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Recent Updates:

  • June 2023: Updated the course with ChatGPT and Prompt Engineering topics relevant for design thinking and innovation

  • July 2022: Gestalt principles are very relevant for design and innovation. Detailed video session covering the seven principles along with examples have been added.

Read more

Recent Updates:

  • June 2023: Updated the course with ChatGPT and Prompt Engineering topics relevant for design thinking and innovation

  • July 2022: Gestalt principles are very relevant for design and innovation. Detailed video session covering the seven principles along with examples have been added.

Welcome to our cutting-edge course, tailored to equip you with the profound understanding and practical skills necessary for mastering Design Thinking and Design with ChatGPT. Initially created with a core focus on Design Thinking—a revolutionary approach that combines empathy, creativity, and rationality to solve complex problems—this course has been thoughtfully expanded to embrace the dynamic capabilities of ChatGPT in the design process.

Design Thinking serves as our foundation, guiding us through the iterative process of empathizing with users, defining problems, ideating solutions, prototyping, and testing. This approach ensures solutions are not just innovative but also deeply rooted in real user needs and challenges. The course takes you beyond traditional boundaries, showing you how to leverage Design Thinking principles effectively in various contexts.

The expansion to include "Design with ChatGPT" addresses the evolving landscape of technology and design. ChatGPT, with its advanced natural language processing capabilities, opens new avenues for designers to explore—from automating parts of the design process to enhancing user research, data analysis and generating creative content. We delve into practical ways to integrate ChatGPT into your design workflow, making your process more efficient and your solutions more insightful.

This course is designed for those eager to navigate the intersection of design, innovation, and technology. By integrating Design Thinking and ChatGPT, you'll learn to approach design challenges with a fresh perspective, harnessing AI to create solutions that are not only technically feasible but also deeply human-centric. Join us to explore this exciting confluence of ideas, tools, and techniques, preparing yourself to be a forward-thinking designer in a rapidly evolving digital world.What is Design Thinking?

Design Thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields — including architecture, engineering and business. Design Thinking can also be applied to any field; it doesn’t necessarily have to be design-specific.

Design Thinking is extremely user-centric. It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is what we call a solution-based approach to problem-solving.

What is the purpose of Design Thinking?

Now we know more about how Design Thinking works, let’s consider why it matters. There are many benefits of using a Design Thinking approach — be it in a business, educational, personal or social context.

First and foremost, Design Thinking fosters creativity and innovation. As human beings, we rely on the knowledge and experiences we have accumulated to inform our actions. We form patterns and habits that, while useful in certain situations, can limit our view of things when it comes to problem-solving. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinkers and consider alternative solutions. The entire process lends itself to challenging assumptions and exploring new pathways and ideas.

Design Thinking is often cited as the healthy middle ground of problem-solving — it is not steeped wholly in emotion and intuition, nor does it rely solely on analytics, science and rationale; it uses a mixture of both.

Another great benefit of Design Thinking is that it puts humans first. By focusing so heavily on empathy, it encourages businesses and organizations to consider the real people who use their products and services — meaning they are much more likely to hit the mark when it comes to creating meaningful user experiences. For the user, this means better, more useful products that actually improve our lives. For businesses, this means happy customers and a healthier bottom line.

Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way. In this course, we’ll give you a detailed definition of Design Thinking, illustrate exactly what the process involves, and underline why it matters: What is the value of Design Thinking, and in what contexts is it particularly useful? We’ll also analyze the relationship between User Experience Design and Design Thinking.

We also cover in this course how an individual or an organization can innovate and design products or service using the 5 step design thinking methodology.

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What's inside

Learning objectives

  • What are the five phases of design thinking process
  • How to apply design thinking in real life
  • What is re-framing
  • How to use chatgpt in design process
  • How to create customer personas using chatgpt
  • What is mvp
  • What are the principles of prompt engineering relevant for design
  • How to create word cloud using chatgpt
  • How to segment customers using chatgpt
  • What are gestalt's principles
  • How to create a logo using chatgpt

Syllabus

This session will offer an introduction into the course.
Context and Introduction
Introduction to Design Thinking | Evolution | 5-Step process
Customer Personas
Read more
This session will deep dive into empathize and re-frame. Practical examples will also be covered.
Techniques to understand user needs and contexts
Re-Frame
Re-frame
Journey Mapping
Empathy Map
This session will explain how to identify new ideas and how to prioritize the ideas.
Ideation Techniques
SCAMPER
Six Thinking Hats
Proximity
Validate before you expand is the central theme of this session. This session will also explain why 90% of start ups fail.
How to validate ideas
Minimum Viable Product or MVP
The MVP Process
Fail Fast
What gets measured gets improved!
Measures of success
The most important metric
ChatGPT and Prompt Engineering For Design
All About ChatGPT
Getting Started
Prompt Engineering
Applying Principles of Prompt Engineering
ChatGPT for Design and Innovation
Eight types of prompts for product design and strategy
Customer Segmentation and Customer Personas
Word Cloud
Create Brand Name and Brand Logo
Did you notice?
Gestalt's Principles
Closure
Similarity
Continuation
Symmetry and Order
Figure Ground
Simplicity
Design Thinking Case Studies
Case Study 1: App is not the product
Case Study 2: Power of Reframe
Case Study 3: Know your Customers
Case Study 4: Empathize to understand customers better
Case Study 5: Being In the shoes of the customer
Case Study 6: Design Thinking for your personal life

