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Michelle Flores
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung unserer Projekte verwenden.
Read more
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung unserer Projekte verwenden.
Read more
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung unserer Projekte verwenden.
User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.
Die webbasierte Plattform Easil bietet alle nötigen Werkzeuge um visuell attraktive und organisierte Produkte zu kreieren und in den sozialen Medien zu teilen. Deine neu erworbenen Kenntnisse werden dir in Zukunft dabei behilflich sein, dein Business zu bewerben und deinen Wiedererkennungswert zu steigern.
Register for this course and see more details by visiting:
OpenCourser.com/course/97z2rt/einfuhrung
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What's inside
Syllabus
Projekt-Überblick
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung unserer Projekte verwenden.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Zeigt dir, wie du die kostenlose Version von Easil verwendest, um benutzerdefinierte Social-Media-Posts zu erstellen
Hilft dir dabei, die Aufmerksamkeit der User in den sozialen Medien zu gewinnen und deinen Wiedererkennungswert zu steigern
Bietet alle notwendigen Werkzeuge, um visuell ansprechende Inhalte für soziale Medien zu erstellen
Kann dir dabei helfen, dein Unternehmen zu bewerben und zu vermarkten
Fördert Kreativität im Social-Media-Marketing mit einem geringen Budget
Save this course
Save Einführung in Easil für Soziale Medien to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Einführung in Easil für Soziale Medien with these
activities:
Review basic design principles
Show steps
Strengthen your understanding of design principles to enhance the visual impact of your social media content
Browse courses on
Design Principles
Show steps
Review course overview
Show steps
Get a better understanding of the course structure, enabling you to plan your studies accordingly
Show steps
Attend an Easil webinar
Show steps
Learn directly from Easil experts to enhance your platform knowledge and skills
Show steps
-
Visit the Easil website
-
Check the webinar schedule
-
Register for a webinar
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join a social media marketing study group
Show steps
Collaborate with fellow students to discuss course topics, share insights, and support each other's learning
Show steps
-
Find or create a study group
-
Meet regularly to discuss course material
-
Share resources and insights
Practice creating social media posts in Easil
Show steps
Become familiar with the Easil platform and hone your design skills
Show steps
-
Create a free Easil account
-
Explore the Easil template gallery
-
Create several different types of posts
Start a social media content calendar
Show steps
Practice planning and organizing your social media content to gain hands-on experience
Show steps
-
Identify your target audience
-
Brainstorm content ideas
-
Create a schedule for posting
-
Use Easil to create sample posts
Attend a social media marketing conference
Show steps
Connect with industry professionals, learn about trends, and gain inspiration for your own work
Show steps
-
Research and identify relevant conferences
-
Register for a conference
-
Attend sessions and workshops
-
Network with other attendees
Design a social media campaign
Show steps
Apply your knowledge by creating a comprehensive campaign that meets specific goals
Show steps
-
Define your campaign objectives
-
Develop a creative concept
-
Create a content calendar
-
Use Easil to design campaign materials
-
Monitor and evaluate results
Attend a social media analytics workshop
Show steps
Gain practical skills in measuring and analyzing your social media performance
Show steps
-
Research and find a relevant workshop
-
Register for the workshop
-
Attend the workshop and participate actively
-
Implement the techniques you learn
Review basic design principles
Show steps
Strengthen your understanding of design principles to enhance the visual impact of your social media content
Browse courses on
Design Principles
Show steps
Show steps
Show steps
Review course overview
Show steps
Get a better understanding of the course structure, enabling you to plan your studies accordingly
Show steps
Show steps
Show steps
Attend an Easil webinar
Show steps
Learn directly from Easil experts to enhance your platform knowledge and skills
Show steps
Show steps
Show steps
- Visit the Easil website
- Check the webinar schedule
- Register for a webinar
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join a social media marketing study group
Show steps
Collaborate with fellow students to discuss course topics, share insights, and support each other's learning
Show steps
Show steps
Show steps
- Find or create a study group
- Meet regularly to discuss course material
- Share resources and insights
Practice creating social media posts in Easil
Show steps
Become familiar with the Easil platform and hone your design skills
Show steps
Show steps
Show steps
- Create a free Easil account
- Explore the Easil template gallery
- Create several different types of posts
Start a social media content calendar
Show steps
Practice planning and organizing your social media content to gain hands-on experience
