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John Burress

Updated for 2025.

In today's job market, you are only as good as your presentation skills. As the competition for high-level consulting and management positions becomes increasingly cutthroat, you need a powerful way to make your message stand out from the rest.

My name is John Burress and I'm excited to introduce you to the McKinsey presentation system. During my time as a corporate strategist, I've used McKinsey presentations to significantly grow many leading businesses using the same techniques you'll learn under my instruction.

Read more

Updated for 2025.

In today's job market, you are only as good as your presentation skills. As the competition for high-level consulting and management positions becomes increasingly cutthroat, you need a powerful way to make your message stand out from the rest.

My name is John Burress and I'm excited to introduce you to the McKinsey presentation system. During my time as a corporate strategist, I've used McKinsey presentations to significantly grow many leading businesses using the same techniques you'll learn under my instruction.

Recent studies reveal that over 80% of clients intuitively prefer presentations that use the McKinsey system due to its unique mechanics and ease of understanding.

My multi-faceted intensive course will guide you through the intricacies of management consulting presentations and cover a wide range of topics so you can begin utilizing the system for your own clients. You will graduate with a deeper understanding of the principles and best practices needed to compete in today's job market.

Topics include:

· Exploring the basic blocks of a McKinsey-styled presentation

· Learning storytelling for business

· Writing powerful key messages

· Building smarter storyline

· What's a storyboard and why do you need one

· Using dot-dash storyline and pyramid principle to craft a compelling storyline

· How to build a presentation like a management consultant from scratch

· Working with tables, words, and graphics

· Understanding simple and complex charts

· Managing presentation nerves

· Setting up your room for presentation

· Tips for handling a Q&A section

· Essential body language techniques of public speaking

Forbes reports that 70% of successful Americans report that presentation skills were critical to the development of their careers. Are you certain your skills are up to par?

If you're ready to move into the upper echelon of effective communication and presentation success, sign up today. I look forward to meeting you soon.

Enroll now

What's inside

Learning objectives

  • Learn how to build a presentation like a management consultant from scratch
  • Explore the basic blocks of a mckinsey-styled presentation
  • Understanding storyboarding for business
  • Writing powerful key messages
  • Using dot-dash storyline and pyramid principle to craft a compelling storyline
  • Working with tables, words, and graphics
  • Using simple and complex charts to visualize insights
  • Apply plan-do-check-act cycle to create a management consulting presentation yourself
  • Managing presentation nerves
  • Setting up your room for presentation
  • Master the system that covers almost everything you need to create compelling, memorable, and persuasive business presentations
  • Tips for handling a q&a section
  • Understand essential body language techniques of public speaking
  • Learn how to write cover page, agenda, and executive summary like a management consultant
  • Learn the complete consulting presentation list to give an outstanding business presentation
  • Understand how to prioritize findings from many analyses
  • Tips for finding the right data quickly
  • Show more
  • Show less

Syllabus

Welcome
Introduction
What you should know before watching this course
Why do consultants use PPT so much
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores the McKinsey presentation system, which is widely recognized and utilized in the management consulting industry for its effectiveness and clarity
Teaches the pyramid principle, a core concept in consulting for structuring communication and presenting information in a clear and logical manner
Covers essential body language techniques, which are crucial for effective public speaking and delivering impactful presentations in professional settings
Includes a section on managing presentation nerves, which is a common challenge for many professionals, especially when presenting to high-stakes audiences
Requires learners to download presentations from McKinsey, BCG, and Accenture, which may require additional steps to access and could be time-consuming
Includes a bonus section on IBCS standards, which are valuable for creating clear and consistent business communication, but may require additional learning and effort

