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Google Ads/AdWords Consultation - Learn From Former Googler

Trevor Geller and Chris Haroun | 1.4 Million Students | #1 Best Selling Business & Finance Prof.

Welcome to your Google Ads consultation.

My name is Trevor Geller and I'm a former Google and Udemy employee that's consulted hundreds of small businesses on how to get the most out of Google Ads. I've also managed millions of dollars in ad spend myself during my time on Udemy's marketing team.

Welcome to your Google Ads consultation.

This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy's top instructors, Chris Haroun. He's helped make sure it's as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.

This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it's built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.

This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you'll walk away feeling much more confident in growing your business with Google Ads.

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What's inside

Learning objectives

How to sustainably grow your business with google ads
How to have much more confidence when it comes to using google ads
How to understand what return you need to achieve to sustainably grow your business

How to accurately measure your google ads return with conversion tracking
How to improve your google ads returns by learning how to build high performing search campaigns and how to avoid the most common ways small businesses waste money on google ads
How to leverage google's resources to help you get the most out of google ads

How to sustainably grow your business with google ads
How to have much more confidence when it comes to using google ads
How to understand what return you need to achieve to sustainably grow your business
How to accurately measure your google ads return with conversion tracking
How to improve your google ads returns by learning how to build high performing search campaigns and how to avoid the most common ways small businesses waste money on google ads
How to leverage google's resources to help you get the most out of google ads

Syllabus

Introduction

Welcome To Your Google Ads Consultation!

What Can You Expect From This Consultation?

Understand the basics of Google Ads

What Is Google Ads?

How Do Search Ads Work?

Search Campaigns

What Is A Conversion?

How To Measure Your Google Ads Return

Figuring Out Your Break-Even Ad Spend

Exercise: Figuring Out Your Break-Even Ad Spend

Customer Acquisition Funnel And Deciding What To Track As A Conversion

Exercise: Customer Acquisition Funnel And Deciding What To Track As A Conversion

Translating Your Break-Even Ad Spend Into Your Goal Cost Per Conversion (CPA)

Exercise: Translating Your Break-Even Ad Spend Into Your Goal CPA

Setting Up Conversion Tracking - Website Conversions

Setting Up Conversion Tracking - Phone Calls

Setting Up Conversion Tracking - Extras

Conclusion

How To Improve Your Google Ads Return

How To Build High Performing Search Campaigns - Intro

How To Build High Performing Search Campaigns - Campaign Structure

How To Build High Performing Search Campaigns - Keyword Match Types

Exercise: Campaign Structure & Keywords

How To Build High Performing Search Campaigns - Creating Ads

Exercise: Creating Ads

How To Build High Performing Search Campaigns - Wrap-up

Most Common Ways Small Businesses Waste Money On Google Ads

Extras: Campaign Settings

Extras: Bid Strategies

Extras: Ad Extensions

How To Use Google Resources

Congratulations, You Finished!

Bonus Materials

Bonus Items

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Appropriate for learners with busy schedules who want an overview of Google Ads fundamentals

Offers practical guidance on setting up and optimizing Google Ads campaigns

Emphasizes understanding return on investment (ROI) for effective campaign management

Provides insights into common mistakes small businesses make to avoid them

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Ads/AdWords Consultation - Learn From Former Googler with these activities:

Review Display Network

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Your course focuses on Search and Performance campaigns. This course should help you jumpstart your Display advertising endeavors.

Browse courses on Display Advertising

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Summarize your current understanding of Display Network
Identify the value Display Network can provide to your business
Create a list of the different ways to reach your audience on the Display network

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Career center

Learners who complete Google Ads/AdWords Consultation - Learn From Former Googler will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager oversees all marketing activities for a company or organization. They are responsible for developing and executing marketing campaigns, managing the marketing budget, and tracking the results of marketing efforts. This course can help Marketing Managers learn how to use Google Ads to reach their target audience and achieve their marketing goals. By understanding how to measure the return on investment (ROI) of their Google Ads campaigns, Marketing Managers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Marketing Manager

Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. They use this data to help businesses make informed decisions about their marketing strategies. This course can help Marketing Analysts learn how to measure the ROI of their Google Ads campaigns. By understanding how to track conversions and measure the impact of their Google Ads campaigns, Marketing Analysts can help businesses make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Marketing Analyst

