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Advanced Digital Marketing

Business-to-Business (B2B)

Business-to-business transactions (the process where one company buys products or services from another) make up the majority of business transactions. The way these businesses interact is rarely static, however, which leaves ample opportunity for growth and new partnerships. In our Business-to-Business (B2B) marketing course, you will study this critical area and consider the multiple ways you present your organization and brand to other businesses.

In our expert-led online course, you will develop data-driven strategies to engage other businesses with your brand. You will gain effective tools to reach otherwise hard-to-reach associates and develop strategies to motivate your business contacts. You will also learn how to build lasting relationships with the individuals in these businesses, no matter their role in your organization.

This course is part of the Advanced Digital Marketing Certificate, which includes:

What you'll learn:
  • Understand crucial strategies for engaging with difficult to reach businesses
  • Differentiate between C2B and B2B marketing strategies
  • Create aligned marketing content for social, mobile and web platforms aimed at B2B customers
  • Develop an effective marketing plan that strategically identifies business needs and relationship development
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    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Associate B2B sales $34k

    B2B Wireless Sales $40k

    B2B Industrial Sales $42k

    B2B Specialist $44k

    B2B Sales Specialist $45k

    B2B Marketing Copywriter $54k

    Advertising and Marketing SEO & SEM B2B Specialist $66k

    Manager - Marketing B2B Database and Analytics Consultant $78k

    B2B Lifecycle Marketing Manager $82k

    Manager, B2B Marketing $84k

    Manager - Marketing B2B Database and Analytics $92k

    B2B Marketing Project Manager $98k

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    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

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