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Reviews summary

Mastering consulting presentations

According to learners, this course provides a solid foundation in creating presentations in the McKinsey style, focusing heavily on structure and logic. Students found the explanations of the Pyramid Principle and storyboarding particularly valuable. The content covers a wide range of topics from building narratives to data visualization and even presentation delivery tips like managing nerves and handling Q&A. Many reviewers highlight the course's practical applicability for business professionals and consultants, though some suggest it might be more beneficial for beginners than those with prior experience.
Most valuable for those new to the style.
"As someone new to consulting presentations, this course was a perfect starting point. It covers everything from the ground up..."
"I had very little experience with this style, and the course provided a solid foundation without overwhelming me."
"Learned a lot as a beginner, but felt some parts might be review for more experienced professionals."
"The level of detail seems ideal for beginners or those looking to formalize their understanding."
Includes tips beyond slide creation.
"Unexpectedly helpful sections on managing presentation nerves and handling Q&A. These are often overlooked!"
"I appreciated that it didn't just focus on the slides but also covered public speaking and interaction with the audience."
"The tips on body language and setting up the room were practical additions I didn't expect but found useful."
Directly useful for professional roles.
"The techniques taught here are incredibly practical. I can apply them directly to my business presentations starting today."
"This training is essential for anyone in a consulting or strategy role who needs to create impactful presentations."
"I found the tips on data visualization and choosing the right chart format particularly useful for presenting complex findings."
"The course provided concrete tools and strategies I can immediately use in my job."
Detailed guidance on key consulting methods.
"The sections on the Pyramid Principle and storyboarding were eye-opening and immediately applicable to my work."
"Learning how to structure a storyline using the Pyramid Principle was the most valuable takeaway for me..."
"I finally understand how consultants build their presentations using storyboards after this course."
"The explanation of the Pyramid Principle was one of the clearest I've seen."
Strong emphasis on core principles and logic.
"This course gave me a great grasp of the fundamental principles behind consulting presentations, especially the importance of clear logic..."
"I really appreciated the focus on structure, like the dot-dash storyline and how to build a presentation with a logical flow..."
"Understanding the basic blocks and how to maintain vertical and horizontal logic has completely changed how I approach creating slides."
"It explains the core principles of structuring arguments using methods like the Pyramid Principle very clearly."
May be too basic for experienced learners.
"While solid, I felt the course was quite basic and didn't delve deeply into advanced techniques or edge cases I encounter regularly..."
"Someone already familiar with consulting frameworks might find this a bit superficial in certain areas."
"I was hoping for more advanced tips on data presentation or specific software usage..."
"Good as a refresh, but not much new if you've been doing this for a few years."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Management Consulting Presentation Essential Training with these activities:
Review Consulting Frameworks
Refresh your understanding of common consulting frameworks to better grasp the strategic thinking behind McKinsey-style presentations.
Show steps
  • Identify key consulting frameworks.
  • Research each framework's purpose and application.
  • Summarize the frameworks in your own words.
Review 'The McKinsey Way'
Gain a deeper understanding of the McKinsey approach to problem-solving and communication, which forms the basis of the presentation style taught in the course.
Show steps
  • Read the book 'The McKinsey Way'.
  • Take notes on key concepts and strategies.
  • Reflect on how these concepts apply to presentation design.
Create a Storyboard Template
Solidify your understanding of storyboarding by creating a reusable template for structuring consulting presentations.
Show steps
  • Research different storyboard formats.
  • Design a template with key sections.
  • Test the template with a sample presentation topic.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice Chart Selection
Improve your ability to choose the right chart type for different data sets and insights, a crucial skill for effective consulting presentations.
Show steps
  • Find sample data sets online.
  • Determine the best chart type for each data set.
  • Create the charts using presentation software.
Review 'Say It With Charts'
Enhance your understanding of data visualization principles and techniques to create more impactful charts and graphs in your presentations.
Show steps
  • Read 'Say It With Charts'.
  • Identify key principles for effective chart design.
  • Apply these principles to improve existing charts.
Design a Mock Consulting Presentation
Apply the principles learned in the course to create a complete consulting presentation from scratch, reinforcing your understanding of the entire process.
Show steps
  • Choose a relevant business problem.
  • Develop a storyline using the pyramid principle.
  • Create slides with compelling visuals and data.
  • Practice delivering the presentation.
Tutor Other Students
Reinforce your knowledge by explaining presentation concepts and techniques to other students, solidifying your own understanding in the process.
Show steps
  • Offer tutoring sessions to classmates.
  • Prepare explanations of key concepts.
  • Answer questions and provide feedback.

