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Adam Jones

Welcome to The Blueprint.

In this course, I will cover everything from being a Complete Beginner on YouTube to Turning it into a Business.

I am a YouTuber who started my mission to become a Full-Time YouTuber 3 years ago, and in that time I have learned so much, and here I will share it all with you.

Read more

Welcome to The Blueprint.

In this course, I will cover everything from being a Complete Beginner on YouTube to Turning it into a Business.

I am a YouTuber who started my mission to become a Full-Time YouTuber 3 years ago, and in that time I have learned so much, and here I will share it all with you.

I first started a channel 5 years ago and was not successful in gaining an audience, so I quit, However, I still had a passion for making videos and still wanted to be a YouTuber, so I decided to study it, learn everything about it, and obsess over it. When I was ready, I launched my current channel, moved abroad, and chased my dreams of being a Full-Time YouTuber.

Within a couple of months, I was monetised and earning money. Now, it is a Full-Time Business for me, and in the first 2 years I have made over $100,000.

In this course, I will go through absolutely everything I have learned;

Overview - My knowledge of the YouTube Platform and Algorithm. 

Planning - Everything you need to know and prepare to launch your channel.

Equipment - We will dive in-depth to look at Cameras, Lights, Microphones, Software, Studio Setup, and explain how much money you need to get started.

Creating a Channel - Step-by-step how to create your channel, and customise it with your personal branding.

The YouTube Studio - The most important tool for understanding your audience, video performance, and how to take your videos to the next level.

Making Videos - I will share my tips and secrets in making the perfect video, and how to constantly improve to master your craft.

Uploading to YouTube - The step-by-step process on how to upload.

How to Grow on YouTube - My Tips, Secrets and best techniques for growing and gaining an audience.

Making Money. - How to make money on YouTube, How to turn YouTube into a Business. This is an in-depth look to the business end, not just on YouTube, but utilising as many platforms as possible to maximise income.

Understanding your Analytics. This is the most important tool to improve your videos, learn about your audience and really understand the direction your channel should take.

Welcome to The Blueprint.

Enroll now

What's inside

Learning objectives

  • How to plan your channel, what it should be about
  • Understand how youtube works, how to rank your videos to be seen
  • What equipment do you need to get started
  • How much money do you need to get started
  • Step-by-step how to set up a brand new channel
  • Step-by-step how to customise your channel with your personal branding
  • Explaining the youtube studio and how to make the most of this tool
  • Making your first video! - what you need to know!
  • How to make the perfect video - my tips and secrets
  • Uploading to youtube - a step-by-step guide
  • Understanding the importance of seo and how you should correctly upload your videos
  • How to grow on youtube - find your audience!
  • Making money!! - all the ways to turn your passion into a business
  • How to maximise your income - using various income streams
  • Understanding your analytics - your greatest tool to success!
  • Show more
  • Show less

Syllabus

Introduction and Overview on YouTube

This is an Introduction to Myself and The Blueprint, Welcome!

This is Me!! - My Channel Trailer

Read more

This is a brief overview of how the course works.

In this course, I discuss all the ways I make money, we dive into these individually in-depth later, in another lesson.

This is a brief overview on how YouTube works, How the algorithm works and a little about SEO.

Here, we dive into getting started with your channel. Who are you? What are your interests? What should your page look like? What should your branding be? Plus some of my Tips and Secrets!

Introduction to the Planning section, the first step!

This is one of the most important things to decide before launching your channel!

Very important to Not follow the trends, I explain why in this lesson!

Who are you, how should your page look like, and what colours should you use? What message are you trying to convey, Let's Discuss!

This is one of the biggest mistakes I see many YouTubers make. You MUST "Be the Brand"

In this section, we dive right into what equipment you need, how much you need to get started, what I recommend you use. Everything from Cameras, Microphones, lighting, Software, Studio Setup!

Equipment! Your favourite YouTuber probably says "The gear doesn't matter" But is that really true?

This is a fun one! Here, we discuss gear options, I show you my setup and a few other setup options to suit ANY budget!

Here we dive into the importance of Audio, Possibly even more important than image quality!

Don't make these mistakes with Lighting and Framing!

Which software should you use? The answer is quite simple!

Sooooo How much $$$ Do you need to get started? The answer may surprise you!

Create Your Channel!

