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Sales Prospecting Mastery with Lemlist

AI-Driven Strategies

Khristian Serrano

In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. We will do this by setting up and leveraging Lemlist for automated email and LinkedIn outreach, to create a sales pipeline and enhance your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns. Learners will need a sound understanding of the principles of Sales Prospecting. Some prior experience of AI and HubSpot would be advantageous. Learners will also need to set up accounts in Claude AI, Lemlist, HubSpot and LinkedIn.

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Syllabus

Project Overview
In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. This project will take you through setting up and leveraging Lemlist for automated email and LinkedIn outreach, enhancing your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines industry-standard practices in sales prospecting
Develops advanced skills in AI-driven sales prospecting
Enhances prospecting efficiency by using automation
Provides hands-on practice through guided project
Requires prior understanding of sales prospecting principles
Assumes some familiarity with AI and HubSpot

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Prospecting Mastery with Lemlist: AI-Driven Strategies with these activities:
Read: The Sales Acceleration Formula by Mark Roberge
Gain insights into sales acceleration strategies and best practices.
View The Sales Acceleration Formula: Using Data,... on Amazon
Show steps
  • Read the book and take notes.
  • Summarize the key concepts and their application to AI-driven prospecting.
Review: Cold email prospecting techniques
Practice cold email prospecting techniques to refresh your knowledge and prepare for the course.
Browse courses on Sales Prospecting
Show steps
  • Gather resources on cold email best practices.
  • Analyze successful cold email campaigns.
  • Draft and send a cold email to a potential prospect.
Course Notes Compilation
Helps reinforce understanding by organizing course materials.
Show steps
  • Gather all course materials, including lecture notes, slides, and assignments
  • Organize materials into a logical structure
  • Review and summarize key concepts
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Attend Industry Webinars and Events
Connect with professionals and learn from industry experts by attending webinars and events centered around sales prospecting.
Browse courses on Sales Prospecting
Show steps
  • Identify relevant webinars and events
  • Attend and actively participate in discussions
  • Connect with experts and fellow attendees
AI-Driven Prospecting Simulations
Provides hands-on practice in using AI for prospecting.
Show steps
  • Set up a Lemlist account and connect it to your email and LinkedIn
  • Create a sample prospect list and import it into Lemlist
  • Build automated email and LinkedIn outreach sequences using Lemlist's AI assistant
  • Run simulations and analyze the results to identify areas for improvement
Prospecting Drills
Complete a regular series of drills to hone your prospecting skills using Lemlist and HubSpot.
Browse courses on Prospecting
Show steps
  • Identify target audience and build a prospect list
  • Craft personalized email sequences using Lemlist
  • Optimize LinkedIn outreach using Lemlist's AI capabilities
  • Track and analyze results to refine your approach
Advanced Lemlist and HubSpot Tutorials
Enhance your knowledge by exploring advanced tutorials that delve deeper into Lemlist's and HubSpot's capabilities.
Show steps
  • Explore advanced email personalization techniques using Lemlist
  • Configure and optimize sales funnels in HubSpot
  • Integrate Lemlist and HubSpot for seamless lead management
  • Utilize AI-powered features to automate and enhance your prospecting efforts
Prospecting Peer Group
Engage with peers and exchange ideas by forming a prospecting peer group.
Browse courses on Sales Prospecting
Show steps
  • Establish a group with like-minded individuals
  • Meet regularly to discuss challenges, share best practices, and provide feedback
  • Collaborate on projects and case studies
Develop an AI-driven prospecting strategy
Create a comprehensive strategy to leverage AI for effective prospecting.
Browse courses on Marketing Strategy
Show steps
  • Define target audience and goals.
  • Research AI-driven prospecting techniques.
  • Develop a content strategy.
  • Implement the strategy and track results.
Create a Prospecting Strategy Using Lemlist
Helps you apply the course concepts to your own prospecting strategy.
Show steps
  • Define your target audience and goals
  • Research and identify potential prospects
  • Craft personalized email and LinkedIn messages using Lemlist's AI capabilities
  • Set up automated email and LinkedIn outreach sequences
  • Monitor and analyze campaign performance and make adjustments as needed
Lemlist Prospecting Campaign Project
Integrates various course concepts into a comprehensive project.
Show steps
  • Develop a prospecting strategy and identify target audience
  • Set up and configure Lemlist account and integrations
  • Create personalized email and LinkedIn outreach sequences
  • Monitor campaign performance and make adjustments
  • Evaluate results and prepare a report on campaign effectiveness
Prospecting Case Study
Showcase your understanding and demonstrate your prospecting skills by developing a comprehensive case study.
Browse courses on Prospecting
Show steps
  • Define your target audience and business objectives
  • Create a prospecting strategy using Lemlist and HubSpot
  • Execute your prospecting campaign
  • Analyze your results and identify areas for improvement

Career center

Learners who complete Sales Prospecting Mastery with Lemlist: AI-Driven Strategies will develop knowledge and skills that may be useful to these careers:

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Course image
Effort
1 hour
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Khristian Serrano
Session
August 26, 2024 - September 9, 2024
Language
English
Good to know
Examines industry-standard practices in sales prospecting
Develops advanced skills in AI-driven sales prospecting
Enhances prospecting efficiency by using automation
Provides hands-on practice through guided project
Requires prior understanding of sales prospecting principles
Assumes some familiarity with AI and HubSpot
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