Digital Marketing 33 in 1 Course (Master Online Advertising) from Udemy

Everything you need to know about Marketing in the Digital era (23 in 1 course)

Just take a look at the titles of each section. Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about.. We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.

Digital Marketing 101 (lectures):

Introduction
Difference between Marketing and Advertising
Digital Marketing & Online Marketing & E-marketing
Social Media Marketing & Email Marketing & Affiliate Marketing
SEM & SEO
Inbound Marketing & Outbound Marketing & Content Marketing
Native Advertising & Geo marketing
Video Marketing & Mobile Marketing
Viral Marketing & Influencer Marketing
AR Marketing & VR Marketing
Thank you

Facebook Ads (lectures):

Introduction and course description
How does an ad look like and what is it
Ads Manager interface explained
Types of campaigns
Setting up the campaign (Ad Set)
Setting up the campaign (Ad)
Reports and metrics

Instagram growth (lectures):

How to grow your Instagram account
The significance of the Explore page
Profile and content tips
Power likes and Engagement groups
Things to avoid (most important DON’Ts)
Automation in short & the Mother-child method

Instagram Ads (lectures):

Introduction and course description
Instagram's overview and some statistics
Tips for building your Instagram page
Where to start and one important condition
How to set up an Instagram campaign
Different ad sizes and recommendations

Google Ads (lectures):

Introduction and course description
What is Google Ads
Ad examples on Google
Google Ads' interface explained
Types of goals and campaigns
How to set up a Google Search Ad
How to set up a Google Display Ad
How to set up a YouTube Ad
Overview of Google campaigns (metrics and reports)
How to use Google Trends tool
How to use Google Alerts tool
How to preview your ads
Different types of keywords (important to know)
How to use Google Keyword Planner
Negative keywords explained
How to create a negative keyword list
Important to know about negative keywords

Snapchat Ads (lectures):

Introduction and course description
Snapchat's overview and some statistics
How to find Snap Ads Manager and its interface explained
Overview of the advanced mode in Ads Manager
Creating the campaign (with Snap Ad)
Creating the campaign (with Story Ad)
Creating the campaign (with Collection Ad) and Filter explained

Facebook Ads vs Google Ads - which platform to choose? (lectures):

Introduction
Examples of Facebook Ads
Examples of Google Ads
Facebook Ads vs Google Ads part 1
Facebook Ads vs Google Ads part 2
Final words
Summary conclusion

Canva graphic tool explained (lectures):

What is Canva
Canva's home interface
How to design part 1
How to design part 2
How to export and different options

How to choose the proper fonts (lectures):

Typeface and Font difference
Serif fonts explained
Sans Serif fonts explained
Script fonts explained
Display fonts explained
IL1 test
How to choose the best font (advice)
Where to download the fonts

Online advertising metrics explained (lectures):

Introduction
Cost Per Metrics ( CPL, CPE...)
..)
Important Marketing Terms & Conversion vs Conversion Value explained
Conclusion

YouTube Ads (lectures):

Introduction
Skippable in-stream ads explained
Non-skippable in-stream ads explained
Discovery (TrueView) ads explained
Bumper ads explained
Outstream ads explained
Sequence ads explained
Non-video ad formats explained
How to link your YouTube account with Google Ads
How to set up a YouTube campaign (step by step) part 1
How to set up a YouTube campaign (other video formats) part 2

A/B split testing for Facebook Ads & Google Ads explained (lectures):

What is split testing
Examples of split testing ads
Why is A/B testing so powerful
Important split testing rules
Ideas for Facebook and Google A/B testing
A most important rule for ad testing (rule #2 from the previous video explained)
Case study #1 (placement testing)
Case study #2 (delivery optimization testing)
Case study #3 (audience and ad creative testing - 2 variables)
Case study #4 Google Ads (demographics and ad variation tool)
Case study #5 Google Ads (test different parameters)

Facebook Lead Ads for Local Business (lectures):

