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Advertising in the Age of Generative AI

The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice using Generative AI to generate compelling and effective logos as part of a brand strategy. This course is ideal for marketing professionals looking to create and establish a strong brand identity for their organization and want to gain valuable insights on how Generative AI is used in brand awareness and logo generation.

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What's inside

Syllabus

Advertising in the Age of AI

Welcome to the Advertising in the Age of AI module! Advertising and creating a strong brand identity is critical and essential for any marketing organization in the face of competition. A strong brand is the core identity that creates an impactful, lasting impression, and a connection with customers that resonates with their needs, wants, and beliefs. In this module, we’ll focus on Vibe Kayak's and how you will use Vibe Kayak's as a brand for generating a logo to understand the impact that logos have on on a brands value and proposition.

Advertising in the Age of AI: Logo Generation

Welcome to the Advertising in the Age of AI: Logo Generation module! Logos are an extremely valuable and essential to marketing and customer service for brand recognition, awareness, and differentiation. A consistent and memorable logo creates a sense of familiarity and comfortability for customers, that helps build trust and credibility in marketing organizations. In this module, you will participate in a brand exercise where you will formulate a brand essence statement for Vibe Kayak's to create a clear and compelling representation of its brand. Finally, in this module, you will practice how to generate a logo from the brand essence statement for Vibe Kayak's, and learn the appropriate considerations in using Generative AI for creating content as part of an organizations marketing strategy.

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Know what's good

, what to watch for

, and possible dealbreakers

Suitable for marketing professionals wanting to create and establish a strong brand identity for their organization through logo generation

Builds skills and knowledge in branding and logo generation using Generative AI

Provides hands-on practice in using Generative AI for logo generation

Taught by instructors with expertise in branding and logo generation

May require additional resources for students without prior experience in branding and logo design

May not be suitable for students looking to develop comprehensive brand strategies beyond logo generation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advertising in the Age of Generative AI with these activities:

Read a book on brand strategy

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Gain insights into the principles and practices of successful brand building.

View Designing Brand Identity: A Comprehensive Guide... on Amazon

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Purchase or borrow the book.
Read the book.
Make notes and highlight key concepts.

Review key marketing concepts

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Reinforce your foundation in marketing concepts to enhance your understanding of advanced topics.

Browse courses on Marketing Fundamentals

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Review notes and textbooks from previous marketing courses.
Take practice quizzes or tests to assess your understanding.

Collect and organize resources on Generative AI

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Build your knowledge base by curating a collection of valuable resources on Generative AI.

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Search for online articles, tutorials, and research papers.
Create a digital or physical folder to store the resources.
Categorize and organize the resources.

Four other activities

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Participate in a study group

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Enhance your understanding by collaborating with peers and discussing course concepts.

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Find a study group or form one with classmates.
Meet regularly to discuss course material.
Work together on assignments or projects.

Analyze Advertising Campaigns

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Analyzing advertising campaigns can help students develop critical thinking skills and understand the effectiveness of different advertising strategies.

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Select an advertising campaign to analyze.
Identify the target audience, message, and media channels used.
Evaluate the campaign's reach, engagement, and results.
Provide recommendations for improvement.

Design a brand identity for a fictitious company

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Apply course concepts to develop a comprehensive brand identity that incorporates Generative AI.

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Develop a brand strategy and messaging.
Use Generative AI to generate logo and branding elements.
Create a brand style guide.
Present your brand identity to others.

Contribute to an open-source Generative AI project

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Gain practical experience and contribute to the Generative AI community.

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Identify an open-source Generative AI project.
Review the project's documentation and codebase.
Make contributions to the project.

