الأخلاقيات والثقافة ووجهات النظر العالمية from Coursera

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مقدمة الدورة التدريبية والوحدة الأولى - هل الأخلاقيات جزء من الأعمال؟

تبدأ هذه الوحدة بمقدمة للدورة التدريبية، ثم ستتعرّف على ما نقصده بالأخلاقيات والاستدلال الأخلاقي. ستتعرّف على نهج "فعل الصواب" والنفعية ونظريات العدل. وستفهم أهمية هذه النظريات للاستدلال الأخلاقي والتجارة. ستعرف جيدًا إطار الاستدلال الأخلاقي. وستُطبّق هذا الإطار في تحليل حالة.

الوحدة الثانية - نظرية أصحاب المصلحة شركة باير كروب ساينس في الهند

التمييز بين نظرية أصحاب المصلحة ونظرية المساهمين الإداريين. القدرة على استخدام نظرية أصحاب المصلحة في إطار للاستدلال الأخلاقي. تطبيق النموذج على إحدى الحالات، على سبيل المثال، ميرك أو بي إتش بي أو منصة نفط.

الوحدة الثالثة - العولمة والثقافة والعلامات التجارية

لقد أَحدثت العولمة تغييرات جذرية في السوق. كما يُسهم انتشار العلامات التجارية العالمية في جلب ثقافات متنوعة إلى جمهور المستهلكين الذي يشهد أيضًا ازديادًا في التنوع الثقافي. تُناقش هذه الوحدة معنى العولمة وكيف ترتبط بالقوى الأربعة: تزايد التعددية الثقافية والامتزاج الثقافي والمنافسة العالمية والتواصل/الترابط. سنُحلِّل معنى الثقافة وكيف تتجلى بوضوح وكيف تتباين الثقافة حول العالم. وسنختتم هذه الوحدة بالإقرار بأن العلامات التجارية قد تُعد تمثيلاً ملموسًا للثقافة يُجسِّد قيم ومُثل جماعة ثقافية.

الوحدة الرابعة - العقليات الثقافية واستيعاب السلوكيات وفق الإطار الثقافي

تُناقش هذه الوحدة كيف يمكن أن تصبح الثقافة العنصر الأبرز والأهم في توجيه أحكامنا وسلوكياتنا. سنعرف أن الثقافة تتمثل في رؤوسنا في شكل شبكة من العناصر المرتبطة بمفهوم مركزي. وعندما يتم تنشيط هذه الشبكة في عقولنا، نُظهر ميلاً لاستيعاب سلوكنا وفقًا لما تحدده ثقافتنا.

الوحدة الخامسة - الامتزاج الثقافي وعواقبه

تستعرض هذه الوحدة كيف يَستجيب الأشخاص لمسألة تجاور الثقافات في نفس الوقت وفي نفس الشيء، وهي الظاهرة التي نُطلق عليها اسم "الامتزاج الثقافي". سنتعلم أن الامتزاج الثقافي له عواقب معرفية وموقفية معًا. ويمكن أن يَستجيب الأشخاص بشكل إيجابي أو غير إيجابي للمحفزات الممتزجة ثقافيًا وفقًا لمجموعة متنوعة من العوامل الشخصية والسياقية. سنفحص هذه العوامل من أجل التنبؤ بالحالات التي يستجيب فيها الأشخاص بطريقةٍ إيجابيةٍ أو سلبيةٍ للامتزاج الثقافي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Covers essential ethical concepts, fostering responsible decision-making

Highlights diverse cultural perspectives, enhancing cross-cultural understanding and communication

Taught by renowned faculty from Gies College of Business, University of Illinois, a respected institution in business education

Provides a comprehensive foundation for navigating ethical challenges in global business

Requires prior understanding of ethical principles and global business concepts

Career center

Learners who complete الأخلاقيات والثقافة ووجهات النظر العالمية will develop knowledge and skills that may be useful to these careers:

Cultural Anthropologist

Cultural anthropologists study the customs, beliefs, and practices of different cultures. They conduct research, write reports, and give lectures to share their findings with the public. This course will help you develop a deep understanding of different cultures and how they shape people's values and behaviors. The course will also help you develop strong research and communication skills that are essential for success in this role.

See salaries and explore the career path for Cultural Anthropologist

Sustainability Consultant

Sustainability consultants advise businesses and organizations on how to operate in a more sustainable and ethical way. They develop and implement sustainability programs, conduct audits, and provide training to help organizations reduce their environmental impact and promote social justice. This course will help you understand the ethical implications of sustainability and how to navigate cultural differences when working with organizations from different countries. The course will also help you develop strong business acumen and leadership skills that are essential for success in this role.

