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Daniel Kob
and
Liana Gross Furini
Take your search engine marketing skills to the next level with Udacity's SEM Training Course. Learn how to create effective ad campaigns using Google Ads.
Prerequisite details
Read more
Take your search engine marketing skills to the next level with Udacity's SEM Training Course. Learn how to create effective ad campaigns using Google Ads.
Prerequisite details
Read more
Take your search engine marketing skills to the next level with Udacity's SEM Training Course. Learn how to create effective ad campaigns using Google Ads.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- Value proposition
- User personas
- Marketing objectives
- Customer journey maps
- Marketing channels
- Marketing fundamentals
- Acquisition funnels
- Marketing metrics
You will also need to be able to communicate fluently and professionally in written and spoken English.
Register for this course and see more details by visiting:
OpenCourser.com/course/adnee4/search
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What's inside
Syllabus
Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.
You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are
Read more
Syllabus
Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.
You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are
Read more
You will learn about the different elements of effective text ads, ad extensions, and best practices and the most common mistakes when writing text ads.
Learn how bidding works, how Google decides which ads to place, when, and how to calculate the maximum you should bid per click.
In this lesson, we will discuss the KPIs that you should monitor and optimize when running a Google Ads campaign.
Evaluate Google Campaigns and create your own keyword lists in this project.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for individuals looking to enhance their search engine marketing skills
Provides hands-on practice through Google Ads campaign creation
Covers the fundamentals of Search Engine Marketing, including keyword research, ad optimization, and campaign monitoring
Taught by experienced instructors who are recognized for their expertise in SEM
Requires prior understanding of marketing fundamentals and experience in using search engine marketing tools
Save this course
Save Search Engine Marketing (SEM) to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Search Engine Marketing (SEM) with these
activities:
Review marketing fundamentals
Show steps
Refresh your understanding of marketing fundamentals to build a strong foundation for this course.
Browse courses on
Marketing Fundamentals
Show steps
-
Revisit the 4 Ps of Marketing (product, price, place, promotion)
-
Review the concept of target market and market segmentation
-
Recall the stages of the marketing funnel
Join a study group or online forum
Show steps
Engaging with others in a study group or online forum can provide valuable support and insights.
Show steps
-
Find a study group or online forum related to SEM
-
Introduce yourself and share your goals
-
Participate in discussions and ask questions
Develop your value proposition
Show steps
Creating your own value proposition will help you understand the key benefits and differentiators of Google Ads.
Show steps
-
Identify the target audience for your value proposition
-
List the key benefits and unique selling points of Google Ads
-
Craft a concise and compelling value proposition statement
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice keyword research
Show steps
Keyword research is essential for effective Google Ads campaigns. This activity will help you develop your keyword research skills.
Show steps
-
Use Google Keyword Planner to research relevant keywords
-
Analyze search volume, competition, and cost-per-click for different keywords
-
Identify long-tail keywords with lower competition
Follow online tutorials on SEM best practices
Show steps
There are many helpful online tutorials that can supplement your learning and provide practical tips.
Show steps
-
Search for online tutorials on SEM best practices
-
Select a tutorial that covers a specific topic you want to improve
-
Follow the tutorial instructions and apply the techniques to your SEM campaigns
Create a Google Ads campaign plan
Show steps
Putting together a campaign plan will help you set clear goals, target the right audience, and develop effective ad creatives.
Show steps
-
Define your campaign goals and objectives
-
Identify your target audience and their demographics
-
Develop a keyword list and bidding strategy
-
Create ad copy and landing pages
Attend an industry conference or webinar
Show steps
Attending industry events will allow you to connect with experts and learn about the latest trends in SEM.
Show steps
-
Research upcoming industry conferences or webinars related to SEM
-
Register for the event and prepare questions
-
Attend the event and actively participate in discussions
Help mentor a beginner in SEM
Show steps
Mentoring others can reinforce your understanding of SEM concepts and help you develop leadership skills.
Show steps
-
Identify a beginner in SEM who could benefit from your guidance
-
Offer your support and schedule regular meetings
-
Provide feedback and guidance on their SEM activities
Contribute to an open-source SEM project
Show steps
Participating in open-source projects allows you to collaborate with others and gain hands-on experience.
