La Philanthropie : Comprendre et Agir from Coursera

Littéralement « amour de l’humanité », la philanthropie désigne aujourd’hui l'ensemble des dons librement consentis par des acteurs privés en faveur de l'intérêt général. Dans les médias, la philanthropie est incarnée aujourd’hui par les milliardaires américains Bill Gates et Warren Buffet qui ont donné une grande part de leur fortune à une fondation en faveur de la santé et de l’éducation. Mais cette vision est partielle : la philanthropie est très active dans la plupart des régions du monde, pas seulement aux Etats-Unis, et ce ne sont pas seulement les très riches qui donnent, puisque de nombreux particuliers et entreprises s’impliquent.

En ce début de XXIe siècle marqué par les crises économiques et politiques, la philanthropie joue un rôle croissant pour répondre aux grands défis de notre temps. Alternative au modèle marchand et à la redistribution publique via l’impôt, le don privé est activement recherché pour financer la lutte contre la pauvreté, l’éducation, la recherche médicale ou la culture… Partout dans le monde, les fondations se multiplient, les dons se développent et influencent la vie de très nombreuses personnes. Les besoins sont immenses et la concurrence pour trouver des fonds n’a jamais été aussi vive.

Malgré son importance, la philanthropie reste mal connue notamment en France et en Europe. Plusieurs questions clés restent en suspens : De quoi parle-t-on exactement ? Qu’est-ce qui motive les philanthropes et favorise leur action ? Quelles sont les différentes façons d’agir en philanthropie ? Quel est son impact et comment l’évaluer? L’objectif de ce MOOC est de répondre à ces quatre grandes questions, en mobilisant les dernières avancées en matière de recherche et le point de vue d’experts reconnus dans leur domaine.

Que vous soyez simplement curieux de découvrir le sujet, déjà donateur ou engagé dans une démarche philanthropique, ou un professionnel qui accompagne ou sollicite des philanthropes, ce MOOC est fait pour vous ! Chaque semaine, vous progresserez grâce à des vidéos alliant théorie et pratique, des lectures pour aller plus loin, des quiz pour renforcer vos acquis et des forums où vous pourrez échanger entre participants et avec l’équipe pédagogique. A l’issue de ce MOOC, vous aurez toutes les clés en main pour comprendre et agir en faveur d’un monde meilleur !

Ce MOOC est réalisé par la chaire Philanthropie de l’ESSEC, en collaboration avec la Fondation de France.

La chaire Philanthropie de l’ESSEC bénéficie du soutien de la Fondation de France, de la Fondation Daniel & Nina Carasso, des Fondations Edmond de Rothschild, de la Fondation Bettencourt Schueller et de la Fondation Caritas France.

What's inside

Syllabus

Qu’est-ce que la philanthropie ?

Ce premier module donne toutes les clés pour comprendre ce qu’est la philanthropie. Vous apprendrez ce que signifie ce mot et comment son sens a évolué au fil du temps. Vous voyagerez dans l’histoire de la philanthropie de l’Antiquité à nos jours, à travers l’exemple de la France. Vous découvrirez les chiffres-clés et le marché de la collecte de fonds aujourd’hui. Vous comprendrez l’environnement juridique et fiscal dans lequel la philanthropie se pratique. Enfin, vous participerez aux grands débats sur le rôle de la philanthropie et ses rapports avec l’Etat et le capitalisme.

Qu'est ce qui motive les philanthropes ?

Dans ce module, nous explorerons les derniers résultats de la recherche en psychologie, en économie, en sociologie et même en neurosciences pour dresser le “portrait-robot” de ceux qui donnent, mais aussi pour découvrir les 7 grandes familles de motivations philanthropiques : l’altruisme, le plaisir de donner, le calcul coûts-bénéfices, la recherche d’efficacité, la réputation, la réciprocité et l’obligation morale. A l’issue de ce module, vous aurez une compréhension très fine des mécanismes du don et découvrirez donc ce qui motive la philanthropie.

Comment pratiquer la philanthropie ?

Ce troisième module vous propose de répondre à l’épineuse question de “comment donner ?” Cette réflexion stratégique est cruciale pour les grands donateurs, les entreprises et les fondations, qui doivent choisir parmi une myriade de possibilités et assumer leurs choix. Comment définir les objectifs d’une initiative philanthropique ? Comment tracer le chemin pour atteindre ces objectifs ? Comment formuler une stratégie philanthropique ? Quels sont les grands dilemmes auxquels sont confrontés les philanthropes ? Nous évoquerons également quelques pratiques innovantes qui viennent bousculer la philanthropie traditionnelle. Ce module intéressera bien sûr les financeurs mais aussi tous ceux qui interagissent avec eux.

Quel est l'impact de la philanthropie ?