What are the lead ads and how do they work
How to set up the lead ads for a local business (ad set level) part 1
How to set up the lead ads for a local business (ad level) part 2
How to set up the lead ads for a local business (form creation) part 3
Where can you find the collected data
Facebook Lead Ads vs Facebook Conversion Ads

Video Marketing (lectures):

Definition and benefits
10 different video types
Video type examples
How to get started with video marketing (10 steps)
Where to distribute the video
How to improve the SEO with videos
Powerful video tips
Which software to use for video editing (short overview)
Tips on how to create a great thumbnail
Video keyword research
Important video metrics

SEO for Small Businesses (lectures):

What is SEO and what is a small business
Most important SEO tips for small business
Logical website structure
Google Search Console & Bing Webmaster Tools
Google My Business page - why and how
Keyword research and long-tail keywords
Page title and Meta description
Common technical SEO problems
Links from business partners

SEO - Search Engine Optimization (lectures):

What is SEO
How does PageRank work
On-page factors explained (powerful SEO tips)
Off-page factors explained
E-A-T concept explained
What is the Answer Box and how to appear there
SEO tips (things to avoid)
Local SEO tips
How to Optimize for Voice Search
SEO tools (short overview)

Reddit Ads (lectures):

What is Reddit
How big is Reddit
Types of Reddit Ads
Video Ads explained
Reddit Ads Manager explained
Billing settings and managing accounts
Different objective types explained
How to set up the Reddit campaigns
Things to have in mind

Twitter Ads (lectures):

Introduction to Twitter
How to make your Twitter Page stand out
Which content to use on Twitter
How to access and create an account
Twitter Ads Interface Explained
How to set up a Twitter campaign step-by-step guide
Most Important Tips
What is the ideal Tweet length
How to use the Advanced search

Social Media Strategy (lectures):

What is a social media strategy and why is it important
Define social media marketing goals (step 1)
Learn everything you can about your audience – create a buyer persona (step 2)
Research your competition (step 3)
Determine which networks to use and how (step 4)
Set up and optimize your accounts (step 5)
Choose your core piece of content format (step 6)
Determine the best time to post (step 7)
Best timings to post on different social media (overview of the research)
Create a posting schedule (step 8)
Try to connect with the key influencers (step 9)
Build the cross-functional team (step 10)
Key points on how to improve your existing strategy
A list of all 10 steps summarized

Shopify store and Facebook ads (lectures):

Introduction video
How to add a Facebook pixel to the Shopify store
What is Business Manager and why should you use it
How to create a Facebook catalog and add products from Shopify
How to create a catalog sales campaign (ad set level)
How to create a catalog sales campaign (ad level)
How to set dynamic creative ads within the traffic objective campaign

GDPR for Digital Marketers (lectures):

What is GDPR and why is it important
What is considered to be personal data
What does GDPR cover
Examples of the things you are not able to do anymore
3 key areas of GDPR
Data permission (key area #1 of GDPR)
Data access (key area #2 of GDPR)
Data focus (key area #3 of GDPR)
Difference between Data Controller and Data Processor
What does GDPR mean for pixels, cookies, and tracking codes
What if you acquire a personal data list
Business cards and phone calls
Facebook and LinkedIn lead ads (& lead ads in general)
Tips to implement GDPR
Advantages of GDPR
Important disclaimer

Copywriting (lectures):

What is copywriting
General guide on how to write a great ad copy
Mirror the visitor’s end goal (tip 1)
Make things personal (tip 2)
Integrate text and visual, Use simple English & Test (tip 3, 4, 5)
Implement FOMO (tip 6)
Invest in the headlines (tip 7)
Create a curiosity gap (tip 8)
Surprise your audience & Use numbers (tip 9, 10)
What are the Power Words
Top 5 words in English
Types of Power Words and their lists
Additional Power Words and explanations
This, What, When, Which, Why & How explained
Power Words for CTA

Google Analytics (lectures):

Introduction
How to set up a Google Analytics account
How to set up Conversion Goals
Google Analytics basic terms explained
Home section explained
Customization section explained
Real-time reports explained
Audience reports explained
Acquisition reports explained
Behavior reports explained
Conversions reports explained
Two often misconceptions
Google Analytics Settings explained

