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Ideation for Marketers

This course is part of a Learning Path (series of courses) called Become a Marketing Manager.

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then, he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.

LinkedIn Learning

Rating Not enough ratings
Length 49m 3s
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business
Tags Marketing B2B Marketing

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Marketing Host $47k

Marketing Concierge $70k

Medical Marketing $82k

Shopper Marketing $88k

Marketing Statistician $88k

Marketing Analysis $107k

Marketing Coordinator/Marketing Integrator $115k

Marketing Mgr. $122k

Marketing Automation $129k

Enterprise Marketing $137k

Manager, Digital Product Ideation $173k

Manager, Digital Product Ideation $173k

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LinkedIn Learning

Rating Not enough ratings
Length 49m 3s
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business
Tags Marketing B2B Marketing