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Aashish Bhatnagar

This course contains the use of artificial intelligence.

Transform your brand storytelling with Google's cutting-edge Veo3 AI video generator. This comprehensive course takes you from beginner to expert in creating professional, hyper-realistic brand videos that captivate audiences and drive results.

What You'll Master:

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This course contains the use of artificial intelligence.

Transform your brand storytelling with Google's cutting-edge Veo3 AI video generator. This comprehensive course takes you from beginner to expert in creating professional, hyper-realistic brand videos that captivate audiences and drive results.

What You'll Master:

  • 8 Complete Brand Video Walkthroughs featuring real campaigns across diverse industries—from viral Domino's ads to fashion, tech, and lifestyle brands

  • Advanced JSON Prompt Engineering - the secret weapon for precise control over video elements, ensuring consistent brand identity and professional quality

  • Best Practices Framework for creating on-brand videos that align with your visual identity, messaging, and target audience expectations

  • Course document that contains JSON prompts of 8 popular brand ads that used google veo3 to create viral ads.

Course Highlights:Learn to craft detailed prompts that control everything from lighting and camera angles to brand colors and audio elements. Each section includes hands-on demonstrations, real JSON examples, and interactive quizzes to reinforce learning.

Perfect for: Marketers, content creators, brand managers, and entrepreneurs looking to leverage AI for professional video creation without expensive equipment or technical expertise.

End Goal: Build your own customized JSON prompt template and join our community of creators sharing innovative video campaigns. No prior AI experience required—just creativity and willingness to learn the future of brand storytelling.

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What's inside

Learning objectives

  • How to make hyper-realistic brand videos in google veo3
  • Examples of best brand ads made with google veo3
  • What is json prompt engineering in google veo3
  • How to build brand ads using google veo3

Syllabus

Importance of creating high quality brand videos using AI
Why is this course relevant for brand managers?
What is veo3 and what makes it so important to know?
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Career center

