Save for later

Business Metrics for Data-Driven Companies

Excel to MySQL: Analytic Techniques for Business,

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating 4.5 based on 1,121 ratings
Length 5 weeks
Effort 4 weeks, 3-5 hours per week
Starts Jul 3 (43 weeks ago)
Cost $79
From Duke University via Coursera
Instructors Daniel Egger, Jana Schaich Borg
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

Get a Reminder

Send to:

Similar Courses

What people are saying

business analytics

The first lecture started so well by explaining what business analytics was, and in what business areas it was used.

Then the second lecture got incredibly boring, spending lots of time not discussing business analytics but instead focusing on how profitable different american companies were.

An excellent course for companies intending to lead the market Great start to learning how to do business analytics.

great introductory course Great beginning course for a path toward to the data scientist and business analytics careers This is the best course I have ever attended at Coursera Platform.

Great high level introduction to business analytics I enjoyed the course and the professor was as engaging as possible through video lectures.

I've throughly enjoyed learning the fundamentals of business analytics.

Tell me a lot about business analytics.

Most importantly, I got to know the different roles associated with business analytics in companies, which gave me an idea what I should learn and prepare to find a related job.

As the beginning class of this programme, I will say it really give full information of initial business analytics.

Excelent for newbies in business analytics!

Very good foundation course on Business Analytics.

It goes over the basics of business metrics extremely capably and is a good beginning for someone who's looking to supplement their education or to begin in the field of business analytics.

Quick start to provide everyone the terminology needed for business analytics.

This course opened my mind to business analytics by showing me the business metrics that needs to be monitored in a Data driven company.

Read more

data analysis

Very well explained and introduced to the world of Business Data Analysis Good for beginners but the 3rd week is not explained in a clear way.

I hope in following courses it would be more compelling Although it was an introduction course, the fact that we did not touch a single data was really awkward for a business data analysis course.

Good foundation for understanding the underlying concepts before diving into actual data analysis This material is brand new to me, and this course has given me confidence to proceed headlong into the breach of data analytics.

This course is valuable for people who would like to have more exposure on business data analysis!

A good and succinct taste of the Data Analysis landscape.

The first weeks were a nice introduction to some of the basics of what data analysis is and how it is used.

Useful lesson for folks like me who want to shirt the career into Business Data Analysis.

It help us to understand career path related to data in different industries Thanks professor for explicit, far-reaching and inspiring explanations on big data culture, now I am more clear about my career goal and have decided which data analysis tools to learn!

The course has been very beneficial to me in that it has given me a deeper insight into data analysis and how it is harnessed by companies.

For some of the data analysis terms, I feel that practice problems and step by step guides should be provided.

Its is a core to data analysis using Excel and I learned a lot.

Very good course, only 1 BIG disadvantage: you cannot take the quizzes unless you buy the certificate... A complete exposition about data analysis and emerging jobs.

Great introduction into Data Analysis.

Great class and great intro to get excited about data analysis!

Read more

easy to follow

A case study illustration would be better Excellent concepts course Excellent course :) The class is well structured, well presented and well paced so make it easy to follow.

very good and informative Very easy to follow, but the pacing is a bit uneven.

Easy to follow, and quizzes help reinforce information learned Awesome class:).

The lectures are easy to follow and quizzes help reinforce what student learn.

Easy to follow, yet comprehensive introduction to the field.

-Instructors are very clear, easy to follow, and well prepared on the material-Clear goals and expectations on what you will be able to do by completing the course-Class material extremely well prepared and easy to follow-Plenty of references and uses of real life scenarios that I can see myself applying in my work (vs. hypothetical a+b basic scenarios)-Classwork and examples are easy to follow making it straight forward to complete homework / labs If you are in data analysis this is a must take!!

It was easy to follow, but it was packed full of great information!

The examples given are practical and easy to follow.

Precise and easy to follow.

Introduces some core concepts using easy to follow real world examples.

First 2 weeks of the course are good and easy to understand, on the other hand , the last week was extremely difficult, full of concepts that are not easy to follow and contain a lot of financial terms An eye opener course!

Read more

looking forward

Looking forward to complete the specialization before deciding next steps for this path.Looking promising so far!

I'm looking forward to taking the next course of this programme.

Am looking forward to the next courses with hands on excel and mysql use.

Great class and looking forward to the excel analysis one!

Looking forward for the next modules.

Pretty let down and $79 waste this is a really interesting course is helping me a lot, looking forward to complete this class Very informative Very good course.

I'm looking forward to complete the specialization.

Looking forward to next.

I am really looking forward to the rest of courses from this combo.

And I am looking forward to the next course in sequence.

So I'm looking forward to try them all!Anyway, thanks for the course!

Looking forward to continuing my specialize certification curriculum!

Looking forward to the next courses I thought it would be more practical with formulas for different business.

Read more

highly recommend

I would highly recommend this course.

I highly recommend it For what it is – a very basic introduction to business metrics with little to no technical knowledge – this is a decent and low-time-investment course.

Highly recommended Pretty good overview for simple business metrics definitions and basic level analysis.

Awesome I highly recommend this course as an example of excellence in teaching.

I would highly recommend this course to those who are looking to understand the different measures to check the "pulse" of a business.

Highly recommended.

I would highly recommend.

I highly recommend to any aspiring Business Analytics, Business Analytics and Data Scientist.

Highly recommend it.

but ok for introduction Excellent content, I highly recommend it.

Would highly recommend this class to those looking to get a better understanding of what business analysts do.