This is all about Creating a Channel, how to get set up, how your channel should look, and really personalising your page!

A step-by-step guide to creating a channel from scratch!

You need to come up with a professional look for your page, these are the things to take into consideration!

Here we will start to Customise your channel, to give it a professional look - Use my banner template here!

This is a great way to introduce yourself to the audience!

Here we dive into exactly what your channel trailer should be about - Get this right!!

Your YouTube Studio

The YouTube Studio is the most important tool you will use. Here we dive in and explain what are the most important sections to utilise.

A step-by-step guide on how to upload a video - Super easy!

This section is a great way to monitor video performance.

All your comments show up here, we discuss how to navigate and manage this section.

Should you use Subtitles? Not Always!! Here is why!

Making Videos!

Now things are Spicing up! It's tome to start making videos!!

Don't Overthink - It's time to LEARN!

A very interesting approach to making videos, but this is the key to getting views!

My TOP 7 SECRETS for the PERFECT VIDEO!

What is Scripting and Storyboarding? We dive in and take a look and discuss which one is best for you!

Focusing on the story is one of the most overlooked aspects in making engaging videos - Don't make the same mistake!!

Mastering your craft is essential to success, learning where and how to improve is actually quite easy, lets discuss why!

Uploading to YouTube - What you NEED to get RIGHT!
Introduction

Do you know why this is the most important part of your video succeeding?

Writing descriptions is more complicated than you may think, this is where you work your SEO!

I wish I knew this about tags when I first started making videos!

Should you use info cards? Not always, Here's why!

End screens are an amazing tool to use, make the most of this!

You are finally ready to share your video, but maybe now isn't the best time! Don't rush this step!

How do you get a new audience to watch your videos? Be VERY careful how you do this step!

How to grow on YouTube

This can be a huge earner if done right!

I can not stress these points enough... DON'T DO THESE THINGS!

My best key to growing and your success!

This is how you gain SUBSCRIBERS and a loyal audience!

Here is a great way to "win over" the audience!

Making Money!!

This is the revenue earned from Ads playing before, during and after your video. Here I explain how this works and the best ways to make the most of this!

People are surprisingly generous, especially when you are a small channel!

This can be time consuming to set up, but then it requires no work to make you money, forever!

People will pay you money to help you chase your dreams? WHAT!? - Thats right!

This is the majority of my income, Here I tell you how to build those relationships. I also share what you are worth, and the techniques I use to make the most from them.

Understanding Your Analytics

You should be checking this daily!

Is your SEO working? Let's check here!

The most important tool for improving your videos! Don't miss this lesson!

Who is watching?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a step-by-step guide to creating and customizing a YouTube channel, which is essential for beginners looking to establish their online presence
Explores various income streams beyond AdSense, such as sponsorships and merchandise, which helps learners maximize their earnings on the platform
Covers the importance of SEO and provides tips on how to correctly upload videos, which is crucial for discoverability and audience growth
Discusses equipment options for various budgets, which helps learners make informed decisions about their initial investment
Teaches techniques for growing and gaining an audience, which is vital for turning a YouTube channel into a business
Relies on the instructor's personal experience and success, which may not be replicable for all learners due to changing trends and algorithm updates

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube "The Blueprint" How I made over 100k in Just 2 years with these activities:
Review YouTube SEO Basics
Reinforce your understanding of SEO principles to improve video discoverability on YouTube.
Browse courses on YouTube SEO
Show steps
  • Read articles and watch videos about keyword research for YouTube.
  • Identify relevant keywords for your chosen niche.
  • Analyze successful YouTube channels in your niche to identify their SEO strategies.
Read 'YouTube Secrets' by Sean Cannell and Benji Travis
Gain insights into effective YouTube strategies from experienced creators.
View YouTube Secrets on Amazon
Show steps
  • Read the book 'YouTube Secrets'.
  • Take notes on key strategies and tactics.
  • Identify actionable steps to implement on your own channel.
Create a Channel Trailer
Practice video creation and editing skills while creating a compelling introduction to your channel.
Show steps
  • Write a script for your channel trailer.
  • Record footage for your trailer.
  • Edit the footage into a short, engaging trailer.
  • Upload the trailer to your channel.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Keyword Research Practice
Refine your keyword research skills to optimize video titles and descriptions.
Browse courses on Keyword Research
Show steps
  • Use keyword research tools to identify relevant keywords for your niche.
  • Analyze the search volume and competition for each keyword.
  • Create a list of target keywords for your next video.
Create a Content Calendar
Plan and schedule your video content to maintain consistency and engagement.
Show steps
  • Brainstorm video ideas for the next month.
  • Schedule the videos on a calendar.
  • Outline the key topics and talking points for each video.
Read 'Jab, Jab, Jab, Right Hook' by Gary Vaynerchuk
Learn about social media marketing and audience engagement strategies.
Show steps
  • Read 'Jab, Jab, Jab, Right Hook'.
  • Identify key takeaways about social media marketing.
  • Apply the principles to your YouTube channel's promotion strategy.
Answer Questions in YouTube Forums
Reinforce your knowledge by helping other YouTubers with their questions and challenges.
Show steps
  • Find relevant YouTube forums or communities.
  • Browse the forums for questions you can answer.
  • Provide helpful and informative responses.