Show steps
-
Identify an open-source SEM project that aligns with your interests
-
Install and familiarize yourself with the project codebase
-
Identify an issue or feature you can contribute to
-
Create a pull request or submit a patch to the project
Review marketing fundamentals
Show steps
Refresh your understanding of marketing fundamentals to build a strong foundation for this course.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Revisit the 4 Ps of Marketing (product, price, place, promotion)
- Review the concept of target market and market segmentation
- Recall the stages of the marketing funnel
Join a study group or online forum
Show steps
Engaging with others in a study group or online forum can provide valuable support and insights.
Show steps
Show steps
Show steps
- Find a study group or online forum related to SEM
- Introduce yourself and share your goals
- Participate in discussions and ask questions
Develop your value proposition
Show steps
Creating your own value proposition will help you understand the key benefits and differentiators of Google Ads.
Show steps
Show steps
Show steps
- Identify the target audience for your value proposition
- List the key benefits and unique selling points of Google Ads
- Craft a concise and compelling value proposition statement
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice keyword research
Show steps
Keyword research is essential for effective Google Ads campaigns. This activity will help you develop your keyword research skills.
Show steps
Show steps
Show steps
- Use Google Keyword Planner to research relevant keywords
- Analyze search volume, competition, and cost-per-click for different keywords
- Identify long-tail keywords with lower competition
Follow online tutorials on SEM best practices
Show steps
There are many helpful online tutorials that can supplement your learning and provide practical tips.
Show steps
Show steps
Show steps
- Search for online tutorials on SEM best practices
- Select a tutorial that covers a specific topic you want to improve
- Follow the tutorial instructions and apply the techniques to your SEM campaigns
Create a Google Ads campaign plan
Show steps
Putting together a campaign plan will help you set clear goals, target the right audience, and develop effective ad creatives.
Show steps
Show steps
Show steps
- Define your campaign goals and objectives
- Identify your target audience and their demographics
- Develop a keyword list and bidding strategy
- Create ad copy and landing pages
Attend an industry conference or webinar
Show steps
Attending industry events will allow you to connect with experts and learn about the latest trends in SEM.
Show steps
Show steps
Show steps
- Research upcoming industry conferences or webinars related to SEM
- Register for the event and prepare questions
- Attend the event and actively participate in discussions
Help mentor a beginner in SEM
Show steps
Mentoring others can reinforce your understanding of SEM concepts and help you develop leadership skills.
Show steps
Show steps
Show steps
- Identify a beginner in SEM who could benefit from your guidance
- Offer your support and schedule regular meetings
- Provide feedback and guidance on their SEM activities
Contribute to an open-source SEM project
Show steps
Participating in open-source projects allows you to collaborate with others and gain hands-on experience.
Show steps
Show steps
Show steps
- Identify an open-source SEM project that aligns with your interests
- Install and familiarize yourself with the project codebase
- Identify an issue or feature you can contribute to
- Create a pull request or submit a patch to the project
Career center
Learners who complete Search Engine Marketing (SEM) will develop knowledge and skills
that may be useful to these careers:
Search Engine Marketing Specialist
Search Engine Marketing Specialist
A Search Engine Marketing Specialist plans and executes marketing campaigns using search engine optimization (SEO) and pay-per-click (PPC) advertising. Understanding the basics of SEM and Google Ads is a great foundation for a career as a Search Engine Marketing Specialist. This course will provide an overview of SEM, keyword research, ad creation, and campaign management, all of the skills you will use as a Search Engine Marketing Specialist.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager develops and executes digital marketing campaigns across various channels, including search engine marketing (SEM). This course will provide a solid foundation in SEM, including keyword research, ad creation, and campaign management, all essential skills for a successful Digital Marketing Manager.
Google Ads Specialist
Google Ads Specialist
A Google Ads Specialist manages Google Ads campaigns. This course will provide Google Ads Specialists with the skills to create and manage effective SEM campaigns, including keyword research, ad creation, and campaign management.
