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Developing a Competitive Strategy

Become a Business Operations Associate,

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.

Contents:

  • Introduction
  • 1. What Is Your Competitive Advantage?
  • 2. Sources of Onstage Advantage
  • 3. Sources of Backstage Advantage
  • Conclusion
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Length 1h 4m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Anil Gupta
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Business Business Strategy Business Skills Enterprise Marketing Competitive Strategies

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Rating Not enough ratings
Length 1h 4m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Anil Gupta
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Business Business Strategy Business Skills Enterprise Marketing Competitive Strategies

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