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Institute of Product Leadership

What will you Learn?

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What will you Learn?

  • Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX) Design, differences between User Experience Design and User Interface Design

  • Tools & Techniques for Low Fidelity & High Fidelity Prototyping

  • User Research for creating compelling products and services

  • Principles & Frameworks for Design Thinking and Information Architecture

  • Prototyping and User Testing of Prototypes

  • Understand the iterative process of creating user-centered designs and its stages.

  • Key principles of the 5S Model for creating effective user experiences.

  • Learn how to utilize the User-Centered Design canvas for planning and structuring design projects.

  • Create effective information architectures and user flow diagrams.

  • Discover the advantages of paper sketching.

  • Use the knowledge gained throughout the course to showcase your own UX design project effectively.

Top skills you will learn

User Research, Low Fidelity Prototyping, High Fidelity Prototyping, User Journey Mapping, Information Architecture, Affinity Mapping, User Testing & Design Validation, UX Audit, Principles of Visual Design

Ideal For

Anyone who wants to communicate ideas visually & design/deliver compelling customer experiences – Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs

Course Curriculum

  • Chapter 1 - Introduction to User Experience

  • Chapter 2 - User Centered Design and 5S Model

  • Chapter 3 - Product Design Workshop

  • Chapter 4 - Introduction to User Research

  • Chapter 5 - Introduction to User Persona and Scenarios

  • Chapter 6 - What is User Journey Mapping

  • Chapter 7 - Brainstorming/ Affinity Mapping

  • Chapter 8 - Introduction to Information Architecture/ User Flows

  • Chapter 9 - Low Fidelity Wireframing

  • Chapter 10 - Digital Wireframing using Tools

  • Chapter 11 - Prototyping

  • Chapter 12 - User Testing of Prototype

  • Chapter 13 - Introduction to Visual Design

  • Chapter 14 - Showcase UX Design Project

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What's inside

Learning objectives

  • Principles of user experience(ux) design and user interface(ui) design and customer experience (cx) design
  • Tools & techniques for low fidelity & high fidelity prototyping
  • Principles & frameworks for design thinking and information architecture
  • User research for creating compelling products and services
  • User testing & design validation
  • Understand the iterative process of creating user-centered designs and its stages
  • Key principles of the 5s model for creating effective user experiences.
  • Learn how to utilize the user-centered design canvas for planning and structuring design projects
  • Create effective information architectures and user flow diagrams
  • Discover the advantages of paper sketching

Syllabus

Chapter 1 : Introduction to User Experience
What is User Experience Design?
UX is not UI
Chapter Quiz
Read more

The Golden Ratio: https://www.canva.com/learn/what-is-the-golden-ratio/

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers user research, prototyping, and user testing, which are essential for creating user-centered designs and validating product ideas, making it highly relevant to industry standards
Explores the 5S Model and User-Centered Design canvas, providing frameworks for structuring design projects and creating effective user experiences, which are useful for personal growth and development
Teaches low-fidelity and high-fidelity prototyping techniques, which are core skills for UX/UI designers and product managers, and are highly relevant to industry
Includes a chapter on showcasing a UX design project, which allows learners to apply their knowledge and build a portfolio, developing professional skills and expertise
Examines the iterative process of user-centered design, which is a fundamental concept in the field and helps learners understand the importance of continuous improvement
Requires learners to use digital wireframing tools, which may require a subscription or purchase, creating a barrier to entry for some students who may not have access

