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Estratégia competitiva

Tobias Kretschmer

Neste curso de seis módulos, você aprenderá como empresas e organizações se comportam em situações nas quais decisões estratégicas são interdependentes, isto é, onde minhas ações afetam os lucros da concorrência e vice-versa. Com o uso de ferramentas básicas da teoria de jogos, vamos analisar como são escolhidas pelas empresas as estratégias para ter uma vantagem competitiva.

Este curso também está disponível em chinês. Vá ao nosso catálogo de cursos para acessar a versão chinesa de Estratégia competitiva.

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What's inside

Syllabus

Cuide dos seus concorrentes
Neste módulo, apresentamos os conceitos básicos da teoria de jogos e usamos jogos estratégicos para aprender sobre análise da concorrência. Respondemos “o que é uma estratégia” e analisamos modos diferentes de determinar a melhor estratégia, ou a dominante. Também discutimos os conceitos de equilíbrio de Nash e dilema do prisioneiro, e aprendemos que é importante antecipar e levar em consideração as ações de outros jogadores. Por fim, analisamos o que acontece quando mudamos o jogo de simultâneo (onde todos agem do mesmo modo) para sequencial (onde os jogadores se movem um depois do outro).
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Adequado para alunos que procuram entender o comportamento estratégico de empresas e organizações
Oferece ferramentas básicas da teoria dos jogos para análise da concorrência
Explora a cooperação entre empresas e seus benefícios
Aborda estratégias de entrada e permanência no mercado
Analisa a importância de pesquisa e desenvolvimento e estratégias de diferenciação
Examina o projeto de produtos e estratégias de precificação como fatores competitivos
Necessita conhecimentos básicos em teoria de jogos

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Reviews summary

Estratégia competitiva: teoria e aplicação

Segundo os alunos, este curso de Estratégia Competitiva oferece uma base sólida em teoria de jogos, essencial para profissionais de negócios. Muitos destacam a clareza das explicações e a didática impecável do professor, tornando conceitos complexos acessíveis. O material didático é de alta qualidade e bem estruturado, permitindo que os alunos apliquem ideias no trabalho e melhorem suas habilidades de análise estratégica. Módulos sobre entrada no mercado e cooperação entre empresas são frequentemente elogiados. No entanto, alguns apontam que o curso é muito teórico, com poucos exemplos práticos ou estudos de caso, o que pode ser um desafio para iniciantes absolutos ou aqueles que buscam aplicação imediata. Apesar disso, a relevância do conteúdo se mantém atualizada.
O conteúdo se mantém relevante e aplicável ao cenário atual.
"Muito atualizado, mesmo sendo teoria. As discussões nos fóruns são boas e o material complementar é enriquecedor."
"Sinto que minhas habilidades de análise estratégica melhoraram muito. Recomendo fortemente para quem quer aprofundar."
"Levarei muito do que aprendi para minha carreira, especialmente a análise de movimentos estratégicos."
Fornece uma base conceitual robusta em teoria de jogos e estratégia.
"O curso é excelente para quem busca uma base sólida em teoria de jogos aplicada à estratégia."
"Uma introdução muito abrangente à estratégia competitiva... As explicações são bem fundamentadas na teoria."
"Um curso que realmente muda a forma como você pensa sobre o mercado. As ferramentas da teoria de jogos são poderosíssimas."
O professor explica conceitos complexos de forma clara e acessível.
"Os conceitos são explicados de forma clara e o professor é muito didático. Senti que pude aplicar várias ideias no meu trabalho."
"Professor muito claro e acessível. Consegui entender a lógica por trás das decisões estratégicas de uma forma que nunca tinha visto."
"Material didático impecável e o professor explica com maestria. Um curso essencial para qualquer profissional de negócios."
Pode ser denso e exigir esforço extra de quem não tem base.
"Achei o curso um pouco denso demais para iniciantes absolutos. A linguagem é acadêmica e exige um esforço extra."
"Conteúdo interessante, mas a velocidade das aulas às vezes era um desafio. Tive que pausar muito para entender tudo."
"Poderia ter mais introdução aos termos da teoria de jogos. As leituras são extensas e por vezes confusas."
Prioriza a teoria, o que pode requerer complementos práticos.
"O curso oferece uma visão sólida da teoria, mas eu esperava mais exemplos práticos ou estudos de caso."
"Para quem busca aplicação direta, pode ser um pouco abstrato. Ainda assim, é uma excelente base conceitual."
"Senti falta de mais interatividade e projetos práticos. O foco é muito teórico, o que para mim não foi o ideal."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Estratégia competitiva with these activities:
Practice your quantitative analysis skills
Strengthening your quantitative skills will enhance your ability to analyze and interpret data in this course.
Browse courses on Quantitative Analysis
Show steps
  • Review basic mathematical concepts
  • Practice solving quantitative problems
  • Use online resources or textbooks for additional practice
Revise basic game theory concepts
Brushing up on basic game theory principles, such as Nash equilibrium and dominant strategies, will provide a solid foundation for understanding the course content.
Browse courses on Game Theory
Show steps
  • Review class notes or online materials on game theory fundamentals.
  • Work through practice problems or examples.
Review foundational economic concepts
Brushing up on foundational economic principles will prepare you to deeply comprehend the complexities covered in this course.
Browse courses on Microeconomics
Show steps
  • Review the basics of supply and demand
  • Examine the role of competition in the economy
  • Review the concept of market equilibrium
Six other activities
Expand to see all activities and additional details
Show all nine activities
Compile a glossary of game theory terms
Creating a glossary will reinforce your understanding of key concepts and improve your recall.
Show steps
  • Identify important terms and definitions
  • Define the terms clearly and concisely
  • Organize the terms into a logical structure
Join a study group or discussion forum
Engaging with peers will enhance your learning through diverse perspectives.
Show steps
  • Identify a study group or discussion forum
  • Participate actively in discussions and ask questions
  • Share your own insights and perspectives
Explore case studies of competitive strategies
Analyzing real-world examples will solidify your understanding of how businesses implement competitive strategies.
Show steps
  • Identify a case study of interest
  • Analyze the competitive strategies used by the company
  • Evaluate the effectiveness of the strategies
Solve game theory exercises and problems
Regular practice will improve your problem-solving skills and deepen your understanding of game theory principles.
Show steps
  • Find practice problems and exercises
  • Attempt to solve the problems without assistance
  • Check your solutions and learn from mistakes
Develop a game theory simulation
Creating a simulation will allow you to apply and refine your understanding of game theory concepts.
Show steps
  • Choose a game theory scenario
  • Design the simulation
  • Implement the simulation in a programming language
  • Run the simulation and analyze the results
Participate in a game theory competition
Applying your knowledge in a competitive setting will challenge you and push you to refine your skills.
Show steps
  • Identify a suitable competition
  • Prepare thoroughly by practicing and studying
  • Participate in the competition and give your best effort

