Tableau for Business Analytics and Marketing
Do you have the desire to analyze marketing data?
Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
What KPIs are important in the marketing space
How to visualize these KPIs
How to create a demographic dashboard
How analyze email marketing data
How to quantify the impact of an ad campaign
Use Tableau to Analyze Marketing Data
The three case studies in the course are:
Data Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis
In these three case studies we will build out data visualizations that will uncover the key trends that matter.
Content and Overview
In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.
The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.
By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.
What You Will Learn
-How to leverage Tableau to solve real world problems
-Build a data driven buyer persona using Tableau
-Analyze Email Marketing data with Tableau
-Quantify the Impact of a Marketing Campaign with Tableau
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Rating | Not enough ratings |
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Length | 3 total hours |
Starts | On Demand (Start anytime) |
Cost | $16 |
From | Udemy |
Instructors | John David Ariansen, Kirill Eremenko, Hadelin de Ponteves, SuperDataScience Team, Ligency I Team |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business Data Science |
Tags | Business Data & Analytics Business Analytics & Intelligence |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Data Marketing Coordinator $66k
Data Analyst, Marketing & Analysis $68k
Marketing and Data Entry $74k
Marketing Data Analyst 3 $78k
Data Warehouse Marketing $81k
Marketing Data Technician $82k
Marketing Data Analyst 2 $91k
Marketing Data Analyst Lead $95k
Email Marketing Data Analyst $95k
Senior Marketing Data Specialist $114k
Data Manager - Marketing $123k
Head of Data Marketing $195k
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Rating | Not enough ratings |
---|---|
Length | 3 total hours |
Starts | On Demand (Start anytime) |
Cost | $16 |
From | Udemy |
Instructors | John David Ariansen, Kirill Eremenko, Hadelin de Ponteves, SuperDataScience Team, Ligency I Team |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business Data Science |
Tags | Business Data & Analytics Business Analytics & Intelligence |
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