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Creating & Hosting Profitable Seminars, Events And Workshops

Lisa Newton

Have you been selling your time for money as a coach or consultant? Are you looking for a way to generate an additional revenue stream? Look no further. Our practical course, "Creating & Hosting Profitable Seminars, Events And Workshops" is here to teach you how to attract hundreds of people to your events that sell out and generate huge profits for you.

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Have you been selling your time for money as a coach or consultant? Are you looking for a way to generate an additional revenue stream? Look no further. Our practical course, "Creating & Hosting Profitable Seminars, Events And Workshops" is here to teach you how to attract hundreds of people to your events that sell out and generate huge profits for you.

Running live events can add 5 or 6 figures to your bottom line, but there is an art to getting 'bums on seats'. If you miss even one of the six vital pieces of the jigsaw, you could break even at best or end up losing a lot of time and money at worst. But don't worry, our comprehensive course covers all your fears.

From being scared of running an event and having no one turn up, to worrying about the marketing budget and not having enough to fill the room, we've got you covered. We'll even help you find the perfect location for your event.

Our course tutor has years of experience running events with varying degrees of success. After breaking even, cancelling events, and losing money on events that were marketed but didn't generate results, she developed a strategy to break down what makes a seminar a sell-out success. With this strategy, she regularly runs her widely popular 'How to write a book in two weeks' seminar.

Not everyone can make it to live events, but we've got you covered there too. Our course covers live webinars and live-streaming options that attendees can pay to access. By the end of the course, you'll have all the knowledge and skills needed to create and host profitable events that your audience will love.

Don't miss out on the opportunity to add a new revenue stream to your business. Join "Creating & Hosting Profitable Seminars, Events And Workshops" today.

Enroll now

What's inside

Learning objectives

  • Know and apply the 7 key elements needed to run a highly successful and profitable event
  • Know how to get your ideal customer in the room
  • Effectively price your event at the right level
  • Ensure your event is profitable before a single person walks through the door
  • Structure your seminar content so it delivers incredible value, but also has maximum sales impact
  • Craft the right back end offer to drastically increase your event revenue and 'spend per head' - without it becoming a 'pitch-fest'
  • Apply sponsorship as a revenue creation strategy and have companies beating a path to your door to sponsor your events
  • Potentially make tens of thousands of pounds in sales from tiny events with less than 10 people in the room
  • Marketing strategies

Syllabus

What we'll be covering in the course
Introduction to the course and your tutor
The Free Information Age
Business Coaching - Taster session
Read more
Purpose
Promoting Your Event
The Sales Process Begins
Promote
People
The 5 stages of planning effectively
Planning - Vague Idea
Goals
Your Irresistable Offer
Eventbrite Page & Social Media Sharing
Stage 2 of the Plan - weeks 4 to 6
Stage 3 of the Plan
Stage 4
Stage 5
The Event Programme
Program Content
Content that Changes
Program Format - Beginning and Middle
Program Format - The End
How to make big money from small events
Profit
Discovery Day Strategy
What processes do we need in place?
Processes
Preparation
Recap and next steps
Conclusion

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creating & Hosting Profitable Seminars, Events And Workshops with these activities:
Review Marketing Fundamentals
Refresh your understanding of basic marketing principles to effectively promote your seminars and workshops.
Browse courses on Event Marketing
Show steps
  • Review key marketing concepts like target audience, value proposition, and marketing channels.
  • Research current marketing trends and best practices for event promotion.
  • Identify your ideal customer profile for your seminars and workshops.
Read 'This is Marketing' by Seth Godin
Gain a deeper understanding of modern marketing principles to attract the right audience to your events.
View This Is Strategy on Amazon
Show steps
  • Read the book and take notes on key concepts and strategies.
  • Reflect on how these concepts can be applied to promoting your seminars and workshops.
  • Identify specific marketing tactics you can implement based on the book's recommendations.
Develop a Marketing Plan for a Sample Event
Apply the course concepts by creating a comprehensive marketing plan for a hypothetical seminar or workshop.
Show steps
  • Define the target audience, event topic, and unique selling proposition.
  • Outline the marketing channels you will use to promote the event.
  • Create a budget and timeline for your marketing activities.
  • Develop sample marketing materials, such as social media posts and email campaigns.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Sample Eventbrite Page
Practice creating an effective Eventbrite page to attract attendees to your seminars and workshops.
Show steps
  • Write a compelling event description that highlights the benefits of attending.
  • Choose an eye-catching event image or video.
  • Set the appropriate ticket prices and availability.
  • Configure the event settings to optimize for search and visibility.
Pricing Scenarios
Practice pricing your events to ensure profitability before a single person walks through the door.
Show steps
  • Create several different pricing scenarios for your event.
  • Calculate the costs associated with each scenario.
  • Determine the profit margin for each scenario.
Read 'Expert Secrets' by Russell Brunson
Learn how to position yourself as an expert and build a loyal following for your seminars and workshops.
View Traffic Secrets: The Underground Playbook for... on Amazon
Show steps
  • Read the book and identify key strategies for building your personal brand.
  • Develop your unique message and story to connect with your audience.
  • Create compelling offers that solve your audience's problems.
Attend Industry Conferences
Network with other professionals in your industry to learn best practices and promote your events.
Show steps
  • Identify relevant industry conferences and events.
  • Attend the conferences and network with other attendees.
  • Promote your seminars and workshops to potential attendees.
  • Collect business cards and follow up with contacts after the event.

Career center

Learners who complete Creating & Hosting Profitable Seminars, Events And Workshops will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creating & Hosting Profitable Seminars, Events And Workshops.
Cover image
This Is Strategy
Save
Seth Godin's 'This is Marketing' provides a modern perspective on marketing that emphasizes empathy and building trust with your audience. is highly relevant to the course as it focuses on attracting the right customers to your events by offering value and solving their problems. It helps you understand how to create an irresistible offer and craft content that resonates with your target audience. This book valuable resource for understanding the core principles of effective marketing in the context of seminars and workshops.
This Is Strategy
Paperback
Check
This Is Strategy
Kindle Edition
Check
Cover image
Traffic Secrets
Save
'Expert Secrets' by Russell Brunson focuses on turning your knowledge and expertise into a profitable business. is particularly useful for this course because it teaches you how to build a following, create compelling offers, and sell your seminars and workshops effectively. It provides strategies for crafting your message, building a tribe, and creating a movement around your expertise. This book valuable resource for anyone looking to establish themselves as an authority in their field and monetize their knowledge through live events.
Traffic Secrets: The Underground Playbook for...
Paperback
$$
Traffic Secrets: The Underground Playbook for...
Kindle Edition
$
(Deutsch) Traffic Secrets: Die geheimen Hacks, wie du deine...
Kindle Edition
$$

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Effort
4.5 total hours
Via
Udemy
Instructor
Lisa Newton
Language
English
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