Avec le dernier module de ce MOOC, nous nous intéressons aux conséquences de la philanthropie. Car aussi bonnes que soient nos intentions, toute action philanthropique n’est pas obligatoirement synonyme de changement positif pour les bénéficiaires ou les causes soutenues. Ce module vous propose de réfléchir aux questions suivantes : Quels sont les effets de la philanthropie sur ses parties prenantes ? Pourquoi est-ce important d’y prêter attention ? Qu’est-ce que la notion d’impact (social) de la philanthropie ? Comment s’y prendre pour l’évaluer ? A l’issue de ce module, vous aurez un cadre méthodologique précis et des pistes concrètes pour y répondre par vous-mêmes.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explored the diverse motivations of philanthropists and their significant impact on charitable giving

Highlighted the importance of strategic planning and efficient implementation in philanthropy

Examined the complex relationship between philanthropy, government, and capitalism, sparking critical thinking

Provided a comprehensive understanding of the historical evolution and legal framework surrounding philanthropy, aiding comprehension

Grounded in research findings from various disciplines, ensuring a well-rounded perspective on philanthropy

Collaborated with the Fondation de France, a well-respected organization in the philanthropy sector, enhancing credibility

Reviews summary

Philanthropy: understanding and taking action

This course provides a comprehensive overview of philanthropy, covering its history, motivations, practices, and impact. It is well-received by learners, garnering 23 out of 25 reviews of 5 stars. Students appreciate the high-quality content, engaging videos, and the expertise of the instructors.

Useful for individuals and professionals who want to engage in philanthropy.

"Très intéressant, tout aussi intéressant pour quelqu'un qui souhaite s'engager dans la philanthropie à titre personnel que pour quelqu'un (comme moi) qui souhaite travailler dans ce secteur !"

Provides guidance on how to measure and evaluate the impact of philanthropic initiatives.

"J'ai beaucoup apprécie ce cours notamment la seconde partie et le focus sur les mesures d'impact."

Covers all aspects of philanthropy in a clear and structured manner.

"Modules complets et très intéressants."

"Contenu très riche, très bien structuré et illustré pour comprendre les fondamentaux de la philanthropie"

"Excellents contenus !"

Instructive and engaging course with expert guest speakers.

"Un grand merci pour la qualité de ce cours ! "

"Un MOOC riche en informations et intervenants."

"Très intéressant, notamment grâce aux nombreux entretiens avec des professionnels variés du secteur."

Limited coverage of international aspects of philanthropy.

"Cours extrêmement bien construit, qui donne un aperçu complet et structuré du panorama actuel de la philanthropie (principalement en France) ..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in La Philanthropie : Comprendre et Agir with these activities:

Consultez « Philanthropy: A History of the Idea » de Matthew Bishop

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Ce livre offre une vue d'ensemble complète de l'histoire de la philanthropie, vous aidant à comprendre son évolution et son importance.

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Lisez le livre
Prenez des notes sur les principaux concepts
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Reviser les bases de sociologie

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Les concepts de base de la sociologie vous aideront à mieux comprendre les motivations des philanthropes et le rôle de la philanthropie dans la société.

Browse courses on Culture

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Lire un manuel ou des articles sur les principes fondamentaux de la sociologie.
Regarder des documentaires ou des vidéos sur des sujets sociologiques.
Participer à des discussions en ligne ou hors ligne sur des questions sociologiques.

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Career center

Learners who complete La Philanthropie : Comprendre et Agir will develop knowledge and skills that may be useful to these careers:

Philanthropy Professor

Philanthropy Professors teach and research the principles and practices of philanthropy. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Foundation Director

Foundation Directors are responsible for the management and distribution of funds from private foundations. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Charitable Giving Manager

Charitable Giving Managers oversee the development, execution, and evaluation of philanthropic programs within organizations. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Corporate Social Responsibility Manager

Corporate Social Responsibility Managers are responsible for developing and implementing strategies to align a company's business practices with social and environmental values. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Development Officer

Development Officers are responsible for raising funds from individuals, foundations, and corporations to support the work of nonprofit organizations. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Program Officer

Program Officers are responsible for managing grantmaking programs for foundations and other funding organizations. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Venture Philanthropist

Venture Philanthropists are individuals who use their wealth to invest in and support social enterprises. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Fundraising Consultant

Fundraising Consultants provide guidance and support to nonprofit organizations in their fundraising efforts. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Philanthropic Advisor

Philanthropic Advisors provide guidance and support to individuals and families in their philanthropic endeavors. This course can help build a foundation for success in this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Grant Writer

Grant Writers are responsible for researching and writing grant proposals to secure funding for nonprofit organizations. This course can be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Executive Director

Executive Directors are responsible for the overall leadership and management of nonprofit organizations. This course can be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Nonprofit Manager

Nonprofit Managers are responsible for the day-to-day operations of nonprofit organizations. This course can be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Wealth Manager

Wealth Managers provide financial advice and management services to high-net-worth individuals and families. This course may be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Sustainability Manager

Sustainability Managers are responsible for developing and implementing sustainability strategies for organizations. This course may be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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Social Entrepreneur

Social Entrepreneurs are individuals who use business principles to address social and environmental issues. This course may be useful for professionals aspiring to this role by providing a comprehensive understanding of the principles and practices of philanthropy. Learners will gain insights into the motivations of philanthropists and the different ways to practice philanthropy effectively. They will also develop skills in evaluating the impact of philanthropic initiatives, which is essential for ensuring that resources are used efficiently and effectively.

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