
Write a blog post or article about Adobe Media Encoder
Writing a blog post or article about Adobe Media Encoder will help you learn more about the software and share your knowledge with others.
Show steps
  • Choose a topic that you're interested in writing about.
  • Research your topic and gather information from reliable sources.
  • Write your blog post or article and make sure to include clear and concise instructions.
  • Publish your blog post or article on your own website or blog.
Build a video encoding portfolio
Gain hands-on experience by applying knowledge to a self-directed project
Browse courses on Video Production
Show steps
  • Choose a niche for your portfolio
  • Gather a collection of high-quality video clips
  • Encode the video clips using a variety of different settings
  • Create a website or online portfolio to showcase your work
  • Promote your portfolio to potential clients
Create a video project that uses Adobe Media Encoder
Creating a video project will help you apply your knowledge of Adobe Media Encoder and create something tangible.
Show steps
  • Plan your project and decide what you want to create.
  • Gather the media files that you need.
  • Edit your media files in Adobe Premiere Pro or After Effects.
  • Encode your final video using Adobe Media Encoder.
Create a video tutorial on how to use Adobe Media Encoder
Creating a video tutorial will help you solidify your understanding of the software and share your knowledge with others.
Show steps
  • Plan your tutorial and decide what topics you want to cover.
  • Record your screen as you demonstrate how to use the software.
  • Edit your recording and add narration and annotations.
  • Publish your tutorial on YouTube or another video sharing platform.
Contribute to the Adobe Media Encoder open source project
Contributing to the open source project will help you learn more about the software and its development.
Show steps
  • Find an issue or feature request that you're interested in working on.
  • Fork the Adobe Media Encoder repository on GitHub.
  • Make your changes and submit a pull request.

Career center

Learners who complete Mastering the Adobe Media Encoder CC will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 29 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Mastering the Adobe Media Encoder CC.
Apache Flink is another major player in the stream processing landscape. provides a deep dive into Flink's fundamentals, including its DataStream API and operational aspects. It's an excellent resource for those interested in building scalable and fault-tolerant streaming applications beyond Kafka.
Focuses on the practical aspects of video encoding for streaming, emphasizing objective quality metrics and configuration options for various codecs like H.264, HEVC, and VP9. is highly relevant for professionals and those interested in the practical application of video encoding for delivery.
Save
Provides a foundational understanding of large-scale data processing with a focus on streaming systems. It covers core concepts, principles, and techniques essential for anyone looking to understand the data-centric side of streaming. It is highly relevant for undergraduate and graduate students, as well as professionals working with data pipelines. While published in 2018, its conceptual depth makes it a valuable reference.
Provides a practical approach to building real-time data systems using Kafka Streams and ksqlDB. It's example-driven and suitable for data engineers and developers looking for hands-on experience with these technologies.
Focuses on the latest video coding standard, VVC (H.266), providing an overview of its features and advancements. It's essential for those interested in contemporary topics and the future of video encoding. Suitable for researchers and professionals needing to stay current.
While not solely focused on streaming, this book provides essential background knowledge on the principles of designing robust data systems, which are fundamental to building effective streaming applications. It covers topics like data models, storage, distributed systems, and the trade-offs involved. This must-read for anyone serious about the architecture of streaming systems.
Provides a hands-on approach to building event-driven applications with Kafka, focusing on practical code examples in Java. It's a good resource for developers looking to gain practical Kafka development skills.
This guide focuses on designing and architecting enterprise-grade streaming applications using Apache Kafka and other big data tools. It covers best practices and common challenges, making it useful for architects and senior developers.
Provides a practical introduction to Apache Flink, covering its core concepts and how to use it for stream and batch processing. It includes hands-on examples and covers integration with Kafka.
Provides a detailed overview of the H.264 standard, explaining its syntax, tools, and features. It is an invaluable resource for understanding one of the most widely used video compression standards. It is suitable for those looking to deepen their understanding after grasping the fundamentals.
Explains the requirements, analysis, design, and application of modern video coding systems, covering standards like AVC, HEVC, and VVC. It combines algorithmic rigor with practical implementation, making it suitable for advanced students and practitioners interested in contemporary methods.
Aims to explain complex video compression concepts in a clear and accessible way, covering AVC, HEVC, and VP9. It is beneficial for both beginners and those with some experience who want to solidify their understanding of codec operations. It's a good resource for gaining depth.
Provides an overview of state-of-the-art video coding technology, including the AVS2 standard. It's suitable for those looking to understand advanced concepts and emerging standards beyond H.264 and HEVC. It contributes to a deeper and more contemporary understanding.
This handbook explains core compression concepts, tools, and workflows. It's a practical guide for understanding how to compress video effectively for specific deliveries. Useful for both learning fundamentals and applying them in real-world scenarios.
Content Delivery Networks (CDNs) are vital for efficient media streaming. explains how CDNs function and provides guidance on their implementation. It's a valuable resource for understanding the infrastructure supporting global streaming services. The second edition, while not very recent, still covers fundamental concepts.
An introductory book to the FFmpeg tool, covering fundamental usage and common tasks. This is excellent for beginners or those new to FFmpeg who need a practical starting point for video encoding and manipulation. It complements theoretical knowledge with hands-on application.
Covers the evolution of video coding standards, from basic principles to advanced systems. It provides an authoritative explanation of algorithms and the rationale behind standard choices. It's a valuable resource for understanding the historical context and foundational concepts of video encoding standards.
Provides a detailed look at various video coding standards, explaining the algorithms and architectures behind them. It's a good resource for understanding the technical specifications of different codecs and how they are designed.
This textbook provides a broad understanding of multimedia computing, including concepts relevant to streaming such as compression, networking, and quality of service. It's a good resource for gaining foundational knowledge in the technologies underlying media streaming.
Explores the broader landscape of real-time big data analytics, with significant relevance to stream processing as a key component. It discusses various technologies and approaches for analyzing data in motion.
Focuses on the algorithms and architectures of various image and video compression standards. It provides a technical look at how these standards are implemented. Useful as a reference for understanding the inner workings of different codecs.
Focuses on the analytical aspects of streaming data, covering techniques for real-time analysis and visualization. It's relevant for data scientists and analysts working with streaming data. While not solely about the streaming technology itself, it addresses a key application of streaming.
Relevant to the live streaming course titles, this handbook offers practical advice on creating live video content for social media platforms. It's geared towards content creators and marketers interested in the production side of streaming.
For a more theoretical understanding of data streaming, this book delves into the models and algorithms used for processing large data streams with limited resources. It's suitable for graduate students and researchers interested in the theoretical underpinnings of stream processing.
Serves as an affordable textbook and reference manual covering audio, video, and streaming media technologies, particularly relevant to the low-voltage industry. It provides foundational knowledge with easy-to-understand graphics, suitable for students and technicians.
A comprehensive guide to the MPEG standards, which have been foundational in video compression. While some standards covered might be older, understanding the principles behind MPEG is crucial for a complete picture of video encoding history and evolution. Suitable for historical context and foundational knowledge.
A concise introduction to CDNs, explaining their purpose and basic concepts. This can be a good starting point for those new to the topic of content delivery in streaming.
This guide focuses on the practical aspects of live streaming on popular platforms, relevant to the live streaming course titles. It's geared towards content creators and those looking to start live streaming. While not deeply technical, it addresses a significant user base of streaming technology.

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