Marketing Foundations
Targeting
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Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wise covers key concepts and practices that can help you use targeting to successfully connect with your audience. Luan discusses the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences. She also covers buyer personas, explaining how to create and leverage personas in your marketing.
Contents:
- Introduction
- 1. An Introduction to Targeting
- 2. Target B2C Audiences
- 3. Target B2B Audiences
- 4. Buyer Personas
- Conclusion
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| Rating | Not enough ratings |
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| Length | 26m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Luan Wise |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing B2C Marketing B2B Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Customer Experience & Customer Care Representative $36k
Customer Admin $47k
Customer Claims $48k
Customer Analyst 1 $48k
HUMINT Targeting Cell $72k
Technical Targeting Developer with Security Clearance $76k
Targeting Officer / Intelligence Officer $79k
CRM Marketing Manager, Targeting (Customer Segmentation) - macys.com $80k
Targeting Specialist $82k
Account Executive- AOL Behavioral Targeting/Publisher Services $93k
F/A-18 Distributed Targeting System (DTS) Systems Engineer $107k
Senior CI Targeting Officer $111k
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| Rating | Not enough ratings |
|---|---|
| Length | 26m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Luan Wise |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing B2C Marketing B2B Marketing |
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