Show steps
Show steps
Show steps
- Identify your target audience
- Brainstorm content ideas
- Create a schedule for posting
- Use Easil to create sample posts
Attend a social media marketing conference
Show steps
Connect with industry professionals, learn about trends, and gain inspiration for your own work
Show steps
Show steps
Show steps
- Research and identify relevant conferences
- Register for a conference
- Attend sessions and workshops
- Network with other attendees
Design a social media campaign
Show steps
Apply your knowledge by creating a comprehensive campaign that meets specific goals
Show steps
Show steps
Show steps
- Define your campaign objectives
- Develop a creative concept
- Create a content calendar
- Use Easil to design campaign materials
- Monitor and evaluate results
Attend a social media analytics workshop
Show steps
Gain practical skills in measuring and analyzing your social media performance
Show steps
Show steps
Show steps
- Research and find a relevant workshop
- Register for the workshop
- Attend the workshop and participate actively
- Implement the techniques you learn
Career center
Learners who complete Einführung in Easil für Soziale Medien will develop knowledge and skills
that may be useful to these careers:
Graphic designer
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course will teach you the basics of the free graphic design app Easil, which you can use to create various marketing materials for social media. This course is a great way to learn the basics of graphic design before advancing to more professional software (e.g. Adobe Photoshop, Illustrator, etc.).
Marketing Specialist
Marketing Specialist
A Marketing Specialist develops and executes marketing campaigns to promote a company's products or services. This course would be particularly useful for learning how to create engaging and visually appealing social media posts, which can be a key part of any marketing campaign. Easil is a great tool for creating social media graphics quickly and easily. This course will help you learn the basics of Easil, so you can use it to create effective social media campaigns.
Social Media Manager
Social Media Manager
A Social Media Manager plans, executes, and analyzes social media marketing campaigns to achieve business goals. This course would be especially beneficial for learning how to use Easil to create high-quality social media content, such as images, videos, and infographics. Being able to create visually appealing social media content is essential for engaging with audiences and achieving marketing goals. This course will help you learn the basics of Easil, so you can use it to create effective social media campaigns.
Content Creator
Content Creator
A Content Creator develops and produces written, visual, and audio content for a variety of platforms, including social media, websites, and blogs. This course will teach you the basics of using Easil to create visually appealing social media posts, infographics, and other marketing materials. Learning how to effectively use Easil can help you create engaging content for all your social media platforms, which can help drive traffic to your website, attract new customers, and build relationships with existing customers.
Advertising Manager
Advertising Manager
An Advertising Manager develops and executes advertising campaigns to promote a company's products or services. This course would be useful for learning how to use Easil to create visually appealing social media posts and other marketing materials. Easil is a great tool for creating social media graphics quickly and easily, and this course will help you learn the basics of how to use it.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages an organization's public image and communicates with the media and the public. This course would be useful for learning how to use Easil to create visually appealing social media posts and other marketing materials. Easil is a great tool for creating social media graphics quickly and easily, and this course will help you learn the basics of how to use it.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes digital marketing campaigns to achieve business objectives. This course would help you learn how to use Easil to create visually appealing social media posts and other marketing materials. Easil is a great tool for creating social media graphics quickly and easily, and this course will help you learn the basics of how to use it.
Marketing Manager
Marketing Manager
A Marketing Manager develops and executes marketing strategies to achieve business objectives. This course would be useful for understanding how to use Easil to create marketing content for social media. Easil is a great tool for creating social media graphics quickly and easily, and this course will help you learn the basics of how to use it.
Communications Specialist
Communications Specialist
A Communications Specialist develops and executes communication strategies to promote an organization's mission and goals. This course would be helpful for learning how to use Easil to create visually appealing social media posts and other marketing materials. Easil is a great tool for creating social media graphics quickly and easily, and this course will help you learn the basics of how to use it.