Career center

Learners who complete Advertising in the Age of Generative AI will develop knowledge and skills that may be useful to these careers:

Brand Manager

Brand Managers use knowledge of marketing trends and awareness of current events to build strong brands for their company. Many Brand Managers pursue online courses and training to gain a competitive edge. This course, Advertising in the Age of Generative AI, covers techniques for generating compelling logos, and other effective marketing strategies using Generative AI. This course would provide an advantage with its focus on branding and use of generative AI.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers typically oversee all aspects of marketing for a company, including building and maintaining its brand. This course, Advertising in the Age of Generative AI, would be very useful for a Marketing Manager. The course covers techniques for generating compelling logos using Generative AI, which can help build a strong brand identity.

See salaries and explore the career path for Marketing Manager

Marketing Specialist

Marketing Specialists help plan and carry out marketing campaigns for a company. This course, Advertising in the Age of Generative AI, can give job seekers a competitive edge by providing training in how to create effective logos with Generative AI, which is a cutting-edge marketing strategy.

See salaries and explore the career path for Marketing Specialist

Art Director

Art Directors oversee the visual aspects of advertising campaigns. They work with copywriters to develop concepts and create visuals that will appeal to the target audience. This course, Advertising in the Age of Generative AI, may be useful for an Art Director because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Art Director

Public Relations Specialist

Public Relations Specialists help manage a company's public image. They may write press releases, organize events, and manage social media accounts. This course, Advertising in the Age of Generative AI, may be useful for a Public Relations Specialist because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Public Relations Specialist

Social Media Manager

Social Media Managers are responsible for managing a company's social media presence. They create and publish content, engage with customers, and track results. This course, Advertising in the Age of Generative AI, may be useful for a Social Media Manager because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Social Media Manager

Copywriter

Copywriters write the text for advertising campaigns. They work with Art Directors to develop concepts and create visuals that will appeal to the target audience. This course, Advertising in the Age of Generative AI, may be useful for a Copywriter because it provides training in how to use Generative AI to create logos and other marketing materials.

See salaries and explore the career path for Copywriter

Creative Director

Creative Directors oversee all aspects of the creative process for advertising campaigns. They work with Art Directors, Copywriters, and other creatives to develop concepts and create visuals that will appeal to the target audience. This course, Advertising in the Age of Generative AI, may be useful for a Creative Director because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Creative Director

Advertising Account Executive

Advertising Account Executives sell advertising space to clients. They must have a strong understanding of marketing and advertising trends. This course, Advertising in the Age of Generative AI, may be useful for an Advertising Account Executive because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Advertising Account Executive

Web Developer

Web Developers design and develop websites and other digital products. This course, Advertising in the Age of Generative AI, may be useful for a Web Developer because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Web Developer

Marketing Analyst

Marketing Analysts collect and analyze data to help companies understand their customers and make better marketing decisions. This course, Advertising in the Age of Generative AI, may be useful for a Marketing Analyst because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Marketing Analyst

Business Analyst

Business Analysts use their knowledge of business and technology to help companies make better decisions. This course, Advertising in the Age of Generative AI, may be useful for a Business Analyst because it provides training in how to use Generative AI to analyze data and make predictions.

See salaries and explore the career path for Business Analyst

Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course, Advertising in the Age of Generative AI, may be useful for Graphic Designers because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for Graphic designer

User Experience Designer

User Experience Designers create and improve the user experience for websites and other digital products. This course, Advertising in the Age of Generative AI, may be useful for a User Experience Designer because it provides training in how to use Generative AI to create compelling logos and other marketing materials.

See salaries and explore the career path for User Experience Designer

Data Scientist

Data Scientists use their knowledge of math, statistics, and computer science to extract insights from data. This course, Advertising in the Age of Generative AI, may be useful for a Data Scientist because it provides training in how to use Generative AI to analyze data and make predictions.

See salaries and explore the career path for Data Scientist

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advertising in the Age of Generative AI .

Generative Deep Learning

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Generative AI: Theory and Practice provides a comprehensive exploration of generative AI from a technical perspective. It covers topics such as generative models, neural networks, and deep learning, making it a valuable resource for those interested in the underlying principles of AI.

Advertising in the Age of Generative AI

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What's inside

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