Read more

overview of business metrics

Fantastic overview of business metrics.

Very nice course with a good overview of business metrics and how to impact business process from data analysis Very good explanation of the metrics and useful information.

Good overview of business metrics supported by great examples.

Super overview of business metrics.

A goof overview of business metrics.

If you have been working with ratios, you probably won't learn anything new, however, it is a good overview of business metrics, and is ok to take as an intro to the whole specialization it is part of.

Hopefully these are topics that will be covered in more detail in some of the upcoming courses in the specialization Business Metrics for Data-Driven Companies is a good overview of business metrics and business data culture.

Read more

case study

And at the end there will be a case study for final.

Great learning and practical case study.

Excellent teaching and great case study to end with !

All metrics very well explained and useful case study It is indeed a useful course for non business student.

The final assignment (case study) seemed simple when compared to everything that was discussed throughout the cour Good course overall.

Great case study at the end, made me think about everything I learned during the course.

Thank you Informative course, the final case study could be beefed up a bit to make the quantitative material stick better.

I thought the course was good - but I think the final case study could have been more specific.

The final assignment case study was definitely useful in thinking about several of the metrics covered over the four weeks.

The case study was the perfect way to sum up the learnings and simulate a mini business case.

There are only 3 short weeks of lecture content as the final week is devoted to the case study.

The peer-graded case study assignment involves identifying and explaining a business metric in a fictitious business.

Read more

case studies

A impressive course taught by funny and experienced teachers Very good course and informative videos as well as case studies.

Very effective class with hands-on case studies.

Sometimes the industry-based case studies seemed jarring--could use a slightly better T-up.

I feel like more examples, case studies, or panel interviews would help.

Understandable and comprehensible definitions, theories and case studies.

More actual case studies and less portfolio theory would have made the course a 5/5.

Some easier real-life case studies should add in this course.Thank You, Sir, for this learning.

Nice structure and vivid case studies for telling me the business metrics One of the very useful concepts I learned from this course is the idea of evaluating how digital a company or business is.

Excellent course _ too bad about the peer grading which took VERY long & by peers who were not on the same level_some people did case studies while other couls not even answer Q1 :( identify a business metric!!!

Really enjoyed the real business case studies and examples.

However,some real case studies would have been the cherry on top.

Read more

daniel egger

Great videos with clear illustration as taught by Prof. Daniel Egger.

Special thanks to Daniel Egger & Jana Schaich Borg.

Daniel Egger is great at explaining every topic in a way that is very easy to understand.

Professor Daniel Egger's lectures are entertaining, informative and relevant.

Lectures by Daniel Egger are easy to comprehend.

I thank Daniel Egger and his team for wonderful lectures and well planned quizzes.

Thank you Daniel Egger !

The content was extremely enriching, of course, and Professor Daniel Egger simply exscelente.

Read more

final assignment

I particularly liked the fourth week final assignment which validates how well one understands and can apply the concepts taught during the course.

Final assignment is not too challenging.

Great course as an introduction to the business analytics specialization It would have been better if the final assignment was assessed by the instructor too.

the final assignment should have been with a detailed data set.

Comprehensive and general techique I have zero business background and I found this course to be challenging enough that I learned something new, but it didn't take me that long to master the basics so I could starting talking about what I learned with my business-trained friends almost immediately.I did have to think carefully about the final assignment which was great for my learning.

Very good introductory course to KPIs (metrics), big data, data analysis and its job rolesThere should be a proposed solution for the final peer assignment, that is unlocked after the learner completes the final assignment, maybe a little Excel file with numbers could help to make it betterSome little errors on the videos and subtitles, the resource PDFs should be packed in one file of Course Slides / NotesThe Glossary offered in different perspectives is a good idea The course is great (but please consider amending information ratio calculation mistake, the rest is perfect) It's good!

Read more

learnt a lot

learnt a lot.

I really learnt a lot from this course and I'm sure there are various students who will be benefit a lot from it.Thank you Duke University and Coursera for this amazing course.

I learnt a lot of new skills during this course .

I have learnt a lot of new things and learnt from another perspective of business and financial Analysis.

Read more

duke university

Great work from Duke University.

Thank you Duke University for allowing me this opportunity.

I am not a student of Duke University but I felt being one because of this opportunity to study under Dr. Egger's wing.

Answers are in the MCQ format so there is only one right answer and peer-grading by its nature ensures that little or no faculty time and effort is used.Like in other Coursera courses, Official Duke University certificate could be paid.Thanks you again!

To be honest, I also like Duke University and I'm grateful for the team's hard work.

Business Metrics for Data-Driven Companies is the first course in the “Excel to MySQL: Analytic Techniques for Business Specialization” offered by Duke University through Coursera.

Read more

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Volunteer Big Data Engineer $48k

Data Scientist - Big Data $68k

Big Data and AWS Data Lake $73k

Big Data Developer (Streaming Data) $77k

Big data developer with AWS $78k

Research Scientist Big Data $94k

Big Data Developer Consultant $98k

Big Data Engineer 6 $107k

Big data and ETL specialist $121k

Big Data Specialist $149k

Principal Big Data Architect $180k

Senior Big Data Sales $181k

Write a review

Your opinion matters. Tell us what you think.

Rating 4.5 based on 1,121 ratings
Length 5 weeks
Effort 4 weeks, 3-5 hours per week
Starts Jul 3 (43 weeks ago)
Cost $79
From Duke University via Coursera
Instructors Daniel Egger, Jana Schaich Borg
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now