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Sales Prospecting Mastery with Lemlist

AI-Driven Strategies

Khristian Serrano

In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. We will do this by setting up and leveraging Lemlist for automated email and LinkedIn outreach, to create a sales pipeline and enhance your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns. Learners will need a sound understanding of the principles of Sales Prospecting. Some prior experience of AI and HubSpot would be advantageous. Learners will also need to set up accounts in Claude AI, Lemlist, HubSpot and LinkedIn.

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Syllabus

Project Overview

In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. This project will take you through setting up and leveraging Lemlist for automated email and LinkedIn outreach, enhancing your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines industry-standard practices in sales prospecting

Develops advanced skills in AI-driven sales prospecting

Enhances prospecting efficiency by using automation

Provides hands-on practice through guided project

Requires prior understanding of sales prospecting principles

Assumes some familiarity with AI and HubSpot

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Prospecting Mastery with Lemlist: AI-Driven Strategies with these activities:

Read: The Sales Acceleration Formula by Mark Roberge

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Gain insights into sales acceleration strategies and best practices.

View The Sales Acceleration Formula: Using Data,... on Amazon

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Read the book and take notes.
Summarize the key concepts and their application to AI-driven prospecting.

Review: Cold email prospecting techniques

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Practice cold email prospecting techniques to refresh your knowledge and prepare for the course.

Browse courses on Sales Prospecting

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Gather resources on cold email best practices.
Analyze successful cold email campaigns.
Draft and send a cold email to a potential prospect.

Course Notes Compilation

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Helps reinforce understanding by organizing course materials.

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Gather all course materials, including lecture notes, slides, and assignments
Organize materials into a logical structure
Review and summarize key concepts

Nine other activities

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Attend Industry Webinars and Events

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Connect with professionals and learn from industry experts by attending webinars and events centered around sales prospecting.

Browse courses on Sales Prospecting

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Identify relevant webinars and events
Attend and actively participate in discussions
Connect with experts and fellow attendees

AI-Driven Prospecting Simulations

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Provides hands-on practice in using AI for prospecting.

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Set up a Lemlist account and connect it to your email and LinkedIn
Create a sample prospect list and import it into Lemlist
Build automated email and LinkedIn outreach sequences using Lemlist's AI assistant
Run simulations and analyze the results to identify areas for improvement

Prospecting Drills

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Complete a regular series of drills to hone your prospecting skills using Lemlist and HubSpot.

Browse courses on Prospecting

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Identify target audience and build a prospect list
Craft personalized email sequences using Lemlist
Optimize LinkedIn outreach using Lemlist's AI capabilities
Track and analyze results to refine your approach

Advanced Lemlist and HubSpot Tutorials

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Enhance your knowledge by exploring advanced tutorials that delve deeper into Lemlist's and HubSpot's capabilities.

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Explore advanced email personalization techniques using Lemlist
Configure and optimize sales funnels in HubSpot
Integrate Lemlist and HubSpot for seamless lead management
Utilize AI-powered features to automate and enhance your prospecting efforts

Prospecting Peer Group

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Engage with peers and exchange ideas by forming a prospecting peer group.

Browse courses on Sales Prospecting

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Establish a group with like-minded individuals
Meet regularly to discuss challenges, share best practices, and provide feedback
Collaborate on projects and case studies

Develop an AI-driven prospecting strategy

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Create a comprehensive strategy to leverage AI for effective prospecting.

Browse courses on Marketing Strategy

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Define target audience and goals.
Research AI-driven prospecting techniques.
Develop a content strategy.
Implement the strategy and track results.

Create a Prospecting Strategy Using Lemlist

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Helps you apply the course concepts to your own prospecting strategy.

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Define your target audience and goals
Research and identify potential prospects
Craft personalized email and LinkedIn messages using Lemlist's AI capabilities
Set up automated email and LinkedIn outreach sequences
Monitor and analyze campaign performance and make adjustments as needed

Lemlist Prospecting Campaign Project

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Integrates various course concepts into a comprehensive project.

Show steps

Develop a prospecting strategy and identify target audience
Set up and configure Lemlist account and integrations
Create personalized email and LinkedIn outreach sequences
Monitor campaign performance and make adjustments
Evaluate results and prepare a report on campaign effectiveness

Prospecting Case Study

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Showcase your understanding and demonstrate your prospecting skills by developing a comprehensive case study.

Browse courses on Prospecting

Show steps

Define your target audience and business objectives
Create a prospecting strategy using Lemlist and HubSpot
Execute your prospecting campaign
Analyze your results and identify areas for improvement

Career center

Learners who complete Sales Prospecting Mastery with Lemlist: AI-Driven Strategies will develop knowledge and skills that may be useful to these careers:

Reading list

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Effort

1 hour

Level

Intermediate

Via

Coursera

Institution

Coursera Project Network

Instructor

Khristian Serrano

Session

August 26, 2024 - September 9, 2024

Language

English

Good to know

Examines industry-standard practices in sales prospecting

Develops advanced skills in AI-driven sales prospecting

Enhances prospecting efficiency by using automation

Provides hands-on practice through guided project

Requires prior understanding of sales prospecting principles

Assumes some familiarity with AI and HubSpot

Share and help others discover this course

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