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Jan Lepoutre

Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty.

Having entrepreneurial skills is no longer a luxury, but an essential skill in everyone's toolbox!

Whether you are a student, an employee, young or not so young...come and discover the entrepreneur inside of you!

At the end of this course, you will be familiar with :

Read more

Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty.

Having entrepreneurial skills is no longer a luxury, but an essential skill in everyone's toolbox!

Whether you are a student, an employee, young or not so young...come and discover the entrepreneur inside of you!

At the end of this course, you will be familiar with :

- what entrepreneurship is,

- the frameworks and practical tools that help you to be an entrepreneur and the mistakes to avoid,

- a number of entrepreneurial methods and tools, or at least know how to learn and use them in practice,

- how to find good business ideas and projects and how to manage risks.

Enroll now

What's inside

Syllabus

Entrepreneurship fundamentals
Welcome to the beginning of your learning journey! This first module is about knowing what entrepreneurship is and when it makes sense to use it. Just as you choose the right clothes for the right occasion, we will show you when to put on your entrepreneurial hat and when to put on your managerial hat. You will discover that entrepreneurship is not something you ARE, but something you DO. The objective is also to demystify entrepreneurship for you in a very concrete way.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores entrepreneurship, a mindset valuable in both personal and professional settings
Taught by Jan Lepoutre, who is recognized for their expertise in entrepreneurship
Develops entrepreneurial skills, which are increasingly sought after by employers
Provides frameworks and practical tools for becoming an entrepreneur
Demonstrates how to find and manage business ideas and projects

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Reviews summary

Essential entrepreneurship mindset guide

According to students, this course serves as a largely positive and accessible introduction to the entrepreneurial mindset. Learners frequently highlight its ability to demystify entrepreneurship and provide a solid foundation in core concepts. Many appreciated the focus on practical tools and frameworks such as design thinking and lean startup, which they found helpful for developing ideas and managing risk. While it is highly praised for equipping beginners with an entrepreneurial perspective and encouraging a shift from 'thinking' to 'doing', some reviewers noted that the course, while comprehensive as an overview, may lack the deep dive required for advanced practitioners or detailed business planning, suggesting it is more of a primer.
Good for beginners, but may lack advanced detail for some.
"Good for absolute beginners, but not enough depth if you already have some background."
"It's a good primer but expect to do further research on specific topics like funding or detailed business planning."
"I was hoping for more hands-on guidance, but it stays at a high level, so I need to supplement it."
Mix of theory and application, suited for general understanding.
"Some parts felt a bit theoretical, but overall, it's a great foundation for understanding the concepts."
"I found the pacing a bit uneven; some modules were very engaging, others felt rushed or too conceptual for my liking."
"While it has practical elements, I felt it needed more hands-on projects to truly solidify the learning."
Encourages a new way of thinking about opportunities and risks.
"Inspiring and practical. This course truly delivered on its promise to equip you with an entrepreneurial mindset."
"I appreciated the practical examples and the emphasis on 'doing' rather than just theoretical understanding."
"The distinction between entrepreneurial and managerial hats was a key takeaway that shifted my perspective."
Offers useful frameworks and methods for entrepreneurial action.
"The modules on design thinking and lean startup are particularly insightful."
"I found the frameworks and tools very helpful. The business model analysis was practical."
"I learned how to use practical tools and strategies that I could apply immediately."
Provides clear, understandable insights into entrepreneurial thinking.
"Absolutely brilliant! The course demystifies entrepreneurship and provides a clear roadmap."
"Excellent overview of entrepreneurial concepts. The instructor explains complex ideas clearly."
"It changed how I view challenges and opportunities. It truly helps you 'discover the entrepreneur inside you'."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Basics of entrepreneurship: thinking and doing with these activities:
Take an Online Course on Entrepreneurship
Taking an online course on entrepreneurship can help you to learn the basics of starting and running a business.
Browse courses on Entrepreneurship
Show steps
  • Find an online course on entrepreneurship that fits your needs.
  • Enroll in the course and complete the assignments.
  • Participate in the course discussion forums.
  • Apply what you learn in the course to your own business.
Join a Study Group
Joining a study group is a great way to learn from and collaborate with other students.
Browse courses on Collaboration
Show steps
  • Find a study group that fits your needs.
  • Attend study group meetings regularly.
  • Participate in discussions and share your ideas.
  • Help other students with their work.
Attend a Startup Meetup
Attending a startup meetup is a great way to meet other entrepreneurs and learn about new ventures.
Browse courses on Networking
Show steps
  • Find a startup meetup in your area.
  • Attend the meetup and introduce yourself to other attendees.
  • Share your ideas and listen to the pitches of other entrepreneurs.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read 'The Lean Startup'
This book provides insights into how to develop and validate your business ideas quickly and efficiently.
Show steps
  • Read the book and make notes on key concepts.
  • Identify an idea for a new business or product.
  • Create a business model canvas for your idea.
Contribute to an Open Source Project
Contributing to an open source project is a great way to learn about software development and to get involved in the open source community.
Browse courses on Open Source
Show steps
  • Find an open source project that interests you.
  • Review the project's documentation and code.
  • Identify a way that you can contribute to the project.
Write a Blog Post or Article on Entrepreneurship
Writing a blog post or article on entrepreneurship can help you to share your knowledge and insights with others.
Browse courses on Content Creation
Show steps
  • Choose a topic for your blog post or article.
  • Write a draft of your post.
  • Edit and proofread your post.
  • Publish your post on your blog or website.
Create a Business Plan
Creating a business plan will help you to think through the key aspects of your business and to identify potential risks and opportunities.
Browse courses on Business Planning
Show steps
  • Outline the key sections of a business plan.
  • Gather data and conduct research on your industry and target market.
  • Write the executive summary, company description, and market analysis sections.
Develop a Pitch Deck
A pitch deck is a presentation that you can use to pitch your business idea to investors or potential partners.
Browse courses on Fundraising
Show steps
  • Identify the key information that you want to convey in your pitch deck.
  • Design a visually appealing and informative presentation.
  • Practice your pitch and get feedback from others.
Start a Business
Starting a business is the ultimate way to put your entrepreneurial skills to the test.
Browse courses on Entrepreneurship
Show steps
  • Identify a business idea.
  • Develop a business plan.
  • Raise funding for your business.