LinkedIn Ads (lectures):

Introduction (LinkedIn in numbers)
How to access LinkedIn Campaign Manager
How to create an account
LinkedIn Campaign Manager settings explained
How to create a campaign group
How to set up a campaign
How to set up an ad
Different objectives and ad formats explained
How to set up the Insight Tag and check the performance

Email Marketing (lectures):

What is Email Marketing and why you should use it
Basic steps of Email Marketing
How to set up Gmail Ads in Google Ads
Important subject line elements to catch attention
Guideline on how to write the best headlines
Important rules to have in mind
How to build an email list
Important advice when building an email list
How often to get in touch with your audience
Email Marketing metrics
Email Marketing automation

Content Marketing for Beginners (lectures):

Introduction
Where to start and how to stay up to date with the content
How to use Google Alerts
The Advantages of Content Marketing
4 Important Content Marketing Tactics
Where to distribute your content
Tools for Content Marketing

Affiliate Marketing (lectures):

What is affiliate marketing
Who are the key players (3+1 segments)
How the affiliate program works
How to start with the affiliate marketing (merchant’s perspective)
How to start with the affiliate marketing (affiliate’s perspective)
How do affiliates get paid
Commission rates – Things to know
Pros vs cons of being an affiliate
Pros vs cons of using the affiliate programs as a merchant
Affiliate marketing vs Dropshipping
Affiliate programs vs Referral programs
How to become a successful affiliate marketer
Common types of affiliate marketing channels

Referral Programs (lectures):

What is a referral program
Referral program vs affiliate program
What makes a good referral program
How to build a successful referral program
Famous examples of the viral referral programs
Benefits of the referral programs

Surveys (lectures):

Introduction
Difference between surveys, questionnaires and polls
7 steps on how to conduct an online survey
Types of survey questions
Different levels of rating scale explained
13 quick tips for conducting successful surveys
Survey tools (overview)
How to distribute the online survey
Paid online surveys explained

ASO - App Store Optimization (lectures):

What is App Store Optimization and why it matters
The difference between ASO and SEO
The difference between App Store and Google Play Store
On metadata vs Off metadata factors
Importance of the Keywords
Google Play Store ASO elements
Google Play Store Ads (short overview)
App Store ASO elements
Apple Store Search Ads (short overview)
Importance of the A/B testing

Podcasting (lectures):

What is podcasting
Why is podcast so popular
How to start your own podcast
About the name, length and audience for the podcast
Podcast formats/types
Distribution – podcast hosting services
Distribution – podcast directories
How to monetize the podcast
8 most important tips to grow your podcast
7 recording tips and tricks

Google Search Operators (lectures):

Introduction
How does Google Search with operators work?
6 basic operators to understand
Key things to know (coolest hacks and tricks)
Google Advanced Search
Google Search Operators in Online Marketing

Online Marketing Tools (lectures):

Introduction
Graphic design #1 – Canva
Graphic design #2 – Adobe Spark
Infographics and charts – Visme
Planning and collaboration – Trello
Automation and email service – Mailchimp
Social media management – Hootsuite
Online surveys – Surveyplanet
Website and landing pages – Wix
Analyze search and insights – Google Trends
Monitor searches online – Google Alerts
Best free image and video sources

What's inside

Learning objective

How to effectively set up and publish online campaigns on different platforms

Syllabus

Introduction to the course

Introduction

Digital Marketing 101

Introduction 101

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides a broad overview of digital marketing, covering topics from SEO and content marketing to social media and paid advertising, which is ideal for those new to the field

Includes practical guidance on setting up and managing ad campaigns across various platforms, such as Facebook, Instagram, Google, and Snapchat, which is useful for promoting a business

Explores a wide range of online advertising metrics and key performance indicators, enabling learners to measure and optimize their campaigns for better results, which is essential for success

Covers GDPR for digital marketers, which is crucial for understanding data privacy regulations and ensuring compliance in online advertising activities, especially when targeting European audiences

