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Life Progression Project

From start-up to successful, this video production course will provide you with the knowledge and professional practices you need to become successful, make more money and take your career to the next level in video production. This course is designed to help you generate new leads, land clients and pitch ideas that will keep them hiring you again and again. You’ll learn what you need in your professional kit, how to present yourself effectively as a video professional, how to quote clients and more.

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From start-up to successful, this video production course will provide you with the knowledge and professional practices you need to become successful, make more money and take your career to the next level in video production. This course is designed to help you generate new leads, land clients and pitch ideas that will keep them hiring you again and again. You’ll learn what you need in your professional kit, how to present yourself effectively as a video professional, how to quote clients and more.

This course is designed for people who are interested in building a career in video production as a freelancer or as a business owner.

Here is what people are saying about this Video Production Business Tips course:

"It is really a good course.It has helped me to understand more about video production business.I would like to recommend this course to other people who are interested in video production"

-Ashrujit

"So much valuable information about how to do well in video, survive and actually make money"

-Megan Sampson

"Very valuable content. I've been struggling with selling myself and my video company and this course has great advice on how to sell yourself without being pushy. Also goes into what equipment you should have, how to get repeat business and other great stuff. Highly recommend to anyone looking to have a successful business in video"

-Jenny Fraser

"This course is broadening my view of all the possibilities"

-Stefan

This course is for:

  • Entrepreneurial-minded people
  • People who dont want to limit their income with a salary job
  • People who like freedom, fast growth and a challenging and rewarding lifestyle
  • Freelance videographers who want to have a successful career in video production
  • Videographers looking to work with their ideal clients and learn how to land them
  • Videographers looking to make more money and quote properly
  • People who want to sell themselves
  • Film graduates looking to start their own video production company or become a successful freelancer
  • Anyone who feels stuck in video and wants another production companies advice
  • Anyone looking to save hours of time and money by learning from our experience in video
  • Anyone who’s unsure of what industry to focus on and what types of clients they should be attracting
  • Anyone who’s ready to brand themselves effectively
  • Anyone who’s unsure of where to spend their money

This course is NOT for:

  • Companies that are already established
  • Actors, make up artists, or other similar fields
  • People looking to get paid salary from a production company
  • People looking to join the union

About the Instructor:

Alli Saunders started her video production career as freelance videographer and now runs an established video production company in Toronto, Canada where she produces corporate and commercial projects. She has an education from Humber College’s Film and TV Production program, several years experience working in the radio broadcasting industry and a diploma in marketing. With the talents gained from her professional background she understands the value in connecting with people and how to build strong, lasting client relationships.

What are the requirements?

  • Basic knowledge of video production
  • The ability to want to learn
  • Willingness to succeed
  • Not afraid of risk for reward
Enroll now

What's inside

Learning objective

Have the knowledge, confidence and tools needed to become more successful in video production.

Syllabus

We'll give you an overview of what you will learn in this course.

You will find out exactly what you'll learn in this course!

I’ll provide you with my career background and qualifications.

Read more

We'll look at how you can make the most of this course.

We look at why it's important to narrow in on the industry that fits you best.

We look at the great & not so great aspects of working as an event videographer.

We look at the great & not so great aspects of working in the corporate & commercial video industry.

We look at the great & not so great aspects of working in the music video industry.

We look at the great & not so great aspects of working in the documentary video industry.

We look at the good & not so good about working in the wedding video industry.

An overview of what this section involves.

The good stuff & the bad stuff you need to know if you're going to become a freelancer.

We look at how using your name can be beneficial or hurt your growth as the name of your business.

We provide some insight, as well as keywords to consider when coming up with your business name.

We look at the hunter style of selling and help you determine if this is your selling style.

We look at the farmer style of selling and help you determine if this is your selling style.

We review what we’ve learned in this section.

We're checking in!

We look at how you can perfect your pitch to close more deals

We discuss how to obtain a vast new network of contacts with 1 simple daily goal.

Should you be taking behind the scene photos or is it a waste of time?

We look at practices that will keep your clients coming back for more.


We look at your client’s logos can be beneficial to you.

We look at the client’s experience and the importance of always considering their experience working.

We dive into what you'll learn in this section.

We look at what to consider when purchasing your camera & how to maximize your investment.

We discuss the several lenses you should have in your kit & the benefits of lense mounts & adapters.

We look at the essential lighting gear you should have in your kit.

We discuss what audio gear you need to record great audio.

We discuss what to consider when purchasing a tripod to ensure you aren't buying new ones every year.

We look at other types of equipment you should add in your kit for success.

