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Michelle Johnson

If you search, you'll find hundreds of thousands. Unfortunately, most don't look very good. Some are even painful to watch...

It's possible to produce quality cooking videos all by yourself as long as you understand what really matters when it comes to making them. Believe me. I've been producing 1 video a week for over 2 years now and have over 16,000 subscribers. My audience thinks I have a film background, but I don't.

Read more

If you search, you'll find hundreds of thousands. Unfortunately, most don't look very good. Some are even painful to watch...

It's possible to produce quality cooking videos all by yourself as long as you understand what really matters when it comes to making them. Believe me. I've been producing 1 video a week for over 2 years now and have over 16,000 subscribers. My audience thinks I have a film background, but I don't.

Let me let you in on a little secret: it's not all about your equipment. You can have have the best equipment, but if you don't understand the fundamentals to making great cooking videos, you still won't produce great work.

Well, unless your personality is so amazing that they just want to hear you tell stories and jokes.

Production quality doesn't just mean that your video is pretty. It also means that your video is a superb teaching tool. There are many small details that matter when someone is preparing a dish. Make sure they can see them.

What's Included

Each video explains key concepts and shows you what they look like. There are also a few cheat sheets, templates and several lists of resources for reference.

  1. Ingredients for an amazing cooking video
  2. Tools of the Trade
  3. Making Time
  4. Pre-Production
  5. Recording Audio Separately

Who is This Course for?

You'll learn key concepts that will help you see your production process differently and what you need to focus on to improve your videos.

You'll get an idea of what's involved and find out what not only what equipment you'll need, but also key concepts that will make your first video look like it's not.

What's Not Included

That information is in a separate course, "How to Edit Professional Looking Cooking Videos in an Hour or Less."

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What's inside

Learning objectives

  • The importance of lighting and ways to get the best light for your video and thumbnail images
  • How to get the best audio for your video
  • The foundation to all great videos
  • How to format your video for your online audience
  • What to consider when selecting your hardware and software
  • How to use tools you probably already have to create great thumbnail images
  • Key tools to use when organizing your time to make cooking videos
  • The secret sauce for my cooking videos and how it makes editing easy

Syllabus

Introduction

In this lecture, I review each of the upcoming sections and you'll get to see previews of what you'll learn. You'll notice that equipment is not first. Stay with me and you'll soon understand how having the best equipment won't guarantee a great video :)

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This is a quick tour of the Udemy platform showing you how to rate this course, manage notifications from Udemy, send me questions and take notes.

Ingredients for an Amazing Cooking Video

In this short video, you'll find out what's coming next in this course. You'll learn what I consider to be the foundation of great cooking videos and why your video's lighting and audio (or sound) are critical.

A good light source is essential to your video. In this lecture, we'll look at ways to use the natural light in and around your home as well as alternative lighting solutions that you can purchase.

Here is a list of lighting products as well as links to videos describing DIY set ups.

You have a lot more flexibility when finding light for your thumbnail shots. In this video, I show you some places where I take mine.

This resource guide includes links to articles, books and a few products that will be helpful to you as you practice taking photos for your thumbnail shots.

Just like lighting, good audio is key to making cooking videos. You'll learn about several options for capturing audio for your voiceover (walkthrough of the cooking demonstration) and for your introduction if you plan to talk directly to the camera.

Shots are the foundation of all videos. In this brief lecture, I introduce this pivotal book on the topic and show you examples of shots from videos. I walk you through how to "see" them and give you an opportunity to practice as well. Great shots make great videos!

Learn about the best places to put your food in the frame of your video. We explore the rule of thirds and popular angles for viewing food through the camera lens.

In this lecture, you get to see behind the scenes footage of me recording shots for one of my videos, Vegan BBQ Sandwich.

Learn how you can apply the 10 second rule when you record shots for your cooking videos.

Learn about the basic structure that most cooking videos follow. You'll learn about the best place to insert your logo or branding and the importance of a hook.

In this lecture, I summarize the 4 key ingredients for amazing cooking videos that have been explored in previous lectures.

Tools of the Trade

This is an introduction to the next section of the course, which was placed second, not first for a reason :) When we talk about making cooking videos, you must know and practice the fundamentals before buying expensive gear. In the next sections, we'll explore a few "must have" tools.

In this lecture, we talk about the specs you want to look for in a camera. We also discuss other essential hardware like a microphone, SD cards, a tripod and a computer.

Here we review what video editing actually is and is not. We also look at key features you should look for in video editing software, for the Mac and PC.

In this lecture, you can watch as I create a thumbnail photo using Keynote.

Here's a quick reference guide to making sure that you export your Keynote file correctly to use it as a thumbnail image for YouTube.

You can also use PowerPoint to create your thumbnail images. Watch as I show you which options to choose to get the correct size.

