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前川 正人@動画求人プロデューサー&講師

「教えるビジネス」はやり方によっては大きな収益を上げることができます。しかし、そのためにはマーケティングの考え方を知らなければいけません。この動画コースでは、

概要

ハンドメイド、手芸、ソーイング、料理、メイクなど「手を使うスキル」を教えている先生向けに、大きな収益を上げるための考え方をお伝えします。

この講座のゴール

「教えるビジネス」で、集客から高額商品の販売まで一連の仕組み化をして、自分が無理をしないでも、大きな収益が上がっていくシステムを作り上げる。という内容をお伝えしています。講師の皆さんがお持ちのスキルは、お金になるコンテンツなのです。稼ぐことは悪いことではありません。ぜひ、マーケティングの戦略を学んで、集客から収益を上げるまで仕組み化をはたしましょう。

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What's inside

Learning objectives

  • 教室ビジネスで大きな収益を上げる基本の考え方
  • 大きな収益を上げる教室のコンセプト
  • バックエンド商品の作り方
  • フロントエンド商品の作り方
  • 集客から収益までの仕組み化

Syllabus

手技を伝える講師のための収益化戦略

教室ビジネスで大きな収益を上げるには、生徒の心理や行動を知らなければいけないということを解説しています

大きな収益を上げるためには、講師のブランディング、教室のコンセプトが大切であることを説明しています

バックエンド商品は収益を上げるための商品です。これを作るためには生徒のゴールを知らなければいけません。

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見込み客の入り口を考えよう~フロントエンド商品の作り方

フロントエンド商品からバックエンド商品に至る道筋を仕組み化し、生徒との信頼関係を築くことによって高額なバックエンド商品が売れる、ということを解説しています。

ボーナスレクチャー

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Activities

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Career center

Learners who complete 手技を伝える講師のための収益化戦略【集客から収益までの仕組み化】ハンドメイド・手芸・ソーイング・メイク・料理・雑貨づくり will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.
Provides an insider's perspective on the consulting firm McKinsey & Company's approach to problem-solving and business strategy. It offers insights into the firm's methods for analyzing situations, developing recommendations, and implementing solutions.
Introduces the concept of blue ocean strategy, which involves creating new market space and demand rather than competing head-on with established businesses. It provides tools and frameworks to help businesses identify and develop innovative products and services.
Presents a collection of case studies and frameworks to illustrate different types of business strategies and how they have been implemented in various industries. It offers a practical and hands-on approach to learning about strategy.
Focuses on the importance of effectively executing business strategies. It offers a framework for aligning organizational goals, measures, and incentives to drive performance and achieve desired outcomes.
Focuses on the topic of career strategy, providing guidance on how to choose and change careers for long-term fulfillment and success. While it doesn't explicitly cover business strategy, the concepts and frameworks discussed can be applied to the context of business decision-making and career planning.
This textbook provides a comprehensive overview of business strategy concepts and frameworks. It offers a structured approach to understanding the strategic planning process and making informed business decisions.
Takes a game theory approach to business strategy, analyzing strategic interactions between firms and developing models to predict behavior and outcomes in competitive markets.
Focuses on helping businesses accelerate their revenue growth through effective sales and marketing strategies.
Provides a roadmap for developing and executing a successful revenue generation strategy and emphasizes the importance of leadership and organizational alignment.
Emphasizes the importance of innovation and differentiation in revenue generation and provides case studies of successful businesses that have implemented these principles.
Offers a practical and actionable guide to generating revenue through various channels, including online marketing and affiliate programs.
Provides a step-by-step guide to implementing revenue optimization strategies, covering topics such as customer lifetime value analysis and churn management.
Provides a comprehensive guide to revenue generation, covering topics such as market analysis, customer segmentation, and sales optimization.

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