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David Dalsveen

In this project, you'll serve as a data analyst at a marketing firm specializing in social media brand promotion. Your task is to use Python to extract, clean, and analyze tweets in specific categories (health, family, food, etc.) and generate visualizations.

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In this project, you'll serve as a data analyst at a marketing firm specializing in social media brand promotion. Your task is to use Python to extract, clean, and analyze tweets in specific categories (health, family, food, etc.) and generate visualizations.

Your analysis will provide valuable insights to help clients enhance their social media performance and allow the firm to deliver tweets on time and within budget, leading to faster results.

There isn’t just one right approach or solution in this scenario, which means you can create a truly unique project that helps you stand out to employers.

ROLE: Data Analyst

SKILLS: Python

PREREQUISITES:

Python, Numpy, Matplotlib or Seaborn, Git, Jupyter Notebook

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What's inside

Syllabus

Project
In this 6-8 hour project, you'll conduct a clean & analysis of Tweets using Python and upload your findings to your Coursera profile to showcase to potential employers.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by highly experienced data analysts, this course provides hands-on experience with relevant tools
Helps fill the digital marketing skills gap for entry-level data analysts
By providing insights into social media performance, it can help brands enhance their reach and engagement
The practical project allows for the application and demonstration of skills, making it appealing to potential employers
Students can showcase their data analysis and visualization abilities through the project

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Clean and analyze social media usage data with Python with these activities:
Review Python modules
Warming up on Python syntax and modules will enhance your Python skills and prepare you to follow through with the course materials.
Browse courses on NumPy
Show steps
  • Review the Python documentation for Numpy, Matplotlib, and Seaborn.
  • Complete a few practice exercises using these modules.
Compile resources on Tweet analysis
Collecting and organizing resources on Tweet analysis will enhance your understanding of the field and provide valuable references for future projects.
Show steps
  • Search for articles, tutorials, and documentation on Tweet analysis.
  • Create a list or folder to store the collected resources.
Join a study group
Collaborating with peers will provide you with diverse perspectives, enhance your understanding, and improve your problem-solving skills.
Show steps
  • Find a study group or online forum for Tweet analysis.
  • Participate in discussions, ask questions, and share your insights.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Extract and clean Tweets
Practicing data extraction and cleaning techniques will help you understand the practical applications of the course concepts.
Show steps
  • Find a dataset of Tweets.
  • Write a Python script to extract the text, author, and date from each Tweet.
  • Write a Python script to clean the extracted data by removing noise and inconsistencies.
Follow tutorials on advanced Tweet analysis techniques
Exploring advanced Tweet analysis techniques will extend your knowledge and prepare you for more complex projects.
Show steps
  • Search for tutorials on specific Tweet analysis techniques.
  • Follow the tutorials to learn how to apply the techniques.
Visualize Tweet data
Creating visualizations of your analyzed data will solidify your understanding of the course concepts and provide valuable insights.
Show steps
  • Choose a visualization technique that suits your data.
  • Use Matplotlib or Seaborn to create visualizations of the extracted and cleaned Tweet data.
  • Include labels, titles, and legends to make your visualizations clear and informative.
Participate in a Tweet analysis competition
Participating in a competition will test your skills, provide real-world experience, and showcase your abilities to potential employers.
Show steps
  • Research and find a Tweet analysis competition that aligns with your interests.
  • Register for the competition and form a team or participate individually.
  • Apply the skills and knowledge you've gained in this course to solve the competition's challenges.

Career center

Learners who complete Clean and analyze social media usage data with Python will develop knowledge and skills that may be useful to these careers:
Data Analyst
As a Data Analyst, you will use your skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to extract, clean, and analyze data. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Data Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Data Scientist
Data Scientists use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to extract, clean, and analyze data. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Data Scientists who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Machine Learning Engineer
Machine Learning Engineers use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to build and deploy machine learning models. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Machine Learning Engineers who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Software Engineer
Software Engineers use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to design, develop, and maintain software applications. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Software Engineers who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Data Engineer
Data Engineers use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to build and maintain data pipelines. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Data Engineers who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Marketing Analyst
Marketing Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Marketing Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Business Analyst
Business Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Business Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Product Manager
Product Managers use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Product Managers who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Risk Analyst
Risk Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Risk Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Data Visualization Analyst
Data Visualization Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Data Visualization Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Consultant
Consultants use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Consultants who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Operations Research Analyst
Operations Research Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Operations Research Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Quantitative Analyst
Quantitative Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Quantitative Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Market Researcher
Market Researchers use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Market Researchers who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.
Financial Analyst
Financial Analysts use their skills in Python, Numpy, Matplotlib or Seaborn, Git, and Jupyter Notebook to analyze data and make recommendations to businesses. This course will help you build a foundation in these skills and provide you with the experience you need to be successful in this role. This course is particularly relevant to Financial Analysts who want to specialize in social media data analysis, as it will provide you with the skills and knowledge you need to succeed in this field.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Clean and analyze social media usage data with Python.
Provides a comprehensive overview of social media data mining techniques and tools, including how to collect, clean, and analyze social media data.
Provides a comprehensive guide to sentiment analysis using Python, including how to build and evaluate sentiment analysis models.
Comprehensive guide to natural language processing (NLP) using Python, covering a wide range of NLP tasks, including text classification, sentiment analysis, and machine translation.
Provides a comprehensive guide to data analysis using Python, including how to load, clean, and analyze data.
Provides a comprehensive overview of data science for business, including how to use data to solve business problems.
Provides a comprehensive overview of deep learning, covering a wide range of deep learning topics, including convolutional neural networks and recurrent neural networks.
Provides a comprehensive overview of reinforcement learning, covering a wide range of reinforcement learning topics, including Markov decision processes and deep reinforcement learning.
Provides a comprehensive overview of convex optimization, covering a wide range of convex optimization topics, including linear programming and semidefinite programming.
Provides a comprehensive overview of information theory and coding, covering a wide range of information theory and coding topics, including entropy and mutual information.
Provides a comprehensive overview of statistical learning theory, covering a wide range of statistical learning theory topics, including supervised learning and unsupervised learning.
Provides a comprehensive overview of statistical learning, covering a wide range of statistical learning topics, including linear regression and generalized linear models.
Provides a comprehensive overview of machine learning algorithms, covering a wide range of machine learning algorithms, including decision trees and support vector machines.

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