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Tableau for Business Analytics and Marketing

Do you have the desire to analyze marketing data?

Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

  • What KPIs are important in the marketing space

  • How to visualize these KPIs

  • How to create a demographic dashboard

  • How analyze email marketing data

  • How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

  • Data Informed Buyer Persona

  • Email Marketing Analysis

  • Promotion Impact Analysis

  • In these three case studies we will build out data visualizations that will uncover the key trends that matter.

    Content and Overview

    In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

    The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

    By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

    What You Will Learn

    -How to leverage Tableau to solve real world problems

    -Build a data driven buyer persona using Tableau

    -Analyze Email Marketing data with Tableau

    -Quantify the Impact of a Marketing Campaign with Tableau

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    Udemy

    Rating Not enough ratings
    Length 3 total hours
    Starts On Demand (Start anytime)
    Cost $9
    From Udemy
    Instructors John David Ariansen, Kirill Eremenko, Hadelin de Ponteves, SuperDataScience Team
    Download Videos Only via the Udemy mobile app
    Language English
    Subjects Business Data Science
    Tags Business Data & Analytics

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    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Data Marketing Coordinator $66k

    Data Analyst, Marketing & Analysis $68k

    Marketing and Data Entry $74k

    Marketing Data Analyst 3 $78k

    Data Warehouse Marketing $81k

    Marketing Data Technician $82k

    Marketing Data Analyst 2 $91k

    Marketing Data Analyst Lead $95k

    Email Marketing Data Analyst $95k

    Senior Marketing Data Specialist $114k

    Data Manager - Marketing $123k

    Head of Data Marketing $195k

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    Udemy

    Rating Not enough ratings
    Length 3 total hours
    Starts On Demand (Start anytime)
    Cost $9
    From Udemy
    Instructors John David Ariansen, Kirill Eremenko, Hadelin de Ponteves, SuperDataScience Team
    Download Videos Only via the Udemy mobile app
    Language English
    Subjects Business Data Science
    Tags Business Data & Analytics

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