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Ideation for Marketers

This course is a part of Become a Marketing Manager, a 12-course Learning Path series from LinkedIn Learning.

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then, he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.
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    LinkedIn Learning

    Rating Not enough ratings
    Length 49m 3s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2B Marketing

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Techniques (General) Engineer $70k

    Adjunct Professor of Digital Media Techniques and Computer Graphic Design $70k

    Associate Manager, Digital Product Ideation $150k

    Senior Manager, Digital Product Ideation $210k

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    LinkedIn Learning

    Rating Not enough ratings
    Length 49m 3s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2B Marketing

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