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking | Design with ChatGPT with these activities:
Review Customer Persona Concepts
Solidify your understanding of customer personas to better empathize with users during the Design Thinking process.
Browse courses on Customer Personas
Show steps
  • Review articles and videos on creating customer personas.
  • Identify the key elements of a well-defined persona.
  • Practice creating sample personas for different products or services.
Read 'The Design of Everyday Things'
Gain a deeper understanding of user-centered design principles to improve your ability to empathize and create effective solutions.
Show steps
  • Read the book, focusing on the core principles of usability.
  • Identify examples of good and bad design in your everyday life.
  • Reflect on how these principles can be applied to your Design Thinking projects.
Design a Mobile App Interface
Apply Design Thinking principles to create a user-friendly mobile app interface, reinforcing your understanding of the design process.
Show steps
  • Identify a problem that a mobile app could solve.
  • Empathize with potential users and define their needs.
  • Ideate and prototype different interface designs.
  • Test your prototypes with users and iterate based on feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Presentation on Gestalt Principles
Deepen your understanding of Gestalt principles by creating a presentation that explains and illustrates each principle with real-world examples.
Show steps
  • Research and gather information on Gestalt principles.
  • Find visual examples that demonstrate each principle.
  • Create a clear and engaging presentation.
  • Present your findings to peers for feedback.
Read 'Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days'
Learn how to rapidly prototype and test ideas using the design sprint methodology, enhancing your ability to innovate quickly.
Show steps
  • Read the book, focusing on the five-day sprint process.
  • Identify opportunities to apply the sprint methodology in your projects.
  • Plan a mock design sprint for a specific problem.
Develop a Customer Journey Map
Create a detailed customer journey map for a specific product or service to visualize the customer experience and identify areas for improvement.
Show steps
  • Choose a product or service to map the customer journey for.
  • Research and gather data on the customer experience.
  • Map out the different stages of the customer journey.
  • Identify pain points and opportunities for improvement.
  • Present your customer journey map to stakeholders.
Write a Blog Post on ChatGPT for Design
Explore the applications of ChatGPT in the design process by writing a blog post that showcases its potential for enhancing creativity and efficiency.
Show steps
  • Research different ways ChatGPT can be used in design.
  • Experiment with ChatGPT to generate design ideas or content.
  • Write a blog post that highlights the benefits and limitations of using ChatGPT for design.
  • Share your blog post on social media and design forums.

