ASO: 20 Million App Downloads App Store Optimization from Udemy

The Precious Knowledge I wish I Knew In My Early App Development & ASO (App Store Optimization) Years...

Hi there, my name is Mike, and I’ve been an independent app creator, developing & promoting mobile apps for the past 10 years.

Over this period of time I created more than 10 apps - some apps ended up passing the 100K mobile app downloads and some of them even exceeded 1 million app downloads, such as my drawing and fitness apps:

My Apps under Kalrom Systems (my company):

- Sand Draw (over 10 Million downloads)

- Women Workout (over 1 Million downloads)

- Buttocks Fitness (over 1 Million downloads)

- Best Abs Fitness (over 1 Million downloads)

- Flappy You (300K downloads)

- Voice Draw (>100K downloads)

- Fruit Draw (>100K downloads)

- Run the Music (>100K downloads)

Over time, I became more and more experienced and gained precious knowledge that I wish I would’ve had from the beginning.

This is why I decided to create my own course especially for you about app promotion, ASO (App Store Optimization and essential steps you need to take during the app development, growth, launch & maintenance stages: “App Creator: Beyond Coding”

What Is This Course About?

In this course I will share with you many of the insights and secrets I learned during this time in order to provide you with the best tools and wisdom that an app creator / app developer needs beyond the coding stage to perform well with your mobile app growth & promotion.

Who Is It For?

Whether you are an indie developer, a startup, a freelancer, or just someone who owns an app or plans on creating one, this course is recommended for you.

A/B Testing & Showcases

Store A/B Testing
In-App A/B Testing
Screenshot A/B Testing
App Icon A/B Testing
App Store Optimization / ASO Tools (Such as Mobile Action, Sensor Tower & and App Annie)
Testing & Localization

Direct and practical hands-on actions that you must perform in order to succeed with your app.

Store Listing & Tools

ASO / App Store Optimization Tactics
App Analytics
App Screenshots
Retention Tactics
Push Notifications
App Localization

Important anecdotes and conclusions analyzing my own successful apps and others.

Optimization & Monetization

Optimizing App Size
Optimizing User Reviews
Monetization Methods
In-App Mobile Ads & Ad Networks (Such as AdMob)
Free or Paid?
And more...

Vital knowledge that any app developer needs to know in order to optimize their app on the way to make it successful.

It will be my pleasure to help you, go ahead and sign up for the course :-)

What's inside

Learning objectives

How to optimize your app to get more downloads and perform better
Conduct professional store and in-app a/b testing to get more revenue and users
App search optimization (aso) tools and keywording to rank higher in the app store and google play

Screenshots, onboarding, funnels, testing and more important issues to keep in mind!
Methods to increase retention and users within the app

How to optimize your app to get more downloads and perform better
Conduct professional store and in-app a/b testing to get more revenue and users
App search optimization (aso) tools and keywording to rank higher in the app store and google play
Screenshots, onboarding, funnels, testing and more important issues to keep in mind!
Methods to increase retention and users within the app

Syllabus

App Video in Google Play & Apple App Store

Good To Know

App Commissions (IMPORTANT CHANGE)

App Store VS Google Play - Main Differences

Question: "Where did you find your icon designers?"

Answer: I found them on UpWork: www.Upwork.com

Try to search relevant keyword such as: App Icon Design

See their previous work, ask to have concept drawings as part of the initial work stage, and pick only top notch high rated designers.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Covers A/B testing strategies for app stores, which can help developers refine their app presentation and improve conversion rates, leading to more downloads

Explores app monetization methods, including in-app ads and subscriptions, which are crucial for generating revenue from apps

Discusses app store optimization (ASO) tactics, which are essential for improving an app's visibility and ranking in app store search results

Examines the use of A.I. tools like Midjourney for creating app icons, which may be useful for developers looking for cost-effective design solutions

Features Upwork as a resource for finding app icon designers, which may be helpful for developers seeking professional design assistance

Includes discussion of push notifications, which are a key tool for user engagement and retention, but require careful implementation to avoid user annoyance

Reviews summary

Practical aso strategies from experienced developer

According to learners, this course offers practical, actionable strategies for App Store Optimization (ASO) and app promotion, drawn from the instructor's extensive real-world experience achieving millions of downloads. Students particularly appreciate the clear explanations and focus on essential techniques like keyword research, A/B testing, and understanding store algorithms. While some mention that the ASO landscape evolves, the core principles and foundational knowledge provided are described as highly valuable for anyone looking to improve their app's visibility and downloads. A few reviews suggest it might be most beneficial for those starting out or needing a solid overview rather than advanced techniques, but overall, the feedback is largely positive, highlighting its utility for app developers and entrepreneurs.