Career center

Learners who complete Basics of entrepreneurship: thinking and doing will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Basics of entrepreneurship: thinking and doing .
Provides a foundational understanding of Design Thinking from the CEO of IDEO, a leading design firm. It explains the principles and process of Design Thinking and how it can be applied to drive innovation in various organizations and aspects of life. It's an excellent starting point for gaining a broad understanding of the topic. An updated edition was published in 2019.
Is considered a foundational text in both innovation and entrepreneurship. It provides a broad understanding of how innovation systematic process and the role of the entrepreneur within that process. It is highly relevant for gaining a foundational understanding of how opportunities arise and are exploited. This classic work often used in academic settings.
Provides a foundational understanding of business models using the Business Model Canvas, a widely adopted visual tool. It is excellent for gaining a broad understanding of the components that inform a business plan and is often used as a key reference in entrepreneurship programs. It's valuable for both students and professionals seeking a structured approach to defining their business.
Presents frameworks and tools specifically for identifying new business opportunities by focusing on changes in the marketplace. It practical guide designed to help readers actively spot opportunities. This book is highly relevant for developing practical skills in opportunity identification and is suitable for entrepreneurs and business leaders.
A comprehensive guide based on the Customer Development methodology, which complements the Lean Startup approach. provides detailed steps for validating your business model and customer segments, offering a deep dive into the foundational work that precedes and informs a robust business plan. It's a valuable resource for serious entrepreneurs.
A definitive guide to financial risk management, this handbook provides in-depth analysis of methods for measuring and managing risk in financial institutions. It covers various types of financial risk and crucial reference for professionals and advanced students in finance.
This influential book challenges conventional notions of risk and probability by focusing on the impact of rare and unpredictable events ("black swans"). It argues that these events have a disproportionate impact on the world and that we are often ill-equipped to deal with them. It's a provocative read that encourages a different way of thinking about risk and uncertainty.
A comprehensive guide based on the Customer Development methodology, this book provides detailed steps for building a startup. It's a valuable resource for entrepreneurs at all stages and is often used as a textbook.
Provides a comprehensive overview of the product development process, from ideation to launch. It is written by two of the leading experts in marketing and innovation.
Provides a foundational understanding of risk management and insurance principles, making it ideal for those new to the topic or seeking a broad overview. It covers basic concepts, traditional insurance, and introductory enterprise risk management, serving as a valuable textbook for undergraduate programs and a solid starting point for professionals.
Focused specifically on operational risk in the financial services industry, this book provides a detailed guide to managing this critical area. It covers frameworks, techniques, and best practices for identifying, assessing, and mitigating operational risks. It's essential for professionals working in risk management within banks and financial institutions.
A companion to 'Business Model Generation,' this book focuses specifically on the Value Proposition section of the Business Model Canvas, a critical element of any business plan. It provides tools and techniques for understanding customer needs and designing compelling value propositions. It's essential for deepening the understanding of a key business plan component.
This field guide offers a structured approach to testing business ideas and assumptions. Validating assumptions about potential opportunities is critical before investing significant resources. provides practical experiments for testing the viability of identified opportunities.
Teaches entrepreneurs how to conduct effective customer interviews to get honest and unbiased feedback about their business ideas. It's a crucial skill for validating assumptions and avoiding building something nobody wants.
This textbook provides a comprehensive treatment of financial risk management, covering market, credit, and operational risks within financial institutions. It's widely used in undergraduate and graduate finance programs and solid resource for understanding the principles and practices of financial risk management.
This guide offers a practical and concise approach to writing a business plan. It's a useful reference tool for anyone who needs to quickly grasp the essential elements of a business plan and how to structure it effectively. It is particularly helpful for students and professionals who need a clear, actionable framework.
A contemporary take on validating business ideas before committing to a full business plan. offers practical experiments and techniques to reduce risk and uncertainty, aligning well with the Lean Startup approach. It's valuable for refining the assumptions within a business plan based on real-world feedback.
Aligned with international standards like ISO 31000 and the COSO ERM Framework, this book offers a comprehensive introduction to enterprise risk management. It covers identification, analysis, and treatment of various risks, including emerging trends. It's suitable for students and risk professionals seeking a thorough grounding in ERM principles and practices.
