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John David Ariansen,
SuperDataScience Team,
and
Ligency Team
Do you have the desire to analyze marketing data?
Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
Read more
Do you have the desire to analyze marketing data?
Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
Read more
Do you have the desire to analyze marketing data?
Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
What KPIs are important in the marketing space
How to visualize these KPIs
How to create a demographic dashboard
How analyze email marketing data
How to quantify the impact of an ad campaign
Use Tableau to Analyze Marketing Data
The three case studies in the course are:
Data Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis
In these three case studies we will build out data visualizations that will uncover the key trends that matter.
Content and Overview
In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.
The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.
By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.
What You Will Learn
-How to leverage Tableau to solve real world problems
-Build a data driven buyer persona using Tableau
-Analyze Email Marketing data with Tableau
-Quantify the Impact of a Marketing Campaign with Tableau
Register for this course and see more details by visiting:
OpenCourser.com/course/gah7e4/tableau
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What's inside
Learning objectives
- How to leverage tableau to solve real world problems
- Build a data driven buyer persona using tableau
- Analyze email marketing data with tableau
- Quantify the impact of a marketing campaign with tableau
- What kpis are important in the marketing space
- How to create a demographic dashboard
- How to leverage tableau to solve real world problems
- Build a data driven buyer persona using tableau
- Analyze email marketing data with tableau
- Quantify the impact of a marketing campaign with tableau
- What kpis are important in the marketing space
- How to create a demographic dashboard
Syllabus
Introduction
EXTRA: Learning Paths
Why?
Beginner vs. Advanced Tableau User Course Path
Read more
Syllabus
Introduction
EXTRA: Learning Paths
Why?
Beginner vs. Advanced Tableau User Course Path
Read more
3 Quick Ways to Apply Tableau to Increase Marketing ROI
Student Testimonial
Get the materials
Buyer Persona Case Study
Update on Udemy Reviews
What is a buyer persona?
Demographics Dashboard Overview
Types of Marketing Data Sources
Data Source Download
Connecting to the Data Source
Building KPI Indicators
Sales Analysis Visualizations
Visualizing Demographics
Building the Dashboard
Environmental Initiative Use Case
Connecting to Survey Data
Working with Survey Data
Survey Analysis Recommendation
Email Marketing Analysis
Email Marketing Dashboard Introduction
KPI Indicators
Treemap
Click Through Rate Bar Chart
Time and Day Heatmap
Building the Email Marketing Dashboard
Investigating the Master Email List
Potential Reasons for Low Click Through Rate
Digging into the Data
Marketing Impact Analysis
Introduction to the Promotion Impact Dashboard
Exploring & Connecting To the Data
Sales Visualizations
Promotional Calendar
Building the Promotional Dashboard
Tableau 101
Section Introduction
Download Tableau Public(For Free!)
Tableau Desktop vs. Tableau Public
Data Connection Screen
Dimensions vs. Measures
Show Me Tab
More Content Coming 5/2019
Congratulations!! Don't forget your Prize :)
Bonus: How To UNLOCK Top Salaries (Live Training)
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches how to use Tableau, which is the industry standard software for data visualization
Develops skills to analyze marketing data, which is core for the marketing field
Builds foundational skills for beginners in Tableau and data visualization
Taught by SuperDataScience Team, John David Ariansen, and Ligency Team, who are recognized for their expertise in data science and visualization
Save this course
Save Tableau for Business Analytics and Marketing to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Tableau for Business Analytics and Marketing with these
activities:
Review Tableau Fundamentals
Show steps
Refresh your knowledge of Tableau's basic concepts before starting the course.
Show steps
-
Review the Tableau documentation or watch introductory videos.
-
Complete a few practice exercises to test your understanding.
Connect with Tableau Experts
Show steps
Seek guidance and advice from experienced Tableau users to enhance your learning.
Show steps
-
Identify Tableau experts in your network or through online platforms.