Provides a solid base for ASO and app growth.

"This course is a great starting point for understanding ASO."

"It provides a strong foundation for anyone looking to promote their app."

"Gave me the essential knowledge I needed to start optimizing my app."

"A solid introduction to the world of App Store Optimization and marketing."

"Helps build a fundamental understanding of app growth factors."

Concepts are explained in an understandable way.

"The material is presented in a very clear and concise manner, making it easy to follow."

"Mike explains complex topics like ASO and A/B testing simply."

"I found the lectures clear and well-structured, easy to digest."

"He breaks down the concepts into simple, actionable steps."

Leverages instructor's real-world success.

"Mike shares his many years of experience in app development and marketing."

"Hearing directly from someone who has achieved millions of downloads is incredibly insightful."

"The instructor's background gives credibility and valuable perspectives."

"His experience and case studies are the most valuable parts of the course."

"I appreciate the insights from someone who has built successful apps."

Course provides actionable strategies for ASO.

"This course has provided me with some very practical tactics on how to improve my app store presence."

"I learned a lot about ASO and how to actually apply these strategies to my app."

"Provides valuable, actionable insights for improving app visibility and downloads through effective ASO."

"Gives you practical tips and tricks for optimizing your app listing and keywords."

"The course dives deep into the ASO strategies that actually work to get more downloads."

ASO landscape changes, requiring updates.

"ASO is a constantly changing field, and some specific tools or rankings mentioned might be outdated."

"While the principles are solid, remember that the app store algorithms evolve."

"Keep in mind that some specific examples might need cross-referencing with current trends."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ASO: 20 Million App Downloads App Store Optimization with these activities:

Review Mobile App Development Fundamentals

Show steps

Reinforce your understanding of mobile app development principles to better grasp the ASO-specific concepts covered in the course.

Browse courses on Mobile App Development

Show steps

Review the software development lifecycle for mobile apps.
Familiarize yourself with common mobile app architectures.
Understand the basics of UI/UX design for mobile.

Keyword Research Practice

Show steps

Sharpen your keyword research skills by practicing with different ASO tools and techniques.

Show steps

Use ASO tools to identify relevant keywords.
Analyze keyword search volume and competition.
Create a list of target keywords for your app.

Read 'App Store Optimization (ASO) 2024'

Show steps

Gain a deeper understanding of ASO principles and strategies by studying a dedicated ASO book.

View Putting Knowledge to Work on Amazon

Show steps

Read the book cover to cover.
Take notes on key concepts and strategies.
Identify actionable steps to improve your app's ASO.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Read 'Hooked: How to Build Habit-Forming Products'

Show steps

Learn how to create engaging app experiences that drive user retention and increase downloads.

View Hooked: How to Build Habit-Forming Products on Amazon

Show steps

Read the book and understand the Hook Model.
Analyze how the Hook Model can be applied to your app.
Identify opportunities to create habit-forming loops.

Write a Blog Post on ASO Best Practices

Show steps

Solidify your understanding of ASO by writing a blog post that explains key concepts and best practices.

Show steps

Research current ASO best practices.
Outline the structure of your blog post.
Write the blog post, incorporating examples and insights.
Edit and proofread your work.

ASO Audit of an Existing App

Show steps

Apply the ASO techniques learned in the course by performing a comprehensive audit of an existing app.

Show steps

Choose an app to audit.
Analyze its current ASO performance.
Identify areas for improvement.
Create a report with recommendations.

Create A/B Test Plan

Show steps

Develop a detailed A/B testing plan to optimize app store listing elements.

Show steps

Identify key elements to test (icon, screenshots, description).
Define clear hypotheses for each test.
Design variations for each element.
Outline the testing process and metrics.