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International Relations Officer

International relations officers work for governments, non-profit organizations, and businesses to promote international cooperation and understanding. They develop and implement policies, negotiate agreements, and represent their organization at international meetings. This course will help you understand the ethical implications of international relations and how to navigate cultural differences when working with people from different countries. The course will also help you develop strong communication and diplomatic skills that are essential for success in this role.

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International Business Manager

International business managers oversee the international operations of a company, including sales, marketing, finance, and human resources. They develop and implement strategies for entering new markets, managing global supply chains, and maximizing profits. This course will help you understand the ethical implications of international business practices and how to navigate cultural differences when operating in a global marketplace. The course will also help you develop strong business acumen and leadership skills that are essential for success in this role.

See salaries and explore the career path for International Business Manager

Sociologist

Sociologists study human society and social behavior. They conduct research, write reports, and give lectures to share their findings with the public. This course will help you develop a deep understanding of different cultures and how they shape people's values and behaviors. The course will also help you develop strong research and communication skills that are essential for success in this role.

See salaries and explore the career path for Sociologist

Peace and Conflict Resolution Specialist

Peace and conflict resolution specialists work to prevent and resolve conflicts in communities and around the world. They develop and implement peacebuilding programs, facilitate dialogue between conflicting parties, and advocate for justice and reconciliation. This course will help you understand the ethical implications of peace and conflict resolution and how to navigate cultural differences when working with people from different backgrounds. The course will also help you develop strong communication and mediation skills that are essential for success in this role.

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Marketing Manager

Marketing managers monitor market trends, conduct market research, lead product development, design marketing and advertising campaigns, analyze campaign results, and help build the overall brand image. This course will help you build a foundation in ethics, culture, and global perspectives, which are all important considerations for marketing managers who operate in a global marketplace. The course will also help you develop critical thinking and problem-solving skills that are essential for success in this role.

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Cross-Cultural Trainer

Cross-cultural trainers help people from different cultures to understand and appreciate each other's differences. They develop and deliver training programs, facilitate workshops, and provide consulting services to help organizations create a more inclusive and respectful work environment. This course will help you develop a deep understanding of different cultures and how they shape people's values and behaviors. The course will also help you develop strong communication and facilitation skills that are essential for success in this role.

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Social Justice Advocate

Social justice advocates work to promote justice and equity for all people. They develop and implement social justice programs, advocate for policy changes, and organize communities to take action on social issues. This course will help you understand the ethical implications of social justice work and how to navigate cultural differences when working with people from diverse backgrounds. The course will also help you develop strong communication and organizing skills that are essential for success in this role.

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Intercultural Communication Specialist

Intercultural communication specialists help organizations to communicate effectively across cultural boundaries. They develop and deliver training programs, facilitate workshops, and provide consulting services to help organizations create a more inclusive and respectful work environment. This course will help you develop a deep understanding of different cultures and how they shape people's values and behaviors. The course will also help you develop strong communication and facilitation skills that are essential for success in this role.

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Multicultural Education Teacher

Multicultural education teachers work in schools and universities to help students from different cultural backgrounds to achieve academic success. They develop and implement culturally responsive teaching methods, create inclusive learning environments, and advocate for equity and justice in education. This course will help you understand the ethical implications of multicultural education and how to navigate cultural differences when working with students from diverse backgrounds. The course will also help you develop strong communication and teaching skills that are essential for success in this role.

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Global Business Consultant

Global business consultants advise companies on how to enter new markets, manage global supply chains, and maximize profits. They provide expertise in international business strategy, market research, and cross-cultural communication. This course will help you understand the ethical implications of international business practices and how to navigate cultural differences when operating in a global marketplace. The course will also help you develop strong business acumen and leadership skills that are essential for success in this role.

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Public relations manager

Public relations managers develop and implement public relations campaigns to promote an organization or individual, build relationships with the media, respond to media inquiries, and manage the organization's reputation. This course will help you understand the ethical implications of public relations campaigns and how to navigate cultural differences when communicating with diverse audiences. The course will also help you develop strong communication and interpersonal skills that are essential for success in this role.

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Teacher

Teachers work in schools and universities to educate students of all ages. They develop and implement lesson plans, assess student learning, and provide feedback to students and parents. This course will help you understand the ethical implications of teaching and how to navigate cultural differences when working with students from diverse backgrounds. The course will also help you develop strong communication and teaching skills that are essential for success in this role.

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Diversity and Inclusion Manager

Diversity and inclusion managers develop and implement programs and policies to promote diversity and inclusion in the workplace. They work to create a more inclusive and equitable work environment for all employees. This course will help you understand the ethical implications of diversity and inclusion initiatives and how to navigate cultural differences when working with diverse teams. The course will also help you develop strong communication and interpersonal skills that are essential for success in this role.

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الأخلاقيات والثقافة ووجهات النظر العالمية

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