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Erin Willis
As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
Read more
As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
Read more
As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
In our fast-paced and interconnected world, the ability to convey messages with impact is more critical than ever. Whether you're a seasoned communication professional looking to refine your skills or someone entirely new to the field, this course is designed to empower you with the knowledge and tools you need to create compelling campaigns and assess their effectiveness.
Register for this course and see more details by visiting:
OpenCourser.com/course/fz8phl/how
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What's inside
Syllabus
Implementing the Plan
In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.
Read more
Syllabus
Implementing the Plan
In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.
Read more
Evaluating the Plan
In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines the implementation process, including execution, evaluation, and case studies, to build your ability to manage campaigns
Emphasizes the importance of evaluating tactics to ensure campaign success and meet stakeholder goals
Suitable for seasoned communication professionals seeking to refine their skills or individuals new to the field
Taught by Erin Willis, an expert in strategic communication
Provides a comprehensive overview of strategic communication campaigns
May require additional background knowledge or experience in communication planning
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Save How to Implement and Evaluate Communication Campaigns to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Implement and Evaluate Communication Campaigns with these
activities:
Gather and Organize Course Materials
Show steps
Organizing your materials, including notes, assignments, and more, will help you better prepare for this course and reinforce your learning.
Browse courses on
Note taking
Show steps
-
Get and set up a notebook, binder, or folder for the course.
-
Print out and file the syllabus, schedule, and other class materials.
-
Set up a system for taking notes during lectures, discussions, and other course activities.
-
Review your notes regularly and highlight key concepts.
Explore Online Resources for Strategic Communication
Show steps
Supplementing your course material with external resources will expand your knowledge and understanding of strategic communication.
Browse courses on
Online Learning
Show steps
-
Search for online articles, videos, and other resources related to strategic communication.
-
Follow industry experts and thought leaders on social media.
-
Attend webinars and online workshops.
Read 'The Art of Public Speaking'
Show steps
This book provides valuable insights and techniques for effective public speaking, which is an essential skill for strategic communication.
View
Melania
on Amazon
Show steps
-
Read the book thoroughly and take notes.
-
Highlight and underline key concepts.
-
Summarize each chapter in your own words.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a Study Group or Participate in Discussion Forums
Show steps
Engaging with peers through study groups or discussion forums will foster collaboration and enhance your understanding of course material.
Show steps
-
Join a study group or create your own.
-
Meet regularly to discuss course material.
-
Participate in online discussion forums.
-
Share ideas and perspectives with others.
Practice Creating Communication Campaigns
Show steps
Engaging in regular practice of creating communication campaigns will enhance your understanding of the planning and execution process.
Browse courses on
Communication Campaigns
Show steps
-
Choose a topic or issue that you are interested in.
-
Define your target audience.
-
Develop a clear and concise message.
-
Create a plan for how you will reach your target audience.
-
Execute your plan and evaluate the results.
Volunteer with a Non-Profit or Organization Focused on Communication
Show steps
By volunteering with organizations focused on communication, you can gain practical experience and support the community.
Browse courses on
Volunteering
Show steps
-
Search for non-profit organizations or volunteer opportunities related to communication.
-
Contact the organization and inquire about volunteer positions.
-
Attend training and orientation sessions.
-
Fulfill your volunteer responsibilities.
-
Reflect on your experience and apply your learnings.
Develop a Case Study on a Successful Communication Campaign
Show steps
Creating a case study will provide you with hands-on experience in analyzing and evaluating communication campaigns.
Browse courses on
Case Studies
Show steps
-
Identify a successful communication campaign.
-
Research the campaign and gather data.
-
Analyze the campaign's planning, execution, and evaluation.
-
Write a report on your findings.
Contribute to Open-Source Projects in the Field of Communication
Show steps
Participating in open-source projects related to communication will provide you with practical experience and contribute to the broader community.
Browse courses on
Software Development
Show steps
-
Identify open-source projects related to communication.
-
Join the project community and introduce yourself.
-
Review the project's codebase and documentation.
-
Identify an area where you can contribute.
-
Submit a pull request with your contribution.