Career center

Learners who complete ASO: 20 Million App Downloads App Store Optimization will develop knowledge and skills that may be useful to these careers:

App Store Optimization Specialist

The App Store Optimization Specialist is responsible for improving an app's visibility and ranking in app stores. This course directly aligns with the core responsibilities of this role by focusing on app store optimization tactics, A/B testing, and keyword research. The course may cover app store optimization tools and keyword strategies to help an App Store Optimization Specialist identify relevant keywords, optimize app listings, and improve search rankings. The course's emphasis on testing and localization may give an App Store Optimization Specialist capabilities for refining app store assets for different markets. All of these things can help to improve the app's overall performance.

See salaries and explore the career path for App Store Optimization Specialist

Mobile Growth Hacker

A Mobile Growth Hacker employs creative and data-driven strategies to rapidly increase app downloads, user acquisition, and retention. This course can be useful for this role by teaching one how to leverage app store optimization, A/B testing, and user retention strategies. The course's focus on app store optimization tactics, keyword research, and store listing optimization equips a growth hacker with the tools to improve app visibility and organic downloads. The course also teaches testing and localization, which can enhance app performance in diverse markets. The content on retention tactics and push notifications further contributes to this by providing methods to improve user engagement and loyalty.

See salaries and explore the career path for Mobile Growth Hacker

Conversion Rate Optimization Specialist

A Conversion Rate Optimization Specialist focuses on improving the percentage of website or app visitors who complete a desired action, such as a purchase or download. This course aligns with the core responsibilities of this role by focusing on A/B testing and app store optimization tactics. The course's coverage of A/B testing across store listings, screenshots, and app icons may help the Conversion Rate Optimization Specialist refine app store assets to maximize downloads. The course also emphasizes optimizing user reviews and push notification strategies, which contribute to improving conversion rates within the app itself.

See salaries and explore the career path for Conversion Rate Optimization Specialist

App Marketing Manager

An App Marketing Manager focuses on promoting mobile applications to increase downloads and user engagement. This course helps build a foundation for this role by providing insights into app store optimization, A/B testing, and user retention tactics. The course's coverage of app store optimization tactics, including keyword research and store listing optimization, directly translates into skills needed to improve an app's visibility and ranking in app stores. Learning about screenshot A/B testing within the course may give an App Marketing Manager the ability to enhance conversion rates and maximize downloads. The course may also provide useful information regarding app analytics to help with data-driven decision making.

See salaries and explore the career path for App Marketing Manager

User Acquisition Manager

The User Acquisition Manager is focused on attracting new users to a mobile app through various marketing channels. This course may be useful by giving them insight into app store optimization, A/B testing, and user retention strategies. An understanding of app store optimization tactics, keyword research, and store listing optimization may equip him or her with the tools to improve app visibility and organic downloads. The course may also cover testing and localization, which can enhance app performance in diverse markets. The course's information on retention tactics and push notifications may provide methods to improve user engagement and loyalty.

See salaries and explore the career path for User Acquisition Manager

Mobile Product Manager

A Mobile Product Manager oversees the strategy, roadmap, and feature definition for mobile applications. This course may be helpful for a Mobile Product Manager by enhancing their understanding of app store dynamics, A/B testing methodologies, and user engagement strategies. The knowledge of A/B testing, including store A/B testing, empowers a Mobile Product Manager to make informed decisions about app features and design. The course underscores the importance of understanding app store optimization, which is crucial for increasing app visibility and driving organic downloads. Furthermore, insights into retention tactics and push notifications covered in the course can help in developing strategies to improve user engagement and loyalty.

See salaries and explore the career path for Mobile Product Manager

Mobile Marketing Analyst

A Mobile Marketing Analyst analyzes mobile marketing campaigns and app performance data to optimize strategies and improve results. This course may be helpful in that it can provide a strong foundation in app store optimization, A/B testing, and app analytics. The course focuses on app store optimization tools and keywording to provide skills in measuring the performance of app store listings and identifying areas for improvement. The course may discuss A/B testing to enhance a Mobile Marketing Analyst's ability to make data-driven decisions about app features and marketing campaigns. It also may cover app analytics to understand user behavior and campaign effectiveness.

