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John Byrd and Kenneth Bettenhausen

This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent.

In this class you will learn more change agent skills and hear from people who have made changes in their organizations.

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This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent.

In this class you will learn more change agent skills and hear from people who have made changes in their organizations.

You will also learn more about green design and sustainability reporting.

The skills from this class will help improve products and services in your company or help the company issue its first, or an improved sustainability report.

Enroll now

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What's inside

Syllabus

Implementing Change: The basics
Introducing change in a organization is not simple. Initiatives you think are 'no brainers' can face opposition and more complex change requires careful planning. Your success in initiating change depends on your ability to understand and leverage the organizational forces that constrain and empower individual discretion. In this module you will learn that initiating change requires both leadership and effective management. You will learn how to identify the forces at work in the organization that can be tapped to drive change and the forces that maintain the status quo, restraining change to the new state. Finally, you will identify the ways that the roles people hold in organizations constrain their behavior in predictable ways...that you can use to anticipate opposition and identify potential allies.
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Implementing Change: Practical Considerations
Organizations often don't act rationally, at least not from your position in the firm. That's because people in different parts of the organization are responsible for different things...and whose initiatives get implemented is a political process that requires you to gain support from people who are not directly affected by the change and avoid active opposition by people who have other projects and ideas that they think are more important than what you want to propose. In this module you will examine the political side of introducing change and examine the choices you have when introducing change. And, you will learn two tools for understanding, and leveraging, the political 'lay of the land' to gain the support needed to have your maintainability initiatives accepted where you work or live.
Green Design
IntroductionThis module introduces the key ideas of green design or design for the environment (DfE). The design phase of a product or building usually only absorbs a small fraction of the entire budget, but determines the product's or building's impact for years to come. Therefore, getting design right is crucial to achieving sustainability. Once your company has designed and developed a good product you need to convey that to consumers. We talk about labeling as one means of doing this. We also discuss problems with 'greenwashing' or over-stating a product's green attributes. In this module we introduce Life-Cycle Assessment (sometimes Life-Cycle Analysis or LCA). This is a powerful tool for identifying where a product's major impact comes from, which allows the company to redesign targeting those high impact areas. Next week we practice doing an LCA.
Sustainability Reporting
Sustainability reporting or CSR (Corporate Social Responsibility) reporting is becoming commonplace among medium and large companies. Web-based reporting is fairly inexpensive and a good way to begin reporting, if your company doesn't already issue or post some type of report. This module discusses four reasons for doing CSR reporting, what makes a report credible to stakeholders, and mentions some of the reporting standards that your should consider using.The standards I discuss are GRI (Global Reporting Initiative), which is an overall template, CDP (formerly the Carbon Disclosure Project) that specifically address carbon and water reporting, and SASB (Sustainability Accounting Standards Board), which identifies the key performance indicators (KPIs) for different industries. The three standards are not mutually exclusive, but fit together.The second video gives an overview of how reports are generally structured and describes what two experts look for when they read sustainability reports. Knowing what experts see as strengths and weaknesses will help you develop a better report. There are two short videos from GRI that gives an overview of its reporting framework. Roger Stace jobs us and gives his perspective on CSR reporting. There is a discussion of the quality of some CSR reports that are posted as READINGS. The reports we will discuss are VW, Carnival Cruises and H&M, the fast fashion clothing company.
Examples of Sustainability - Interviews with practitioners
Peer Assessment - Choosing Sustainability Indicators
This assessment will help you practice identifying the key sustainability performance indicators (KSPIs) for your company. The assignment asks you to choose a business sector from a list of four sectors, think about the sector and identify 3 to 5 key indicators, then compare your list to the list compiled by the experts at SASB (Sustainable Accounting Standards Board). We hope this hones your skills in identifying KSPIs for you company.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores key concepts in green design and sustainability reporting, which are standard in business today
Teaches practical change agent skills for improving products, services, and business operations, which helps learners become change leaders
Develops skills for introducing and implementing sustainable changes in organizations, which are core skills for sustainability professionals