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Reviews summary

Ux/ui and product design fundamentals

According to learners, this course offers a positive and comprehensive introduction to UX/UI and product design principles. Students appreciate the practical approach, finding the content easy to understand and the concepts well-explained. The course structure, moving from foundational theory to hands-on application like prototyping and user testing, is frequently highlighted as a strength. While some wish for more advanced topics or detailed tool instruction, the majority find it an excellent starting point or a solid review for those already in related fields.
Highlights the importance of iteration.
"Understanding the iterative process of creating user-centered designs is a key takeaway."
"The course emphasizes the importance of iteration and user feedback throughout the design cycle."
"Learned how crucial user testing is for refining designs."
"The iterative approach taught is very relevant for real-world projects."
Content is well-explained and easy to follow.
"The course content is very easy to understand, even for beginners."
"The instructor explains complex topics clearly."
"Lectures were engaging and easy to follow, breaking down concepts effectively."
"I found the explanations of design thinking and information architecture particularly clear."
Hands-on activities and projects are valuable.
"The hands-on coding and projects are the strongest part of the course for me."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
"The exercises and projects were very helpful in understanding the concepts practically."
"Creating prototypes and doing user testing gave me real world experience."
Excellent coverage of core UX/UI principles.
"This course gives a solid foundation of UX design covering all the main principles."
"I learned the core principles of User Experience and User Interface design, which was exactly what I needed."
"Provided me with a strong foundation in using Figma for common design tasks and understanding the basics."
"The course is a great introduction to the basics of UX and UI, very clear and concise."
Some wish for more advanced or detailed content.
"Could use more in-depth coverage on complex topics or optimization techniques."
"I wish there were more advanced topics or deeper dives into specific tools."
"Good for beginners, but intermediate learners might find it too basic in parts."
"Felt some areas, like visual design principles, could have been expanded upon."
Limited specific guidance on design software.
"Expected more detailed instruction on using specific design tools like Figma or Sketch."
"The section on digital wireframing using tools was a bit brief."
"Relies on learners to figure out the specifics of the software mentioned."
"While the principles are there, the practical 'how-to' with tools is minimal."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creating Exceptional UX and UI: Mastering Product Design with these activities:
Review 'The Design of Everyday Things'
Introduce yourself to the core principles of UX design.
Show steps
  • Obtain a copy of 'The Design of Everyday Things'.
  • Read the book, focusing on key concepts like affordances, signifiers, and mental models.
  • Take notes on examples of good and bad design discussed in the book.
Review Visual Design Principles
Solidify your understanding of visual design principles before diving into UI design.
Show steps
  • Review online resources about visual design principles like balance, contrast, and hierarchy.
  • Analyze existing websites and apps, identifying examples of these principles in action.
  • Practice applying these principles in simple design exercises.
Review 'Don't Make Me Think' by Steve Krug
Learn practical tips for improving website usability.
Show steps
  • Obtain a copy of 'Don't Make Me Think'.
  • Read the book, focusing on the principles of usability and navigation.
  • Apply the principles to your own website or app designs.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Redesign a Familiar App
Apply the concepts learned in the course to a real-world design challenge.
Show steps
  • Choose an app you use regularly and identify usability issues.
  • Conduct user research to understand user needs and pain points.
  • Create wireframes and prototypes for your redesigned app.
  • Test your prototype with users and iterate on your design based on feedback.
Conduct a Heuristic Evaluation
Develop your skills in identifying usability problems in existing designs.
Show steps
  • Learn about Nielsen's 10 Usability Heuristics.
  • Choose a website or app to evaluate.
  • Systematically evaluate the design against each heuristic.
  • Document your findings and suggest improvements.
Follow Advanced Prototyping Tutorials
Master advanced prototyping techniques to create more realistic and interactive prototypes.
Show steps
  • Find tutorials on advanced prototyping tools like Figma or Adobe XD.
  • Follow the tutorials to learn how to create complex interactions and animations.
  • Apply these techniques to your own design projects.
Create a UX Portfolio
Showcase your UX design skills and projects to potential employers.
Show steps
  • Select your best UX design projects to include in your portfolio.
  • Write detailed case studies for each project, highlighting your process and results.
  • Design a visually appealing and user-friendly portfolio website.
  • Get feedback on your portfolio from other designers and iterate on your design.