Learners who complete Veo 3 Ad Masterclass: How to Make Brand Ads with Google AI will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Veo 3 Ad Masterclass: How to Make Brand Ads with Google AI.
The definitive benchmark textbook of modern artificial intelligence, rigorously unifying search algorithms, probabilistic reasoning, knowledge representation, and machine learning into an elegant, coherent agent-based framework.
A monumental foundational text establishing the mathematical, algorithmic, and statistical principles of modern deep neural networks, from linear algebra and optimization to convolutional and sequence modeling architectures.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Is widely considered a foundational text in video production, covering the entire process from pre-production through post-production. It's an excellent resource for gaining a broad understanding of the field and is often used as a textbook in academic settings. While comprehensive, some of the technology discussed may be slightly dated in the fastest-moving areas.
This comprehensive guide by award-winning professional storyteller Jamie Cat Callan covers a variety of topics essential to the craft, including story structure, character development, and performance techniques.
Provides an exceptionally practical, code-first curriculum that guides engineers from end-to-end data preprocessing and traditional regression pipelines to production deep learning models and generative neural networks.
Provides a comprehensive guide to prompt engineering, covering techniques for crafting effective inputs to generative AI models. It's particularly useful for understanding how to obtain reliable and predictable results, which is crucial for both beginners and those looking to deepen their practical skills. This book is valuable as a current reference for anyone working with generative AI.
Delivers an authoritative mathematical foundation in Bayesian inference, graphical models, and statistical learning algorithms, bridging foundational probability theory with rigorous predictive computational modeling.
Guides engineers step-by-step through implementing, training, and fine-tuning complete generative transformer architectures in pure PyTorch, providing crystal-clear low-level insight into modern foundation models.
Presents the foundational treatise on Markov decision processes, temporal-difference learning, and policy gradient methods that underpin autonomous decision-making and modern post-training alignment workflows.
Presents a seven-step framework for creating clear and compelling messages that resonate with your audience. It's highly applicable to content creation as it focuses on positioning the audience as the hero of the narrative. This book is widely recommended for marketers and content creators looking to improve their brand messaging and storytelling. It's a practical guide for structuring content.
Emphasizes the importance of answering your customers' questions honestly and comprehensively through your content. It's a core text for understanding inbound marketing and how content can drive sales and build trust. This book is valuable for both content creators and sales professionals and serves as a strategic guide for content development.
Examines holistic architectural patterns for designing resilient machine learning infrastructure, addressing data pipelines, real-time feature stores, continual learning loops, and production deployment reliability.
Often referred to as the 'Filmmaker's Bible,' this comprehensive technical reference for cinematographers. It covers cameras, lenses, lighting, and various technical aspects of image capture. While highly technical, it's an invaluable resource for those seeking to deepen their understanding of the craft and is widely used in the industry.
Considered a foundational text in content strategy, this book helps you understand the business value of content and the processes behind a successful content strategy. It's crucial for developing a solid understanding of how to plan and manage content for long-term success. is often used in academic settings and key reference for professionals building content strategies.
This handbook provides a thorough and practical guide to professional video production techniques, suitable for students and beginners. It covers the full production process and emphasizes creating quality content on various budgets. The latest editions include updated information on current equipment and distribution methods.
This classic text provides a comprehensive overview of brand management, from conceptual underpinnings to practical applications. Aaker leading expert in the field, and his book is packed with insights.
Demystifies practical transformer model implementation through the Hugging Face ecosystem, demonstrating how to fine-tune, optimize, and deploy attention architectures across diverse natural language processing and understanding tasks.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
Provides a hands-on approach to prompt engineering with a focus on using the OpenAI API. It's particularly relevant for undergraduate students, graduate students, and working professionals who want to programmatically interact with LLMs. It serves as a practical guide for implementing prompt engineering techniques in applications.
The latest in Kotler's marketing series, this book examines the role of technology, including AI, in shaping the future of marketing. It's highly relevant for understanding contemporary marketing challenges and opportunities.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
Delivers battle-tested operational patterns for serving foundation models, addressing GPU cluster throughput, semantic caching, automated evaluation benchmarks, and continuous latency minimization.
Offers a practical, hands-on approach to prompt engineering specifically with ChatGPT. It's an excellent resource for high school and undergraduate students getting started, providing clear examples and exercises. It serves as a useful introductory guide and additional reading to complement foundational AI courses.
A must-read for understanding visual storytelling, this book walks readers through every aspect of translating a concept to the screen. It covers storyboarding, staging, and shot composition, providing foundational knowledge for directing and shooting effective video content.
Is essential for those looking to deepen their understanding of the visual aspects of video production, focusing on the principles of cinematography. It provides both technical knowledge and creative insights, making it valuable for students and professionals alike. It serves as an excellent resource for elevating the visual quality of your work.
Details an applied architectural methodology for running high-performance open-weights models on local workstations, tackling quantization fidelity, memory bandwidth limits, and prompt assembly trade-offs.
Focuses on the creative aspects of prompt engineering and generating diverse language outputs. It's a good fit for students and professionals looking to go beyond basic prompting and explore more advanced techniques for creative content generation. It adds breadth by covering applications in areas like creative writing and podcasting.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
This seminal work introduces the concept of positioning and how to create a unique space for a brand in the consumer's mind. It's a classic that provides foundational knowledge for branding and marketing strategy. It remains highly relevant for understanding competitive markets.
Offers a rigorous theoretical foundation for reasoning under uncertainty, combining graph theory and probability distributions to model complex high-dimensional dependencies across autonomous intelligent systems.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
This guide aims to make prompt engineering accessible with a step-by-step approach. It is well-suited for beginners and those new to the field, including high school students and those in introductory undergraduate programs. It provides practical tips and is useful for gaining a broad understanding of how to formulate effective AI prompts.
While not solely a marketing book, this classic delves into the psychology behind why people say 'yes.' Understanding these principles is crucial for effective marketing and sales. It provides a deep understanding of consumer behavior and valuable reference for crafting persuasive messages.
A comprehensive guide aimed at making prompt engineering accessible to a wide audience. It covers various techniques and applications for leveraging AI language models effectively. is useful for high school students through working professionals seeking a thorough introduction and practical guidance.
Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.
Introduces core computational linguistics concepts and practical tokenization, tagging, and syntactic parsing workflows through clear Python examples, establishing strong fundamentals for language analysis.
This classic by Seth Godin introduces the concept of obtaining customer permission before sending marketing messages. It's a foundational principle for building long-term relationships with your audience through valuable and anticipated content. While older, its core message remains highly relevant in the age of content marketing and provides essential background knowledge.
Comprehensive guide to the art and science of lighting for visual media. Understanding lighting is crucial for creating professional-looking video, and this book provides the concepts and techniques needed to design effective lighting setups. It's a valuable resource for deepening your understanding of visual aesthetics.
This textbook provides a systematic approach to developing customer-oriented marketing strategies and plans. It includes contemporary examples and discusses current trends in digital marketing and integrated communication.
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This textbook covers all aspects of video production from pre-production to post-production, with updates reflecting modern technology and workflows, including examples using current editing software. It is designed for students and provides a structured approach to learning video production.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
A follow-up to 'Steal Like an Artist,' this book focuses on the importance of sharing your creative process and work with the world. It provides practical advice on how to get discovered and build an audience by being open and transparent. is highly relevant for content creators looking to build a personal brand and connect with their audience.
Synthesizes the five foundational tribes of machine learning into a unified conceptual framework, illuminating how symbolists, connectionists, evolutionaries, Bayesians, and analogizers approach intelligence.

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