Here's a quick reference guide to making sure that you export your PowerPoint file correctly to use it as a thumbnail image for YouTube.

In this lecture, I show you how I create images for Facebook and Instagram after I create my thumbnail image for YouTube.

Audacity is a free program available for those with Macs or PCs. I'll show you how to easily record audio, delete sections and export it for use in your video editing program.

In this lecture I remind you that there are many different ways to arrive at a destination. You will have some trial and error. Remember to be open to learning, experimenting and growing!

Making Time

Making time to produce cooking videos is undoubtedly more challenging than recording and editing them. In this lecture, I share a bit of my story and struggle with making time and how I created a sustainable schedule that I follow to this day.

In this lecture, I introduce editorial calendars and the benefits of planning around tent pole events. I have also provided an editorial calendar template and a list of 2014 events and holidays by season.

In addition to an editorial calendar, a weekly schedule will prove to be indipensible if you commit to making at least one cooking video a week. In this lecture, I show you exactly what I do each week to meet this goal.

This lecture reviews the previous tools used for making time and reminds you to use these as inspiration and guides as you create tools that work for you and your work style.

Pre-Production

In this section, we explore key steps during the pre-production phase.

The shot list is my secret weapon! In this lecture, you'll see an example of one I've written, how I've structured it and how it is used during my video production process.

In this brief lecture, I reiterate the need for a director in your video production process.

Recording Audio Separately

In this section, I provide a demonstration of how to record audio separately when you don't have a microphone that produced quality audio when plugged directly into your camera.

This video demonstrates the process of recording audio separately and the process of syncing it using video editing software.

Summary

Thank you for taking this course! Please leave a review to help others who are considering purchasing it and to help me to make it better.

Acknowledgements
Enroll in "How to Edit Cooking Videos"

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces fundamentals before discussing equipment
Covers key concepts in video production
Suitable for beginners, with essential tools and concepts
Focuses on practical knowledge, helping learners produce videos
Provides resources and templates for learners
Taught by an experienced cooking video creator

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Make Professional Looking Cooking Videos with these activities:
Find a mentor who can provide guidance on video production.
A mentor can provide you with valuable feedback and support as you develop your video production skills.
Browse courses on Mentorship
Show steps
  • Identify someone who has experience in video production and who is willing to mentor you.
  • Reach out to your mentor and ask if they are willing to provide you with guidance.
  • Meet with your mentor regularly to discuss your progress and get feedback.
Review and organize course materials.
Reviewing and organizing your course materials will help you to better understand the content and identify any areas where you need additional support.
Show steps
  • Go through your notes and handouts from the course.
  • Organize your materials into a logical order.
  • Identify any areas where you need additional support.
  • Seek out additional resources, such as books, articles, or videos, to help you better understand the content.
Attend a video production workshop.
A video production workshop can teach you the basics of video production, including camera operation, lighting, and editing.
Browse courses on Video Production
Show steps
  • Find a video production workshop that is offered in your area.
  • Register for the workshop.
  • Attend the workshop and learn from the instructor.
  • Implement what you have learned in the workshop to your own video projects.
Four other activities
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Practice filming different shots of your cooking process.
Filming different shots of your cooking process will give you a sense of what looks good and what doesn't. It will also help you to develop your own style of videography.
Show steps
  • Choose a recipe that you want to film.
  • Set up your camera and lighting.
  • Film yourself cooking the recipe, using a variety of different shots.
  • Review your footage and identify any areas that you can improve.
Create a thumbnail image for your cooking video.
A well-crafted thumbnail image will make your video more likely to be clicked on and viewed.
Browse courses on Video Marketing
Show steps
  • Choose a still image from your video that is visually appealing and representative of the content.
  • Crop and resize the image to the correct dimensions for a thumbnail.
  • Add text or graphics to the image to make it more eye-catching.
  • Save the image in a format that is compatible with YouTube.
Practice editing your cooking videos.
Editing your cooking videos is essential for creating a polished and professional-looking final product.
Browse courses on Video Editing
Show steps
  • Choose a video editing software program.
  • Import your footage into the software.
  • Edit your footage, including trimming, adding transitions, and adjusting the audio.
  • Export your edited video in a format that is compatible with YouTube.
Create a short cooking video.
Creating a short cooking video will allow you to put all of the skills you have learned in this course into practice.
Browse courses on Video Production
Show steps
  • Choose a recipe that you want to film.
  • Gather the ingredients and equipment you will need.
  • Set up your camera and lighting.
  • Film yourself cooking the recipe.
  • Edit your footage and add music and sound effects.
  • Upload your video to YouTube.

Career center

Learners who complete How to Make Professional Looking Cooking Videos will develop knowledge and skills that may be useful to these careers:

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