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Lead Generation Foundations

Become a Digital Marketer,

Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers.
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    Rating Not enough ratings
    Length 1h 33m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Dina Shapiro
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics Advertising Social Media Marketing Lead Generation Online Marketing Ecommerce Branding Email Marketing

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Business Generation Representative $38k

    Demand Generation Rep $46k

    Freight Generation Specialist $47k

    Head of Demand Generation $56k

    Generation Dispatcher $62k

    Procurement- Wind Generation $66k

    Generation Modeling Analyst $67k

    New Business Generation $78k

    Opportunity Generation Specialist $88k

    Senior Generation Analyst $93k

    Generation Engineering Group $97k

    Team Opportunity Generation Specialist Lead $99k

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    Rating Not enough ratings
    Length 1h 33m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Dina Shapiro
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business Data Science
    Tags Marketing Analytics Advertising Social Media Marketing Lead Generation Online Marketing Ecommerce Branding Email Marketing

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