-
Reach out to these experts and request mentorship or guidance.
-
Regularly connect with your mentors to discuss your progress and seek advice.
Tableau Tutorial for Beginners
Show steps
Complete this Tableau tutorial to solidify basic concepts and skills necessary for the course.
Show steps
-
Enroll in the Tableau Tutorial for Beginners course on Coursera.
-
Watch the video lectures and complete the exercises.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Review Connecting to Data Sources
Show steps
Sharpen your skills in connecting to data sources, a fundamental step in Tableau data analysis.
Browse courses on
Data Sources
Show steps
-
Review the documentation on connecting to data sources
-
Practice connecting to different data sources
Tableau Study Group
Show steps
Collaborate with peers to enhance your learning and understanding of Tableau.
Show steps
-
Join a Tableau study group.
-
Meet regularly with your group to discuss course concepts.
-
Work together on Tableau projects and exercises.
Tableau Practice Exercises
Show steps
Regular practice will reinforce your understanding of Tableau's features and functionality.
Show steps
-
Download the Tableau practice exercises.
-
Complete the exercises at your own pace.
-
Review your results and identify areas for improvement.
Tableau Public Practice
Show steps
Supplement your Tableau instruction by exploring Tableau's Public practice modules.
Browse courses on
Tableau
Show steps
-
Visit the Tableau Public website
-
Review the guided tutorials
-
Attempt one or several practice exercises
Tableau Data Source Compilation
Show steps
Build a thorough understanding of the various data sources supported by Tableau.
Browse courses on
Data Sources
Show steps
-
Identify the different data source types
-
Learn how to connect to each data source type
-
Practice connecting to different data sources
-
Document your findings in a blog post or wiki page
Tableau KPI Visualization Tutorial
Show steps
Enhance your ability to visualize key performance indicators (KPIs) using Tableau's tutorials.
Browse courses on
KPIs
Show steps
-
Follow the Tableau tutorial on KPI visualization
-
Practice creating KPI visualizations for different scenarios
Develop a Marketing Campaign Dashboard
Show steps
Creating your own dashboard will demonstrate your understanding of Tableau and its application for marketing purposes.
Browse courses on
Marketing Dashboard
Show steps
-
Gather data from various marketing sources.
-
Create a data visualization using Tableau.
-
Design a dashboard that effectively displays the data.
-
Present your dashboard to a peer or instructor for feedback.
Volunteer for a Marketing Data Project
Show steps
Gain hands-on experience with marketing data and Tableau by volunteering on a real-world project.
Browse courses on
Marketing Data
Show steps
-
Identify organizations looking for volunteers to assist with marketing data analysis.
-
Apply to volunteer and explain your skills in Tableau.
-
Work with the organization to analyze marketing data and create data visualizations.
Review Tableau Fundamentals
Show steps
Refresh your knowledge of Tableau's basic concepts before starting the course.
Show steps
Show steps
Show steps
- Review the Tableau documentation or watch introductory videos.
- Complete a few practice exercises to test your understanding.
Connect with Tableau Experts
Show steps
Seek guidance and advice from experienced Tableau users to enhance your learning.
Show steps
Show steps
Show steps
- Identify Tableau experts in your network or through online platforms.
- Reach out to these experts and request mentorship or guidance.
- Regularly connect with your mentors to discuss your progress and seek advice.
Tableau Tutorial for Beginners
Show steps
Complete this Tableau tutorial to solidify basic concepts and skills necessary for the course.
Show steps
Show steps
Show steps
- Enroll in the Tableau Tutorial for Beginners course on Coursera.
- Watch the video lectures and complete the exercises.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Review Connecting to Data Sources
Show steps
Sharpen your skills in connecting to data sources, a fundamental step in Tableau data analysis.
Browse courses on
Data Sources
Show steps
Show steps
Show steps
- Review the documentation on connecting to data sources
- Practice connecting to different data sources
Tableau Study Group
Show steps
Collaborate with peers to enhance your learning and understanding of Tableau.