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Reviews summary

Well-rounded sustainability course

Learners say this well-received Sustainability Agent specialization course is an excellent fit for beginners in the field of sustainability. They praise its engaging assignments, practical examples, and informative videos. Reviewers also highly recommend the course instructors, noting their expertise and clarity in explaining complex topics.
Instructors are experts in their field and present information clearly.
"Very hands-on course. The professor almost anticipates questions that might arise and explains everything in great detail. Very clear, useful and applicable!"
"The instructor are one of the best that i had came across in online course. the course content is not monotonous rather interesting enough to get you excited."
"A great course for someone who preferred to kick off as a sustainability agent in the latest context of industries."
Course content is engaging and relevant to real-world applications.
"Very well written, over exceeded my expectations."
"Fantastic hands on and working with solutions that fit any sector of business"
"Very interesting course. in particular I found very useful the exercises (calculations, use of standards, etc.)"
Minor grammar and spelling errors may be present.
"Area for improvement: some unserious grammar mistakes or missing letters in some questions which don't affect the whole meaning."
Communication with instructors could be improved.
"The only limitation I faced was there was no response to messages or queries on some of the resources not available or found by the students."
Some examples and readings could be more current.
"Information was good, but many of the examples and reading assignments from mid 2010s. I think the course would be more impactful if it was updated."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in More on Change and Sustainability with these activities:
Review Sustainable Business Concepts
Recall the core concepts of sustainable business to enhance your understanding as you progress through the course.
Browse courses on Sustainable Business
Show steps
  • Read articles on sustainable business practices.
  • Watch videos on sustainability.
Review Fundamentals of Chemistry
Brush up on your chemistry fundamentals to provide a strong foundation for understanding sustainability concepts.
Browse courses on Chemistry
Show steps
  • Review notes from previous chemistry courses.
  • Read introductory chemistry textbooks.
  • Practice solving chemistry problems.
Take an Online Course on Sustainable Business Practices
Expand your knowledge of sustainability by taking an online course from a reputable provider.
Show steps
  • Research online courses on sustainable business practices.
  • Choose a course that fits your interests and needs.
  • Enroll in the course.
  • Complete the course.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Calculate Carbon Footprint
Master how to calculate an organization's carbon footprint and identify opportunities for reducing emissions.
Browse courses on Carbon Footprint
Show steps
  • Use an online carbon footprint calculator.
  • Gather data on your organization's energy use, travel, and waste production.
  • Input the data into the calculator.
  • Calculate your organization's carbon footprint.
Read 'Sustainability Reporting: A Guide for Managers'
Learn the fundamentals of sustainability reporting to enhance your ability to create credible and effective reports.
View Corporate Governance on Amazon
Show steps
  • Read the book.
  • Take notes on key concepts.
  • Complete the self-assessment quizzes at the end of each chapter.
  • Discuss the book with others.
Practice Developing Sustainability Reports
Meet and discuss sustainability reporting techniques and best practices with peers to solidify your knowledge and skills.
Show steps
  • Find a peer or group of peers to meet with.
  • Set a time to meet regularly.
  • Choose a topic from the course to discuss each time you meet.
  • Come to the meeting prepared to share your thoughts and insights.
  • Be prepared to listen to and learn from others.
Develop a Sustainability Plan for Your Organization
Apply your knowledge of sustainability principles to create a plan that will help your organization reduce its environmental impact.
Show steps
  • Research sustainability best practices.
  • Identify your organization's environmental impacts.
  • Set sustainability goals.
  • Develop a plan to achieve your goals.
  • Implement your plan.
Design a Green Building
Test your Green Design skills by using your knowledge to design a sustainable building.
Show steps
  • Choose a building type and location.
  • Research green building design principles.
  • Design your building.
  • Submit your design for review.

Career center

Learners who complete More on Change and Sustainability will develop knowledge and skills that may be useful to these careers:
Sustainability Reporter
Sustainability Reporters report on the sustainability performance of organizations. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Reporters.
Sustainability Policy Analyst
Sustainability Policy Analysts analyze sustainability policies. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Policy Analysts.
Change Management Consultant
Change Management Consultants help organizations implement change. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Change Management Consultants.
Sustainability Analyst
Sustainability Analysts analyze the sustainability performance of organizations. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Analysts. The course also covers green design and life-cycle assessment, which are important tools for analyzing sustainability performance.
Climate Change Analyst
Climate Change Analysts analyze climate change. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Climate Change Analysts.
Sustainability Educator
Sustainability Educators teach about sustainability. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Educators. The course also covers green design and life-cycle assessment, which are important tools for teaching about sustainability.
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers oversee the social and environmental performance of organizations. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Corporate Social Responsibility Managers. The course also covers green design and life-cycle assessment, which are important tools for improving social and environmental performance.
Sustainable Supply Chain Manager
Sustainable Supply Chain Managers oversee the sustainability of supply chains. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainable Supply Chain Managers.
Renewable Energy Project Developer
Renewable Energy Project Developers develop renewable energy projects. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Renewable Energy Project Developers.
Sustainability Manager
Sustainability Managers oversee the sustainability performance of organizations. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Managers. The course also covers green design and life-cycle assessment, which are important tools for improving sustainability performance.
Product Sustainability Manager
Product Sustainability Managers oversee the sustainability of products. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Product Sustainability Managers. The course also covers green design and life-cycle assessment, which are important tools for improving product sustainability.
Environmental Engineer
Environmental Engineers design and implement solutions to environmental problems. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Environmental Engineers. The course also covers green design and life-cycle assessment, which are important tools for designing sustainable solutions.
Sustainability Consultant
Sustainability Consultants help organizations reduce their environmental impact and improve their sustainability performance. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Sustainability Consultants. The course also covers green design and life-cycle assessment, which are important tools for reducing environmental impact.
Environmental Scientist
Environmental Scientists study the environment. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Environmental Scientists. The course also covers green design and life-cycle assessment, which are important tools for studying the environment.
Green Building Consultant
Green Building Consultants help organizations design and construct sustainable buildings. This course provides a strong foundation in change management and sustainability reporting, which are essential skills for Green Building Consultants. The course also covers green design and life-cycle assessment, which are important tools for designing sustainable buildings.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in More on Change and Sustainability.
Provides a comprehensive framework for leading change in organizations. It covers the key principles and strategies for successful change management, and offers practical advice on how to overcome common challenges.
Provides a practical guide to the role of the change agent. It covers the skills and knowledge needed to be an effective change agent, and offers advice on how to navigate the challenges of organizational change.
Provides a comprehensive overview of the principles and practices of sustainable design. It covers the key concepts of sustainability, and offers practical advice on how to design products and services that are environmentally friendly and sustainable.
Provides a practical guide to green design. It covers the key principles of green design, and offers practical advice on how to apply these principles to real-world projects.
Provides a comprehensive guide to sustainability reporting. It covers the key principles and practices of sustainability reporting, and offers practical advice on how to prepare a sustainability report.
Provides a comprehensive overview of the challenges and opportunities facing sustainable businesses. It covers the key principles of sustainability, and offers practical advice on how to create a more sustainable business.
Provides a powerful and inspiring vision for a sustainable future. It argues that we need to create a new economic system that is based on the principles of sustainability.
Provides a practical guide to green business. It covers the key principles of green business, and offers practical advice on how to create a more sustainable business.
Provides a comprehensive overview of sustainability. It covers the key principles of sustainability, and offers practical advice on how to create a more sustainable world.

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