Features a section on Canva, a graphic design tool, which may be helpful for creating visually appealing ad creatives and marketing materials without requiring advanced design skills or expensive software

Includes a module on choosing proper fonts, which is a foundational element of design and branding, but may not be directly applicable to setting up and managing online ad campaigns

Reviews summary

Broad digital marketing overview

According to learners, this course provides a comprehensive introduction to a wide array of digital marketing topics. Many students appreciate the breadth of coverage, touching upon platforms like Google, Facebook, Instagram, LinkedIn, and more, along with concepts like SEO, content marketing, and analytics. Reviewers often highlight the course's suitability for absolute beginners, finding the explanations clear and easy to follow. However, some feedback suggests that while it offers a strong foundation, the course may lack the depth required for those seeking advanced or expert-level knowledge in specific areas. The content seems to be generally up-to-date, covering relevant current strategies and tools.

Provides useful actionable tips.

"I appreciated the practical tips and strategies provided for setting up campaigns and growing online presence."

"The course gives you actionable steps you can take right away to start implementing digital marketing strategies."

"Learned specific tactics for platforms like Facebook and Instagram Ads that I can use immediately."

"The tips on choosing fonts and using Canva were surprisingly useful and practical."

Concepts are explained simply.

"The instructor does a great job of explaining concepts clearly, making it easy for someone without prior knowledge to follow along."

"I found the explanations easy to digest, especially for complex topics like advertising metrics and GDPR."

"Everything was explained step-by-step and was very easy to understand. The instructor's pace is good."

"The clarity of the lectures is a major plus. No technical jargon that isn't explained."

Covers many platforms and concepts.

"The sheer number of topics covered in this course is impressive. It's like a 33-in-1 guide to online advertising and marketing."

"I liked that it touched on everything from Google Ads and Facebook to SEO, email, and even podcasting. Very broad."

"It covers nearly every facet of digital marketing, offering a glimpse into diverse channels and strategies."

"The course truly delivers on its promise of covering a wide range of digital marketing areas."

Excellent starting point for beginners.

"This course is an excellent introduction to digital marketing for someone who is new to the field. It covers a lot of ground..."

"I found this course to be a great starting point to learn about the different aspects of digital marketing. It gives a good overview."

"As a complete beginner, I really appreciated how the instructor explained complex topics in a simple way. It made everything easy to understand."

"Perfect for beginners wanting a broad overview of digital marketing before diving into specific areas."

Broad but not always detailed.

"While it covers many topics, I felt some sections were too brief and lacked the in-depth detail needed to truly master the subject."

"It's a good overview, but for anyone with some existing knowledge or needing advanced skills, it might be too basic in certain modules."

"I was hoping for more hands-on examples and deeper dives into specific platforms. It felt a bit surface-level at times."

"Good foundation, but I'll need to find other resources to get expert-level knowledge in areas like Google Ads or SEO."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing 33 in 1 Course (Master Online Advertising) with these activities:

Review Key Digital Marketing Terminology

Show steps

Solidify your understanding of fundamental digital marketing terms to better grasp the course material.

Browse courses on Marketing Fundamentals

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Create a glossary of common digital marketing terms.
Find definitions for each term from reliable sources.
Test your knowledge with online quizzes or flashcards.

Read 'Digital Marketing For Dummies'

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Gain a comprehensive overview of digital marketing principles and strategies before diving into platform-specific details.

View Digital Marketing For Dummies on Amazon

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Read the book, focusing on chapters relevant to the course syllabus.
Take notes on key concepts and strategies.
Reflect on how these concepts apply to real-world marketing scenarios.

Analyze Competitor Ad Campaigns

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Develop your analytical skills by examining successful and unsuccessful ad campaigns in your industry.

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Identify three to five key competitors in your niche.
Research their current ad campaigns on various platforms.
Analyze their ad copy, visuals, and targeting strategies.
Document your findings and identify areas for improvement.