Gather and Organize Course Materials
Show steps
Organizing your materials, including notes, assignments, and more, will help you better prepare for this course and reinforce your learning.
Browse courses on
Note taking
Show steps
Show steps
Show steps
- Get and set up a notebook, binder, or folder for the course.
- Print out and file the syllabus, schedule, and other class materials.
- Set up a system for taking notes during lectures, discussions, and other course activities.
- Review your notes regularly and highlight key concepts.
Explore Online Resources for Strategic Communication
Show steps
Supplementing your course material with external resources will expand your knowledge and understanding of strategic communication.
Browse courses on
Online Learning
Show steps
Show steps
Show steps
- Search for online articles, videos, and other resources related to strategic communication.
- Follow industry experts and thought leaders on social media.
- Attend webinars and online workshops.
Read 'The Art of Public Speaking'
Show steps
This book provides valuable insights and techniques for effective public speaking, which is an essential skill for strategic communication.
View
Melania
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly and take notes.
- Highlight and underline key concepts.
- Summarize each chapter in your own words.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join a Study Group or Participate in Discussion Forums
Show steps
Engaging with peers through study groups or discussion forums will foster collaboration and enhance your understanding of course material.
Show steps
Show steps
Show steps
- Join a study group or create your own.
- Meet regularly to discuss course material.
- Participate in online discussion forums.
- Share ideas and perspectives with others.
Practice Creating Communication Campaigns
Show steps
Engaging in regular practice of creating communication campaigns will enhance your understanding of the planning and execution process.
Browse courses on
Communication Campaigns
Show steps
Show steps
Show steps
- Choose a topic or issue that you are interested in.
- Define your target audience.
- Develop a clear and concise message.
- Create a plan for how you will reach your target audience.
- Execute your plan and evaluate the results.
Volunteer with a Non-Profit or Organization Focused on Communication
Show steps
By volunteering with organizations focused on communication, you can gain practical experience and support the community.
Browse courses on
Volunteering
Show steps
Show steps
Show steps
- Search for non-profit organizations or volunteer opportunities related to communication.
- Contact the organization and inquire about volunteer positions.
- Attend training and orientation sessions.
- Fulfill your volunteer responsibilities.
- Reflect on your experience and apply your learnings.
Develop a Case Study on a Successful Communication Campaign
Show steps
Creating a case study will provide you with hands-on experience in analyzing and evaluating communication campaigns.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Identify a successful communication campaign.
- Research the campaign and gather data.
- Analyze the campaign's planning, execution, and evaluation.
- Write a report on your findings.
Contribute to Open-Source Projects in the Field of Communication
Show steps
Participating in open-source projects related to communication will provide you with practical experience and contribute to the broader community.
Browse courses on
Software Development
Show steps
Show steps
Show steps
- Identify open-source projects related to communication.
- Join the project community and introduce yourself.
- Review the project's codebase and documentation.
- Identify an area where you can contribute.
- Submit a pull request with your contribution.
Career center
Learners who complete How to Implement and Evaluate Communication Campaigns will develop knowledge and skills
that may be useful to these careers:
Communications Manager
Communications Manager
A Communications Manager oversees the development and execution of strategic communication campaigns. This course can help you build a foundation in the planning and evaluation of communication campaigns, which are essential skills for success in this role. You will learn how to develop a communication plan, identify and reach target audiences, and measure the effectiveness of your campaigns.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. This course can help you develop the skills you need to create and execute effective public relations campaigns. You will learn how to build relationships with the media, create positive press coverage, and manage crises.
Crisis Communications Manager
Crisis Communications Manager
A Crisis Communications Manager is responsible for managing the communications of an organization during a crisis. This course can help you develop the skills you need to develop crisis communications plans, respond to media inquiries, and manage public perception.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course can help you build a foundation in the planning and evaluation of marketing campaigns, which are essential skills for success in this role. You will learn how to develop a marketing plan, identify and reach target audiences, and measure the effectiveness of your campaigns.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media campaigns. This course can help you build a foundation in the planning and evaluation of social media campaigns, which are essential skills for success in this role. You will learn how to develop a social media plan, identify and reach target audiences, and measure the effectiveness of your campaigns.
