The What and How of Esports Management! from edX

Electronic sports (Esports) or competitive gaming has been growing rapidly in popularity to become a multibillion-dollar industry.

Our Esports Management course is designed to equip you with the knowledge and skills necessary to thrive in this dynamic and rapidly growing industry. From managing Esports teams and events to marketing and content creation, there are many ways to get involved and build a rewarding career.

Get ready to make your mark in the thrilling world of Esports!

Remember to obtain your certification for free by using referral code 6FJGJOTX7MFH5M2H

Why learn from us:

HP’s Esports Management and Game Development program – ‘HP Gaming Garage’ – blend’s HP’s technology and innovation heritage with leading academia’s subject matter expertise
One of the most comprehensive education programs on Esports and Gaming that takes the learner on a complete journey from development to management
Easy to follow modules with many real-life industry examples and references
Worldwide recognition and acceptance through verifiable certification on successful completion of each course
Certification provided free-of-cost through a reference voucher code available on each course page

What's inside

Learning objectives

Fundamentals of esports: understand the evolution of esports, explore popular titles, and discover the diverse genres within the gaming industry. the esports industry has taken over the world with over 3 billion people playing some sort of a game. the fundamentals of esports will help you understand how the industry started out as several local lan parties within communities to international championships gathering multi-million live viewers rooting for their favorite team competing! esports isn’t only about the players/teams but also is about the work that goes on behind the scenes including the planning, operations, execution & post-execution phases of an online/offline event & more!
Real sports vs. esports: analyze similarities and differences, uncovering the unique aspects of competitive gaming. esports has adopted several things from the sports industry in different regards such as marketing strategies, broadcasting, brand activations, fan engagements, sponsorship & partnership strategies to name a few from the long list. that being said, differences include roi, unique ip ideations, technological investments into online/offline events, data protection laws & fan behavior and much more
Esports ecosystem: dive into the world of teams, players, organizers, sponsors, and fans, understanding their roles and importance. having an understanding of the esports ecosystem is one of the most important things to learn about in this course. the ecosystem will allow you to gain in-depth knowledge about how this industry is worth billions of dollars and most importantly how the industry functions with all the different moving parts
Careers in esports: identify various opportunities including players, content creators, administrators, managers, production, graphic designer, video editor, pr, etc. there are several career paths in the industry to choose from. you might choose to be behind the scenes in operations or might enjoy front-facing the world of esports by hosting an event in front of thousands of fans. the industry is young, vibrant & full of interesting folks with great experiences from different cultures & backgrounds working together with a shared love for esports
Managing esports: dive into the various aspects of competitive gaming, team formation, player management, organizational structure and talent development. develop a keen understanding of the field and the esports ecosystem. identify what it takes to form and maintain a successful esports team, the responsibilities towards players, their well-being and skill enhancement. understand game strategy, sponsorships, partnerships and organizing tournaments. engaging with the community through social media and streaming platforms, and fostering a positive and inclusive gaming environment. effective esports management demands a combination of business acumen, gaming expertise, and adaptability to the rapidly evolving nature of the industry
Levels of esports: explore tiered competitions and take a peek into the life of professional players. just like in sports, esports players & teams compete in local, national & international leagues & competitions. teams & players are also classified in tiers, such as professionals, semi-professionals, competitors & amateurs

Coaching in esports: study the pivotal role of coaches in team success. there are several types of coaches involved in the success of many international professional teams & players. similar to the sports industry, esports teams do have mental & physical coaches, therapists, nutritionists, esports coaches & a few more to make sure the players & teams are always performing at their top most level and are in good form for all their tournaments & leagues
Game publishers: learn about the pivotal role of game publishers within the dynamic esports ecosystem and their significant impact on shaping esports events. publishers are one of the most important elements within the industry. they are the owners of the game titles that are played by the 3 billion+ people in the world. they have full authority over their game titles and play a massive role in making sure their community is involved & engaged! publishers’ support towards tournament organizers & sponsors of these tournaments is very crucial, learn more about this crucial role played by the game publishers
Managerial challenges: whether it’s teams, players or tournaments, esports comes with its own set of unique obstacles that require a combination of traditional sports management skills and an understanding of the gaming ecosystem. understand how to analyze each situation and develop effective problem-solving strategies. managing esports presents a unique blend of challenges that demand a deep understanding of gaming culture, effective business practices, and adaptability to the fast-paced and ever-evolving nature of the industry
Esports investment and marketing: delve into the financial side, sponsorships, and marketing techniques. investment into the world of esports has been at its all-time high, but this wasn’t the case a few decades ago. learn more about this topic from the past until the present & its future in a brief manner by taking this course
Esports events and tournament operations: learn about the organization and execution of esports events, from local tournaments to major international competitions as well as the intricacies of running esports tournaments, from logistics to rule enforcement
Esports event sponsorship: study the role of sponsors and their benefits to the industry. esports events are usually heavily dependent on sponsorships. securing sponsorships can be one of the hardest tasks to perform within the industry. however, this industry has only been growing in massive numbers over the past few years and has been a head-turner for not only endemic brands but also for non-endemic brands who want to be a part of this massive growth and get involved by themselves and reach the audiences & fans. learn more about this interesting side of esports in this course

