Marketing Design with Easil from Coursera

Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company. This will help to ensure target market engagement and keep your customers up to date on your current sales, projects, and events.

In this project, we will use Easil to create social media posts to help boost online presence and increase customer interaction. In addition, we will design a customer loyalty punch card which our customers can use to keep track of their purchases and rewards. This project will teach you about some of the many features of Easil while also giving you the freedom to explore your own creativity.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What's inside

Syllabus

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what should give you pause

and possible dealbreakers

Teaches skills, knowledge, and tools that are highly relevant to marketing and advertising

Builds a strong foundation for beginners in social media marketing

Emphasizes the importance of social media presence for businesses

Provides hands-on experience in creating social media posts and marketing campaigns

Designed for learners based in the North America region

Reviews summary

Easil marketing design for quick visuals

According to students, this course is a highly practical and beginner-friendly introduction to using Easil for marketing design. Learners found the hands-on demonstrations for creating social media posts and loyalty cards to be incredibly helpful and immediately applicable for boosting online presence. Many highlight the clear and easy-to-follow instructor and the intuitive drag-and-drop platform Easil as major positives. While it's praised for being a quick and effective skill-builder, some with prior design experience noted it tends to be quite basic and doesn't delve into advanced design principles or features, making it ideal for novices seeking practical marketing tools.

The course is short, allowing for fast skill acquisition.

"It's a quick course, so don't expect a deep dive into marketing strategy, but for learning the tool, it's effective."

"I appreciated how fast I could complete it and get results."

"I found it efficient and could quickly apply what I learned."

Instructor provides clear, easy-to-follow guidance.

"The instructor was clear and easy to follow. I loved the hands-on approach..."

"The instructor was very clear and the pace was perfect."

"I found the guidance excellent, with every step clearly explained."

Ideal for those new to design tools and marketing visuals.

"As a complete beginner to graphic design and marketing, this course was a lifesaver."

"Easil is so intuitive, and the step-by-step guidance made it simple to create professional-looking content."

"It's good for a quick intro if you're entirely new to design tools."

Course provides immediately applicable skills for marketing visuals.

"The practical demonstrations for creating social media posts and the loyalty card were incredibly helpful."

"I immediately applied what I learned to my small business's Instagram. A definite time-saver and skill-builder."

"I learned how to create appealing designs and quickly apply them for my freelance marketing work."

May be too foundational for experienced design professionals.

"My only minor gripe is that it didn't go too deep into advanced features, but for a quick project-based course, it's great."

"I found it a bit too basic, as I already had some experience with other design software."

"If you have some design background, it might feel too slow or simplistic, as it mostly teaches how to use Easil."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing Design with Easil with these activities:

Review Easil's documentation

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Reviewing Easil's documentation before the course will help you familiarize yourself with the platform and its features.

Browse courses on Easil

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Read about Easil's interface and functionality.
Explore the different templates and features available in Easil.
Create a practice design to get a feel for the platform.

Follow a tutorial on how to use Easil

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Following a tutorial on Easil to learn how to use its features will make creating designs for your marketing efforts much easier.

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Find a tutorial on how to use Easil.
Follow the steps in the tutorial.

Join a study group

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Joining a study group can help you collaborate with other students, share ideas, and get feedback on your work.

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Find a study group that meets your needs.
Attend study group meetings regularly.
Participate actively in discussions.
Share your own ideas and insights with the group.

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Design a social media campaign for a local business

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Creating a social media campaign for a local business will allow you to apply the principles of marketing design and social media marketing that you will learn in this course.

Browse courses on Social Media Marketing

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Identify a local business that you would like to create a campaign for.
Research the business's target audience and goals.
Develop a creative concept for the campaign.
Design the social media posts for the campaign.
Launch the campaign and track its results.

Create a customer loyalty punch card

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Creating a customer loyalty punch card will help you understand how to design for customer engagement.

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Determine the rewards that you will offer on the punch card.
Design the punch card using Easil.
Print the punch card and distribute it to your customers.
Track the number of punches each customer receives.
Redeem the rewards for customers who have completed the punch card.

Practice creating social media posts

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Practicing creating social media posts will help you develop your skills and improve your ability to create engaging content.

Browse courses on Social Media Marketing

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Choose a topic for your social media post.
Write a catchy headline.
Create an eye-catching image or video.
Write a short and engaging caption.
Post your social media post and track its results.

Attend a marketing workshop

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Attending a marketing workshop can help you learn about new trends and best practices in marketing.

Browse courses on Marketing Design

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Find a marketing workshop that is relevant to your interests.
Register for the workshop.
Attend the workshop and participate actively.
Apply what you learn from the workshop to your own marketing efforts.

Contribute to an open-source marketing project

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Contributing to an open-source marketing project can help you learn about new technologies and methodologies.

Browse courses on Open Source

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Find an open-source marketing project that you are interested in.
Read the project's documentation.
Make a contribution to the project.
Submit a pull request.
Collaborate with other contributors on the project.

Career center

Learners who complete Marketing Design with Easil will develop knowledge and skills that may be useful to these careers:

Graphic Designer

A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

See salaries and explore the career path for Graphic Designer

Marketing Manager

A Marketing Manager develops and implements marketing strategies to promote products or services of an organization. They work with a team to create and execute marketing campaigns, evaluate their effectiveness, and make adjustments as needed.

See salaries and explore the career path for Marketing Manager

Social Media Manager

A Social Media Manager is responsible for developing, implementing, and managing social media strategies for organizations. They create and curate engaging content, monitor social media trends, and respond to customer inquiries.

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Content Creator

A Content Creator is responsible for generating and producing creative content for various platforms, such as websites, social media, and print publications. They may write blog posts, articles, videos, or other types of content.

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Digital Marketing Specialist

A Digital Marketing Specialist is responsible for creating and executing digital marketing campaigns, using various channels such as search engines, social media, and email. They analyze data to track the effectiveness of campaigns and make adjustments as needed.

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Copywriter

A Copywriter is responsible for writing persuasive and engaging copy for a variety of marketing materials, such as website content, brochures, and ads. They work closely with marketing and design teams to create effective and impactful campaigns.

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Art Director

An Art Director is responsible for overseeing the visual aspects of a project, such as print ads, websites, and social media campaigns. They work with a team of designers and copywriters to create visually appealing and effective marketing materials.

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Brand Manager

A Brand Manager is responsible for developing and maintaining the brand identity of an organization. They work with marketing and design teams to create and execute marketing campaigns that build brand awareness and loyalty.

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User Experience Designer (UX Designer)

A UX Designer is responsible for designing and improving the user experience of products and services. They work with a team of developers to create user-friendly and intuitive interfaces that meet the needs of users.

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Web Developer

A Web Developer is responsible for designing and developing websites. They work with a team of designers and marketers to create visually appealing and functional websites that meet the needs of users.

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Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of an organization. They work with the media and other stakeholders to promote the organization and its products or services in a positive light.

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Event Planner

An Event Planner is responsible for planning and executing events, such as conferences, trade shows, and parties. They work with a team of vendors and staff to create memorable and successful events.

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Sales Representative

A Sales Representative is responsible for selling products or services to customers. They work with customers to identify their needs and develop solutions that meet those needs.

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Customer Service Representative

A Customer Service Representative is responsible for providing support to customers. They answer questions, resolve complaints, and provide information about products or services.

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Marketing Assistant

A Marketing Assistant is responsible for supporting marketing teams with a variety of tasks, such as creating marketing materials, managing social media accounts, and conducting market research.

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