Show steps
Show steps
Show steps
- Join a Tableau study group.
- Meet regularly with your group to discuss course concepts.
- Work together on Tableau projects and exercises.
Tableau Practice Exercises
Show steps
Regular practice will reinforce your understanding of Tableau's features and functionality.
Show steps
Show steps
Show steps
- Download the Tableau practice exercises.
- Complete the exercises at your own pace.
- Review your results and identify areas for improvement.
Tableau Public Practice
Show steps
Supplement your Tableau instruction by exploring Tableau's Public practice modules.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Visit the Tableau Public website
- Review the guided tutorials
- Attempt one or several practice exercises
Tableau Data Source Compilation
Show steps
Build a thorough understanding of the various data sources supported by Tableau.
Browse courses on
Data Sources
Show steps
Show steps
Show steps
- Identify the different data source types
- Learn how to connect to each data source type
- Practice connecting to different data sources
- Document your findings in a blog post or wiki page
Tableau KPI Visualization Tutorial
Show steps
Enhance your ability to visualize key performance indicators (KPIs) using Tableau's tutorials.
Browse courses on
KPIs
Show steps
Show steps
Show steps
- Follow the Tableau tutorial on KPI visualization
- Practice creating KPI visualizations for different scenarios
Develop a Marketing Campaign Dashboard
Show steps
Creating your own dashboard will demonstrate your understanding of Tableau and its application for marketing purposes.
Browse courses on
Marketing Dashboard
Show steps
Show steps
Show steps
- Gather data from various marketing sources.
- Create a data visualization using Tableau.
- Design a dashboard that effectively displays the data.
- Present your dashboard to a peer or instructor for feedback.
Volunteer for a Marketing Data Project
Show steps
Gain hands-on experience with marketing data and Tableau by volunteering on a real-world project.
Browse courses on
Marketing Data
Show steps
Show steps
Show steps
- Identify organizations looking for volunteers to assist with marketing data analysis.
- Apply to volunteer and explain your skills in Tableau.
- Work with the organization to analyze marketing data and create data visualizations.
Career center
Learners who complete Tableau for Business Analytics and Marketing will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
Tableau is an essential tool for marketing analysts, and this course provides a comprehensive overview of how to use it to analyze marketing data. You will learn how to identify key performance indicators (KPIs), visualize data, and create dashboards that can help you make better decisions about your marketing campaigns. This course is a must-have for anyone who wants to advance their career in marketing.
Data Analyst
Data Analyst
Tableau is a powerful data visualization tool that is used by data analysts in a wide variety of industries. This course will teach you how to use Tableau to analyze data, create visualizations, and communicate your findings to others. If you're interested in a career as a data analyst, this course is a great place to start.
Market Researcher
Market Researcher
Tableau is a valuable tool for market researchers, as it allows them to quickly and easily visualize data from surveys, interviews, and other sources. This course will teach you how to use Tableau to analyze market research data, identify trends, and make recommendations for marketing campaigns. If you're interested in a career in market research, this course is a great way to get started.
Marketing Manager
Marketing Manager
Tableau is a powerful tool that can help marketing managers track the success of their campaigns and make better decisions about how to allocate their resources. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in marketing management, this course is a great way to get started.
Product Manager
Product Manager
Tableau is a valuable tool for product managers, as it allows them to track the success of their products and make better decisions about how to improve them. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in product management, this course is a great way to get started.
Business Analyst
Business Analyst
Tableau is a powerful tool for business analysts, as it allows them to quickly and easily analyze data from a variety of sources. This course will teach you how to use Tableau to identify trends, make recommendations, and communicate your findings to others. If you're interested in a career as a business analyst, this course is a great place to start.
Data Scientist
Data Scientist
Tableau is a valuable tool for data scientists, as it allows them to quickly and easily visualize data and identify trends. This course will teach you how to use Tableau to analyze data, create visualizations, and communicate your findings to others. If you're interested in a career in data science, this course is a great way to get started.