Career center

Learners who complete Creating Exceptional UX and UI: Mastering Product Design will develop knowledge and skills that may be useful to these careers:
User Experience Designer
A User Experience Designer focuses on making technology usable, enjoyable, and accessible. This role involves understanding user needs and translating them into effective design solutions. The 'Creating Exceptional UX and UI: Mastering Product Design' course helps build a foundation in user research, prototyping, and user testing, which are all essential skills for a User Experience Designer. This course may be useful for learning user-centered design principles and the iterative design process. Moreover, the course helps one to create user personas, user journey maps, and information architectures, which are all critical aspects of user experience design. This course may be useful for applying the 5S model and user-centered design canvas to structure design projects.
User Interface Designer
The User Interface Designer focuses on the visual elements of a digital product and how they are arranged on a screen. This role is concerned with creating intuitive and aesthetically pleasing interfaces. The 'Creating Exceptional UX and UI: Mastering Product Design' course covers principles of User Interface Design, helping one to understand visual design elements and typography. This course introduces various prototyping techniques and may be useful for learning how to create high-fidelity prototypes. Understanding the principles of visual design taught in this course may be useful for a User Interface Designer. Furthermore, this course may be useful for learning how to showcase one's designs.
Product Designer
A Product Designer is involved in the entire lifecycle of a product, from ideation to launch and iteration. This role requires a strong understanding of both user experience and user interface design principles. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding the iterative process of creating user-centered designs, which is crucial for a Product Designer. The course's focus on user research helps Product Designers gain insights into user needs and preferences. Furthermore, the course may be useful for understanding design thinking and information architecture, enabling one to create user-friendly and effective products. A Product Designer may also find the course helpful for learning prototyping and design validation.
UX Researcher
A UX Researcher plans and conducts user research to understand user behaviors, needs, and motivations. This role involves using various research methods to inform design decisions. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding various methods of user research. This course helps UX Researchers create effective questionnaires and user research guides. The course's modules on user personas, user journey mapping, and affinity mapping are directly applicable to the work of a UX Researcher. A UX Researcher may also find the course helpful for learning how to conduct user testing of prototypes.
Information Architect
The Information Architect organizes and structures content in a way that is intuitive and easy to navigate. A key aspect of this role involves creating sitemaps and user flows. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for learning information architecture and how to create user flow diagrams. This course may be useful for understanding how to utilize the user-centered design canvas for planning and structuring design projects. The course's modules on user journey mapping and affinity mapping are also beneficial for an Information Architect. The iterative design process, taught in this course, may be useful for an Information Architect.
Usability Analyst
As a Usability Analyst, one evaluates the ease of use and effectiveness of digital products and interfaces. They conduct user testing and analyze user feedback to identify areas for improvement. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding user testing and design validation. This course may be useful for learning how to conduct user research, which is crucial for a Usability Analyst. Additionally, understanding the principles of user experience and user interface design may be useful for evaluating the usability of a product. The iterative design process introduced in the course helps in understanding how usability improvements can be implemented.
Interaction Designer
The Interaction Designer focuses on how users interact with a digital product, ensuring that the interactions are intuitive and seamless. This role involves designing the flow of interactions and creating prototypes. The 'Creating Exceptional UX and UI: Mastering Product Design' course introduces prototyping techniques, including low-fidelity and high-fidelity prototyping. This course may be useful for learning how to create user flow diagrams and understand the iterative design process. An Interaction Designer may also find the course helpful for understanding user-centered design principles and applying the 5S model. By learning user journey mapping, one can better design user interactions.
User Experience Strategist
A User Experience Strategist develops and implements UX strategy aligned with business goals. This role requires a broad understanding of user research, design principles, and business strategy. The 'Creating Exceptional UX and UI: Mastering Product Design' course covers principles of User Experience Design and Customer Experience design, which are essential for a User Experience Strategist. This course may be useful for learning how to conduct user research for creating compelling products and services. The course's emphasis on user-centered design and the iterative design process aligns with the strategic thinking required in this role. A user experience strategist may find understanding information architecture and user flows to be useful.
Visual Designer
A Visual Designer focuses on the aesthetic elements of a design, including typography, color, and imagery. This role ensures that the visual design aligns with the brand and enhances the user experience. The 'Creating Exceptional UX and UI: Mastering Product Design' course introduces principles of visual design, including typography and color. This course may be useful for learning how to showcase one's UX design project effectively. The course's overview of user interface design principles may be useful for understanding how visual elements contribute to the overall user experience. The 5S model discussed in the course may be useful to a Visual Designer.
Front-End Developer
A Front End Developer implements the user interface design by writing code (HTML, CSS, JavaScript) to create the visual elements and interactions of a website or application. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding user interface design principles and how they translate into functional code. While this course does not teach coding, understanding user experience principles helps a Front End Developer create more user-friendly interfaces. The knowledge of prototyping techniques may be useful for collaborating with designers.
Product Manager
The Product Manager guides the strategy, roadmap, and feature definition for a product or product line. This role requires a deep understanding of user needs, market trends, and business goals. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding user experience design principles and user research methodologies. Understanding user needs is crucial for a Product Manager, and the user research techniques covered in the course may be useful for gathering insights. The concepts of user personas, journey mapping, and information architecture may be useful for defining product features and improving the overall user experience.
Business Analyst
A Business Analyst identifies business needs and determines solutions to business problems. They often work as a liaison between business stakeholders and technical teams. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding user-centered design principles and how they can be applied to business solutions. By understanding user research methodologies, a Business Analyst can better gather requirements and translate them into effective solutions. The course's focus on user experience may be useful for designing business processes and systems that are user-friendly.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This role requires an understanding of customer behavior and market trends. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding customer experience design principles and how they can be applied to marketing strategies. By understanding user research methodologies, a Marketing Manager can better target their campaigns to specific customer needs. The course's focus on user personas and journey mapping may be useful for creating more effective marketing messages.
Project Manager
A Project Manager plans, executes, and closes projects, ensuring that they are completed on time and within budget. While UX design may not be their primary focus, understanding UX principles can help them manage projects involving digital products more effectively. The 'Creating Exceptional UX and UI: Mastering Product Design' course may be useful for understanding user-centered design principles and the iterative design process. This knowledge may be useful for managing design projects and ensuring that user needs are considered throughout the project lifecycle. The principles of information architecture and user flows are also helpful for project planning.
Quality Assurance Analyst
A Quality Assurance Analyst tests software and applications to ensure they meet quality standards and user requirements. Understanding user interface and user experience principles may be useful for identifying usability issues during testing. With the 'Creating Exceptional UX and UI: Mastering Product Design' course, this knowledge may be useful for identifying potential usability issues and providing feedback to the development team. The course's focus on user testing of prototypes helps Quality Assurance Analysts understand how to conduct effective user testing.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creating Exceptional UX and UI: Mastering Product Design.
Foundational text in UX design. It introduces core principles of usability, learnability, and user-centered design. Reading this book before the course will provide a solid understanding of the fundamental concepts that underpin effective UX and UI design. It is highly recommended as a reference throughout the course.
Provides a practical guide to web usability. It emphasizes the importance of intuitive navigation and clear communication. Reading this book will help you understand how to create websites and apps that are easy to use and understand. It valuable resource for anyone interested in UX design.

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