Google Call Ads For Chiropractors from Udemy

What's inside

Learning objectives

Why google call ads work so well on a low budget
Why google ads and not facebook ads

How to fully setup successful call ad campaign for yourself
How to make great ads (with examples)

Why google call ads work so well on a low budget
Why google ads and not facebook ads
How to fully setup successful call ad campaign for yourself
How to make great ads (with examples)

Syllabus

By the end of this section you will know why you can create easy wins with call ads, why Google ads over Facebook ads, and what you can expect from this course.

Welcome to Google Call ads for Chiropractors.

In this course, you are going to get a few things that will help you grow your practice immensely.

1. You will get a fully set up call campaign that will bring you phone calls and newly booked appointments.

2. You are going to save $12,000 to $24000 instantly. From not having to hire a marketer such as myself to do this for you. I charge a minimum fee of $1000/month to do exactly what I am showing you here.

3. You will get all the assets you need to make it very easy and quick for you to build this campaign. Pre-built keyword lists, an ad built for you that you can use right now, and examples of good ads to take from and bad ads so you do not make the same mistakes.

How can I help you get the patients you want into your practice?

The answer is simple, I have done it for dozens of low budget family-owned small businesses.

People who need it to work, the ad spend is on a credit card, directly out of their pockets.

So I specialize in quick wins and bringing good results fast.

I am here to help you get the results you want. More patients, more calls, more revenue.

So ask me anything. If you have any questions or want hands-on help.

How to reach me... reeves.sco@gmail.com or text/call me at 250-864-1473

And I will help you personally.

How are you going to see success and bring in more patients?

Just follow along and build your own campaign as we go. Use the settings, use the examples, build it and you will put yourself in a position to have the success you want.

Do not use discounts.

With Google ads, they already want your services, they actively are seeking out your help for their problems.

You offer high-quality service and you make your patient's lives better so you do not need to diminish your value with discounts.

All advertising methods have degrees of risk.

But investing in Google ads gives you protection in 2 ways.

1. If they don't click, you don't pay. With google ads, you only pay when they are giving you what you want.

2. You get information. See clearly what you get for your money. Spent $400 on ads? You can see 8434 people saw your ads, 97 people clicked on your ads, and you booked 49 new appointments this month.

Which gives you the ability to judge if it is worth it to put more money into it.

Compared to other forms of advertising.

Billboards in Toronto range from $2000-$20,000 a month

Bus side ads in Kelowna costs $4000 a month

A medium ad in the Edmonton journal costs $8000

And the only thing you know with all of these is that 400,000 drive by your billboard every day or the journal sells 200,000 copies.

Why is Google better for growing your business?

Customer intent. They are actively searching for your services and they want it right now.

Setting You Up For Success

We will go over how to name your campaigns so it is easy for you to see what's working and what is not when you open your ad account.

Also going over setting an end date to protect yourself from forgetting about your ads being on when you didn't want them to be.

Let's go over the different campaigns we can select and what campaign choices we should make for the best results.

How to use proper location targeting to control your budget and show ads to only the customers you want.

Thoughts about how to choose a budget, controlling cost, and using a small budget to start.

Also notes on bid setting.

I will walk you through choosing the right keywords, making amazing ads, and taking the lions share of customers away from your competitors

Creating winning and effective ad groups and choosing the right keywords for your business.

Google Doc Link to Chiropractor Keywords

https://docs.google.com/spreadsheets/d/1Ju9FTqR0xVcoU9RhFUbic10AxkgxgDpRMi-mDuGeD64/edit?usp=sharing

Let's in real-time make you an ad that is going to work for you.

Examples of good ads from real businesses.

Examples of bad ads from real businesses that you should learn from.

Contact me directly for specific help and advice.

Final thoughts on this course and you setting up your call ad campaign.

You can contact me anytime and ask me anything.

From location targeting to help with your ads, my goal is for you to be successful via this course so reach out with any questions you have.

reeves.sco@gmail.com or call/text me at 250-864-1473

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Call Ads For Chiropractors with these activities:

Review Google Ads Fundamentals

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Reinforce your understanding of Google Ads fundamentals to better grasp the nuances of call-only campaigns.

Browse courses on PPC Advertising

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Review the basic structure of Google Ads campaigns.
Familiarize yourself with keyword research and targeting options.
Understand the different bidding strategies available in Google Ads.

