Estratégia competitiva from Coursera

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Syllabus

Cuide dos seus concorrentes

Neste módulo, apresentamos os conceitos básicos da teoria de jogos e usamos jogos estratégicos para aprender sobre análise da concorrência. Respondemos “o que é uma estratégia” e analisamos modos diferentes de determinar a melhor estratégia, ou a dominante. Também discutimos os conceitos de equilíbrio de Nash e dilema do prisioneiro, e aprendemos que é importante antecipar e levar em consideração as ações de outros jogadores. Por fim, analisamos o que acontece quando mudamos o jogo de simultâneo (onde todos agem do mesmo modo) para sequencial (onde os jogadores se movem um depois do outro).

Por que as empresas trabalham juntas

Segundo a teoria econômica, as empresas competem umas com as outras no mercado. Na realidade, elas costumam cooperar amistosamente umas com as outras. Neste módulo, tentamos entender essa estratégia, e por que isso é bom para as organizações envolvidas. Com isso, avaliamos os fatores que incentivam ou atrapalham a cooperação e os aplicaremos com diferentes exemplos.

Produtos complementares e parcerias estratégicas

Neste módulo, apresentamos os complementos e discutimos o que eles significam para nós em termos econômicos. Estudamos por que as empresas gostam de vender seus produtos em pacote, e como a complementaridade cria custos de troca. Também discutimos a importância dessa coordenação entre as empresas com produtos complementares. Por fim, analisamos as parcerias estratégicas como ferramenta eficiente para alinhar os interesses das empresas nesse cenário específico.

Entrando em um novo mercado

Este módulo aborda a entrada no mercado. Primeiro, analisaremos diferentes ferramentas para avaliar a atratividade de um mercado. Depois, falaremos sobre as estratégias que se mostraram úteis para entrar em um novo mercado, como estratégias de posicionamento e de marketing. Também consideraremos outra perspectiva e analisaremos o que empresas estabelecidas podem fazer para manter novos concorrentes fora do mercado.

Por que se preocupar com pesquisa e desenvolvimento

No contexto de P&D, uma série de questões estratégicas importantes costuma vir à tona. Neste módulo, vamos analisar essas questões. Embora muitas inovações sejam criadas em um golpe de sorte, parece que a maioria das inovações é criada porque seus inventores se dedicaram a essa inovação específica e estratégia de diferenciação.

Projetando produtos de modo inteligente

Neste módulo, nosso foco está nos aspectos estratégicos do projeto do produto e das estratégias de preços. Analisamos como as empresas podem ajustar seus produtos de modo a reduzir a pressão competitiva no mercado. Depois, analisamos algumas estratégias genéricas para projeto e precificação de produto, e discutimos problemas relacionados a ficar paralisado entre essas estratégias.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Adequado para alunos que procuram entender o comportamento estratégico de empresas e organizações

Oferece ferramentas básicas da teoria dos jogos para análise da concorrência

Explora a cooperação entre empresas e seus benefícios

Aborda estratégias de entrada e permanência no mercado

Analisa a importância de pesquisa e desenvolvimento e estratégias de diferenciação

Examina o projeto de produtos e estratégias de precificação como fatores competitivos

Necessita conhecimentos básicos em teoria de jogos

Reviews summary

Competitive strategy concepts

Estratégia competitiva is an academic course that received high marks from its students. This course will teach you how to use basic game theory tools to analyze how companies choose strategies for competitive advantage.

Course teaches academic concepts.

"Excelente curso, com muita clareza e transparência sobre os assuntos, recomendo."

Course could provide more practical information on how to create strategies, such as OKRs and future-backwards.

"i expect more information about how to create the strategies, like okrs, and future backwards"

Career center

Learners who complete Estratégia competitiva will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants may find this course extremely valuable as it provides a comprehensive overview of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are essential for developing successful strategies.

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Marketer

This course can be useful for Marketers as it provides a comprehensive overview of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and product design, which are essential for developing effective marketing campaigns.

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Economist

Economists may find this course useful for gaining a deeper understanding of game theory and its applications in business strategy. It can be particularly valuable for those working in fields such as industrial organization or antitrust.

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Product Manager

Product Managers can benefit from this course as it provides a solid foundation in game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and product design, all of which are essential for developing successful products.

See salaries and explore the career path for Product Manager

Venture Capitalist

Venture Capitalists may find this course helpful as it provides a solid understanding of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are relevant to venture capital investing decisions.

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Financial Analyst

Financial Analysts can benefit from this course as it provides a solid understanding of game theory and its applications in business strategy. It covers topics such as market entry, pricing strategies, and research and development, all of which are relevant to financial analysis.

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Professor

This course may be helpful for Professors teaching business strategy or game theory. It provides a comprehensive overview of the subject and can help professors stay up-to-date on the latest research and developments.

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Data Scientist

For data scientists, this course can help build a solid foundation in game theory and its applications in business strategy. It can be particularly useful for data scientists aiming to work in industries where competition is a key factor.

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Business Development Manager

For Business Development Managers, this course can help strategize ways to collaborate with other companies in a mutually beneficial way. It also covers innovation and differentiation strategies that can aid in capturing market share.

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Researcher

Researchers in the field of business strategy or game theory may find this course useful. It provides a comprehensive overview of the subject and can help researchers stay up-to-date on the latest research and developments.

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Investment Banker

Investment Bankers may find this course helpful as it covers topics such as market entry, pricing strategies, and research and development. These concepts are essential for understanding the competitive dynamics of companies and making sound investment decisions.

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Entrepreneur

This course can be useful for Entrepreneurs as it provides a strong foundation in game theory and its applications in business strategy. It can provide insights into how to make strategic decisions in competitive markets and gain a competitive advantage.

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Chief Technology Officer

The course can be useful to Chief Technology Officers or those aiming to become one. It delves into research and development topics and strategies and may help you spearhead innovation in your company to gain a competitive advantage.

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Consultant

This course may be helpful for Consultants advising clients on strategy and game theory. The concepts taught in this course are applied to real-world business scenarios to demonstrate their practical application.

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Business Analyst

Business Analysts seeking to work with product and design teams may find this course useful. It provides a solid foundation in game theory, a key tool for understanding the ways in which decisions by one party in a competitive environment affect the outcomes for all parties.

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Estratégia competitiva

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