Career center

Learners who complete Estratégia competitiva will develop knowledge and skills that may be useful to these careers:
Strategy Consultant
Strategy Consultants may find this course extremely valuable as it provides a comprehensive overview of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are essential for developing successful strategies.
See salaries and explore the career path for Strategy Consultant
Economist
Economists may find this course useful for gaining a deeper understanding of game theory and its applications in business strategy. It can be particularly valuable for those working in fields such as industrial organization or antitrust.
See salaries and explore the career path for Economist
Marketer
This course can be useful for Marketers as it provides a comprehensive overview of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and product design, which are essential for developing effective marketing campaigns.
See salaries and explore the career path for Marketer
Product Manager
Product Managers can benefit from this course as it provides a solid foundation in game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and product design, all of which are essential for developing successful products.
See salaries and explore the career path for Product Manager
Venture Capitalist
Venture Capitalists may find this course helpful as it provides a solid understanding of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are relevant to venture capital investing decisions.
See salaries and explore the career path for Venture Capitalist
Business Development Manager
For Business Development Managers, this course can help strategize ways to collaborate with other companies in a mutually beneficial way. It also covers innovation and differentiation strategies that can aid in capturing market share.
See salaries and explore the career path for Business Development Manager
Data Scientist
For data scientists, this course can help build a solid foundation in game theory and its applications in business strategy. It can be particularly useful for data scientists aiming to work in industries where competition is a key factor.
See salaries and explore the career path for Data Scientist
Financial Analyst
Financial Analysts can benefit from this course as it provides a solid understanding of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are relevant to financial analysis.
See salaries and explore the career path for Financial Analyst
Professor
This course may be helpful for Professors teaching business strategy or game theory. It provides a comprehensive overview of the subject and can help professors stay up-to-date on the latest research and developments.
See salaries and explore the career path for Professor
Researcher
Researchers in the field of business strategy or game theory may find this course useful. It provides a comprehensive overview of the subject and can help researchers stay up-to-date on the latest research and developments.
See salaries and explore the career path for Researcher
Investment Banker
Investment Bankers may find this course helpful as it covers topics such as market entry, pricing strategies, and research and development. These concepts are essential for understanding the competitive dynamics of companies and making sound investment decisions.
See salaries and explore the career path for Investment Banker
Entrepreneur
This course can be useful for Entrepreneurs as it provides a strong foundation in game theory and its applications in business strategy. It can provide insights into how to make strategic decisions in competitive markets and gain a competitive advantage.
See salaries and explore the career path for Entrepreneur
Consultant
This course may be helpful for Consultants advising clients on strategy and game theory. The concepts taught in this course are applied to real-world business scenarios to demonstrate their practical application.
See salaries and explore the career path for Consultant
Chief Technology Officer
The course can be useful to Chief Technology Officers or those aiming to become one. It delves into research and development topics and strategies and may help you spearhead innovation in your company to gain a competitive advantage.
See salaries and explore the career path for Chief Technology Officer
Business Analyst
Business Analysts seeking to work with product and design teams may find this course useful. It provides a solid foundation in game theory, a key tool for understanding the ways in which decisions by one party in a competitive environment affect the outcomes for all parties.
See salaries and explore the career path for Business Analyst

