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Advanced Digital Marketing

Transmedia Storytelling

Storytelling is key to communicating your message and brand, but the way we tell and consume these stories has changed drastically over the years. Gone are the days where these narratives arrive in a few predetermined formats as we now take in media across a variety of platforms. Our Transmedia Storytelling course helps you develop your skills in storytelling and apply those to a variety of formats and media, allowing you to reach and impact your audience, no matter where they may be.

Stories help provide context for your audience outside their immediate knowledge of your brand. Transmedia storytelling helps you flesh out critical information, backstory and details through multiple forms of media.

In this expert-led online course, you'll consider and construct your multiple narratives and develop strategies to deploy these stories across a variety of genres that include comic books, film, television programs, web content, mobile content, social networks and games. In the end, you will create an engaging and immersive experience that reaches your audience and captures their attention in exciting new ways.

 

This course is part of the Advanced Digital Marketing Certificate, which includes:

What you'll learn:
  • Demonstrate an understanding of the difference between mono, multi, and transmedia storytelling
  • Create a compelling transmedia narrative for a brand of your choice
  • Identify multiple media types that are appropriate to the narrative being created
  • Build a transmedia storytelling strategy for a business
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    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-6 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Head of Content + Storytelling Hub $46k

    Coordinator, Digital Storytelling $53k

    Transmedia Producer / Writer -- Under the Dome $118k

    Product Manager, Storytelling Tools $130k

    Senior Product Manager, Storytelling Tools $135k

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    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-6 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

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