PPC Specialist
PPC Specialist
A PPC Specialist manages pay-per-click (PPC) advertising campaigns. This course will provide PPC Specialists with the skills to create and manage effective SEM campaigns, including keyword research, ad creation, and campaign management.
Marketing Analyst
Marketing Analyst
A Marketing Analyst analyzes marketing data to measure the effectiveness of marketing campaigns. SEM is an important marketing channel, and this course will provide Marketing Analysts with the skills to evaluate SEM campaigns and make data-driven decisions.
SEO Specialist
SEO Specialist
An SEO Specialist optimizes websites to improve their visibility in search engine results pages (SERPs). SEM is a complementary marketing channel to SEO, and this course will provide SEO Specialists with the skills to create and manage effective SEM campaigns.
E-commerce Manager
E-commerce Manager
An E-commerce Manager oversees the operation of an e-commerce website. SEM is an important marketing channel for e-commerce businesses, and this course will provide E-commerce Managers with the skills to create and manage effective SEM campaigns.
Performance Marketing Manager
Performance Marketing Manager
A Performance Marketing Manager oversees the performance of marketing campaigns and works to improve return on investment (ROI). SEM is an important marketing channel, and this course will provide Performance Marketing Managers with the skills to evaluate SEM campaigns and make data-driven decisions.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to clients. SEM is an important marketing channel, and this course will provide Marketing Consultants with the skills to advise clients on SEM strategy and execution.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make decisions. SEM is a data-driven marketing channel, and this course will provide Data Analysts with the skills to evaluate SEM campaigns and make data-driven decisions.
Social Media Manager
Social Media Manager
A Social Media Manager manages social media accounts for businesses. SEM is a complementary marketing channel to social media, and this course will provide Social Media Managers with the skills to create and manage effective SEM campaigns.
Content Marketer
Content Marketer
A Content Marketer creates and distributes content to attract and engage customers. SEM is a complementary marketing channel to content marketing, and this course will provide Content Marketers with the skills to create and manage effective SEM campaigns.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager manages email marketing campaigns for businesses. SEM is a complementary marketing channel to email marketing, and this course will provide Email Marketing Managers with the skills to create and manage effective SEM campaigns.
Web Analyst
Web Analyst
A Web Analyst tracks and analyzes website traffic data to improve website performance. SEM is an important traffic source, and this course will provide Web Analysts with the skills to evaluate SEM campaigns and make data-driven decisions.
Business Analyst
Business Analyst
A Business Analyst identifies and analyzes business needs and develops solutions to improve business processes. SEM is an important marketing channel, and this course will provide Business Analysts with the skills to evaluate SEM campaigns and make data-driven recommendations.
For more career information including salaries, visit:
OpenCourser.com/course/adnee4/search
Reading list
We've selected five books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Search Engine Marketing (SEM).
Save
Comprehensive guide to search engine optimization, covering both technical and strategic aspects. It valuable resource for anyone looking to improve their website's ranking in search results.
This textbook provides a comprehensive overview of search engine optimization (SEO), including both technical and strategic aspects. It valuable resource for students, professionals, and anyone looking to improve their website's ranking in search results.
Practical guide to paid search marketing, including both Google AdWords and Bing Ads. It provides step-by-step instructions on how to create and manage search engine marketing campaigns.
Save
Provides a comprehensive overview of search engine optimization (SEO) and is particularly useful for beginners or those looking to refresh their knowledge. It covers the basics of SEO, such as keyword research, on-page optimization, and link building.
Save
Provides a practical guide to web analytics, which is essential for tracking and measuring the performance of search engine marketing campaigns. It covers topics such as data collection, analysis, and reporting.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/adnee4/search
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Effort
4 weeks
Via
Udacity
Instructors
Daniel Kob
Liana Gross Furini
Language
English
Good to know
Suitable for individuals looking to enhance their search engine marketing skills
Provides hands-on practice through Google Ads campaign creation
Covers the fundamentals of Search Engine Marketing, including keyword research, ad optimization, and campaign monitoring
Taught by experienced instructors who are recognized for their expertise in SEM
Requires prior understanding of marketing fundamentals and experience in using search engine marketing tools
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