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Estratégia competitiva .
Cover image
Theory of Games and Economic Behavior
Save
Classic text on game theory, providing a rigorous mathematical foundation for the field. It valuable resource for students and practitioners who want to learn more about the theoretical foundations of game theory.
(English) Theory of Games and Economic Behavior
Paperback
$$
(English) Theory of Games and Economic Behavior: 60th...
Paperback
$$$
(English) Theory of Games and Economic Behavior
Paperback
$$$
(English) Theory of Games and Economic Behavior: 60th...
Kindle Edition
$$$
Cover image
Models in Microeconomic Theory
Save
Provides a detailed analysis of cooperative game theory, with a focus on applications in economics and political science. It valuable resource for students and practitioners who want to learn more about the theory and practice of cooperative game theory.
Models in Microeconomic Theory
Paperback
Check
Models in Microeconomic Theory
Kindle Edition
Check
Cover image
The Art of Strategy: A Game Theorist's Guide to...
Save
Provides a popular introduction to game theory, with a focus on applications in business and life. It valuable resource for students and practitioners who want to learn more about the theory and practice of game theory.
(English) The Art of Strategy: A Game Theorist's Guide to...
Paperback
$$
(English) The Art of Strategy: A Game Theorist's Guide to...
Paperback
$$
(English) The Art of Strategy: A Game Theorist's Guide to...
Kindle Edition
$
Cover image
Playing for Real Coursepack Edition
Save
Provides a detailed analysis of game theory, with a focus on applications in economics and political science. It valuable resource for students and practitioners who want to learn more about the theory and practice of game theory.
Playing for Real Coursepack Edition
Paperback
Check
Playing for Real Coursepack Edition
Kindle Edition
Check
Cover image
Collaborating with the Enemy
Save
Provides a practical guide to cooperation, with a focus on how to work with people you don't agree with or like. It valuable resource for students and practitioners who want to learn more about the theory and practice of cooperation.
Collaborating with the Enemy
Paperback
Check
Collaborating with the Enemy
Kindle Edition
Check
Cover image
R&D and Productivity
Save
Provides a detailed analysis of research and development in industry, with a focus on the economics of innovation. It valuable resource for students and practitioners who want to learn more about the theory and practice of research and development.
(English) R&D, Patents and Productivity (National Bureau of...
Kindle Edition
$$$
(English) R&D and Productivity: The Econometric Evidence...
Kindle Edition
$$$
R&D, Education, and Productivity: A Retrospective...
Hardcover
$$$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a practical guide to the lean startup methodology, which process for developing and validating new products and services. It valuable resource for students and practitioners who want to learn more about the theory and practice of the lean startup methodology.
(English) The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
(English) The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Strategy and Tactics of Pricing
Save
Provides a comprehensive overview of pricing strategy, with a focus on practical applications. It valuable resource for students and practitioners who want to learn more about the theory and practice of pricing.
(English) The Strategy and Tactics of Pricing: A Guide to...
Paperback
$$$$
(English) The Strategy and Tactics of Pricing: A Guide to...
Hardcover
$$
(English) The Strategy and Tactics of Pricing: A guide to...
Paperback
$$$
(English) The Strategy and Tactics of Pricing: A Guide to...
Paperback
$$
(English) Strategy and Tactics of Pricing A Guide to...
Hardcover
$$
(English) The Strategy and Tactics of Pricing: A Guide to...
Kindle Edition
$$$$
(English) The Strategy and Tactics of Pricing: A Guide to...
Kindle Edition
$$$$

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Course image
Effort
Dez horas de vídeos e testes
Via
Coursera
Institution
Ludwig-Maximilians-Universität München (LMU)
Instructor
Tobias Kretschmer
Language
Português
Transcripts
English Español 中文 العربية Pусский українська мова
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Adequado para alunos que procuram entender o comportamento estratégico de empresas e organizações
Oferece ferramentas básicas da teoria dos jogos para análise da concorrência
Explora a cooperação entre empresas e seus benefícios
Aborda estratégias de entrada e permanência no mercado
Analisa a importância de pesquisa e desenvolvimento e estratégias de diferenciação
Examina o projeto de produtos e estratégias de precificação como fatores competitivos
Necessita conhecimentos básicos em teoria de jogos
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