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Marketing Foundations
Influencer Marketing
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Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels. Topics include:- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing
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Rating | Not enough ratings |
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Length | 1h 13m |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Evgenii "Geno" Prussakov |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Advertising SEO Google Analytics Small Business Marketing Twitter Mobile Marketing Ecommerce Constant Contact |
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Rating | Not enough ratings |
---|---|
Length | 1h 13m |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Evgenii "Geno" Prussakov |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Advertising SEO Google Analytics Small Business Marketing Twitter Mobile Marketing Ecommerce Constant Contact |
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