Business Development Manager

A Business Development Manager is responsible for generating new business for a company or organization. They use a variety of sales and marketing techniques to reach potential customers and close deals. This course can help Business Development Managers learn how to use Google Ads to reach their target audience and generate leads. By understanding how to measure the ROI of their Google Ads campaigns, Business Development Managers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Business Development Manager

Account Manager

An Account Manager is responsible for managing relationships with clients. They work to ensure that clients are satisfied with the products or services they receive and that their needs are met. This course can help Account Managers learn how to use Google Ads to help their clients achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, Account Managers can help their clients make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Account Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning, executing, and measuring digital marketing campaigns. They use a variety of digital marketing channels, including search engine optimization (SEO), social media marketing, and email marketing. This course can help Digital Marketing Specialists learn how to use Google Ads to reach their target audience and achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, Digital Marketing Specialists can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

A Marketing Consultant provides advice and guidance to businesses on how to improve their marketing strategies. They work with businesses of all sizes, from small businesses to large corporations. This course can help Marketing Consultants learn how to use Google Ads to help their clients achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, Marketing Consultants can help their clients make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Marketing Consultant

Search Engine Marketing (SEM) Specialist

A SEM Specialist is responsible for planning, executing, and measuring search engine marketing campaigns. They use a variety of SEM techniques, including search engine optimization (SEO) and pay-per-click (PPC) advertising. This course can help SEM Specialists learn how to use Google Ads to reach their target audience and achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, SEM Specialists can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Search Engine Marketing (SEM) Specialist

Paid Search Manager

A Paid Search Manager is responsible for planning, executing, and measuring paid search campaigns. They use a variety of paid search platforms, including Google Ads and Bing Ads. This course can help Paid Search Managers learn how to use Google Ads to reach their target audience and achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, Paid Search Managers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Paid Search Manager

Web Developer

A Web Developer is responsible for designing and developing websites. They use a variety of programming languages and technologies. This course can help Web Developers learn how to use Google Ads to drive traffic to their websites. By understanding how to measure the ROI of their Google Ads campaigns, Web Developers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Web Developer

Freelance Writer

A Freelance Writer writes content for a variety of clients, including businesses, organizations, and individuals. They may write website content, blog posts, articles, and other types of content. This course can help Freelance Writers learn how to use Google Ads to reach their target audience and generate leads. By understanding how to measure the ROI of their Google Ads campaigns, Freelance Writers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Freelance Writer

Email Marketing Specialist

An Email Marketing Specialist is responsible for planning, executing, and measuring email marketing campaigns. They use a variety of email marketing platforms, including MailChimp and Constant Contact. This course can help Email Marketing Specialists learn how to use Google Ads to reach their target audience and generate leads. By understanding how to measure the ROI of their Google Ads campaigns, Email Marketing Specialists can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Email Marketing Specialist

Graphic designer

A Graphic Designer creates visual content, such as logos, brochures, and websites. They use a variety of design software and tools. This course can help Graphic Designers learn how to use Google Ads to reach their target audience and generate leads. By understanding how to measure the ROI of their Google Ads campaigns, Graphic Designers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Graphic designer

Business Owner

A Business Owner is responsible for all aspects of running a business. They make decisions about marketing, finance, operations, and human resources. This course can help Business Owners learn how to use Google Ads to reach their target audience and grow their business. By understanding how to measure the ROI of their Google Ads campaigns, Business Owners can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Business Owner

Social Media Manager

A Social Media Manager is responsible for planning, executing, and measuring social media campaigns. They use a variety of social media platforms, including Facebook, Twitter, and Instagram. This course can help Social Media Managers learn how to use Google Ads to reach their target audience and achieve their marketing goals. By understanding how to measure the ROI of their Google Ads campaigns, Social Media Managers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Social Media Manager

Content Marketer

A Content Marketer is responsible for creating and distributing content that is valuable and engaging to a target audience. They use a variety of content marketing channels, including social media, email marketing, and blogging. This course can help Content Marketers learn how to use Google Ads to reach their target audience and generate leads. By understanding how to measure the ROI of their Google Ads campaigns, Content Marketers can make informed decisions about how to allocate their marketing budget.

See salaries and explore the career path for Content Marketer

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Google Ads/AdWords Consultation - Learn From Former Googler.

The Definitive Guide to TikTok Advertising