The Science of Logo Design
Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.
Contents:
- The Science of Logo Design
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| Rating | Not enough ratings |
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| Length | 41m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | William Lidwell |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Art & Design |
| Tags | Design Design Skills Logo Design Design Theory Design Principles |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Instructor on Record (industrial design, foundation design) $60k
Logo Designer $61k
Intermediate Design Technician $63k
Premier Design Manager $73k
Design & Construction $85k
Marketing & Design Manager $88k
Director of Art & Design $91k
IC Design $101k
Systems Design Engineer 1 $108k
Senior Design/Drafter $116k
Principal Design/Build $142k
Product Design Engineer (Core Cable Product Design) $183k
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| Rating | Not enough ratings |
|---|---|
| Length | 41m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | William Lidwell |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Art & Design |
| Tags | Design Design Skills Logo Design Design Theory Design Principles |
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