Keyword Expansion Exercise

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Enhance your keyword research skills by brainstorming and expanding upon the provided keyword list to identify additional relevant search terms.

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Review the provided list of chiropractor keywords.
Use keyword research tools to find related terms.
Categorize keywords by intent (e.g., pain relief, injury recovery).

Set Up a Test Call Campaign

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Gain hands-on experience by setting up a small-scale test call campaign to experiment with different settings and ad copy.

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Create a new Google Ads account or use an existing one.
Set a small daily budget for your test campaign.
Choose a specific geographic area to target.
Write several variations of your call ad.

Four other activities

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Analyze Competitor Call Ads

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Improve your ad copywriting skills by analyzing the call ads of other chiropractors in your area and identifying what makes them effective or ineffective.

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Search for chiropractors in your area using Google.
Take screenshots of the call ads that appear.
Analyze the ad copy, call to action, and phone number placement.
Document your findings in a short report.

Explore Google Ads Call Tracking

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Deepen your understanding of call tracking by following online tutorials and implementing call tracking in your Google Ads account.

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Search for tutorials on Google Ads call tracking.
Follow the steps to set up call tracking in your account.
Test the call tracking to ensure it's working correctly.

Create a Call Ad Performance Report Template

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Develop a reporting template to track the performance of your call ads and identify areas for improvement.

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Identify key metrics to track (e.g., impressions, clicks, calls, conversion rate).
Design a spreadsheet or dashboard to visualize the data.
Include sections for analyzing trends and making recommendations.

Share Your Call Ad Campaign Results

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Solidify your knowledge by sharing your call ad campaign results and insights with other chiropractors in online forums or communities.

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Join online forums or communities for chiropractors.
Share your campaign results and lessons learned.
Answer questions from other members.

Career center

Learners who complete Google Call Ads For Chiropractors will develop knowledge and skills that may be useful to these careers:

Chiropractor

This course is literally designed for chiropractors. Therefore, a chiropractor may get a lot of value from this course. A chiropractor that has taken this course can implement marketing strategies that generate leads for their practice. This course helps chiropractors to set up successful call ad campaigns and to grow their practices by bringing them new patients every day. Understanding how to use Google Ads to get new clients gives a competitive edge.

See salaries and explore the career path for Chiropractor

Lead Generation Specialist

Lead generation specialists focus on attracting and converting potential customers into leads for a business. This course on Google Call Ads for Chiropractors is highly relevant, as it provides a direct and effective method for generating leads through targeted online advertising. By mastering the techniques taught in this course, a lead generation specialist can create and manage call campaigns that drive qualified leads to a business, leading to increased sales and revenue. Knowing how to use location targeting to control budget and show ads to the desired customers is beneficial.

See salaries and explore the career path for Lead Generation Specialist

Search Engine Marketing Specialist

As a search engine marketing specialist, your work centers around improving a business's visibility in search engine results. This course focuses on Google Ads, which is a core platform for search engine marketing. Understanding how to set up successful call ad campaigns, as taught in this course, is a valuable skill for driving targeted traffic and generating leads. A search engine marketing specialist can apply the skills and knowledge gained to create effective advertising strategies for clients. Also, the ability to leverage pre-built keyword lists for chiropractors can give you a head start in the healthcare niche.

See salaries and explore the career path for Search Engine Marketing Specialist

Paid Media Specialist

Paid media specialists manage and optimize paid advertising campaigns across various online platforms. This course will allow you to understand how to create and optimize Google Call Ads, a crucial component of paid media strategies. A paid media specialist can utilize the skills and knowledge gained to drive targeted traffic, generate leads, and maximize the return on investment for advertising campaigns. You will also be able to provide pre-built keyword lists for chiropractors that can give you a head start in the healthcare niche.

See salaries and explore the career path for Paid Media Specialist

Digital Marketing Specialist

A digital marketing specialist helps businesses grow their online presence and attract customers. This course on Google Call Ads for Chiropractors is particularly relevant, as it provides hands-on training in creating and managing effective call campaigns. This directly translates to skills needed to drive targeted traffic and generate leads for businesses. You can use the knowledge gained from this course to demonstrate expertise in paid advertising and campaign optimization. Knowing how to avoid common mistakes by studying examples of good and bad advertisements is useful in this role.

