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Understanding the Relationship Between Logo, Identity, and Brand
Understanding the relationship between a logo, an identity and branding is critical for a graphic designer. While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa. After taking a moment to learn the difference between a logo, an identity, and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts that come up during the sketching and building of a logo in Illustrator. During the last few lessons of this course we will learn how the identity for mantra spa can be established by creating a style guide or graphics standards manual. After completing this course, you will not only know the difference between logo design, identity design, and branding, but you will also have a solid understanding of the steps that should be taken by a designer to help a new client establish each one. Software required: .
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Supervisor Front Desk/ Spa Receptionist $34k
Associate Massage Envy Spa Sales $36k
Spa Desk Receptionist $41k
Team Spa Coordinator Lead $49k
Salon & Spa Coordinator $49k
Spa and Salon Coordinator $52k
Spa Consult $54k
Associate Spa Operations $54k
Supervisor Spa receptionist $63k
Assistant Supervisor Spa Coordinator $68k
Marketing Manager, Spa Manager $94k
Regional Spa Concierge Manager $96k
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