Brand Manager
Brand Manager
A Brand Manager develops and executes marketing strategies to build and maintain a company's brand identity. This course would be useful for learning how to use Easil to create social media posts and other marketing materials that are consistent with your brand. Easil is a great tool for creating marketing materials quickly and easily, and this course will help you to develop the skills you need to be an effective Brand Manager.
For more career information including salaries, visit:
OpenCourser.com/course/97z2rt/einfuhrung
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Einführung in Easil für Soziale Medien.
Dieses Buch konzentriert sich auf die Erstellung von epischen Inhalten, die die Zielgruppe fesseln und zum Teilen anregen. Es bietet eine Schritt-für-Schritt-Anleitung zur Planung, Erstellung und Promotion von Inhalten, die Ergebnisse liefern.
Save
Dieses Buch bietet einen strategischen Ansatz für Social Media Marketing und hilft Vermarktern, Kampagnen zu planen, auszuführen und zu bewerten. Es deckt Themen wie Zielgruppenanalyse, Content-Entwicklung und Social Media Analytics ab.
Save
Dieses Buch betont die Bedeutung von wertvollem Content und authentischer Interaktion im Social Media Marketing. Es bietet praktische Tipps zur Erstellung ansprechender Inhalte, die die Zielgruppe ansprechen.
Dieses Buch konzentriert sich auf die praktischen Aspekte des Social Media Marketings und bietet detaillierte Anleitungen zur Erstellung effektiver Kampagnen. Es ist besonders nützlich für Unternehmer und Vermarkter, die ihre Social Media-Präsenz optimieren möchten.
Save
Dieses Buch bietet Einblicke in die Prinzipien der Überzeugung und des Einflusses. Es hilft Vermarktern, die Psychologie ihrer Zielgruppe zu verstehen und effektivere Marketingkampagnen zu entwickeln.
Save
Dieses Buch bietet einen detaillierten Überblick über die Messung des ROI von Social Media Marketing-Aktivitäten. Es hilft Vermarktern zu verstehen, wie sie den Erfolg ihrer Kampagnen messen und ihren Beitrag zum Geschäftserfolg nachweisen können.
Dieses Buch bietet zeitlose Prinzipien für effektives Marketing. Es hilft Vermarktern, die Grundlagen des Marketings zu verstehen und ihre Strategien auf bewährte Praktiken zu stützen.
Save
Dieses Buch bietet praktische Tipps und Ratschläge für Startups, um Kunden zu gewinnen. Es betont die Bedeutung von Kundennutzen und die Entwicklung einer kundenorientierten Marketingstrategie.
Dieses Buch befasst sich zwar nicht speziell mit Social Media Marketing, vermittelt aber dennoch wertvolle Erkenntnisse für Unternehmer und Vermarkter. Es betont die Bedeutung von schlanken Prozessen, Kundenfeedback und kontinuierlicher Innovation.
Save
Dieses Buch betont die Bedeutung der Erlaubnis im Marketing und hilft Vermarktern, Beziehungen zu Kunden aufzubauen und ihr Vertrauen zu gewinnen.
Dieses Buch befasst sich mit den Herausforderungen der Vermarktung von Technologieprodukten an Mainstream-Kunden. Es bietet wertvolle Erkenntnisse für Vermarkter, die neue Produkte auf den Markt bringen und Kundenakzeptanz aufbauen möchten.
Dieses Buch bietet Einblicke in die Herausforderungen, vor denen große Unternehmen bei der Innovation stehen. Es hilft Vermarktern, die Auswirkungen neuer Technologien auf ihr Unternehmen zu verstehen und sich auf disruptive Innovationen vorzubereiten.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/97z2rt/einfuhrung
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Effort
2 Stunden
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Deutsch
Good to know
Zeigt dir, wie du die kostenlose Version von Easil verwendest, um benutzerdefinierte Social-Media-Posts zu erstellen
Hilft dir dabei, die Aufmerksamkeit der User in den sozialen Medien zu gewinnen und deinen Wiedererkennungswert zu steigern
Bietet alle notwendigen Werkzeuge, um visuell ansprechende Inhalte für soziale Medien zu erstellen
Kann dir dabei helfen, dein Unternehmen zu bewerben und zu vermarkten
Fördert Kreativität im Social-Media-Marketing mit einem geringen Budget
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