Challenges the conventional approach of competing in crowded markets and proposes creating new, uncontested market spaces ('blue oceans'). It offers frameworks and tools for identifying opportunities for value innovation and is highly relevant for deepening the understanding of market-based opportunity identification. This widely acclaimed book in strategy and innovation.
Argues for the importance of Design Thinking in business strategy and achieving a competitive advantage. It's particularly relevant for those in business programs or working professionals looking to understand the strategic implications of Design Thinking.
Written by the founders of IDEO, this book focuses on unlocking creativity, a crucial element of Design Thinking. It provides insights and exercises to help individuals and teams build confidence in their creative abilities and apply them to problem-solving.
Offers practical advice and insights for starting a business, including developing a business plan. It's written in an accessible style and provides a broad overview of the entrepreneurial journey, making it suitable for those new to business planning. It offers valuable context and practical tips beyond just the document itself.
Provides real-world examples and case studies of how organizations have implemented enterprise risk management. It offers practical insights into the challenges and successes of ERM implementation, making it valuable for those involved in establishing or improving an ERM program.
Offers a critical look at common risk management practices and argues for more quantitative approaches. It challenges conventional wisdom and provides insights into improving risk assessment and decision-making. It's valuable for both students and professionals looking to refine their risk management methodologies.
This workbook provides a hands-on approach to developing a business plan with exercises and templates. It's an excellent resource for actively working through the process of creating a plan and solidifying understanding through practical application. It's well-suited for students and individuals who learn by doing.
Focuses on applying design thinking principles to drive business growth. Design thinking human-centered approach to innovation that can be effectively used to identify unmet needs and thus, new opportunities. This book is particularly useful for understanding a practical methodology for opportunity identification. Published recently, it offers a contemporary perspective.
This handbook provides a comprehensive guide to the interconnected areas of governance, risk management, and compliance (GRC). It covers frameworks, best practices, and practical guidance for implementing an integrated GRC program. It's a valuable reference for professionals responsible for GRC in their organizations.
Explores the art and science of prediction in various fields, from weather forecasting to finance. It examines why some predictions succeed while many fail, emphasizing the importance of probability and understanding uncertainty. It offers valuable lessons for risk managers who rely on forecasting and data analysis.
Delves into practical issues and presents case studies related to the execution of Enterprise Risk Management programs. It provides insights from senior risk management professionals and explores how organizations measure the impact of ERM. It is particularly useful for understanding real-world challenges and best practices in ERM implementation.
Based on research with global entrepreneurs, this book provides guidance on identifying business opportunities through innovation. It offers a model of business opportunity identification and discusses how companies can transform. is particularly relevant for understanding the link between innovation and opportunity. It provides practical tips and examples.
Focused specifically on risk management within the context of projects, this book provides practical guidance and techniques for identifying, analyzing, and responding to project risks. It's a valuable resource for project managers and teams, often used as a reference or textbook in project management programs.
Provides a comprehensive overview of key concepts and techniques in financial risk management, covering market risk, credit risk, and operational risk. It offers practical insights into identifying, assessing, and mitigating these risks and valuable resource for students and professionals in finance.
Considered a classic, this book provides a historical perspective on the development of risk management and probability. It traces the evolution of our understanding of risk from ancient times to the modern era, offering valuable context for the field today. It's an engaging read for anyone interested in the intellectual history of risk.
While not solely about writing a business plan, this book provides a crucial strategic framework for identifying and creating new market spaces. Understanding 'Blue Ocean Strategy' can significantly inform the market analysis and strategy sections of a business plan, adding depth and a contemporary perspective. It is highly relevant for those looking to differentiate their business.
Offers a traditional, detailed approach to constructing a business plan, breaking down each section with clear explanations. It's a solid reference tool for ensuring all necessary components are included and well-developed. It is particularly useful for those who prefer a structured, comprehensive guide.
Provides a comprehensive overview of social entrepreneurship, including identifying social opportunities. It offers theoretical foundations and practical tools for approaching social entrepreneurial projects. It is highly relevant for those interested in opportunity identification within the social sector and is often used as a textbook.
Explores how Design Thinking can be applied to address complex social problems and drive innovation in the social sector. It provides case studies and practical insights for those interested in using Design Thinking for social impact.

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