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Marketing Foundations

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Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels. Topics include:
  • Types of influencers
  • Tools for influencer identification, research, and comparison
  • Finding contact info
  • Activating influencers
  • Measuring the effectiveness of influencer marketing

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Length 1h 13m
Starts On Demand (Start anytime)
Cost $0/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Evgenii "Geno" Prussakov
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Advertising SEO Google Analytics Small Business Marketing Twitter Mobile Marketing Ecommerce Constant Contact

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Rating Not enough ratings
Length 1h 13m
Starts On Demand (Start anytime)
Cost $0/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Evgenii "Geno" Prussakov
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Advertising SEO Google Analytics Small Business Marketing Twitter Mobile Marketing Ecommerce Constant Contact

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