CMO Foundations
Creating a Marketing Culture
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Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.
Contents:
- Introduction
- 1. Marketing Culture Framework
- 2. Building Your Marketing Culture Foundation
- 3. Igniting Your Marketing Culture
- 4. Evaluating Your Marketing Culture "Roots"
- Conclusion
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Rating | Not enough ratings |
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Length | 1h |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Deirdre Breakenridge |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Enterprise Marketing Executive Leadership Organizational Leadership |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Cell Culture Technician $41k
Culture Marketing Specialist $44k
Culture Ambassador $46k
Pop Culture Columnist $47k
Cell Culture Biologist $50k
Culture Improvement Specialist $50k
Reporter, Arts and Culture $52k
Assistant Culture Editor $60k
Pop Culture Editor $91k
Curator of Material Culture $97k
Dean of School Culture $113k
Principal Culture Analyst $122k
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Rating | Not enough ratings |
---|---|
Length | 1h |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Deirdre Breakenridge |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Enterprise Marketing Executive Leadership Organizational Leadership |
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