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Basics of entrepreneurship

thinking and doing

Jan Lepoutre

Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty.

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Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty.

Having entrepreneurial skills is no longer a luxury, but an essential skill in everyone's toolbox!

Whether you are a student, an employee, young or not so young...come and discover the entrepreneur inside of you!

At the end of this course, you will be familiar with :

- what entrepreneurship is,

- the frameworks and practical tools that help you to be an entrepreneur and the mistakes to avoid,

- a number of entrepreneurial methods and tools, or at least know how to learn and use them in practice,

- how to find good business ideas and projects and how to manage risks.

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What's inside

Syllabus

Entrepreneurship fundamentals
Welcome to the beginning of your learning journey! This first module is about knowing what entrepreneurship is and when it makes sense to use it. Just as you choose the right clothes for the right occasion, we will show you when to put on your entrepreneurial hat and when to put on your managerial hat. You will discover that entrepreneurship is not something you ARE, but something you DO. The objective is also to demystify entrepreneurship for you in a very concrete way.
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Frameworks and tools of entrepreneurship
In this second module, we will strat by the analyzing of a business model wich will give you a perspective on what kinds of questions any entrepreneur will have to answer. And hence, what kind of answers any entrepreneur will need to search! We'll explore the different ways to search and optimize those searches. Then, we will introduce two very useful perspectives that any entrepreneur or innovator can use when looking to develop opportunities and business models. Finally, we will end this module by presenting the basics of investment sources for startups.
Methods of entrepreneurship and innovation - Part 1
For this third week, you will discover the methods of entrepreneurship and innovation. This topic being quite dense, it will be divided into two parts. In this first part, we will go deeper into much more detail on the entrepreneurial process of ideas and developing them into opportunities, such as design thinking, lean startup and effectuation. Furthermore we are going to the management of risks and uncertainties of failing in doing so.
Methods of entrepreneurship and innovation - Part 2
You have now reached the last week of the course! You have learned what the ideation process, design thinking and lean startup are...we still have to see one last method...Effectuation! Now, you are familiar with the main methods, let's see the business plan! What is its objective and especially how can you structure your business plan? Then, let's talk about the fact that creating a startup or launching an innovation is often more effective when it is done in a team. And finally, let's conclude this journey with one last thing I've learned from great entrepreneurs!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores entrepreneurship, a mindset valuable in both personal and professional settings
Taught by Jan Lepoutre, who is recognized for their expertise in entrepreneurship
Develops entrepreneurial skills, which are increasingly sought after by employers
Provides frameworks and practical tools for becoming an entrepreneur
Demonstrates how to find and manage business ideas and projects

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Basics of entrepreneurship: thinking and doing with these activities:
Take an Online Course on Entrepreneurship
Taking an online course on entrepreneurship can help you to learn the basics of starting and running a business.
Browse courses on Entrepreneurship
Show steps
  • Find an online course on entrepreneurship that fits your needs.
  • Enroll in the course and complete the assignments.
  • Participate in the course discussion forums.
  • Apply what you learn in the course to your own business.
Join a Study Group
Joining a study group is a great way to learn from and collaborate with other students.
Browse courses on Collaboration
Show steps
  • Find a study group that fits your needs.
  • Attend study group meetings regularly.
  • Participate in discussions and share your ideas.
  • Help other students with their work.
Attend a Startup Meetup
Attending a startup meetup is a great way to meet other entrepreneurs and learn about new ventures.
Browse courses on Networking
Show steps
  • Find a startup meetup in your area.
  • Attend the meetup and introduce yourself to other attendees.
  • Share your ideas and listen to the pitches of other entrepreneurs.
Six other activities
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Read 'The Lean Startup'
This book provides insights into how to develop and validate your business ideas quickly and efficiently.
View The Startup Way: How Modern Companies Use... on Amazon
Show steps
  • Read the book and make notes on key concepts.
  • Identify an idea for a new business or product.
  • Create a business model canvas for your idea.
Contribute to an Open Source Project
Contributing to an open source project is a great way to learn about software development and to get involved in the open source community.
Browse courses on Open Source
Show steps
  • Find an open source project that interests you.
  • Review the project's documentation and code.
  • Identify a way that you can contribute to the project.
Write a Blog Post or Article on Entrepreneurship
Writing a blog post or article on entrepreneurship can help you to share your knowledge and insights with others.
Browse courses on Content Creation
Show steps
  • Choose a topic for your blog post or article.
  • Write a draft of your post.
  • Edit and proofread your post.
  • Publish your post on your blog or website.
Create a Business Plan
Creating a business plan will help you to think through the key aspects of your business and to identify potential risks and opportunities.
Browse courses on Business Planning
Show steps
  • Outline the key sections of a business plan.
  • Gather data and conduct research on your industry and target market.
  • Write the executive summary, company description, and market analysis sections.
Develop a Pitch Deck
A pitch deck is a presentation that you can use to pitch your business idea to investors or potential partners.
Browse courses on Fundraising
Show steps
  • Identify the key information that you want to convey in your pitch deck.
  • Design a visually appealing and informative presentation.
  • Practice your pitch and get feedback from others.
Start a Business
Starting a business is the ultimate way to put your entrepreneurial skills to the test.
Browse courses on Entrepreneurship
Show steps
  • Identify a business idea.
  • Develop a business plan.
  • Raise funding for your business.

Career center

Learners who complete Basics of entrepreneurship: thinking and doing will develop knowledge and skills that may be useful to these careers:

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Course image
Effort
2 hours/week
Level
Introductory
Via
Coursera
Institution
ESSEC Business School
Instructor
Jan Lepoutre
Session
August 19, 2024 - September 23, 2024
Language
English
Good to know
Explores entrepreneurship, a mindset valuable in both personal and professional settings
Taught by Jan Lepoutre, who is recognized for their expertise in entrepreneurship
Develops entrepreneurial skills, which are increasingly sought after by employers
Provides frameworks and practical tools for becoming an entrepreneur
Demonstrates how to find and manage business ideas and projects
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