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AdWords and Analytics

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Become an AMA Professional Certified Marketer in Digital Marketing,

People who have visited your website have already demonstrated an interest in your product or service—even if they haven't made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.
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    Rating Not enough ratings
    Length 1h 26m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Adriaan Brits
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Remarketing Administrator $51k

    Assistant Remarketing Pricing Analyst / Salesforce Admin $53k

    Remarketing Advisor $65k

    Remarketing Sales Representative Manager $75k

    Senior Vehicle Remarketing Analyst $82k

    Senior Analyst, Remarketing Operations Manager $86k

    Remarketing Sales and Service Manager $101k

    Regional Remarketing Sales $105k

    Remarketing Sales $106k

    Regional Remarketing Sales Manager $122k

    National Remarketing Sales Manager $145k

    Senior Remarketing Sales and Service Manager $170k

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    Rating Not enough ratings
    Length 1h 26m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Adriaan Brits
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics

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