Public Affairs Manager
Public Affairs Manager
A Public Affairs Manager is responsible for managing the government relations of an organization. This course can help you develop the skills you need to build relationships with elected officials, advocate for your organization's interests, and manage public policy issues.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for developing and executing advertising campaigns. This course can help you build a foundation in the planning and evaluation of advertising campaigns, which are essential skills for success in this role. You will learn how to develop an advertising plan, identify and reach target audiences, and measure the effectiveness of your campaigns.
Media Relations Manager
Media Relations Manager
A Media Relations Manager is responsible for managing relationships with the media. This course can help you develop the skills you need to build relationships with reporters, generate positive press coverage, and manage crises.
Corporate Communications Manager
Corporate Communications Manager
A Corporate Communications Manager is responsible for managing the internal and external communications of an organization. This course can help you develop the skills you need to create and execute effective corporate communications campaigns. You will learn how to build relationships with employees, customers, and the media.
Community Relations Manager
Community Relations Manager
A Community Relations Manager is responsible for managing the relationships between an organization and its community. This course can help you develop the skills you need to build relationships with community leaders, create community programs, and manage community issues.
Web Content Manager
Web Content Manager
A Web Content Manager is responsible for managing the content of a website. This course can help you develop the skills you need to create and manage effective website content. You will learn how to develop a content strategy, create engaging content, and measure the effectiveness of your content.
Investor Relations Manager
Investor Relations Manager
An Investor Relations Manager is responsible for managing the relationships with investors and analysts. This course can help you develop the skills you need to build relationships with investors, communicate financial information, and manage investor expectations.
Events Manager
Events Manager
An Events Manager is responsible for planning and executing events. This course can help you develop the skills you need to plan and execute successful events. You will learn how to develop an event plan, identify and reach target audiences, and measure the effectiveness of your events.
Internal Communications Manager
Internal Communications Manager
An Internal Communications Manager is responsible for managing the internal communications of an organization. This course can help you develop the skills you need to create and execute effective internal communications campaigns. You will learn how to build relationships with employees, communicate company news and updates, and manage employee feedback.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course may be useful for you if you are interested in a career in data analysis. You will learn how to collect and analyze data, and how to use data to make informed decisions.
For more career information including salaries, visit:
OpenCourser.com/course/fz8phl/how
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Implement and Evaluate Communication Campaigns.
This handbook provides a comprehensive overview of the field of crisis communication. It includes chapters on crisis planning, response, and recovery.
This classic textbook provides a comprehensive overview of the public relations field. It includes chapters on communication campaigns, media relations, and crisis communication.
This textbook provides a comprehensive overview of the public relations field. It includes chapters on communication campaigns, media relations, and social media.
Provides a practical guide to measuring and evaluating the effectiveness of public relations and communication campaigns.
Provides a practical guide to ethical decision-making for public relations professionals. It includes case studies and examples to help you navigate the ethical challenges of the field.
Provides a practical guide to using social media for public relations professionals. It includes tips on how to create a social media strategy, develop engaging content, and measure the results of your efforts.
Provides a practical guide to media relations for public relations professionals. It includes tips on how to build relationships with journalists, write press releases, and pitch stories.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fz8phl/how
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Effort
About 5 hours
Level
Introductory
Via
Coursera
Institution
University of Colorado Boulder
Instructor
Erin Willis
Language
English
This course belongs to a
collection
called
Strategic Communication Campaigns. It's comprised of three courses:
- Integrated and Strategic Communication Campaigns
- How to Implement and Evaluate Communication Campaigns (viewing)
- Understanding the Campaign Components
Good to know
Examines the implementation process, including execution, evaluation, and case studies, to build your ability to manage campaigns
Emphasizes the importance of evaluating tactics to ensure campaign success and meet stakeholder goals
Suitable for seasoned communication professionals seeking to refine their skills or individuals new to the field
Taught by Erin Willis, an expert in strategic communication
Provides a comprehensive overview of strategic communication campaigns
May require additional background knowledge or experience in communication planning
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