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Global Marketing Strategy

International Business Management,

In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.

Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.

This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of customer, competitor, and context analysis. Particular emphasis will be placed on the role of disruptive positioning strategies and how firms can utilize such strategies to their advantage.

You will develop integrated marketing strategies taking into consideration the problems and perspectives of marketing across national boundaries and within foreign countries. You’ll learn to evaluate and prioritize information that influences marketing decisions and deal with ambiguous information when engaged in business globally. You will also gain understanding of the strategic implications of the Country of Origin Effect and how this influences customer’s information processing of firms and brands.

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Rating Not enough ratings
Length 6 weeks
Effort 10 - 12 hours per week
Starts Mar 19 (84 weeks ago)
Cost $249
From Thunderbird School of Global Management, ASUx via edX
Instructor Seigyoung Auh
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Global Marketing Fellow $59k

Global Sales & Marketing $89k

Associate Global Marketing $98k

Global Marketing and Communications $103k

Global Engagement Marketing $113k

Global Marketing Executive $119k

Global Trade Marketing $119k

Global Manager of Marketing $148k

Global Marketing Manager- Global Strategic Marketing $156k

Product Marketing (Global) $172k

Global Partner Marketing $232k

Global Field Marketing $239k

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Rating Not enough ratings
Length 6 weeks
Effort 10 - 12 hours per week
Starts Mar 19 (84 weeks ago)
Cost $249
From Thunderbird School of Global Management, ASUx via edX
Instructor Seigyoung Auh
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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