Career center

Learners who complete Management Consulting Presentation Essential Training will develop knowledge and skills that may be useful to these careers:
Management Consultant
The role of a Management Consultant often requires presenting complex data and strategies to clients in a clear and persuasive manner. This course, with its focus on the McKinsey presentation system, helps build a foundation in structuring presentations that resonate with clients. You'll learn how to create compelling storylines, use visuals effectively, and deliver key messages with impact. The storytelling component of this course will be particularly helpful as will the sections on tables, words, graphics, simple charts, and complex charts. For those who wish to influence clients and move them to action, this course supports the development of essential communication skills for a Management Consultant.
Corporate Strategist
As a Corporate Strategist, you are expected to communicate strategic recommendations to leadership. Mastery of visual communication is, therefore, essential. This course explores the principles of the McKinsey presentation system, designed to make complex information understandable and persuasive. You'll gain skills in crafting storylines using the dot-dash approach and the pyramid principle, which can improve the clarity and impact of your proposals. The course covers topics such as writing powerful key messages and how to build a presentation from scratch, giving you the tools needed to excel as a Corporate Strategist.
Business Analyst
Business Analysts rely on effectively communicating findings and recommendations to stakeholders, and this course provides specific training in presentation skills tailored to a consulting framework. You will learn how to build professional presentations from scratch, as well as how to communicate your ideas to clients. By exploring the basic blocks of a McKinsey styled presentation and working with tables, words, and graphics, you will be able to produce more effective communiques. This course may be useful for Business Analysts to clearly convey data driven insights.
Project Manager
Project Managers often need to present project updates, proposals, and reports to various stakeholders. This course, emphasizing the McKinsey presentation system, helps Project Managers develop skills in organizing information and delivering persuasive presentations. Learning to write powerful key messages, build smarter storylines, and handle Q&A sessions can improve the effectiveness of project communications. The course's coverage of setting up your room for presentation and body language techniques can enhance your presence and confidence as a Project Manager.
Sales Manager
Sales Managers need to rally a team around sales goals and strategies. As such, there is a need to communicate with precision. This course in developing consulting presentations will help individuals craft clear, compelling, and memorable sales presentations. The exploration of the basic blocks of a McKinsey styled presentation will be helpful. The section on learning story telling for business may be useful for persuading prospective clients towards particular products or services. Finally, the instruction in essential body language techniques of public speaking will help Sales Managers present themselves as competent and trustworthy.
Marketing Manager
Marketing Managers are tasked with presenting marketing plans, campaign results, and market research findings to stakeholders. This course, which teaches the McKinsey presentation system, helps Marketing Managers improve their presentation skills and create a compelling narrative around their strategies. Learning to write powerful key messages, build smarter storylines, and use simple and complex charts can enhance the impact of marketing presentations. This will help Marketing Managers communicate complex ideas more powerfully.
Financial Analyst
Financial Analysts need to communicate complex financial data and insights to clients, investors, and internal stakeholders. This course focuses on building presentations in the style of management consulting, and teaches how to effectively present financial information. Learning to work with tables, words, graphics, and simple and complex charts can improve the clarity and impact of financial presentations. The course may be helpful for Financial Analysts who wish to communicate with greater persuasiveness.
Product Manager
Product Managers must communicate product roadmaps, performance metrics, and strategic visions to cross-functional teams and leadership. This course, with its emphasis on the McKinsey presentation system, helps Product Managers become more effective communicators. By learning how to build smarter storylines and write powerful key messages, you can convey complex product information in a clear and compelling manner. The course covers topics such as using dot-dash storylines and the pyramid principle to craft a compelling narrative, which can enhance your effectiveness as a Product Manager.
Training and Development Specialist
Training and Development Specialists are regularly tasked with designing and delivering training programs. This course, with its coverage of the McKinsey presentation system, may be useful for enhancing presentation skills and program design. The course may help Training and Development Specialists learn to present persuasive presentations. By learning to explore the basic blocks of a McKinsey styled presentation you may improve your presentation quality.
Public Relations Specialist
Public Relations Specialists are often tasked with presenting information to the public and media. This course, with its coverage of the McKinsey presentation system, may be useful for enhancing presentation skills. The course may help Public Relations Specialists learn to explore the basic blocks of a McKinsey styled presentation, which can translate to being more effective at their jobs. The instruction in handling a Q&A section and understanding essential body language techniques of public speaking may be useful for improving presentation skills.
Market Research Analyst
Market Research Analysts are responsible for presenting data analysis and insights to stakeholders. This course, with its emphasis on the McKinsey presentation system, may be useful for improving presentation skills and data communication. Learning to work with tables, words, and graphics, and understanding simple and complex charts may help Market Research Analysts communicate findings more effectively. The course's coverage on prioritizing findings from many analyses can improve the clarity of research reports.
Economist
Economists often present research findings and economic forecasts to various audiences. This course, which focuses on consulting presentations, may be useful for improving the clarity and impact of these presentations. Learning to work with tables, words, and graphics, and understanding simple and complex charts may assist Economists in enhancing the effectiveness of communication. The course's instruction on storytelling for business may be useful for making presentations more engaging.
Grant Writer
Grant Writers need to present persuasive proposals to secure funding for various projects. This course, focusing on presentation skills, may be useful for crafting compelling grant applications. It may give Grant Writers more of an eye for presenting the material in a grant proposal. Learning to write powerful key messages and build smarter storylines can improve the persuasiveness of grant proposals. The course's instruction of the pyramid principle may be useful for improving the structure of grant materials.
Technical Writer
Technical Writers are responsible for communicating complex information in a clear and concise manner. This course, with its emphasis on presentation skills, may be useful for improving the effectiveness of communication. The course focuses on visual communications and presentation skills. Learning to work with tables, words, and graphics can help Technical Writers create more engaging documents. The instruction in using active phrasing examples may be useful for improving the clarity of technical writing.
Instructional Designer
Instructional Designers need to create engaging and effective learning materials. While this course focuses on presentation skills, it may be useful for improving the design and delivery of instructional content. Learning to build smarter storylines and work with tables, words, and graphics may help Instructional Designers create more compelling learning modules. This course may improve their ability to present information.