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Online Advertising Manager

An online advertising manager plans, executes, and optimizes online advertising campaigns across various platforms. This course will be helpful, because it offers detailed instructions on setting up and managing Google Call Ads, a key component of many online advertising strategies. As an online advertising manager, you could leverage the course's insights on budget control, location targeting, and ad creation to maximize the return on investment for advertising campaigns. Moreover, the course emphasizes the importance of focusing on customer intent, a crucial element for successful online advertising.

See salaries and explore the career path for Online Advertising Manager

Local Business Owner

As a local business owner, finding cost-effective ways to attract new customers is crucial for success. This course provides valuable insights into using Google Call Ads to generate leads for your business. By learning how to set up and manage your own call campaigns, you can save money on marketing fees and directly target potential customers who are actively searching for your services. This course is designed to empower local business owners to take control of their online advertising efforts and drive growth.

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Business Development Manager

As a business development manager, you will focus on generating new leads and expanding your company's customer base. This course will be helpful because it provides actionable tools and techniques for generating leads through Google Call Ads. A business development manager that has taken this course can use Google ads to target potential customers and drive leads. You may also save money on marketing fees. Contact information is provided in the case of specific questions.

See salaries and explore the career path for Business Development Manager

Healthcare Marketing Manager

A healthcare marketing manager is responsible for developing and executing marketing strategies for healthcare organizations or practices. This course will be helpful, because it provides a specific and actionable skill set in online advertising that can be applied to promoting chiropractic services. Healthcare marketing managers can use the knowledge gained from this course to create and manage effective Google Call Ad campaigns, target potential patients, and drive growth for their practices. Furthermore, the course's focus on adhering to compliance regulations is essential in healthcare marketing.

See salaries and explore the career path for Healthcare Marketing Manager

Marketing Consultant

Marketing consultants advise businesses on how to improve their marketing strategies and achieve their business goals. This course on Google Call Ads can be useful, as it equips you with a specific, actionable skill set in online advertising that can be immediately applied to client projects. A marketing consultant that has taken this course can offer expertise in setting up and managing effective call campaigns, helping clients to generate leads and grow their businesses, while saving them money on marketing fees. You can also share insights on why Google Ads may be more effective than other platforms for certain businesses.

See salaries and explore the career path for Marketing Consultant

Marketing Director

As a marketing director, you oversee the planning, development, and execution of an organization's marketing and advertising initiatives. This course is useful because it offers a practical and cost-effective approach to online advertising using Google Call Ads. A marketing director can apply the strategies taught in this course to drive targeted traffic, generate leads, and ultimately grow the organization's business. You can save money on marketing fees, and directly target potential customers who are searching for your services.

See salaries and explore the career path for Marketing Director

Small Business Consultant

Small business consultants provide guidance and support to small business owners on various aspects of their operations, including marketing. This course can be useful, as it offers a practical and cost-effective approach to online advertising that small businesses can implement themselves. As a small business consultant who has studied Google Call Ads, you can empower your clients to take control of their marketing efforts, save money on agency fees, and generate leads through targeted call campaigns. The course will allow you to understand the value of search-based advertising.

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Advertising Sales Representative

An advertising sales representative sells advertising space or time to businesses and organizations. This course on Google Call Ads can be useful, as it provides you with a deeper understanding of the platform and its capabilities, enabling you to better sell Google Ads to potential clients. This makes you better positioned to articulate the value of Google Ads and demonstrate how it can help businesses achieve their marketing goals, as well as showing off some common pitfalls, and good and bad examples of ads. This course can teach an advertising sales representative the importance of intent.

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Social Media Manager

A social media manager is responsible for managing a company's social media presence, creating and scheduling content, and engaging with followers. While this course focuses on Google Ads, understanding the principles of online advertising and customer targeting can still be valuable. As a social media manager that has taken this course, you can gain a broader understanding of online marketing strategies and how they can complement social media efforts. This enables you to develop more integrated and effective campaigns.

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Web Content Creator

Web content creators are responsible for writing and editing content for websites, blogs, and other online platforms. Although this course focuses on Google Call Ads, understanding the principles of effective online advertising can inform the creation of more engaging and persuasive web content. A web content creator who has taken this course may be able to incorporate elements of successful ad copy into their writing, driving more traffic and conversions. You can better understand how to create effective copy.

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