Four other activities

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Show all seven activities

Design a Sample Facebook Ad Campaign

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Apply your knowledge of Facebook Ads by creating a mock campaign for a product or service.

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Choose a product or service to promote.
Define your target audience and campaign objectives.
Write compelling ad copy and select relevant visuals.
Set up the campaign in Facebook Ads Manager (without actually launching it).

Keyword Research Practice

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Refine your keyword research skills using tools like Google Keyword Planner.

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Select a niche or industry you're interested in.
Use Google Keyword Planner to identify relevant keywords.
Analyze keyword search volume, competition, and trends.
Create a list of target keywords for a hypothetical ad campaign.

Build a Social Media Content Calendar

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Plan and schedule social media content for a hypothetical brand to reinforce your understanding of content strategy.

Show steps

Choose a brand or business to create content for.
Research their target audience and social media presence.
Develop a content calendar for one month, including post topics, visuals, and posting times.
Use a social media management tool to schedule the content (virtually).

Read 'Contagious: Why Things Catch On'

Show steps

Understand the principles of virality and apply them to your digital marketing strategies.

View Invisible Influence: The Hidden Forces that... on Amazon

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Read the book, focusing on the six key principles of contagiousness (STEPPS).
Identify examples of these principles in successful marketing campaigns.
Brainstorm ways to apply these principles to your own campaigns.

Career center

Learners who complete Digital Marketing 33 in 1 Course (Master Online Advertising) will develop knowledge and skills that may be useful to these careers:

Online Advertising Manager

An online advertising manager plans, executes, and manages online advertising campaigns across various platforms. This digital marketing course teaches how to perform effectively on Google, YouTube, Facebook, Instagram, and others. This role requires a strong understanding of campaign setups, metrics, and A/B testing, all of which are covered within this course. This course teaches you how to design, set up, and test different types of ads and perform online marketing throughout different platforms. A person who wishes to enter this career field may find this course useful.

See salaries and explore the career path for Online Advertising Manager

Digital Marketing Specialist

A digital marketing specialist develops, implements, and manages digital marketing campaigns that promote a company's products or services. This 33 in 1 course on digital marketing provides a comprehensive overview of various digital marketing channels like Google, YouTube, Facebook, Instagram, and others, and how to connect Shopify stores to Facebook pages. The course's focus on designing, setting up, and testing different types of ad campaigns across platforms directly translates to the daily work of a digital marketing specialist. The course may be useful to learn how to perform online marketing on all platforms.

See salaries and explore the career path for Digital Marketing Specialist

Social Media Manager

A social media manager is responsible for the planning, implementation, and management of a company's social media strategy. This course covers multiple social media platforms, including Facebook, Instagram, LinkedIn, Twitter, Reddit, and Snapchat. The course will help a social media manager understand how to grow an account, the best content to use, and how to set up advertising campaigns. The course's focus on platform-specific advertising will translate directly to a social media manager's day to day activities. Also, one who wants to enter this career field may find this course useful to learn how to optimize content on social media.

See salaries and explore the career path for Social Media Manager

Social Media Advertising Specialist

A social media advertising specialist focuses on developing and managing paid advertising campaigns on social media platforms. This course goes into detail on Facebook, Instagram, and other platforms' advertising capabilities. This role requires an understanding of how to set up campaigns, analyze metrics, and conduct A/B testing, all of which are present in this course's syllabus. This course may be very useful to help one who wishes to enter this career field.

See salaries and explore the career path for Social Media Advertising Specialist

Digital Marketing Consultant

A digital marketing consultant advises businesses on how to improve their online presence. This course gives a broad overview of digital marketing, covering various aspects from social media to SEO. A consultant needs to have familiarity with the different platforms and the ability to set up online campaigns, all of which are covered in this 33 in 1 course. One who wants to enter this career field may find this course helpful for building a strong foundation in digital marketing.