Career center

Learners who complete YouTube "The Blueprint" How I made over 100k in Just 2 years will develop knowledge and skills that may be useful to these careers:
Content Creator
A content creator develops and produces engaging material for various platforms, and this course directly aligns with the skills needed to excel on YouTube. This course covers critical topics for any content creator, such as understanding the YouTube algorithm, planning content, and crafting compelling videos, making it a valuable resource. The course also delves into channel branding, video optimization, and audience engagement, empowering a content creator to build a thriving YouTube presence. Furthermore, the focus on analytics and monetization techniques provides essential knowledge for turning content creation into a sustainable career.
Digital Content Producer
A digital content producer creates content for online platforms, such as YouTube, and this course provides a direct path to understanding the specifics of YouTube. The course provides techniques and strategies to develop content for the video platform. The course also includes important information on all important aspects of the platform such as channel setup, content creation, and how to measure success using analytics. The digital content producer will also learn about techniques to grow their audience and make money. With the information in this course, a digital content producer will be able to excel in their field.
Video Strategist
A video strategist develops and implements video content strategies, and this course covers the crucial aspects of creating videos for the YouTube platform. This course helps a video strategist understand all of the key components required for a YouTube presence. The course's lessons on channel planning, video optimization, and audience growth gives a video strategist the tools to craft a successful video strategy. By knowing its algorithm, analytics, and technical nuances, a video strategist will be able to craft a winning proposal. By understanding content monetization, a video strategist can help their customers make money.
Social Media Manager
A social media manager oversees a brand's presence on various social platforms, and this course would greatly benefit those focusing on YouTube. The course gives a deep understanding of how YouTube works, including its algorithm, content creation, and audience engagement strategies, which is essential for effective management. The course's emphasis on channel branding, content optimization, and leveraging YouTube analytics directly translates to the requirements of a social media manager. Specifically, the lessons on using the YouTube Studio, understanding analytics, and SEO can give the social media manager the tools to grow a channel's reach and impact.
Digital Marketer
A digital marketer uses online channels to promote products or services, and YouTube is a key platform in this field. This course helps a digital marketer gain a deep understanding of YouTube's algorithm, audience engagement, and content creation strategies, which are all essential for leveraging video marketing. The course offers detailed insights into channel branding, video optimization, and analytics, directly aligning to effective digital marketing practices. Furthermore, the exploration of monetizing content and maximizing income provides valuable knowledge for a digital marketer looking to drive business outcomes using YouTube.
Content Strategist
A content strategist plans and develops content across platforms, and this course can provide critical YouTube-specific knowledge. This course helps a content strategist understand the specifics of the YouTube platform. The course's focus on channel planning, content creation, and growth techniques will help a content strategist create a viable and effective strategy for a client. The course also explains critical elements of YouTube and its audience. The information on optimization, audience engagement and income generation can help a content strategist make their company more successful.
Freelancer
A freelancer offers their skills to clients on a project basis, and this course can be useful for a freelancer to build a personal brand on YouTube. This course teaches how to build a thriving YouTube presence, which the freelancer can use to promote their services, network, and attract clients. The course covers essential topics such as channel setup, personal branding, content creation, and audience engagement which are all helpful to a freelancer. By understanding video optimization and analytics, a freelancer can see what is working. Furthermore, the focus on monetization techniques provides different ways to earn income.
Small Business Owner
A small business owner manages all aspects of a small business, and this course can be essential for expanding online reach using YouTube. This course is useful for a small business owner because it can help build a YouTube presence to promote their business, reach new customers, and drive revenue. The course covers channel creation, content development, and audience engagement, all essential for a business owner to know. The focus on video optimization and analytics allows for constant refinement, while the monetization techniques can provide new revenue streams. The small business owner can use this as a growth strategy.
Business Owner
