社会调查与研究方法（下）Methodologies in Social Research (Part 2) from Coursera

What's inside

Syllabus

第08周

　　搜集数据是从理论到实践的过程。从本周的课程开始，将进入到社会调查与研究的实践操作部分。本周讨论最常见的数据搜集方法：问卷调查。主要内容包括：什么是问卷调查？问卷有哪些基本类型？一份完整的问卷包括哪些基本要素？怎样设计一份问卷？怎样实施一项问卷调查？为保证问卷调查的质量，如何对问卷调查过程进行管理？

第09周

　　除了问卷调查以外，还有其他的数据搜集方法。本周探讨访谈调查和观察调查。主要内容包括：什么是访谈调查和观察调查？在访谈调查和观察调查中，访员扮演什么角色？要遵循哪些规范？要掌握哪些技巧？如何组织访谈调查和观察调查？不同类型的访谈或观察方法各自适用于什么情境？

第10周

　　在常见的数据搜集方法中，还有文献调查与痕迹调查。本周的主要内容包括：什么是文献调查？文献有哪些类型？文献调查有哪些方法和技巧？什么是痕迹数据？大数据又是什么？痕迹数据与大数据有什么关系？大数据调查采用什么方法？

第11周

　　没有质量的数据，就是垃圾。本周探讨调查数据的整理和数据质量的评估。主要内容包括：调查数据有哪些类型？如何整理、清理并数据库化各类调查数据？数据的质量会受哪些因素的影响？如何评估数据质量？

第12周

　　从这一周开始，进入数据运用的讨论。本周课程探讨社会调查与研究方法中在方法上具有综合意义的案例研究。主要内容包括：什么是案例研究？人们对案例研究有哪些误解？案例研究有哪些特征和用途？如何设计一项案例研究？如何搜集、分析案例研究的数据？案例研究的结果如何呈现？

第13周

　　本周探讨常见的数据运用的方法：统计分析与数据挖掘。主要内容包括：利用统计方法分析调查数据的基本原理是什么？针对单变量、双变量和多变量数据各有哪些统计分析方法？大数据分析与调查数据的统计分析有什么不同？数据挖掘有哪些类型，又有哪些分析技术和方法？

第14周

　　研究设计、搜集数据、分析数据，目的是为了理解事物之间的关系模式，结果表达是也是其中重要的一环。本周的主要内容包括：调查研究结果有什么特点？调查研究结果的表达有哪些方式？需要遵循哪些规范？作为调查研究结果的重要表达方式，学术论文与研究报告的格式分别是什么？两者之间有什么区别？

期末

The description goes here

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

适合想要了解社會現象的人

幫助學習者理解社會現象的方法

培養收集和分析社會現象數據的能力

包含問卷調查、訪談調查、觀察調查等常見數據收集方法

介紹文獻調查、痕跡調查等特殊數據收集方法

強調數據質量的評估，確保數據的可靠性

提供統計分析和數據挖掘的實用方法

涵蓋研究設計、數據收集、分析和結果表達等完整研究流程

採用案例研究，幫助學習者理解研究方法的應用

Reviews summary

Learn social research

社会调查与研究方法（下）Methodologies in Social Research (Part 2) is a course that teaches you about different methodologies in social research. The course covers topics such as survey research, interview research, observational research, and data analysis. Overall, the course is well-received by students, who find it to be informative and helpful.

Well-received course

"Overall, the course is well-received by students, who find it to be informative and helpful."

Covers different methodologies

"The course covers topics such as survey research, interview research, observational research, and data analysis."

Helpful course

"it needs to be translated to english"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 社会调查与研究方法（下）Methodologies in Social Research (Part 2) with these activities:

学习数据分析软件

Show steps

掌握数据分析软件的使用技能，可以为后续的数据分析任务做好准备。

Show steps

选择一款合适的数据分析软件（如SPSS、R或Python）。
学习软件的基本操作和功能。
完成软件教程或练习案例。

参加社会调查与研究方法研讨会

Show steps

参加研讨会，可以学习到社会调查与研究方法的前沿知识和最佳实践，拓展自己的视野。

Show steps

查找并报名参加相关的研讨会。
积极参与研讨会，与专家和同行交流。

练习问卷设计技巧

Show steps

通过反复练习问卷设计技巧，可以熟练掌握问卷设计的要点，提高问卷调查的质量。

Show steps

复习课程中介绍的问卷设计原则。
选择一个感兴趣的研究主题并设计一份问卷。
测试问卷并在必要时进行修改。
分析问卷数据并得出结论。

Two other activities

Expand to see all activities and additional details

Show all five activities

创建一份研究报告或学术论文

Show steps

通过撰写研究报告或学术论文，可以将课程所学知识应用于实际，加深对研究方法的理解和应用。

Show steps

选择一个研究主题并进行文献综述。
设计研究方法并收集数据。
分析数据并得出结论。
撰写研究报告或学术论文。

为低年级学生提供研究方法辅导

Show steps

通过辅导低年级学生，可以巩固自己对研究方法的理解，同时帮助他人提升学习成绩。

Show steps

加入或创建研究方法辅导小组。
帮助低年级学生理解研究方法的概念和技术。

Career center

Learners who complete 社会调查与研究方法（下）Methodologies in Social Research (Part 2) will develop knowledge and skills that may be useful to these careers:

Survey Researcher

Survey Researchers design and conduct surveys to collect data on a variety of topics. They use statistical methods to analyze data and draw conclusions about the population being studied. The course 'Methodologies in Social Research (Part 2)' can be useful for Survey Researchers because it provides a foundation in research methods, data collection, and data analysis. This course can help Survey Researchers develop the skills they need to design and conduct surveys, analyze data, and draw conclusions from data.

