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In this course, you will explore real-world use cases in artificial intelligence (AI), machine learning (ML), and generative artificial intelligence (generative AI) across a range of industries. These areas include healthcare, finance, marketing, entertainment, and more. You will also learn about AI, ML, and generative AI capabilities and limitations, model selection techniques, and key business metrics.

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Syllabus

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Read about what's good
what should give you pause
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Develops AI, ML, and generative AI foundations, which are core skills across a wide array of industries
Offers practical exploration of various industrial applications of AI, ML, and generative AI
Teaches real-world skills in AI, ML, and generative AI that are in high demand in modern job market
Emphasizes key business metrics, an essential aspect for evaluating AI, ML, and generative AI projects
Delivered by AWS instructors, who are seasoned experts in cloud computing and AI

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Reviews summary

Ai use cases: business and industry overview

According to students, this course provides a largely positive and comprehensive introduction to AI use cases across various industries. It is particularly well-suited for those seeking a high-level understanding and practical business applications, rather than deep technical dives. Learners appreciate its clear explanations and coverage of real-world scenarios, finding it an excellent starting point for exploring AI's relevance in fields like healthcare and finance. However, prospective students should note that it offers limited technical depth and no hands-on coding, making it more foundational than advanced.
Excellent for beginners or those without a technical background.
"As someone new to AI, I found the explanations clear and easy to grasp without feeling overwhelmed."
"Perfect starting point for business professionals who need to understand AI's impact."
"I don't have a technical background, and this course helped me demystify AI concepts."
Emphasizes practical, business-oriented AI applications.
"The course is very helpful for understanding AI's strategic value and business implications."
"I found the focus on business metrics and model selection crucial for my professional role."
"It's a great course for anyone wanting to link AI concepts to real-world business problems."
Explores diverse AI, ML, and Generative AI use cases.
"This course gave me a fantastic overview of how AI is being applied across different industries."
"I appreciated the wide range of real-world examples, from healthcare to entertainment."
"It really opened my eyes to the many possibilities of AI and ML beyond just tech."
Suggests potential updates are needed for rapidly evolving AI.
"Given how fast AI evolves, some examples could use a refresh to reflect the latest trends."
"I noticed a few discussions that felt slightly out of date compared to current generative AI progress."
"It would be even better with regular updates on new developments and real-world cases."
Provides an overview; lacks in-depth technical implementation.
"If you're looking for hands-on coding or advanced algorithms, this course isn't for you."
"It's high-level; I was hoping for more technical details or practical labs."
"I already have a technical background, so some parts felt a bit too basic."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Artificial Intelligence Use Cases and Applications with these activities:
Follow the TensorFlow tutorials on machine learning
These tutorials will provide you with hands-on experience with machine learning using TensorFlow, the leading open-source machine learning library.
Browse courses on Machine Learning
Show steps
  • Go through the TensorFlow tutorials.
  • Complete the exercises and assignments.
Read 'Artificial Intelligence: A Modern Approach' by Stuart J. Russell and Peter Norvig
This book provides a comprehensive overview of the field of artificial intelligence and machine learning, and will help you build a strong foundation for the course.
Show steps
  • Read the book from cover to cover.
  • Take notes on the key concepts.
  • Complete the exercises and assignments at the end of each chapter.
Join a study group to discuss the course material
This will allow you to discuss the course material with other students and get help with any concepts you are struggling with.
Show steps
  • Find a study group to join.
  • Participate in the study group discussions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve leetcode problems on machine learning
This practice will help you improve your problem-solving skills and reinforce the concepts you learn in the course.
Browse courses on Machine Learning
Show steps
  • Solve leetcode problems on machine learning.
Build a machine learning model to predict customer churn
This project will allow you to apply the concepts you learn in the course to a real-world problem.
Browse courses on Machine Learning
Show steps
  • Gather data on customer churn.
  • Clean and prepare the data.
  • Build a machine learning model to predict customer churn.
  • Evaluate the performance of the model.
  • Deploy the model to production.
Develop a mobile app that uses AI to recognize objects
This project will allow you to apply the concepts you learn in the course to a real-world problem and develop your mobile development skills.
Browse courses on Artificial Intelligence
Show steps
  • Design the app.
  • Develop the app.
  • Test the app.
  • Deploy the app.
Contribute to an open-source machine learning project
This will allow you to gain experience with open-source software development and contribute to the machine learning community.
Browse courses on Machine Learning
Show steps
  • Find an open-source machine learning project to contribute to.
  • Submit a pull request to the project.

