Public Relations Campaigns
Heads up! This course may be archived and/or unavailable.
Public Relations For Digital Media,
One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about putting together a campaign and evaluating it? Drawing from my experiences in researching, carrying out, and teaching campaigns, I will give you an overview of the campaign process. In this course, you will learn the structure of a PR campaign and the steps involved in putting it together. You will learn about the nuts and bolts of setting up objectives, developing strategy and creating tactics. In doing so, the course will take you through a brief tour of various campaign theories. You will also learn about the key lessons that have been derived from critical analyses and synthesis of the research on campaigns. Finally, you will pick up the key elements of campaign evaluation. I am looking forward to enjoying this journey with you in learning about PR campaigns.
Get a Reminder
Rating | 4.3★ based on 19 ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks of study, 6-8 hours/week |
Starts | May 14 (310 weeks ago) |
Cost | $79 |
From | National University of Singapore via Coursera |
Instructor | Mohan Dutta |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
Get a Reminder
Similar Courses
What people are saying
clear insights about public
It was a great opportunity for me to go through the course which gave me clear insights about Public relations campaign by such a wonderful Professor.
dynamic way providing examples
The course is taught in a very dynamic way providing examples, videos, and instructional insight into the development and plan of a solid PR Campaign!
many disciplines that touch
The practical skills taught in this course are useful across many disciplines that touch on advocacy, public affairs and strategic communications.
real life case studies
Too theoretical and too few practical, real life case studies (the main ones are health and domestic worker campaign).
speech gets annoying after
The instructor's tone of speech gets annoying after a while.
public relations campaign by
instructional insight into
highly recommended
Highly recommended.
mohan dutta
Amazing, well presented and informative Thank You Mohan Dutta!
really learn
Really learn a lot!
unnecessarily verbose
Unnecessarily verbose.
across many
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
Rating | 4.3★ based on 19 ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks of study, 6-8 hours/week |
Starts | May 14 (310 weeks ago) |
Cost | $79 |
From | National University of Singapore via Coursera |
Instructor | Mohan Dutta |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course