See salaries and explore the career path for Survey Researcher

Social Researcher

Social Researchers conduct research on a variety of social issues, such as poverty, crime, and education. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Social Researchers because it provides a foundation in research methods, data collection, and data analysis. This course can help Social Researchers develop the skills they need to design and conduct social research studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Social Researcher

Academic Researcher

Academic Researchers conduct research in a variety of fields, including the social sciences, humanities, and natural sciences. They use research methods to collect and analyze data, and then they present their findings in scholarly articles and books. The course 'Methodologies in Social Research (Part 2)' can be useful for Academic Researchers because it provides a foundation in research methods, data collection, and data analysis. This course can help Academic Researchers develop the skills they need to design and conduct research studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Academic Researcher

Data Analyst

Data Analysts collect, clean, and analyze data to identify trends and patterns. They use statistical methods and other analytical techniques to develop insights that can be used to make better decisions. The course 'Methodologies in Social Research (Part 2)' can be useful for Data Analysts because it provides a foundation in research methods, data collection, and data analysis. This course can help Data Analysts develop the skills they need to design and conduct data analysis studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Data Analyst

Statistician

Statisticians collect, analyze, interpret, and present data. They use statistical methods to develop models and make predictions. The course 'Methodologies in Social Research (Part 2)' can be useful for Statisticians because it provides a foundation in research methods, data collection, and data analysis. This course can help Statisticians develop the skills they need to design and conduct statistical studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Statistician

Policy Analyst

Policy Analysts conduct research to inform public policy decisions. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Policy Analysts because it provides a foundation in research methods, data collection, and data analysis. This course can help Policy Analysts develop the skills they need to design and conduct policy analysis studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Policy Analyst

Market Researcher

Market Researchers conduct research to understand consumer behavior and market trends. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Market Researchers because it provides a foundation in research methods, data collection, and data analysis. This course can help Market Researchers develop the skills they need to design and conduct market research studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Market Researcher

Research Analyst

Research Analysts conduct research on a variety of topics, including market trends, consumer behavior, and public policy. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Research Analysts because it provides a foundation in research methods, data collection, and data analysis. This course can help Research Analysts develop the skills they need to design and conduct research studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Research Analyst

Program Evaluator

Program Evaluators conduct research to evaluate the effectiveness of social programs. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Program Evaluators because it provides a foundation in research methods, data collection, and data analysis. This course can help Program Evaluators develop the skills they need to design and conduct program evaluation studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Program Evaluator

Public Opinion Researcher

Public Opinion Researchers conduct research to understand public opinion on a variety of topics. They use research methods to collect and analyze data, and then they present their findings in reports and presentations. The course 'Methodologies in Social Research (Part 2)' can be useful for Public Opinion Researchers because it provides a foundation in research methods, data collection, and data analysis. This course can help Public Opinion Researchers develop the skills they need to design and conduct public opinion research studies, analyze data, and draw conclusions from data.

See salaries and explore the career path for Public Opinion Researcher

Economist

Economists research economic issues, study economic data, and make predictions about economic trends. They use statistical methods and other analytical techniques to assess the impact of economic policies, such as changes in interest rates or tax laws. The course 'Methodologies in Social Research (Part 2)' can be useful for Economists because it provides a foundation in research methods, data collection, and data analysis. This course can help Economists develop the skills they need to design and conduct economic research studies, analyze data, and draw conclusions about economic trends.

See salaries and explore the career path for Economist

Social Worker

Social Workers help people to cope with social problems, such as poverty, homelessness, and mental illness. They use research methods to assess client needs and develop treatment plans. The course 'Methodologies in Social Research (Part 2)' can be useful for Social Workers because it provides a foundation in research methods, data collection, and data analysis. This course can help Social Workers develop the skills they need to assess client needs and develop effective treatment plans.

See salaries and explore the career path for Social Worker

Counselor

Counselors help people to cope with personal and emotional problems. They use research methods to assess client needs and develop treatment plans. The course 'Methodologies in Social Research (Part 2)' can be useful for Counselors because it provides a foundation in research methods, data collection, and data analysis. This course can help Counselors develop the skills they need to assess client needs and develop effective treatment plans.

See salaries and explore the career path for Counselor

Journalist

Journalists research and write stories for newspapers, magazines, and other media outlets. They use research methods to gather information and verify facts. The course 'Methodologies in Social Research (Part 2)' can be useful for Journalists because it provides a foundation in research methods, data collection, and data analysis. This course can help Journalists develop the skills they need to research and write accurate and informative stories.

See salaries and explore the career path for Journalist

Teacher

Teachers instruct students in a variety of subjects, including math, science, and social studies. They use research methods to develop lesson plans and assess student learning. The course 'Methodologies in Social Research (Part 2)' can be useful for Teachers because it provides a foundation in research methods, data collection, and data analysis. This course can help Teachers develop the skills they need to design and implement effective lesson plans and assess student learning.

See salaries and explore the career path for Teacher