See salaries and explore the career path for Digital Marketing Consultant

Search Engine Optimization Specialist

A search engine optimization specialist works to improve a website's visibility in search engine results. This course covers both search engine marketing and search engine optimization, which helps build a foundation for this role. An SEO specialist must understand how to use tools like Google Trends, Google Alerts, and Google Keyword Planner, which are explained in this course. The course provides an overview of on and off-page factors, EAT, and local SEO, which are important elements to master in the field. One who wishes to enter this career field may find this course useful to learn more about search engine optimization.

See salaries and explore the career path for Search Engine Optimization Specialist

Content Marketing Manager

A content marketing manager plans, creates, and distributes valuable content to attract and retain a target audience. This course introduces content marketing, video marketing, and email marketing, which are all important aspects of the role. The course touches upon copywriting, which is essential for creating compelling content. Additionally, this course also describes how to connect your Shopify store to your Facebook page, which is useful for a content marketing manager. The material in this course may be helpful for content marketing success.

See salaries and explore the career path for Content Marketing Manager

E-commerce Marketing Specialist

An ecommerce marketing specialist focuses on promoting products or services for online sales. This course touches upon connecting Shopify stores to a Facebook page, which is a useful skill for this type of role. This course covers various platform-specific ads, which are essential for any e-commerce marketing specialist. This course may be useful to perform online marketing throughout different platforms, which is important for this role.

See salaries and explore the career path for E-commerce Marketing Specialist

Email Marketing Specialist

An email marketing specialist creates and manages email campaigns to engage with customers. This course introduces email marketing and discusses how to build an email list, write compelling subject lines, and automate campaigns. This course touches upon email marketing metrics, which are important for understanding the effectiveness of campaigns. A person who wishes to enter this career field may find this course useful.

See salaries and explore the career path for Email Marketing Specialist

Marketing Analyst

A marketing analyst examines marketing data and provides insights to optimize campaigns. This course covers Google Analytics and provides detailed explanations of online advertising metrics. The course touches on how to set up conversion goals and analyze reports which are essential for a marketing analyst. The course may be useful for a marketing analyst to help understand the effectiveness of different platforms.

See salaries and explore the career path for Marketing Analyst

Affiliate Marketing Specialist

An affiliate marketing specialist promotes products or services of other companies in exchange for a commission. This course provides a thorough explanation of affiliate marketing, key players, and how an affiliate program works. The course may be helpful to learn the pros and cons of being an affiliate and how to start with affiliate marketing from both merchant and affiliate perspective. One who wishes to enter this career field may find this course useful.

See salaries and explore the career path for Affiliate Marketing Specialist

Content Creator

A content creator produces engaging content for various digital platforms. This course covers content marketing, video marketing, and social media strategy, which provide core skills for this role. The course touches upon how to use Canva, which can be used to create visual content. The course also discusses video editing software, which is useful for a content creator. Therefore, this course may be helpful to a content creator.

See salaries and explore the career path for Content Creator

Advertising Copywriter

An advertising copywriter crafts compelling text for advertising and marketing materials. The course touches upon copywriting, including tips on how to write great ad copy, use power words, and create a curiosity gap. This course gives a general guide on how to write great ad copy, which is a key function of what an advertising copywriter does. One who wishes to enter this career field may find this course useful to learn the foundations of copywriting.

See salaries and explore the career path for Advertising Copywriter

Brand Manager

A brand manager is responsible for developing and executing brand strategies. This course covers topics such as social media strategy and content marketing, which are important elements of brand management. This course also discusses digital marketing across several platforms which helps brand managers know where to advertise. This course may be useful to create a comprehensive brand strategy.

See salaries and explore the career path for Brand Manager

Marketing Coordinator

A marketing coordinator provides support to the marketing team in various marketing activities. This course introduces a wide array of digital marketing topics from email marketing to SEO. The course covers how to set up and publish online campaigns, which is important for managing marketing activities. This course may help build a foundation for a more advanced role in the marketing field.

See salaries and explore the career path for Marketing Coordinator

Digital Marketing 33 in 1 Course (Master Online Advertising)

What's inside

Learning objective

Syllabus

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Reviews summary

Broad digital marketing overview

Activities

Career center

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