Reading list

We've selected 48 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Management Consulting Presentation Essential Training.
Seminal work on the grammar of graphics, a formal language for describing data visualizations. It covers a wide range of topics, from the basics of the grammar of graphics to the use of the grammar of graphics to create a variety of charts and graphs.
Provides a comprehensive guide to PowerPoint 2021. It covers everything from the basics to more advanced topics like data visualization and storytelling. It's a great resource for anyone who wants to learn how to create more effective presentations.
Comprehensive guide to PowerPoint. It covers everything from the basics to more advanced topics like data visualization and storytelling. It's a great resource for anyone who wants to learn how to create more effective presentations.
Comprehensive guide to presentation design. It covers everything from the basics of typography and color theory to more advanced topics like data visualization and storytelling. It's a great resource for anyone who wants to learn how to create more visually appealing and effective presentations.
Classic in the field of presentation design. It provides a comprehensive overview of the principles of effective presentation design, and it's a great resource for anyone who wants to learn how to create more visually appealing and persuasive presentations.
This classic book by Edward Tufte must-read for anyone interested in data visualization. It covers a wide range of topics, from the principles of visual perception to the design of effective charts and graphs.
This is the official guide to public speaking from the head of TED, translated into Arabic. It provides comprehensive guidance on developing and delivering compelling presentations based on the successful TED format. It must-read for Arabic speakers interested in modern public speaking.
Focuses on the interpersonal aspects of consulting, emphasizing the importance of building relationships and effectively delivering expertise. It's a valuable resource for developing essential consulting skills beyond analytical frameworks, relevant for both new and experienced consultants.
Is written by a presentation design expert, and it provides a framework for creating presentations that are visually appealing and easy to understand. It's a great resource for anyone who wants to learn how to design more effective presentations.
Provides a comprehensive overview of data visualization, covering the basics of visual perception, data types, and chart types. It great resource for beginners who want to learn the fundamentals of data visualization.
This is the Arabic translation of 'The Art of Public Speaking' by Stephen E. Lucas. It offers a comprehensive guide to public speaking principles and techniques, adapted for Arabic-speaking audiences. It serves as a foundational text for understanding the core concepts of effective public address in Arabic.
Provides a collection of tips and tricks for using PowerPoint. It covers a wide range of topics, from basic formatting to more advanced features like animation and interactivity. It's a great resource for anyone who wants to learn how to use PowerPoint more efficiently.
A companion to 'The McKinsey Way,' this book delves deeper into the specific tools and techniques used by McKinsey consultants. It's useful for developing practical problem-solving skills and complements the foundational knowledge gained from introductory texts.
The Arabic translation of 'Resonate,' this book focuses on using visual storytelling to create presentations that connect with and transform audiences. It offers valuable insights into structuring narratives for persuasive communication, applicable to Arabic-speaking presenters.
Offers insights into the problem-solving approach and culture of McKinsey & Company, a leading consulting firm. It's valuable for understanding the practical application of consulting methodologies and popular read for those aspiring to enter the field. It's a good starting point for understanding firm practices.
Considered a go-to resource for case interview preparation, this book provides numerous practice cases and frameworks. While focused on the interview process, the structured problem-solving approaches are highly relevant to actual consulting work. It's a must-read for those preparing for consulting roles.
Written by a former McKinsey interviewer, this book offers an insider's perspective on the case interview process. It provides valuable insights into interviewer expectations and effective strategies for tackling cases, complementing other case preparation resources.
From the renowned Dale Carnegie Training organization provides a systematic approach to mastering presentation skills, with practical exercises and insights from experts in the field. It covers all aspects of presentation design and delivery, making it an ideal resource for beginners and experienced presenters alike.