Fundamentals of esports: understand the evolution of esports, explore popular titles, and discover the diverse genres within the gaming industry. the esports industry has taken over the world with over 3 billion people playing some sort of a game. the fundamentals of esports will help you understand how the industry started out as several local lan parties within communities to international championships gathering multi-million live viewers rooting for their favorite team competing! esports isn’t only about the players/teams but also is about the work that goes on behind the scenes including the planning, operations, execution & post-execution phases of an online/offline event & more!
Real sports vs. esports: analyze similarities and differences, uncovering the unique aspects of competitive gaming. esports has adopted several things from the sports industry in different regards such as marketing strategies, broadcasting, brand activations, fan engagements, sponsorship & partnership strategies to name a few from the long list. that being said, differences include roi, unique ip ideations, technological investments into online/offline events, data protection laws & fan behavior and much more
Esports ecosystem: dive into the world of teams, players, organizers, sponsors, and fans, understanding their roles and importance. having an understanding of the esports ecosystem is one of the most important things to learn about in this course. the ecosystem will allow you to gain in-depth knowledge about how this industry is worth billions of dollars and most importantly how the industry functions with all the different moving parts
Careers in esports: identify various opportunities including players, content creators, administrators, managers, production, graphic designer, video editor, pr, etc. there are several career paths in the industry to choose from. you might choose to be behind the scenes in operations or might enjoy front-facing the world of esports by hosting an event in front of thousands of fans. the industry is young, vibrant & full of interesting folks with great experiences from different cultures & backgrounds working together with a shared love for esports
Managing esports: dive into the various aspects of competitive gaming, team formation, player management, organizational structure and talent development. develop a keen understanding of the field and the esports ecosystem. identify what it takes to form and maintain a successful esports team, the responsibilities towards players, their well-being and skill enhancement. understand game strategy, sponsorships, partnerships and organizing tournaments. engaging with the community through social media and streaming platforms, and fostering a positive and inclusive gaming environment. effective esports management demands a combination of business acumen, gaming expertise, and adaptability to the rapidly evolving nature of the industry
Levels of esports: explore tiered competitions and take a peek into the life of professional players. just like in sports, esports players & teams compete in local, national & international leagues & competitions. teams & players are also classified in tiers, such as professionals, semi-professionals, competitors & amateurs
Coaching in esports: study the pivotal role of coaches in team success. there are several types of coaches involved in the success of many international professional teams & players. similar to the sports industry, esports teams do have mental & physical coaches, therapists, nutritionists, esports coaches & a few more to make sure the players & teams are always performing at their top most level and are in good form for all their tournaments & leagues
Game publishers: learn about the pivotal role of game publishers within the dynamic esports ecosystem and their significant impact on shaping esports events. publishers are one of the most important elements within the industry. they are the owners of the game titles that are played by the 3 billion+ people in the world. they have full authority over their game titles and play a massive role in making sure their community is involved & engaged! publishers’ support towards tournament organizers & sponsors of these tournaments is very crucial, learn more about this crucial role played by the game publishers
Managerial challenges: whether it’s teams, players or tournaments, esports comes with its own set of unique obstacles that require a combination of traditional sports management skills and an understanding of the gaming ecosystem. understand how to analyze each situation and develop effective problem-solving strategies. managing esports presents a unique blend of challenges that demand a deep understanding of gaming culture, effective business practices, and adaptability to the fast-paced and ever-evolving nature of the industry
Esports investment and marketing: delve into the financial side, sponsorships, and marketing techniques. investment into the world of esports has been at its all-time high, but this wasn’t the case a few decades ago. learn more about this topic from the past until the present & its future in a brief manner by taking this course
Esports events and tournament operations: learn about the organization and execution of esports events, from local tournaments to major international competitions as well as the intricacies of running esports tournaments, from logistics to rule enforcement
Esports event sponsorship: study the role of sponsors and their benefits to the industry. esports events are usually heavily dependent on sponsorships. securing sponsorships can be one of the hardest tasks to perform within the industry. however, this industry has only been growing in massive numbers over the past few years and has been a head-turner for not only endemic brands but also for non-endemic brands who want to be a part of this massive growth and get involved by themselves and reach the audiences & fans. learn more about this interesting side of esports in this course