Career center

Learners who complete Design Thinking | Design with ChatGPT will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An Entrepreneur identifies business opportunities and takes the initiative to start and manage a new venture. This role requires a combination of vision, creativity, and business acumen. This course introduces the core principles of Design Thinking, which helps an Entrepreneur deeply understand customer needs and develop solutions. This course includes instruction in minimum viable product or MVP. The course also uses ChatGPT to streamline product design. The instruction in creating brand names and logos with ChatGPT may further assist Entrepreneurs.
User Experience Designer
A User Experience Designer focuses on making digital products usable, enjoyable, and accessible. This involves understanding user needs, creating wireframes and prototypes, and conducting user testing. This course introduces the core principles of Design Thinking, which helps a User Experience Designer understand user needs through empathy and iterative design. The course also explores the use of ChatGPT for generating creative content and streamlining the design process, directly enhancing a User Experience Designer's toolkit and efficiency. Learning about customer segmentation and personas may further help User Experience Designers create relevant and user-centered designs.
Product Designer
A Product Designer is responsible for the overall design and function of a product, whether it's a physical object or a digital application. This role involves understanding user needs, generating design concepts, and creating prototypes. Design Thinking, covered in this course, provides a framework for deeply understanding user needs through empathy and iterative design. The course includes instruction on ideation techniques. Further, the course covers the integration of ChatGPT to streamline design processes, generate creative content, and conduct data analysis. Gaining familiarity with customer segmentation and minimum viable product or MVP, also covered in this course, will help product design.
Design Strategist
A Design Strategist combines design thinking with business acumen to develop strategies that solve complex problems and drive innovation. This role involves understanding market trends, user needs, and business goals to create actionable design plans. The instruction in Design Thinking, a core component of this course, provides a structured approach to problem-solving and innovation. The course provides techniques to understand user needs as well as re-framing problems. The course may further assist Design Strategists when using ChatGPT in the design process, including customer segmentation.
Innovation Manager
An Innovation Manager is tasked with fostering a culture of creativity and developing new products, services, or processes within an organization. This role requires a deep understanding of design methodologies and the ability to lead cross-functional teams. This course introduces the core principles of Design Thinking, which helps an Innovation Manager drive creative problem-solving and user-centric design. The course may be useful due to its inclusion of ChatGPT to streamline innovation processes, automate tasks, and generate creative content. The instruction in customer segmentation and word clouds may inform the kind of work that an Innovation Manager does.
User Interface Designer
A User Interface Designer focuses on the visual elements of a digital product, ensuring that the interface is aesthetically pleasing and easy to use. This involves creating layouts, selecting color palettes, and designing interactive elements. This course may assist User Interface Designers because it introduces the core principles of Design Thinking, which emphasizes user-centered design and iterative prototyping. User Interface Designers may also benefit due to the course's coverage of Gestalt principles and logo creation using ChatGPT, which enhances their visual design toolkit.
Product Manager
A Product Manager oversees the development and launch of new products, ensuring they meet market needs and align with business goals. This role requires a strong understanding of user needs, market analysis, and product strategy. This course may assist Product Managers because it introduces the core principles of Design Thinking, which may help Product Managers empathize with users and define product requirements. This course includes instruction in customer segmentation and minimum viable product or MVP, which are helpful to the work of Product Managers. The course may further help Product Managers use ChatGPT to streamline product design and facilitate data analysis.
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing strategies to promote products or services. This role requires a deep understanding of consumer behavior, market trends, and marketing channels. The course may be useful due to its introduction to Design Thinking since it facilitates a user-centered approach to problem-solving. Marketing Managers may also find the course helpful as it explores the use of ChatGPT for generating creative content and streamlining design processes. The instruction in creating customer personas and word clouds with ChatGPT may be particularly useful to Marketing Managers.
Business Analyst
A Business Analyst identifies problems and recommends solutions that enable organizations to achieve their goals. This role involves gathering and analyzing data, conducting interviews, and documenting requirements. Business analysts may find that this course helps them understand user needs, re-frame problems, and ideate solutions. In particular, the modules on empathizing and re-framing may be useful to Business Analysts. They may also find the coverage of customer segmentation with ChatGPT to be beneficial.
Consultant
A Consultant is a professional who provides expert advice to organizations or individuals in a particular field. Their work involves analyzing problems, identifying solutions, and making recommendations for improvement. Consultants may find the principles of design thinking to be useful for reframing problems and generating solutions. The course also covers the use of ChatGPT in design process, which they may find helpful. The instruction in customer segmentation may further assist in the work of a Consultant.
Instructional Designer
An Instructional Designer creates learning experiences, such as online courses or training programs. This role involves understanding learning theories, designing curricula, and developing engaging content. This course may be useful because it introduces the principles of Design Thinking, which can be applied to create user-centered learning experiences. Specifically, this course may help with designing courses that emphasize empathy and iterative design. Instructional designers may also benefit from instruction in creative content generation with ChatGPT.
Educator
An Educator is responsible for teaching and facilitating learning for students of all ages. They create lesson plans, assess student progress, and provide a supportive learning environment. This course may be useful due to its introduction to Design Thinking since it facilitates a user-centered approach to problem-solving. Educators may also find the course helpful as it explores the use of ChatGPT for generating creative content and streamlining design processes, which may accelerate lesson preparation. The instruction in word clouds and Gestalt principles may be particularly useful to marketing managers.
Researcher
A Researcher systematically investigates a topic to discover or revise facts, theories, and applications. They gather and analyze data, conduct experiments, and publish findings. The principles of design thinking may be useful to researchers. The course may also be useful because it covers the use of ChatGPT in design processes, including data analysis. The instruction in customer segmentation may also assist in the work of a Researcher.
Technical Writer
A Technical Writer creates documentation, such as user manuals or help guides, for technical products. They need to understand complex technical concepts and explain them clearly. This course may be useful to Technical Writers because it may help them understand user needs, re-frame problems, and communicate solutions effectively. The design thinking principles taught in this course may also assist in producing documentation. The instruction in customer personas may be particularly useful to technical writers.
Project Manager
A Project Manager plans, organizes, and oversees projects to ensure they are completed on time, within budget, and to the required standards. This role requires strong leadership, communication, and problem-solving skills. This course may be useful due to its emphasis on user-centric design and iterative prototyping using design thinking. The instruction in ideation techniques may further benefit project managers. Project managers may also find the course helpful as it explores the use of ChatGPT for generating ideas and improving efficiency, including customer segmentation.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking | Design with ChatGPT.
Provides a foundational understanding of user-centered design principles. It emphasizes the importance of usability and intuitive design, which are crucial for effective Design Thinking. Reading this book will help you develop a critical eye for design flaws and inspire you to create more user-friendly solutions. It is considered a classic text in the field and is often used in university courses.
Offers a practical guide to running design sprints, a condensed version of the Design Thinking process. It provides a structured approach to rapidly prototype and test ideas, which is highly relevant to the course's focus on innovation. This book is particularly useful for understanding how to quickly validate ideas and iterate on designs. It is commonly used by startups and innovation teams.

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