Career center

Learners who complete Exploring Artificial Intelligence Use Cases and Applications will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 46 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Exploring Artificial Intelligence Use Cases and Applications.
As a comprehensive reference, this book covers the full spectrum of generative AI, from foundational concepts to advanced techniques and applications, providing a deep understanding of the field.
A comprehensive and accessible overview of the fundamental concepts, algorithms, and applications of AI.
The premier applied machine learning masterwork, taking practitioners through intuitive concept breakdowns, production-grade Scikit-Learn workflows, and deep neural architecture implementations.
A timeless mathematical masterpiece that provides an uncompromising Bayesian and probabilistic foundation for linear classifiers, graphical models, kernel methods, and sampling algorithms.
A monumental foundational text establishing the mathematical, algorithmic, and statistical principles of modern deep neural networks, from linear algebra and optimization to convolutional and sequence modeling architectures.
The definitive mathematical and theoretical canon of statistical learning, establishing the rigorous analytical foundations of regularized regression, tree ensembles, and high-dimensional inference.
A distilled practitioner field guide outlining best practices for the entire machine learning lifecycle, from problem formulation and feature engineering to model deployment and monitoring.
Guides engineers step-by-step through implementing, training, and fine-tuning complete generative transformer architectures in pure PyTorch, providing crystal-clear low-level insight into modern foundation models.
Delivers an end-to-end systems architecture guide for building reliable production ML systems, addressing data engineering trade-offs, real-time feature computation, and model drift mitigation.
Presents the foundational treatise on Markov decision processes, temporal-difference learning, and policy gradient methods that underpin autonomous decision-making and modern post-training alignment workflows.
Bridges linear algebra, multivariable calculus, vector geometry, and probability directly to fundamental machine learning algorithms like PCA, Gaussian mixture models, and support vector machines.
Delves into the complex 'alignment problem,' which is the challenge of ensuring that AI systems act in accordance with human intentions and values. It explores the ethical and philosophical dimensions of building intelligent systems and is highly relevant to understanding the responsible development and deployment of AI applications.
Demystifies practical transformer model implementation through the Hugging Face ecosystem, demonstrating how to fine-tune, optimize, and deploy attention architectures across diverse natural language processing and understanding tasks.
Written by a leading AI researcher, this book addresses the critical issue of AI safety and the challenge of ensuring that advanced AI systems are aligned with human values. It is highly relevant to contemporary discussions around responsible AI and provides essential context for understanding the ethical considerations of AI applications.
Instructs data scientists on applied model evaluation, cross-validation, hyperparameter tuning, and pipeline construction through Scikit-Learn maintainers Andreas Müller and Sarah Guido.
Takes a 'code-first' approach to deep learning, making it accessible to individuals with a programming background. It focuses on practical techniques and building real-world applications using the fastai library. This is an excellent resource for those who want to quickly start building deep learning AI applications.
Delivers battle-tested operational patterns for serving foundation models, addressing GPU cluster throughput, semantic caching, automated evaluation benchmarks, and continuous latency minimization.
Investigates the engineering realities of running automated ML pipelines in production, addressing data drift detection, automated retraining loops, telemetry infrastructure, and continuous validation.
Details cloud-native DevOps architectures for orchestrating automated machine learning lifecycles, integrating CI/CD triggers, model registry synchronization, and automated hyperparameter sweep workers.
Details an applied architectural methodology for running high-performance open-weights models on local workstations, tackling quantization fidelity, memory bandwidth limits, and prompt assembly trade-offs.
Offers a rigorous theoretical foundation for reasoning under uncertainty, combining graph theory and probability distributions to model complex high-dimensional dependencies across autonomous intelligent systems.
This classic and comprehensive textbook on reinforcement learning, a key area in AI that focuses on how intelligent agents can learn to make decisions through trial and error. It provides a strong theoretical foundation for understanding how AI systems can learn and adapt in complex environments, which is relevant to various AI applications, particularly in robotics and game playing.
Written by a leading AI expert, this book provides insights into the global landscape of AI development, particularly the competition between the US and China. It discusses the societal implications of AI and its potential impact on various sectors. offers a contemporary perspective on the broader context of AI applications and their future direction, making it relevant for all audiences interested in the impact of AI.
Introduces core computational linguistics concepts and practical tokenization, tagging, and syntactic parsing workflows through clear Python examples, establishing strong fundamentals for language analysis.
A comprehensive overview of advanced deep learning theory and applications, covering topics such as recurrent neural networks, convolutional neural networks, and transformer neural networks.
Provides a focused look at the applications of AI within the healthcare industry. It covers various use cases, challenges, and considerations for implementing AI in healthcare settings. This highly relevant book for those interested in a specific domain of AI applications.
Synthesizes the five foundational tribes of machine learning into a unified conceptual framework, illuminating how symbolists, connectionists, evolutionaries, Bayesians, and analogizers approach intelligence.
This textbook provides a concise and accessible introduction to the field of artificial intelligence, covering key subdisciplines and practical applications. It is suitable for undergraduate students and offers a good overview of the breadth of AI applications. The book includes examples and exercises to solidify understanding.
Combines interactive Jupyter notebooks with rigorous mathematical explanations to teach machine learning practitioners how modern neural architectures are designed, implemented, and trained.
Focuses on the application of generative AI in the finance industry, covering topics such as risk management, fraud detection, and algorithmic trading.
An exploration of the philosophical, ethical, and societal implications of AI, examining the potential impacts of AI on human cognition, employment, and the meaning of life.
Offers a critical perspective on artificial intelligence, examining its hidden costs and its impact on power dynamics and the environment. It provides a thought-provoking analysis of the broader societal implications of AI applications. This valuable read for those interested in the social and political context of AI.
Provides an overview of the five main schools of thought in machine learning and the quest for a single, universal learning algorithm. It offers a good perspective on the different approaches to building AI systems. It provides valuable context for understanding the diverse techniques used in AI applications.
Focusing on the impact of AI on the workforce and businesses, this book provides guidance on how individuals and organizations can adapt to the changes brought about by AI applications. It offers practical advice for navigating the evolving job market and leveraging AI in a business context. This is particularly relevant for working professionals.
Is geared towards business leaders and provides an overview of how AI can be applied to solve business problems. It focuses on the strategic and practical considerations of implementing AI solutions in an organizational context. This book is valuable for working professionals looking to understand the impact and potential of AI applications in various industries.
This beginner-friendly book introduces the fundamental concepts of generative AI, making it accessible to those with limited technical background.
Examines AI through an economic lens, arguing that AI is essentially a prediction technology and exploring its economic implications. It provides a unique perspective on how AI applications create value and transform industries. This good read for those interested in the business and economic impact of AI.

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