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Marketing with Pictory.AI

Create and Edit Videos

Mo Rebaie

In this 1-hour long project-based course, you will learn how to Create engaging videos from Texts, Create interactive videos from visuals. and Brand videos with customized features.

By the end of this project, learners will be skilled at using Pictory.ai to create and customize engaging videos for marketing. They'll learn to transform scripts and articles into videos, add text, combine pictures and clips, edit existing videos, and create a consistent brand look across all videos. This will enable them to produce high-quality video content effortlessly, enhancing their marketing narratives.

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What's inside

Syllabus

Project Overview
By the end of this project, learners will be skilled at using Pictory.ai to create and customize engaging videos for marketing. They'll learn to transform scripts and articles into videos, add text, combine pictures and clips, edit existing videos, and create a consistent brand look across all videos. This will enable them to produce high-quality video content effortlessly, enhancing their marketing narratives.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores the creation of engaging video content for marketing purposes
Emphasizes branding and customization to enhance marketing narratives
Involves a hands-on project approach, enabling learners to apply their knowledge immediately
Covers a range of skills, including video creation, editing, and branding
May be beneficial for those with marketing experience
Assumes familiarity with the basics of video editing

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing with Pictory.AI: Create and Edit Videos with these activities:
Identify a Mentor in the Field of Video Marketing
Seek out an experienced professional in the field of video marketing who can provide guidance, support, and insights to enhance learning and career development.
Browse courses on Mentorship
Show steps
  • Attend industry events and conferences.
  • Join online communities and forums related to video marketing.
  • Reach out to potential mentors through LinkedIn or email.
Attend Industry Webinars on Video Marketing
Participate in industry webinars to gain insights from experts, learn about best practices, and connect with professionals in the field of video marketing.
Browse courses on Networking
Show steps
  • Identify relevant industry webinars on video marketing.
  • Register for the webinars.
  • Attend the webinars and actively engage with the content and speakers.
  • Connect with other attendees and industry professionals.
Convert Simple Scripts to Videos with Text
Practice converting simple scripts into videos using text animations to solidify understanding of Pictory.ai's basic functionality.
Browse courses on Video Creation
Show steps
  • Find a short script or article.
  • Import the script or article into Pictory.ai.
  • Add text animations and customize the video as desired.
  • Export the final video.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Explore Advanced Video Customization Features
Follow guided tutorials to discover advanced video customization features in Pictory.ai, enhancing understanding of the platform's capabilities.
Show steps
  • Locate tutorials on advanced video customization techniques.
  • Follow the tutorials step-by-step to apply these techniques in Pictory.ai.
  • Experiment with different customization options to create unique and engaging videos.
Collaborate with Peers on a Video Project
Collaborate with peers to create a video project, sharing knowledge, perspectives, and skills to enhance the final product.
Show steps
  • Form a group with peers.
  • Develop a video concept together.
  • Assign responsibilities and work together to create the video.
  • Provide feedback and iterate on the video until it is complete.
Design a Demo Video for a Product or Service
Create a demo video for a chosen product or service, applying skills learned in the course to showcase key features and benefits effectively.
Browse courses on Video Marketing
Show steps
  • Select a product or service to feature.
  • Write a script that highlights the product's or service's key features and benefits.
  • Use Pictory.ai to create a visually engaging video using the script.
  • Add a call-to-action to encourage viewers to take a desired action.
Create a Video Series on a Specific Topic
Develop a comprehensive plan and produce a series of videos that explore a specific topic, showcasing a deep understanding of video creation and strategic planning.
Browse courses on Content Planning
Show steps
  • Identify a topic of interest.
  • Research and develop a content plan for the series.
  • Create individual videos covering different aspects of the topic.
  • Promote and distribute the video series.

Career center

Learners who complete Marketing with Pictory.AI: Create and Edit Videos will develop knowledge and skills that may be useful to these careers:

Reading list

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Course image
Effort
2 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Mo Rebaie
Session
August 26, 2024 - September 9, 2024
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова Bahasa Indonesia ไทย қазақша
Good to know
Explores the creation of engaging video content for marketing purposes
Emphasizes branding and customization to enhance marketing narratives
Involves a hands-on project approach, enabling learners to apply their knowledge immediately
Covers a range of skills, including video creation, editing, and branding
May be beneficial for those with marketing experience
Assumes familiarity with the basics of video editing
Share and help others discover this course.
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