See salaries and explore the career path for Mobile Marketing Analyst

Digital Marketing Specialist

A Digital Marketing Specialist develops and executes digital marketing campaigns to promote products or services. This course helps build a foundation for this role by providing insights into app store optimization, A/B testing, and user retention tactics. The course's coverage of app store optimization tactics, including keyword research and store listing optimization, may translate into skills needed to improve an app's visibility and ranking in app stores. Learning about screenshot A/B testing may give a Digital Marketing Specialist the ability to enhance conversion rates and maximize downloads. The course may also provide useful information regarding app analytics to help with data-driven decision making.

See salaries and explore the career path for Digital Marketing Specialist

Mobile Strategist

A Mobile Strategist develops and implements mobile strategies for businesses, including app development, marketing, and user engagement. This course may give a Mobile Strategist insights into app store optimization, A/B testing, and user retention strategies. Understanding app store optimization tactics, keyword research, and store listing optimization may equip the strategist with the tools to analyze app visibility. It may also cover testing and localization, which can enhance app performance in diverse markets. The course's focus on retention tactics and push notifications may provide methods to improve user engagement and loyalty.

See salaries and explore the career path for Mobile Strategist

Mobile User Experience Designer

A Mobile User Experience Designer focuses on creating intuitive and engaging user interfaces for mobile applications. This course may be useful because it emphasizes the importance of app store optimization and A/B testing in enhancing user engagement. The course may cover A/B testing, which allows the Mobile User Experience Designer to make informed design decisions based on user feedback. The course may also cover the power of app localization, which is useful for creating culturally relevant designs. Further insights regarding retention tactics and push notifications can help in developing strategies to improve user engagement and loyalty.

See salaries and explore the career path for Mobile User Experience Designer

Product Analyst

A Product Analyst analyzes product performance data to identify areas for improvement and inform product development decisions. This course may provide skills in app store optimization and A/B testing to enhance a Product Analyst's ability to analyze app performance data and identify opportunities for growth. The course may discuss A/B testing, which can allow for data-driven decisions about app features and marketing campaigns. By way of its coverage of app analytics, it may improve comprehension of user behavior and campaign effectiveness.

See salaries and explore the career path for Product Analyst

Mobile App Developer

A Mobile App Developer is responsible for designing, coding, and testing mobile applications. While primarily focused on development, understanding app store optimization and user engagement is valuable. This course may be helpful in that it can emphasize the importance of optimizing app size, user reviews, and monetization methods to enhance app performance. The course's content on A/B testing and showcases may enable a developer to create informed design and feature decisions. The course may also cover app analytics, which may then allow a developer can gain insights into user behavior and identify areas for improvement. This can inform future development efforts and improve overall app quality.

See salaries and explore the career path for Mobile App Developer

Business Intelligence Analyst

A Business Intelligence Analyst analyzes data to identify trends and insights that inform business decisions. This course may be useful by providing exposure to the specific data analysis techniques used in the mobile app market. The course may utilize app analytics, as such, a Business Intelligence Analyst understanding app store optimization and A/B testing can better analyze app performance data and identify areas for improvement. The course may cover key metrics such as downloads, retention rates, and user engagement, which are critical for assessing the success of a mobile app strategy.

See salaries and explore the career path for Business Intelligence Analyst

Search Engine Optimization Specialist

A Search Engine Optimization Specialist optimizes web content and websites to improve search engine rankings and organic traffic. While primarily focused on web search, an understanding of app store optimization complements these skills. This course may be useful by giving the Search Engine Optimization Specialist the ability to expand into the mobile app space. Learning about app store optimization tactics, including keyword research and store listing optimization, may translate into skills needed to improve an app's visibility and ranking in app stores. Knowledge of A/B testing may enhance conversion rates and maximize downloads.

See salaries and explore the career path for Search Engine Optimization Specialist

Data Scientist

Data Scientists analyze large datasets to extract meaningful insights and inform business decisions. While specific to app store optimization, this course may provide a valuable context for analyzing mobile app data. The course will likely cover A/B testing, which may allow Data Scientists to understand how to design and interpret experiments to improve user engagement and conversion rates. Since the course may utilize app analytics, Data Scientists can apply their expertise to understanding user behavior and optimizing app performance. Knowledge in this course helps in understanding the unique aspects of mobile app data analysis.

See salaries and explore the career path for Data Scientist

ASO

20 Million App Downloads App Store Optimization

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical aso strategies from experienced developer

Activities

Career center

Reading list

Share

Similar courses