Brand Management
Aligning Business, Brand and Behaviour
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Rating | 4.9★ based on 195 ratings |
---|---|
Length | 6 weeks |
Starts | Jul 3 (42 weeks ago) |
Cost | $49 |
From | University of London, London Business School via Coursera |
Instructor | Nader Tavassoli |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Entrepreneurship |
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What people are saying
brand management
A great opportunity to discover another face of the brand management.
This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.
I can't recommend it enough to anyone looking for a fresh look at Brand Management.
PERFECT Really changed my mindset of Brand management itself.And really made me think about but Brands truly mean and what my role is actually.
I feel, Managers or Founders must study this course since the idea of Brand Management is shifting from ' Department' to ' Function'.
This course is need for any marketing student This course has a lot more to learn and practice, if you really want to understand Brand management Worth it !
Very interesting approach to brand management, i liked the reflection assignments at the end of each module.
A must do course for all those who have some interest in brand management.
Very instructive course that managed to give me a thorough understanding of Brand Management.
Good for Marketing student who want to have a different and more real perspective of Brand Management.
It has created more thrust in me for the genre of brand management and marketing and I am looking forward to do more courses in this area and will try to excel further in this segment.
I have come across really new insights which have helped me change my thinking process towards brand management excellent Comprehensive & enlightening course on brand management Very helpfull!!
This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.Very well structured course.
The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.
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easy to understand
Nader makes a fantastic job explain everything in a very smart and easy to understand way.
Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.
Easy to understand and really motivational.
Its beneficial in my career.Thanks a lot courseraThanks a lot LBS A really informative course about the basics of Branding and it is explained through a lot of practical examples which makes it easy to understand the concept.
Easy to understand and systematic.
Also prof.Nader has provided the course content in such a simplified and practical manner - that is both easy to understand and implement.
He made it very easy to understand the concepts which were unknown to me.
A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.
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nader tavassoli
Very important Course.Really interesting Prof. Nader Tavassoli got an excellent style of teaching.
Thanks Nader Tavassoli for such a great course.
Amazing course by Dr Nader Tavassoli.
Thank you so much Professor Nader Tavassoli.
I really enjoyed the course by Nader Tavassoli and it provided a lot of value to me.
Professor Nader Tavassoli rocks!!
In one word, the course was "AWESOME"I would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.
Thanks a ton to professor Nader Tavassoli for such a great MOOC.
Su enfoque enriquece y amplía la visión de La Marca.Muchas gracias Nader Tavassoli Excellent course for anyone interested in how a brand helps the business grow.
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interviews with
Thoroughly enjoyed the interviews with various business men and women.
Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.
There are also a few great interviews with leaders of firms such as Unilever.
The teacher is an amazing soul who explains things so clearly, and he even runs some interviews with real CEO's and entrepreneurs.
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
The use of interviews with people who successfully use the combination of business, brand and behavior to promote their brands was very well done.
There are a lot of interviews within the modules to better relate to the everyday person, so you can see real world applications of what is being taught.
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case studies
He has included everything that can make this MOOC a complete perfect course full of real life examples, case studies and especially he took time to interview CEOs and brand managers of numerous brands.
Some of the better moments in this course happen during particular case studies, notably Disney and Southwest Airlines.
All the modules and topics are divided in a smart way which allows you to get out the most from any single concept, Prof.Tavassoli stimulates your interest in delivering stunning examples and case studies worldwide within a fresh approach.
2) Interviews with prominent people, that are not just relevant to the topic of discussion, but also very inspiring and motivating.3)Assignments at the end of each module that promotes evaluation and application of what has been learnt.4) My favourite part of the MOOC was Case studies on various brands like Pampers, Southwest Airlines and many more.Thanks again LSB and Professor Nader Tavassoli.
Fantastic interviews and case studies to keep the course interactive!
The course was very insightful and well delivered with relevant case studies, book and references.
Phenomenal course Excellent course which combines knowledge and real case studies.
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very useful
Very useful, information is up to date and very insightful Such a great course!
Very useful course, all themes with examples.
The format is very user friendly with phone or laptop, and the content has been very useful.
best course, i learn alot of thing from it A very useful guide for branding.
Very Educative The videos were very usefull and knowledgeable.
I found the course very useful as an someone interested in Brand Consulting and think it would also be very useful for operators or customers facing individuals who are integral to delivering the brand promise across customer touch points.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Identity and Access Management Specialist 2 $58k
IT Identity Management Engineer $63k
Identity and Access Management Administrator $63k
Identity Access Management Analyst $64k
Identity & Access Engineer $71k
Identity Access Management $71k
Identity and Authenticaiton Sec Eng $75k
Identity & Access Management... $78k
IBM Tivoli Identity Management $90k
Global Brand Identity & Design $92k
Identity Security Engineer $97k
Identity and Access Management Technologist $98k
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Rating | 4.9★ based on 195 ratings |
---|---|
Length | 6 weeks |
Starts | Jul 3 (42 weeks ago) |
Cost | $49 |
From | University of London, London Business School via Coursera |
Instructor | Nader Tavassoli |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Entrepreneurship |
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