Syllabus

Introduction to Esports

Module 1: What is Esports

Module 2: Esports Mediums

Module 3: Popular Esports Gaming

Module 4: Genres of Esports

Module 5: Real Sports vs. Esports

Esports Ecosystem and Stakeholders

Module 6: Esports Ecosystem

Module 7: Esports Stakeholders

Careers and Opportunities in Esports

Module 8: Careers in Esports

Organizational aspects of Esports

Module 9: Esports Platforms

Module 10: Structure of Esports Organizations

Levels and Competition in Esports

Module 11: Levels of Esports

Module 12: Esports Players

Coaching and Team Dynamics in Esports

Module 13: Coaching in Esports

Module 14: Esports Teams

Game Publishers and Esports

Module 15: Game Publishers

Management and Business in Esports

Module 16: Managerial Issues in Esports

Module 17: Esports Investment

Planning and Executing Esports Events

Module 18: Esports Events

Module 19: Esports Marketing

Module 20: Esports Tournament Operations

Sponsorship and Growth in Esports

Module 21: Esports Sponsorship

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops general business skills, which are useful in leadership and management roles

Develops knowledge of the Esports industry, which is highly relevant to those involved in gaming

Covers unique perspectives are ideas that may add color to other topics and subjects

Taught by instructors from HP, who are recognized for their work in gaming

Career center

Learners who complete The What and How of Esports Management! will develop knowledge and skills that may be useful to these careers:

Esports Manager

Esports Managers are responsible for the day-to-day operations of esports teams and organizations. They may also be responsible for managing player contracts, negotiating sponsorships, and organizing events. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports management, such as team management, event planning, and marketing. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Manager.

See salaries and explore the career path for Esports Manager

Esports Event Organizer

Esports Event Organizers are responsible for planning and executing esports tournaments and events. They may also be responsible for marketing the event, securing sponsorships, and managing the logistics of the event. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports event organization, such as venue selection, marketing, and logistics. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Event Organizer.

See salaries and explore the career path for Esports Event Organizer

Esports Marketing Manager

Esports Marketing Managers are responsible for developing and executing marketing campaigns for esports teams and organizations. They may also be responsible for managing social media, creating content, and developing partnerships. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports marketing, such as social media marketing, content creation, and partnership development. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Marketing Manager.

See salaries and explore the career path for Esports Marketing Manager

Esports Analyst

Esports Analysts provide analysis and commentary on esports matches and tournaments. They may also be responsible for creating content, such as articles, videos, and podcasts. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports analysis, such as game mechanics, player performance, and team strategies. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Analyst.

See salaries and explore the career path for Esports Analyst

Esports Content Creator

Esports Content Creators create content about esports, such as videos, articles, and podcasts. They may also be responsible for managing social media and engaging with fans. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports content creation, such as video production, writing, and social media management. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Content Creator.

See salaries and explore the career path for Esports Content Creator

Esports Player

Esports Players compete in esports tournaments and leagues. They may also be responsible for streaming their gameplay and interacting with fans. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports gameplay, such as game mechanics, player performance, and team strategies. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Player.

See salaries and explore the career path for Esports Player

Esports Coach

Esports Coaches provide guidance and support to esports players and teams. They may also be responsible for developing training plans and strategies. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports coaching, such as player development, team strategy, and mental health. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Coach.

See salaries and explore the career path for Esports Coach

Esports Commentator

Esports Commentators provide commentary on esports matches and tournaments. They may also be responsible for hosting events and interviewing players. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports commentary, such as game mechanics, player performance, and team strategies. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Commentator.

See salaries and explore the career path for Esports Commentator

Esports Lawyer

Esports Lawyers provide legal advice to esports teams and organizations. They may also be responsible for negotiating contracts and resolving disputes. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports law, such as contract law, intellectual property law, and dispute resolution. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Lawyer.

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Esports Team Manager

Esports Team Managers are responsible for the day-to-day operations of esports teams. They may also be responsible for managing player contracts, negotiating sponsorships, and organizing events. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports team management, such as player management, event planning, and marketing. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Team Manager.

See salaries and explore the career path for Esports Team Manager

Esports Sponsorship Manager

Esports Sponsorship Managers are responsible for securing and managing sponsorships for esports teams and organizations. They may also be responsible for developing sponsorship packages and negotiating contracts. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports sponsorship management, such as sponsorship sales, contract negotiation, and sponsorship activation. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Sponsorship Manager.

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Esports Product Manager

Esports Product Managers are responsible for developing and managing esports products, such as games, platforms, and hardware. They may also be responsible for marketing the product and managing the product lifecycle. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports product management, such as product development, marketing, and product management. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Product Manager.

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Esports Developer

Esports Developers are responsible for developing and maintaining esports games and platforms. They may also be responsible for creating new features and content. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports development, such as game design, programming, and testing. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Developer.

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Esports Journalist

Esports Journalists cover esports news and events for a variety of media outlets. They may also be responsible for writing articles, creating videos, and hosting podcasts. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports journalism, such as news reporting, feature writing, and video production. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Journalist.

See salaries and explore the career path for Esports Journalist

Esports Photographer

Esports Photographers capture images of esports events and players. They may also be responsible for creating marketing materials and social media content. This course provides a comprehensive overview of the esports industry, including its history, structure, and key players. It also covers the different aspects of esports photography, such as event photography, portrait photography, and action photography. Taking this course can help you develop the skills and knowledge you need to succeed as an Esports Photographer.

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The What and How of Esports Management!

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