A business owner is responsible for the overall success of their company, and this course can help them establish a YouTube presence to promote their business. The course provides detailed instruction on how to set up a YouTube channel, create engaging content, and grow an audience. The business owner can use this course to understand the specifics of the video platform. The monetization and income maximization strategies can also help a business owner to better use YouTube as a business asset. With the knowledge gained in this course, a business owner can add new revenue streams.
Video Editor
A video editor is responsible for assembling raw footage into a polished final product, and this course can be useful in understanding the needs of YouTubers. Although this course does not teach video editing directly, it stresses best practices for creating engaging videos, which is essential for a video editor to know. The course also covers ideal video structures and storytelling, allowing the video editor to be more creative in their craft. The focus on audience engagement and video optimization in this course assists the video editor in understanding how to make videos that are both technically well-made and audience-friendly. The insights on monetization and channel growth may also help a video editor to understand a client's goals.
Marketing Consultant
A marketing consultant provides expert advice to businesses, and this course can help a consultant offer useful strategy and guidance regarding YouTube. By outlining YouTube functionalities, content creation, and monetization strategies, this course enables a marketing consultant to provide well-informed advice to their clients. The emphasis on channel planning, video optimization, and audience growth will also help a marketing consultant develop actionable strategies that drive results. The course’s focus on analytics and maximizing income further empowers a marketing consultant with the tools to measure and improve marketing performance using the video platform. This will help a marketing consultant to offer a YouTube product.
Communications Specialist
A communications specialist manages internal and external communications, and knowing how to create effective video is an important skill. This course will teach a communications specialist how to create engaging videos for an audience. This course will show any communications specialist the fundamentals of how the YouTube platform works, along with best practices for content creation. The course's lessons on channel branding, audience engagement, and content strategy offers communications specialists the ability to make a large impact on their viewership. Furthermore, the insights into analytics and monetization can help a communications specialist understand the platform better.
Brand Strategist
A brand strategist develops a brand's image and messaging, and YouTube is a powerful tool for brand building. This course provides essential knowledge for a brand strategist to understand how to develop a distinctive brand presence on YouTube. The detailed lessons on channel branding, content creation, and audience engagement will be particularly helpful. The course will give a brand strategist the ability to create a holistic strategy for a business that uses video. By understanding the platform, the brand strategist can ensure that the brand's message is effectively conveyed through the video medium.
Online Instructor
An online instructor creates and delivers educational content through digital platforms, and some instructors use YouTube as their primary medium. This course provides a wealth of knowledge on how to develop a successful YouTube channel from the ground up, including planning, content creation, and audience growth. The course covers essential aspects of the YouTube platform that an online instructor may want to know about. The focus on video optimization and leveraging analytics will help an online instructor improve their content and expand their reach, while the monetization tips can offer additional revenue streams.
Public Relations Specialist
A public relations specialist manages a company's public image and communications, and YouTube can be a key channel for reaching audiences. This course helps a public relations specialist understand how to leverage YouTube for effective communication and engagement. The course gives an understanding of video content creation, channel branding, and audience engagement, all crucial for effective public relations. The public relations specialist will find the lessons on utilizing the YouTube Studio and understanding analytics will allow them to measure campaign success and adjust based on audience feedback. The ability to optimize online content and understand platform algorithms will make this course particularly helpful.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube "The Blueprint" How I made over 100k in Just 2 years.
Provides a comprehensive guide to building a successful YouTube channel. It covers topics such as content creation, audience growth, and monetization strategies. It valuable resource for both beginners and experienced YouTubers looking to improve their channel performance. This book adds depth to the course by providing real-world examples and actionable strategies.
Focuses on social media marketing strategies, including content creation and audience engagement. While not specific to YouTube, the principles of providing value and building relationships are highly relevant. It's more valuable as additional reading to understand broader marketing concepts. This book adds breadth to the course by providing a framework for effective social media communication.

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