We look at what type of logo you need for success.

We look at why having a mobile website is so important for you and your clients.

Why your demo reel matters and how to make it amazing.

We look at how your clients can help you land more clients.

Learn more from the Instructor!

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers a range of different niches within the video production industry, from event to documentary to musical
Offers advice on how to generate new leads, attract clients, pitch ideas, and quote clients
Features real-world testimonials from students who have taken the course and found success in their video production careers
Advises learners to take this course as part of a series of other courses, with an optional quiz to help learners assess their level of experience
Includes a section on equipment and gear that may be costly for some students to purchase

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Reviews summary

Practical video business success

According to students, this course is a highly valuable resource for anyone looking to build a successful video production business. Learners found it provides practical strategies for client acquisition and retention, emphasizing effective selling techniques without being pushy. Many appreciated the focus on developing essential business acumen, from understanding different video niches to appropriate equipment considerations. The course is praised for helping freelancers and aspiring business owners generate leads, land clients, and secure repeat business, offering a strong foundation and actionable advice to navigate the industry and increase income.
Benefits from the instructor's direct industry experience.
"Instructor Alli Saunders shares incredibly valuable insights from her own journey in running a successful production company."
"I appreciate learning from someone who has built a successful production company herself and is willing to share her experience."
"The instructor’s background and practical advice truly saved me hours of time and money in my own business development."
Offers a broad overview for new and growing video businesses.
"So much valuable information about how to do well in video, survive and actually make money."
"It has helped me to understand more about video production business. I would like to recommend this course to other people."
"This course provided a holistic view of building a video business, from choosing a niche to branding and SEO."
Delivers actionable advice on sales and client relations.
"Very valuable content. I've been struggling with selling myself and my video company and this course has great advice on how to sell yourself without being pushy."
"The advice on identifying your ideal client and perfecting your pitch was a game-changer for me. I feel much more confident approaching potential clients now."
"I learned practical tools and strategies that I could apply immediately to my work to land more clients and secure repeat business."
Ideal for those building a business, less for established companies.
"While the business advice is solid, I felt some parts were a bit basic if you already have significant experience in sales or marketing."
"This course is designed for people interested in building a career in video production as a freelancer or a business owner, not for already established companies."
"The focus is heavily on starting and growing a business, so don't expect deep dives into advanced production techniques."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Video Production Business Tips: How to Succeed in Video with these activities:
Attend video production industry events
Attending industry events will help you connect with other video professionals and learn about the latest trends in the industry.
Browse courses on Networking
Show steps
  • Research upcoming video production industry events
  • Register for the events you want to attend
  • Attend the events and network with other professionals
  • Follow up with the people you meet
Volunteer to help with video production projects
Volunteering will help you gain experience in video production and build your network.
Browse courses on Video Production
Show steps
  • Search for video production organizations that need volunteers
  • Contact the organizations and offer your help
  • Attend the volunteer events and help with the video production projects
  • Follow up with the organizations and offer your continued help
Read 'The Filmmaker's Handbook' by Steven Katz
This book is a comprehensive guide to the art and craft of filmmaking.
Show steps
  • Read the book
  • Take notes on the key concepts
  • Apply the concepts to your own video production projects
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a video discussing the different camera angles that can be used in video production
Creating a video will help you solidify your understanding of the different camera angles and how they can be used to create different effects in video production.
Browse courses on Camera Angles
Show steps
  • Research different camera angles and their effects
  • Write a script for your video
  • Shoot and edit your video
  • Share your video with others and get feedback
Practice shooting and editing videos in different styles
Practicing shooting and editing videos will help you develop your skills and improve your ability to create high-quality videos.
Browse courses on Video Editing
Show steps
  • Shoot and edit a video in that style
  • Choose a video style to practice
  • Get feedback on your video and make revisions
  • Repeat steps 1-3 until you are satisfied with your progress
Watch tutorials on advanced video production techniques
Watching tutorials on advanced video production techniques will help you learn new skills and improve your ability to create high-quality videos.
Browse courses on Video Editing
Show steps
  • Search for tutorials on advanced video production techniques
  • Watch the tutorials and take notes
  • Practice using the techniques you learn
  • Get feedback on your work and make revisions
Attend video production workshops
Attending workshops will help you learn new skills and improve your ability to create high-quality videos.
Browse courses on Video Editing
Show steps
  • Research upcoming video production workshops
  • Register for the workshops you want to attend
  • Attend the workshops and learn from the instructors
  • Practice using the techniques you learn

Career center

Learners who complete Video Production Business Tips: How to Succeed in Video will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

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