Financial Analyst
Financial Analyst
Tableau is a powerful tool for financial analysts, as it allows them to quickly and easily analyze financial data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in financial analysis, this course is a great way to get started.
Sales Analyst
Sales Analyst
Tableau is a valuable tool for sales analysts, as it allows them to quickly and easily analyze sales data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in sales analysis, this course is a great way to get started.
Operations Analyst
Operations Analyst
Tableau is a valuable tool for operations analysts, as it allows them to quickly and easily analyze operational data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in operations analysis, this course is a great way to get started.
Risk Analyst
Risk Analyst
Tableau is a valuable tool for risk analysts, as it allows them to quickly and easily analyze risk data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in risk analysis, this course is a great way to get started.
Compliance Analyst
Compliance Analyst
Tableau is a valuable tool for compliance analysts, as it allows them to quickly and easily analyze compliance data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in compliance analysis, this course is a great way to get started.
Auditor
Auditor
Tableau is a valuable tool for auditors, as it allows them to quickly and easily analyze audit data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in auditing, this course is a great way to get started.
Consultant
Consultant
Tableau is a valuable tool for consultants, as it allows them to quickly and easily analyze data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in consulting, this course is a great way to get started.
Data Engineer
Data Engineer
Tableau is a valuable tool for data engineers, as it allows them to quickly and easily analyze data and identify trends. This course will teach you how to use Tableau to create dashboards that track key performance indicators (KPIs), visualize data, and identify trends. If you're interested in a career in data engineering, this course is a great way to get started.
For more career information including salaries, visit:
OpenCourser.com/course/gah7e4/tableau
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Tableau for Business Analytics and Marketing.
Explores the specific challenges and opportunities of digital marketing analytics, providing insights into how to effectively measure and optimize digital marketing campaigns.
Save
Is an excellent starting point for people who are interested in learning Tableau. It provides a detailed overview of the software and its capabilities, with step-by-step instructions on how to use it to create data visualizations.
Save
Provides an accessible introduction to data visualization concepts and techniques. It covers a wide range of topics, from basic chart types to more advanced topics like data storytelling.
For users interested in exploring the intersection of marketing and data science, this book provides hands-on guidance on using Python and R for marketing data analysis and modeling.
While not specifically focused on Tableau, this book provides valuable insights into the art of data storytelling, which is essential for effectively communicating insights from data visualizations.
While focused on Power BI and Power Pivot, this book offers valuable insights into advanced analytics techniques that can be applied to Tableau as well.
Provides practical guidance on selecting and tracking the right marketing metrics, which is crucial for measuring the effectiveness of marketing campaigns in Tableau.
Save
Provides a hands-on guide to web analytics, offering practical tips and techniques for measuring and analyzing website traffic and marketing campaign performance.
Save
While this book is primarily focused on Microsoft Excel, it contains many valuable ideas about marketing analytics and useful techniques for organizing, interpreting, and presenting data.
Provides a practical guide to data analysis using SQL and Excel, covering topics such as data cleaning, transformation, and visualization.
Save
This classic textbook provides a comprehensive overview of marketing principles and practices, offering a solid foundation for understanding the context and applications of marketing analytics.
This textbook provides a comprehensive overview of marketing research concepts and methods, offering a solid foundation for understanding the data sources and techniques used in marketing analytics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/gah7e4/tableau
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Effort
3 total hours
Via
Udemy
Instructors
John David Ariansen
SuperDataScience Team
Ligency Team
Language
English
Good to know
Teaches how to use Tableau, which is the industry standard software for data visualization
Develops skills to analyze marketing data, which is core for the marketing field
Builds foundational skills for beginners in Tableau and data visualization
Taught by SuperDataScience Team, John David Ariansen, and Ligency Team, who are recognized for their expertise in data science and visualization
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