Written by a sound and communication expert, this book focuses on how to use your voice effectively and listen consciously to improve communication. It provides practical exercises and insights for being heard and understood in various contexts. is particularly helpful for developing vocal presence and active listening skills, which are crucial for public speaking.
Delves into the nonverbal aspects of public speaking and how to use body language, voice, and presence to enhance your message and connect with the audience. It explores the science behind charismatic communication. This book is useful for those looking to refine their delivery and increase their impact on stage.
Aimed at those managing or aspiring to manage consulting firms, this book delves into the unique challenges and strategies for leading professional services. It provides valuable context for understanding the consulting business model.
This highly visual book introduces the Business Model Canvas, a popular framework for developing and analyzing business models. It's a useful tool for consultants working on strategy and innovation.
This influential book presents a framework for creating new market spaces rather than competing in existing ones. It's relevant for consultants advising clients on innovation and market differentiation.
Beginner's guide to using Tableau, one of the most popular data visualization tools. It covers the basics of Tableau, as well as how to use Tableau to create a variety of charts and graphs.
Focuses on the importance of focusing on a company's core business for profitable growth. It offers strategic insights relevant to consultants working on growth strategies.
Offers a historical perspective on the evolution of strategic thinking and the consulting industry. It provides valuable context for understanding the origins and development of management consulting.
Provides a framework for clarifying your message and connecting with your audience by positioning them as the hero of the story. While primarily for business, the principles are directly transferable to public speaking for making your message clear, compelling, and audience-centric. This book is valuable for professionals and anyone who needs to communicate their ideas persuasively.
While not solely focused on public speaking, this classic book offers timeless principles for building relationships, communicating effectively, and influencing others. The skills covered are highly relevant to connecting with an audience and delivering persuasive speeches. provides foundational knowledge in interpersonal communication that is beneficial for all levels.
This unique book combines principles from Zen Buddhism with presentation techniques to help speakers find inner calm and deliver more effective presentations. Paradi shares practical exercises and insights to help presenters overcome stage fright, connect with their audience, and create presentations that are both informative and inspiring.
Popular guide for independent consultants looking to build and grow a successful practice. It covers various aspects of running a consulting business.
While aimed at novelists, this book's principles of using brain science to craft compelling narratives are highly applicable to public speaking and storytelling. It focuses on understanding audience psychology and creating a story that resonates deeply. is excellent for those wanting to master the art of storytelling within their presentations.
The Arabic translation of Dale Carnegie's classic, this book provides timeless advice on interpersonal skills, including communication and influence. These principles are highly relevant to building rapport with an audience and enhancing persuasive abilities in public speaking.
Another book by Alan Weiss, this focuses on the initial steps of starting a consulting career or business. It's a practical guide for those new to the field.
Considered a foundational text in the study of persuasion and communication, Aristotle's Rhetoric analyzes the principles of effective speaking. It delves into the modes of persuasion (ethos, pathos, and logos) and the different types of rhetoric. is essential for those seeking a deep understanding of the historical and theoretical underpinnings of public speaking and is suitable for advanced students and scholars.
Explores the history and power of rhetoric through various examples from literature, politics, and everyday life. It makes complex rhetorical concepts accessible and demonstrates their relevance in contemporary communication. This book is good for gaining a broader cultural and historical perspective on public speaking and persuasion.
Collection of tips and tricks for using PowerPoint. It covers a wide range of topics, from basic formatting to more advanced features like animation and interactivity. It's a great resource for anyone who wants to learn how to use PowerPoint more efficiently.
An ancient Chinese military treatise, this book offers timeless principles on strategy and competition that can be applied to business and consulting contexts. It provides a different perspective on strategic thinking.

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